Archive for the ‘Microsoft’ tag
MKTG INC @ Cannes Lions 2015
A team from MKTG INC recently traveled to the Cannes Lions International Festival of Creativity. The festival is the annual mecca for the global marketing communications industry, with the most powerful brands, media outlets, agencies of all kinds (advertising, PR, experiential, digital, technology, data, social, mobile, creative, and many many others) – approximately 15,000 people, flocking to Cannes to network, to visit brand experiences, to close major deals, to learn, to meet a lot of people, and in many cases take home some hardware.
Sure, the setting is seriously glorious, but it is honestly a beast of a week. Think Sundance or CES…at the beach…in the South of France, in the summer. You are running, watching a panel on a rooftop in 85 degree heat, then running into a freezing cold conference room and back again, and grabbing food along the way, usually until sundown when things slow up a bit.
Luckily, my friend Julie Thompson, a 16-year Cannes Lions veteran, wrote this hugely insightful article for Adweek, that I used as gospel to make sure I made the most of my four days in Cannes. Even with Julie’s help, I still overbooked myself, but not complaining.
Between the client and press meetings at our home base, the Dentsu Aegis Beach House, panels, Q&As, creative showcases, press sit-downs, more panels from Adweek, Medialink, digiday, LinkedIn and visits to Google Beach, Facebook’s Hacker Square, and my favorite stop, The Girls Lounge, I averaged 22,000 steps a day according to my trusty companion, my FitBit.
Anyway, rather than yarn on, I figured I’d share with you some photos I snapped along the way:
- Inside the Dentsu Aegis Network Beach House
- Dining area inside the Dentsu Aegis Network Beach House
- Dentsu Aegis Network Beach House: Who doesn’t love a good step-and-repeat?
- PR Week Panel at the Radisson Blu, where Josep Hernandes from Mondelez and Judy John who is the woman behind the Like A Girl campaign blew my mind
- At the PR Week panel at the Radisson Blu, the Air Conditioning was a great respite from the heat and the view clearly did not stink!
- Digiday Panel on the rooftop of the JW Marriott
- Everywhere you look, eyes on screens! #workworkwork
- PR Week Panel on Disruption at the Radisson Blu
- Brian Morrissey EIC of Digiday moderates industry panel on roof of JW Marriott
- The Girls Lounge founder Shelley Zalis (center) being interviewed after another inspiring #WordsofWisdom panel
- Words of Wisdom panel with industry rock stars at The Girls Lounge on a rooftop terrace of the Hotel Martinez
- Hotel Martinez – The Girls’ Lounge
- Words of Wisdom Panel – The Girls’ Lounge
- My friend Amy Newman from iHeartMedia and her preferred mode of transport in Cannes
- Dentsu Aegis Network Beach House
- Dentsu Aegis Network Beach House from above…
- YouTube star Christian Stevenson, aka DJ BBQ, has a range of skills under his belt from DJing for the rich and famous to presenting his own BAFTA award winning television series, but it’s food and more specifically barbecuing that have really caught his attention. This day, he was creating some delicious pulled pork sliders. Nom nom.
- Postcards to home using Googles Translate App. The one I sent to my kids hasn’t arrived yet, but looking forward to decoding it!
- That’s one way to get around!
- …and another way to get around!
- This spiffy pedicab even had chargers of all kinds and was very popular up and down the Croisette
- Google Beach
- Google Beach
- Marriotts VR experience on the beach…
- Google Beach from above
- Marriott showed off some of their properties with a VR experience, complete with audio, wind and a vibrating platform!
- Google Beach: Googles World Lens Quest is amazing
- The Girls’ Lounge founder Shelley Zalis with ad world legend Charlotte Beers
- The scene outside of the airport as thousands of people wait for just a few buses…especially the one we were on!
- Thanks to the taxi strike/Uber protest, I gave myself four hours to get to the airport, and still arrived at the airport 20 minutes after my flight was supposed to take off. Luckily they held the plane as more than half of us were late. Thank you British Airways!
- The scene along the highway on the way to the Nice Airport. Thanks Taxi Strike!
Using RFID to Improve the Customer Experience
Today, RFID technology is so much more than an IPass or a race-timer. The technology has changed the way big corporations such as Wal-Mart handle their supply chain management, the way retail stores prevent shoplifting, and the way experiential marketers make use of their spaces. Here are a few ways events are utilizing RFID technology to improve experiences:
Tomorrowland Music Festival:
This Belgium music festival took to the wristband trend over the traditional admission ticket. When guests received their wristbands in the mail they could register their band to connect with their Facebook page. During the course of the two-weekend event, if any two guests pressed the button on their wristband at the same time while they were close to one another, the other person’s Facebook info would be shared via email. Every day that the guest attended the festival, they received an email of all the people they met that day.
Taste of Toronto:
The Taste of Toronto used RFID a little differently than just an admission ticket. They said goodbye to the dated ticket method for paying for food and drinks and instead provided each attendee with an RFID card. The guests could load money on the card and use it to pay for all food and drinks at the event. At the end of the day, if there was money left over on the card it was donated to Second Harvest Food Rescue.
C2MTL:
C2MTL, the Commerce and Creativity conference in Montreal, used UHF tags (similar to RFID but functions from as far away as 30 feet) to help staff the event. The tags were on each badge of the guests and the chandeliers were UHF-enabled to receive information from the guests’ badges. Producers knew when people entered the building and passed security successfully, and they also knew when to add extra staff to popular food stations.
Bonnaroo Music & Arts Festival:
Bonnaroo draws thousands of guests to Tennessee each June. Guests registered their RFID wristbands online before attending the event, and in Bonnaroo’s partnering with Microsoft, linked them with a Microsoft OneDrive account. Every time the guest visited a photobooth or viewed a performance, they could scan their RFID band and have photos sent and saved to their account.
Checkout more smart uses of RFID in the BizBash article “6 Events Using R.F.I.D. Technology to Improve the Guest Experience.”