Archive for the ‘Millennials’ tag

Sign the Petition today!

without comments

Captain Morgan: Let Millennials Run For President


Maybe the country wouldn’t be stuck with deciding between Clinton or Trump if those younger than 35 were eligible to run for office. Now, Captain Morgan is petitioning the U.S. government to allow those under 35 to become president as part of its new campaign.captmorgan

There are multiple agency partners working on the #Under35POTUS campaign, among them: Taylor Strategy serves as lead creative agency, MKTG for experiential, VaynerMedia for social strategy, Carat for media and Starpower for influencer engagement.

The project centers around the Under35Potus.com website where those over age 21 are encouraged to sign the petition to change Article II, Section I of the United States Constitution, which restricts those under the age of 35 from becoming president. If 100,000 signatures have been acquired by August 17, 2016, the White House will review the petition, distribute it to appropriate policy officials and issue a response. They have a long way to go. As of press time, only 464 signatures have been submitted.

To help raise awareness, Captain Morgan is introducing a campaign video featuring influential and notable Under 35s who are making an impact and changing the world in their own right – including Mogul’s Tiffany Pham, JASH’s Mickey Meyer, Thrillist’s Ben Lerer and Thinkful’s Dan Friedman. Their achievements are shown during the uplifting song “We Are Young” by Fun.

Captain Morgan also penned an open letter that appeared in the New York Times on July 19 calling on everyone to join the cause and sign the petition.

From now through November 8th, the #Under35Potus movement will also be supported by digital, social, PR/Influencer and experiential marketing efforts as well as a robust media buy across platforms like You Tube, Tinder, Buzzfeed, Snapchat, and ESPN.com.

“It’s no secret that Millennials have gradually been disengaging from the political process.  The fact that there are very few elected Under 35s on Capitol Hill is symbolic of this disengagement, and bringing more young adults into the democratic system can only make our nation better,” stated Adrienne Cuschieri Grooms, senior brand manager, Captain Morgan.  “It’s not like we’re trying to create change for the sake of change.  This is a very real and important issue.  Millennials make up some of the most progressive, innovative, intelligent, and successful people in our country – why shouldn’t they be able to be President of the United States?”

More than half (52%) of 21-34 year olds say lowering the presidential age requirement would be beneficial for the country, and a clear majority of those polled – 56% – say they would be willing to act on this idea by supporting an amendment to lower the age requirement.

provided by MKTG New York

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

July 21st, 2016 at 2:09 pm

What Millennials Want to See (and Take Home) From Branded Events

with one comment

Illustration by: Carlos Monteiro

Illustration by: Carlos Monteiro

 

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important.

Splash, creator of experiential marketing software, mined its data for trends among millennial partiers who attend branded events.

“The brands winning over the millennial generation are delivering experiences, not just things,” said Ben Hindman, co-founder, CEO of Splash. “The savviest marketers understand the crucial link between events and brand loyalty—particularly when it comes to millennials. If you’re not creating experiences and memories, you’re not building anything.”

For the full article, see here

Source: Adweek c/o Splash, the leader in innovative experiential marketing software. We are not affiliated with Splash but love these infographics and the insights. Thanks Splash! 

Share Button

Today’s Trends: Portrait of Millennial Women

without comments

By Ellie Strube, Experience Strategist

Millennial women’s aspirations for their lives are fluid, not black and white; they hope to balance both the traditional and non-traditional. Accordingly, they seek products that respect all of the roles they play.

These women have grown up in an era where gender equality was an assumed reality and positive reinforcement was ubiquitous. They are empowered with choice, but are comfortable making decisions based on what benefits them as individuals – rather than what advances society as a whole.

They prefer to be label-free, unencumbered and personally motivated. Egalitarianism is the new normal and brands need to know this. Blending traditional and non-traditional, choosing to be stay-at-home, part-time or full-time, there isn’t one formula and these women do not appreciate the mommy wars.

Millennial women feel Secret Deodorant is a brand that speaks to them. The campaign addresses how women have different roles – and brands need to know this. Further, Secret believes all people should be able to pursue their goals without fear. Women can be active, get nervous, lift their arms and just live their life without fear or embarrassment.

Sources: Iconoculture; Dig

Share Button

Written by Theo Berenson
Theo Berenson

February 29th, 2016 at 6:09 pm

MKTG at the SportsBusiness Journal Roundtable

with one comment

sports_business_dailyEFF3419D761F4813A0894C420DD429DD.ashx Photo by: Nancy Pierce

—Matt Manning

Below is the result of a roundtable I participated in on June 21st from the mothership of all things #sportsbiz: The SportsBusiness Journal HQ in Charlotte, North Carolina. SBJ Editor-in-Chief Abe Madkour moderated a 90-minute discussion with seven marketers from across the US to discuss trends in event and experiential marketing, how social and digital have changed their approach, and the mistakes they still see brands and sports properties making. Below is the result of our talk. Hope you gain some insights!

Agency executives on the front lines debate how brands should take risk, create and capitalize on content, and why millennials “value experience more than they do a possession.”

With millennials top of mind among brands and sports properties, agencies are being tasked to create innovative strategies to reach this finicky demo through event and experiential marketing. That, combined with changing technology, has created challenges and opportunities for agencies that can get the formula right.

Read the full article here.

Share Button

3 Key Learnings from Digital Summit Atlanta 2015

without comments

DS2

Digital Summit Atlanta, a gathering of some of the most forward thinkers in digital marketing, took place this week and I was proud to make it my 3rd time in attendance. Each year I have been able to discover new topics and discuss the next trends in digital marketing.

Overall, each year has followed its own theme as digital marketing as a whole evolves so quickly. In 2013, trends in how social media was changing for brands was explored in a lot of sessions. Last year it shifted to a major focus on content marketing and SEO. Now, at #DSUM15, the next stage in UX (User Experience) design seemed to be the key focus.

And with that, here are three key takeaways from the conference as it can relate to what we do in the experiential space…

1. Humanizing UX

Many of the sessions at Digital Summit really focused on UX as we were challenged to think of what was next in the field. For example, how do we run UX more lean and understand better, powered with ‘big data’, how to humanize someone’s digital experience. When we map out the consumer journey – remember that each user is an actual person with problems and needs.

When you look at bring a consumer through a brand experience for experiential this line of thinking makes a lot of sense, right? It is our expertise to bring brands to life in a way that they can interact with consumers as people and not anonymous IP addresses. However many activation designs we see in the field could do a better job from at the ideation stage to keep in mind that once launched, these are people with their own objectives who will walk through our ideas.

So when thinking through your consumer experience idea, map it out. Literally draw out each stage of the activation UX and use this tool to identify where the gaps are or more importantly, where it can be more streamlined.

2. Millennials are mobile-first…and are starting to earn a lot of money

When you hear the word “millennials” – how old of a person pops in your mind? Probably an early-20-something with new student debt maybe? Well consider that millennials are were born starting in 1980 and now are entering their mid-30s. Sure there is probably a healthy amount of debt still lingering – but this generation is now entering over a $Trillion in buying power and loves to spend.

So with all of this data we now have on the ‘Connected Generation’ – what have we learned about marketing to them? It’s a long answer but here are two quick tips from @annieg from StumbleUpon.

First, “6 is the new 60” – as in the 6” phone is more important than the 60” TV. Now that doesn’t mean the generation is consumer less video – in fact it’s more than ever. But reportedly 33% do not watch any broadcast TV.

Second, it seems obvious that millennials are connected to their mobile devices, sure, but how many experiences are being built mobile-first? When we consider social, if you stop to think why they are so effective with the connected generation it’s not just because they are social – but because the most popular experiences are mobile-first. Snapchat, Instagram, Vine…some of the most powerful platforms for the younger Millennials have excelled by being native to the 6” screen. So consider mobile-first experiences to connect and make an engagement that this group wants to use. After all, it is why the younger Millennials are now being known as Social Natives.

3. The Entrepreneur Wants to Solve a Problem

I heard a great line this year and it came during a keynote speaker Chris Brogan, whose content I highly recommend. To summarize:

Stop chasing innovation, which aims to just do something.

Be an entrepreneur, which aims to solve someone’s problem.

While this is absolutely a trap in creating the latest in digital experiences, it is also a trap in experiential marketing. Brands and agencies alike all want to innovate and create and truly great new things are activated in our space every year. But when coming up the ideas for the experience on the front end, don’t just try to chase an innovation for the sake of doing it. Instead, identify an audience’s problem and solve it. That is where the entrepreneurship mindset excels and where experiential marketing can truly make an in-person impact on someone.

If you are ever free in May, I highly recommend Digital Summit. This is only a small snipet of content from the 2-day conference. I still have to go through pages upon pages of notes but in the meantime, enjoy the learnings and feel free to find me @BradMEpstein if you want to go through my timeline where I shared some more real-time leanrings!

Bonus! PowerPoint is where data goes to die!

If you work with data (you should!) treat it as a living, breathing source. PowerPoint it becomes static and if 2015 taught me anything – is that static is kryptonite for the modern marketer. So learn new tools that keep you agile and keep your brand’s marketing velocity as fast as possible.

Share Button

THE BOOMERANGERS: They’re Still He-eeere

without comments

Unemployed-College-Grads-1Photo Credit: ANU News.net

Last May, we posted an article on the Boomerangers—with the slow growth in the job market, it’s not surprising that Millennials are still under their parents’ roofs.

According to Clark University Poll of Emerging Adults, 51% of 18-29 year olds don’t think they’ve fully reached adulthood.  This same survey found out that there are two benchmarks of adulthood: Taking responsibility for themselves and financial independence. Though Millennials are receiving at least some support from their parents, don’t think that they are delaying adulthood—rather they are redefining it.

Between exploring the new adulthood and seeking a job in this dismal market, Millennials remain resourceful in creating income opportunities. They juggle multiple gigs and freelancing jobs—from Jills-of-all-trades to Manny’s (Male Nanny’s). According to a MetLife Study, Millennials are 8% more likely than the general population to work extra hours, take on second jobs, and generate DIY incomes.

Companies should tap into Millennials’ talents, like Yo Pros at MasterCard Business Resource Groups and help them find success in their hometowns, like Global Cleveland’s Tap Into Ohio City program. Boomerangers need lovin’ too, particularly in this phase in their lives. Their hometowns should learn to embrace their return and leverage the “brain gain” from Boomerangers to benefit to their cities.

Share Button

Written by Alayne Luistro
Alayne Luistro

August 27th, 2012 at 5:03 pm