Archive for the ‘Minneapolis’ tag

Levi’s Super Bowl 52

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To celebrate Super Bowl 52, Levi’s® created an elevated shopping experience offering complimentary customization and snacks throughout the day. Then each evening they hosted a happy hour adding an open bar and DJ.

Consumers who purchased a Trucker, Western Shirt, or pair of Jeans had the option of adding a Super Bowl 52 or NFL team patch to their item to remember their time in Minneapolis. Through our activations at the Levi’s® store we increased sales by 61% over a 4 day period.

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Written by Paige McConney
Paige McConney

February 22nd, 2018 at 9:46 am

SB52: That’s a wrap!

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Our Superb Owl Party was inadvertently mentioned on NBC’s Today Show. Click above to see this fortunate coincidence!

Despite the frigid temperatures in Minneapolis (at some points over the weekend, the wind chill was -40F and the wind was fierce), MKTG had a tremendous presence across the Twin Cities and brought the HEAT…so to speak. The team of over 60 MKTGers scattered all over town – from The NFL Experience to the Mall of America and everywhere in between, to execute dozens of experiences for clients including numerous Diageo brands, FedEx, NIKE, NFL Extra Points, LEVIs, DIRECTV, Old Spice, Barclaycard US, Schwans, Secret, Head & Shoulders, Tide and Febreze, engaging hundreds of thousands of consumers.

Also, each year at the Super Bowl, MKTG hosts a private VIP party called “Superb Owl” that was founded six years ago when a British MKTGer, Matt Manning, and his buddies from the UK thought of the name. After reuniting at the Super Bowl many years prior, they decided it was high time to host an event for all of the American and British sports business execs in attendance…and the Superb Owl was born. This year, MKTG took it up a notch and partnered with DAN sister agency, Athletes First, and hosted no less than 15 current and former NFL players and coaches as well as over 150 of some of the top sports biz execs in town for The Big Game. The event even received an accidental, but greatly welcomed plug on NBC’s TODAY SHOW. Check it out here! Superb Owl on The Today Show

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Written by Stephanie Rudnick
Stephanie Rudnick

February 5th, 2018 at 3:13 pm

The All-Star Treatment from Nike

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Nike ASG

Fans from all over the country flocked to Minneapolis in mid-July to watch the Major League Baseball All-Star Game. Between Yankees legend Derek Jeter’s last appearance and a city with such passion for the sport, the energy was palpable in the Twin Cities.

Nike was right in the middle of the action, spreading their “Future Gets Faster” message through events for young athletes and the launch of the Nike Lunar Vapor Spectrum Collection. Over the course of two days during All-Star Game week, Nike gave Minneapolis-area youth baseball athletes the opportunity to learn, train and compete, and fans of the game got some love as well.

On Monday, July 14 Nike’s Future Gets Faster baseball competition provided all-star treatment to two age groups of 220 elite athletes at Cretin-Derham Hall (Twins star Joe Mauer’s high school). The players tested their speed in running, swinging and fielding – highlighting the importance of speed in the game. Between high school and youth sessions, the young athletes got a surprise visit from Milwaukee Brewers centerfielder all-star Carlos Gomez. At the end of each age group’s session, the athletes competed for a spot in a homerun derby (complete with fireworks, of course). After their competition sessions ended, the athletes checked out the new Nike Lunar Vapor Trout cleat, which they would see on Angels all-star Mike Trout during the All-Star game the following day.

That same day, baseball fans at the Nike Mall of America store reaped the rewards of their scavenger hunting skills with a VIP athlete Q&A experience with St. Louis Cardinals all-star Matt Carpenter. The day before, Carpenter released a tweet with clues for fans to find, photograph and tweet – all clues could be found in Mall of America. Fans who completed the hunt were rewarded with a VIP bracelet to come back to the Nike store the next morning for the Q&A. Carpenter shared his philosophy on work ethic and his appreciation for his teammates.

On Tuesday, All-Star Gameday, 20 elite high school baseball players were invited to a true insider experience to learn what it takes to develop the incredible speed that Mike Trout is known for. At the Train Like Trout event, Nike treated athletes to a full VIP experience with locker set-ups complete with apparel and footwear. After gearing up, Trout’s own personal trainer, Dan Richter, led the athletes through a full workout of speed and strengthening drills. Once the workout was over, a healthy-food truck pulled up, and athletes enjoyed a premium viewing experience for the All-Star Game, as they watched Mike Trout’s American League team kill it.

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