Archive for the ‘Michael Jordan’ tag

NBA All-Star Weekend a Slam Dunk

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NBA House

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The spectacle of NBA All-Star, one of the most electrifying sporting events in the world, came to New York City in February 2015. MKTG INC worked with the NBA to develop and produce a concept that would bring all NBA Fans together in celebration of basketball and its unique connection to NYC.

Welcome to the NBA House, 2015 All-Star edition. 70,000 sq ft of basketball activities, sponsor activations, and legendary NBA player appearances. Player appearances included Anthony Davis, Carmelo Anthony, Kevin Durant, Robert Parrish, and the one and only Kareem Abdul-Jabbar.

This was an extraordinary first-class entertainment experience with the NBA’s brightest stars and their fans at the center of it all.

Over 21,000 fans stopped by NBA House during its 7-day tenure in Manhattan and left with a memory that will last a lifetime.

Written by: Michael Del Monaco

Gatorade “Be Like Mike”

On Friday, Feb. 13 during NBA All-Star week in New York, Gatorade allowed fans to step into the shoes of Michael Jordan by taking part in a series of athletic challenges to celebrate the return of “Be Like Mike,” one of sport’s most iconic commercials­. Students from area high schools, media members and even Nick Cannon recreated iconic moments that defined Jordan’s career—they shot, dunked, won and even dressed like Mike! The event was captured in an online video right before the All-Star game launched a social media campaign encouraging fans to show how they #BeLikeMike.

Guest speakers were NBA legends Horace Grant and Dominique Wilkins. They shared their experiences playing with and against Jordan in such epic moments as the 1988 Slam Dunk Contest and “The Shot on Ehlo” during the Bulls 1989 Eastern Conference Finals victory over the Cleveland Cavaliers. The event was another celebratory milestone for Gatorade during its 50th anniversary year.

Written by: Mary Kate Pleggenkuhle

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What’s In Your Wallet?

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DR 2DAN ROGERS | ACCOUNT SUPERVISOR

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column Business Cards Explained, we take a look at the business cards of our coworkers and hear the stories behind them. Get ready to blush.

They say it all began for Dan with a casual hand slap with Michael Jordan.
Not sure who ‘they’ are but I always liked that the first line of my business card kind of makes me sound like a stalker who got smacked by MJ (couldn’t we just say high five?).  The truth is the Bulls were playing an exhibition game against the NJ Nets in the Carrier Dome in Syracuse where I grew up, and I was lucky enough to get tickets right by the Bulls tunnel.  I high-fived him on his way out to the court and think I just stared at that hand for the rest of the game (a la Peyton Manning in that epic Mastercard commercial).  I also high-fived Bill Cartwright but somehow that copy ended up on the cutting room floor.

To compare that pivotal moment in Dan’s life to Michelangelo’s “Creation of Adam”, is way out of bounds, but nonetheless, that courtside half-second experience changed him forever. 
I remember saying I was never going to wash that hand again but thankfully that wasn’t the change they’re referring to.  This sentence seems like one of those ‘Not to throw anyone under the bus…but that’s exactly what I’m going to do’-type statements.  We’re not saying it was as important as the “Creation of Adam”…but that’s exactly what we’re saying.

And ever since, Dan became not just competitive but clutch.  If there are 2 clicks on the clock, you want the ball in Dan’s hands.
When I first got this card a number of my friends asked if this was referring to beer pong.  Not sure what that says about my hobbies (or my friends)…

When he’s not making last second victories from certain defeat, Dan can be seen and heard yelling at certain Big Ten rivals.
As a Michigan grad this comes naturally but this line actually had to be edited from the original copy.  There were a couple of specific schools called out (I’ll let you do the math) that I actually started working with as part of our NIKE activations.  Meeting new partners with the promise of me yelling at them didn’t seem like the best move.

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Jordan Brand Takes Flight at All-Star Weekend

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AirJordanXX8Photo Credit: social-gen.com/AJXX8

In 1988, Michael Jordan ran the length of the court, took off from the free throw line and soared through the air, cocking the ball back as he delivered a perfect 50 in the final round of the dunk contest. That dunk that will forever be frozen in time; MJ suspended in air, igniting the fantasy that Jordan himself could fly. When Michael began his last round of the contest, the commentator announced: “Mission Control, ready for launch…”

This iconic image of MJ taking Flight created the logo and backbone of the Jordan brand, and brought increased attention to the line of Air Jordan’s. The Air Jordan has a long legacy within the basketball community but, this year, Jordan brand took it to a whole new level. After 2 years of innovation design, tests, reviews, and much more, the Air Jordan XX8 launched in Houston on the first day of All-Star Weekend.

Inspired by the AJXX8’s sense of stealth and night vision, an innovative and interactive trialing experience designed specifically for the AJXX8 was erected in the Houston Galleria. Consumers could step into the shoe, feel how comfortable and light it was and give it a test run through a series of challenges. The last challenge tested out the new Flight Plate technology; enabling the consumer to literally “Take Flight.” The comfort and flexibility of the shoe were clear to every consumer after trying it on, leading many of them to the Galleria Foot Locker to purchase their own pair.

The experience didn’t stop at the shoe trial; completion of the trial challenges unlocked the next opportunity for consumers, The Flight Deck. This unique build-out gave consumers a sneak peek at the complete Jordan line of 1 – 27 with the history associated with each design as well as some of the future designs that will launch for the AJXX8. The experience was hidden behind frosted doors with a bouncer out front, further creating a sense of exclusivity. Consumers never knew who they might see inside – Michael Kidd-Gilchrist, Carmelo Anthony & Russell Westbrook all came through, in addition to artists Trae tha Truth, Bun B., and Fabolous.

The Jordan experiences at the Houston Galleria became the place to be at All-Star Weekend, a victory in itself that cannot be overstated in a market known for its star-power and overall cool factor. MKTG INC & Jordan brand were able to leave an indelible mark on consumers with the launch of the AJXX8, ensuring that it will remain culturally relevant for years to come.

In short, mission accomplished.

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