Archive for the ‘mixology’ tag

Speed Rack Takes On Cancer Research

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Over the course of the last few years, the mixology industry has raised (and dominated) the bar to stand at the forefront of the service industry. Bartenders all over the country are rising to the occasion and proving that passion (and getting their elbows dirty from time to time) are the two main ingredients that drive the craft that inspires them each and every day. Visit a cocktail bar in your town and take a moment to notice how much thought, care, and time goes into the drink sitting in front of you. Read up on the bartending competitions that tour across the country, spreading education and affording bartenders the opportunity to elevate their game (World Class, anyone?). Recognize the efforts that are being made to not only shed light on the mixology industry, but also to spread awareness on charitable causes near and dear to the craft.

Here’s where Speed Rack comes in.

Founded in 2011, Ivy Mix and Lynnette Marrero teamed up to create an all-female bartending competition that honors women in the spirit industry while raising money for breast cancer research, education and prevention. Spanning across 8 different cities, the organizers, competitors, and volunteers involved with Speed Rack are some of the industry’s best and brightest in the country, donating their time and talent to a double-edged cause that promotes female bartenders and puts 100% of event proceeds towards breast cancer. And if that’s not enough of a reason to learn more, do yourselves a favor and check out what these competitors are bringing to the table.

Article by: Kristina Cappuccilli
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Written by Paige McConney
Paige McConney

May 10th, 2016 at 2:02 pm

PepsiCo Introduces “F!ZZ” at World Maker Faire

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F!ZZ, PepsiCo’s’ newest, most innovative line of soda drinks made its show-stopping debut this past weekend at Maker Faire 2015. F!ZZ is a new way PepsiCo is looking at the future of carbonated-soft drink mixology, which they call “Fizzology,” that combines unique and unexpected flavors and ingredients to create an elevated and immersive consumer beverage experience.

Whether Maker Faire goers were attracted to the sleek & inviting, Willy Wonka-esque structure, the millions of bubbles that were being released over the course of the weekend or the upbeat music that was bumping and entertaining the consistent line of consumers eager to try F!ZZ, the popularity of the space surpassed all expectations.

The Experience:

Brand Ambassadors greeted Makers as they approached the entrance ramp and queued up groups of 10 to begin the experience. They began their sensorial journey by smelling flavored scent pipes which tied back to F!ZZ beverages that were offered. Consumers had the option to choose one of the six drinks that most appealed to them.

Each of the beverages began with a Pepsi-base pour, either Sierra Mist, Mountain Dew, Manzanita Sol or Pepsi and included unique toppings such as green apple cotton candy, strawberry pop rocks and watermelon foam to name a few. One of the most popular drinks of the weekend was the “Hulk Smash”. The Hulk Smash was made up of Mountain Dew with a lime flavor shot, coconut milk and was topped with frozen lime syrup threads, pop rocks and raspberry foam.

Once the consumer settled on a drink, the group of 10 headed over to the “Fizz Ed” station where they learned to make frozen strawberry and lime “dots” using liquid nitrogen. They also were able to sample the dots that they helped make which was a fun and tasty experience had by consumers of all ages. Once they completed their lesson, they headed over to the Pepsi Spire station to fill up their beaker with their base pours & flavor shots. Following that, they brought their beaker over to one of the “Fizzologists” who then finished off their drink with their designated toppings and “re-FIZZED” their drink with added carbonation.

The bubbles and buzz around F!ZZ not only attracted Maker Faire attendees but the Maker Faire Executive team as well. F!ZZ Grab Life by the Bubbles powered by PepsiCo took home the blue ribbon by winning the “Maker Faire Editors Choice Award” for our outstanding activation. This was just the introduction of F!ZZ and we’re excited to be a part of the F!ZZ movement and experience what the future of F!ZZ holds!

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Written by Paige McConney
Paige McConney

September 28th, 2015 at 4:52 pm

What’s In Your Wallet, Kerry?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Kerry Lange, VP, Strategy & Operations in MKTG INC’s San Francisco office.

Kerry knows how to connect people, ideas, strategies and the dots.
I am the epitome of a connector – Malcolm Gladwell could have written about me in The Tipping Point. If you need a job, have a job, or have any kind of need whatsoever, I can probably connect you to someone who can help.

I’m also one of those weird people who can instantly envision what an event or experience is going to look like, and can drill down to the nuts and bolts of how it’s all going to come to life. Guess that’s why I do Strategy and Operations.

From locally sourced bourbon brine to nationally recognized above-the-line, Kerry knows quite a bit about a lot of things. She can throw down on beacon technology while heating it up over bacon mixology. She can quote Blondie lyrics while spouting urban farm statistics.
Yes, this is dorky, but I actually read the dictionary and encyclopedia (as books!) in elementary school. I love to get into analytical discussions about whatever my current obsessions are – right now it’s cutting edge technology for events, the local and artisanal food movement, and always, music. Thankfully I live in San Francisco, which is a rich resource for all three. And I do a mean Blondie at karaoke!

Basically she IS ambient context identification, in human form. We definitely advise opting in.
I love the idea of getting the information I want, when I need it, in exactly the right context. iBeacons can be such a cool way to create a deeper connection and interactive experience, making you feel like you have the world right in your hand. Imagine attending Jazzfest, and while you’re walking around you get a notification that your favorite jambalaya stand is only 50 feet away, and that the blues musician you want to see starts in 15 minutes – makes it so much easier to plan the perfect day and not miss out on the things you love. I expect to see a lot more brands and events opting in to this awesome technology.

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#DONJULIOSUMMER: The Airstream Hits the Mainstream

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“Alright, alright, alright. Come on back to the Airstream after. I make the best margaritas this side of the R-I-O Grande,” said actor Woody Harrelson, mocking Matthew McConaughey at this year’s Emmy Awards. I must have received a dozen messages that night wondering if he was referring to Tequila Don Julio’s Airstream Speakeasy. My response: “I mean maaaaaybe … you never know!” We activated 34 events in 14 different cities and served margaritas and specialty cocktails to over 25,000 people this summer … everyone has been talking about our Don Julio silver bullet lately, so why not Woody, too?!

Airstreams are huge right now — NPR even did a piece on how mobile campers are making a big comeback. Their sleek aluminum design is a fast-growing hot commodity. But that created a challenge for us — how do you create one that stands out? For starters, our Airstream Speakeasy is not just any Airstream: It’s a state-of-the-art cocktail bar on wheels that has all the features of your favorite mixology-centric watering hole. It comes equipped with a “Craft-on-Draft” (cocktails on tap) system, glassware chillers, top-of-the-line refrigeration and even plush leather seating. The Airstream Speakeasy is like sitting on a cloud.

The story behind the Speakeasy’s creation is reminiscent of Don Julio González’ endeavor to change the game in tequila decades ago. It began backstage at Bonnaroo, when bartender Marshall Altier was making drinks on a folding table with packaged mixers. He decided he needed to step up the cocktail experience at festivals by wheeling in his own custom mobile bar.

He called friend and fellow bartender Ben Scorah to explain the concept, without any idea of how to bring the idea to life. Ben introduced Marshall to his childhood friend Mark Wiseberg, a former Aston Martin engineer. Together, the trio created the Airstream Speakeasy — the perfect fit for Don Julio, which supports those who work to follow their passion.

The cross-country tour kicked off on Cinco de Mayo in Brooklyn and wrapped up on Mexican Independence Day (Sept 16) in Austin. Trip highlights included the Food & Wine Classic, a San Francisco Giants game at AT&T Park and the Governor’s Ball in NYC. Some of the most cherished moments were at the intimate Farm to Shaker events, where 30 to 40 local bartenders were invited to local farms to learn about organic farming practices similar to Don Julio’s agave-growing methods. There they had the chance to pick fresh ingredients and create their own bespoke cocktails aboard the Speakeasy.

The summer road trip was so successful that Don Julio will be continuing stops at culturally relevant festivals in the future. So, if you haven’t yet had a chance to see the Airstream Speakeasy, alright, alright, alright, do as Woody says and come on back for a visit.

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