Archive for the ‘mktg inc’ tag
MKTG INC is proud to be an official partner and supporter of the Beyond Sport United 2015 conference.
This morning on the floor of the Prudential Center, 500 sports and philanthropy executives gathered for Beyond Sport United 2015. Supported by MKTG INC and backed by US Major Leagues MLB, MLS, NBA, NFL, NHL and WNBA, the summit brings together the most powerful sport-led, social innovators and global leaders to discuss how sports teams and leagues can drive positive social change both locally and globally.
— Emily Upson
We have all heard daunting tales of pointless internships, where interns are relegated solely to making copies and getting coffee while constantly asking themselves “Is it 5 o’clock yet?” But in my six weeks as an intern at MKTG INC, I have yet to get anybody coffee; in fact, I’ve had full-time employees offering to get me coffee on their run downstairs. We even have a “coffee talk” program, where each intern is given a Starbucks card (being the broke college student that I am, this is huge), as well as the opportunity to invite any employee in the company to coffee for a chat. Even though I am an intern in the Sales and Marketing department, I have had the chance to sit down with Tim Owens, VP, Production to pick his brain about another part of the industry that piques my interest.
If you ask any of the 12 MKTG summer interns in NY, Chicago, Atlanta and San Francisco about their typical day, the answers would be universal: there’s no such thing as a typical day.
We are in and out of the office, attending meetings and events, performing research, and even getting our hands dirty in the event production aspect of the industry. However, this isn’t to say we haven’t done our share of invoices and expense reports.
Many of the eight New York interns have spent recent weeks working on the Warby Parker Hackathon, a project MKTG INC is producing pro-bono in partnership with Warby Parker and the City of New York.
The Warby Parker Hackathon, called #HudsonHack, will host over 200 tech interns in New York City, and students will compete for 24 hours to come up with innovative solutions for several local nonprofit organizations. Our MKTG interns have been working in-and-out of their usual departments to help put on this event. Intern Stasean has been with the project since the brainstorming phase, working alongside the Strategy & Planning team to come up with ideas for sponsorships and activations within the event. The opportunity to meet so many members of the Warby Parker team and regularly visit their offices has allowed our interns to “really build a connection with the brand,” says Stasean. Meanwhile creative intern Lauren has had weekly trips to WP HQ to work with their design team. Julia and I have also tagged along, developing the event’s social media plan, recruiting intern participants, and helping with sponsorship outreach.
MKTG’s remaining summer interns have also worked on Diageo projects such as Chrissy’s work on Smirnoff’s NYC Pride Parade activation, and Julia and Melissa’s slew of Nike summer training events, even previewing not-yet-public classes and interacting with Nike trainers and clients.
More intern updates to come as our MKTG keep us all busy!
Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Adam Schiff, Account Director, in MKTG INC’s New York City office.
New Jersey’s official state slogan is, “come see for yourself.”
They actually changed the advertising slogan after this card was created, but we’ll just go with it.
But ask a garden state native like Adam and he’ll tell you It should be, “we don’t pump our gas we pump our fists.”
One of these statements is not entirely true. The gas pumping and fist pumping definitely hold up but everyone automatically assumes I’m a “Jersey guy” right off the bat. Here’s a little secret. I was actually born in Maryland. Guess it’s not a so much of a secret now…
An acknowledgement of both the state’s whack-job gas policies and a celebration of the passion of the jersey people.
It’s pretty interesting that only two states in the country still don’t allow you to pump your own gas. How come no one ever hates on Oregon?
Whether he’s rocking out to the boss or giving a hearty first pump when he helps a client reach their objective, it’s all done with a native son’s enthusiasm. And that’s something you’ll have to come see for yourself.
I grew up just a few miles from where the Boss grew up, my first CD (that’s a compact disc for all you kiddies) was a Springsteen album, I’ve seen the band over a dozen times and my father’s name is Bruce. Some people just don’t get the obsession. I guess it’s a Jersey thing.
The Chief Marketer PRO Awards recognize outstanding promotion marketing campaigns. The awards, now in their 25th year, are the preeminent benchmark for excellence in innovation and creativity that produce stellar results. The winning campaigns are selected by a jury of expert peers.
This year, MKTG is proud to have been a part of MSNBC’s Growing Hope tour, which was awarded the Silver PRO Award for “Best Multicultural/Lifestyle Campaign.”
To further expand MSNBC’s already strong multicultural viewership, we brought our message of hope to Texas State University, Atlanta’s Sweet Auburn Springfest, Taste of Charlotte, and Essence Fest in New Orleans. At each location, MSNBC set up a Growing Hope Community Garden, where visitors entered a branded greenhouse to enroll in the program at msnbc.com via a custom app. They were then invited to digitally submit their hopes regarding community-relevant issues such as education, equality and the economy. These were immediately printed out, and participants could sit at a workbench and attach the paper to an “issue petal” for planting on the iconic MSNBC Hope Tree outside.
While at the event, participants could meet MSNBC anchors, watch live broadcasts from the set, and attend current-events forums with guests such as Rev. Al Sharpton. Visitors could then bring home a free Arbor Day Foundation sapling to plant as their own “hope tree.” Videos shot at the events, in which visitors spoke of their hopes and efforts to effect change, were subsequently posted on msnbc.com and nbc.com.
Nearly 15,000 visitors enrolled in the promotion and became members of msnbc.com, enabling the network to continue to communicate with them after the event. The campaign also engaged more than 1 million people via social media and delivered more than 61 million media impressions.
Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Danielle Stefanuk, Senior Account Executive, in MKTG INC’s New York City office.
It’s always the quiet ones.
I may seem quiet at first but once you get to know me, I’m anything but quiet! Don’t let my soft-spoken voice fool you.
For example, to resist eating a sugary snack one fateful afternoon, the demure darling you see in front of you once sprayed a fistful of jellybeans with Windex.
This is, embarrassingly, a true statement. Even more embarrassing than the act itself is how I got the idea. My roommate and I were watching an episode of Keeping up with the Kardashians (guilty pleasure) and in the episode; Kim received a bunch of cupcakes. She didn’t want to eat them all so she sprayed them with Windex. While I typically would never emulate the actions of the Kardashians, I just as equally did not want to eat my entire bag of jellybeans. So I sprayed them!
When asked why, her response was simple: “Well, would you eat something sprayed with Windex?”
There are not many people that would actually eat something after it has been sprayed with Windex…except for maybe the father in the movie My Big Fat Greek Wedding (am I right?).
This kind of clear-sighted practicality paired with fervent passion is one reason clients love Danielle. Or maybe it’s because she’s always giving them jellybeans.
It’s definitely the former. I am certain of this because I no longer buy Jellybeans in an effort to save my bottles of Windex for cleaning purposes only.
Photo by ©Gamma Nine
At MKTG INC, whether it’s a B-to-C campaign, or B-to-B ,we craft our event strategy with our client’s target audience at the center:
-What are their passion points?
-How can we engage with them prior, during and following an event?
-How do we build something that is special, sharable and unforgettable and ultimately build an allegiance between the target and our client’s brand, products and/or services.
That strategy came to life for cloud software giant NetSuite’s 5th Annual SuiteWorld Conference in San Jose, California. From May 4th-May 7th, the streets of San Jose were packed with thousands of people attending SuiteWorld, heralded as the #1 Cloud ERP Event of the year.
As NetSuite’s experiential marketing partner, we led the creative execution for the entire conference, as well as the production and creative delivery of three ancillary events throughout the week.
In addition to producing over 35,000 pieces of signage and collateral, MKTG INC set-up a mind-blowing alternative to the typical conference, as attendees found themselves floating through competitive games of air hockey and listening to the SuiteTunes in between totally stimulating breakout sessions and keynotes, finishing off their week of working by celebrating at SuiteFest with the upcoming Rock ‘n’ Roll goddess, Dorothy, infamous Norwegian duo Nico & Vinz and indie electro band, Capital Cities.
From the grand façade welcoming this year’s attendees, the Nav Centers guiding the way, and the Pedicabs offering a friendly ride home, the ooo’s and ahh’s over the look and feel were familiar coos being heard from both near and far.
Each quarter, MKTG INC staffers select one lucky MKTGer for a reward trip to a destination of their choosing. Upon their return, winners are asked to report on their trip and make us all sick with envy. Here’s the rewards recap of Charlie DeCrescenzo, Account Executive, in MKTG INC’s New York City office.
Work travel can be exhausting. The early flights, the multiple hotels, kayaking in mangroves, hopping from beach to beach – we’ve all been there. Alright, so maybe this trip to the Florida Keys wasn’t exactly a typical trip through work. It was, however, an incredible experience that got me through one of the colder winters I can remember and I am incredibly appreciative for it.
I have to preface this by thanking MKTG INC and in particular, my colleagues, for voting me into such a unique opportunity. Being recognized by my peers for a domestic trip anywhere in the country is the greatest form of flattery I can think of. Thank you again.
When offered a free trip for you and a guest of your choice, it’s amazing how many long lost friends come out of the woodwork just to say “hi.” It’s also a challenge when both parents offer their services as travel companions, especially after a fellow coworker previously took his mom on a safari to Africa with his trip (thanks a lot, Jav). In the end, my best bud since kindergarten won the bid and it all worked out…I think.
Next was the decision of where to travel. At first we considered going somewhere unique to us, maybe Colorado for skiing or Alaska to explore the wilderness. But then this past winter happened and the thermometer was below freezing day after day. This made the decision pretty easy: the turquoise water and warm beaches of the Florida Keys was the clear answer.
We started our voyage in Ft. Lauderdale where the air temperature was a perfect 80 degrees and the water temperature was only 5 degrees colder than that. My friend and I just took the day to hang out on the beach and wait until our bodies figured out what this “sun” and “warm air” were. It was simple, but it was a great and much needed day of rest.
The next day began our tour of the beautiful Keys, starting with Key Largo. Best known for its John Pennekamp Coral Reef State Park, we took advantage of the opportunity and went kayaking in its famous mangrove water trails. An hour and fifteen minutes later we had conquered all available trails, fought some tough ocean currents, and we couldn’t lift our arms anymore. To deal with the pain we checked out the happy hour at a place called the Bayside Grille which, if you ever find yourself in Key Largo, I highly recommend. The combination of the sunset view, the seafood ceviche, the old timers Jimmy Buffet-esque cover band, and the array of koozies available to all customers really makes it one of my top picks from the trip.
After a night in Key Largo, we moved the convoy down to Marathon for a 2-night stay. Marathon is about the mid-point of the Keys so we felt it was a good location to spend the rest of our trip in. It also meant that we would be driving back and forth throughout the Keys, which isn’t a bad thing at all. The drive can be slow at times, but it really is one of the most picturesque drives you can take. On the way to Marathon we detoured to a famous pit stop called Robbie’s where travelers can feed the 5-foot long fish-monsters called tarpon. These tarpon were massive and would suck the fish right out of tourists’ hands as they leaned over on the docks. We didn’t end up actually feeding the tarpon, but watching fellow tourists get attacked by either a tarpon or an even more ferocious pelican was certainly a spectacle worth seeing. Seriously though, those pelicans were mean.
After dropping our bags off at the hotel in Marathon, we headed straight for a Saturday night in Key West. I mean you can’t be in the Keys without going to Key West, right? There we saw an incredibly talented street performer juggle fire and swords while balancing on a rolling board while doing push-ups (or something like that). We traversed the town by going from live cover band to live cover band at every bar until we found the one that felt right. We also came across someone dressed up as Darth Vader on the street who was playing an LED-lit banjo. Yea, Key West was a lot of fun.
The rest of the trip was mostly comprised of driving around discovering small hidden beaches, eating as much seafood as humanly possible, and trying our best to deny the fact that we were eventually going back to 15-degree weather with a wind chill of -75.
This rewards trip couldn’t have come at a more perfect time to mentally and physically escape the dark and dreary winter we had this year. It was an amazing opportunity to explore a part of the country I hadn’t seen since I was a child and allowed me to rub it in all of my friends’ faces as I sent them photos throughout the process. I want to thank MKTG again for providing me the opportunity to have such an incredible experience that I will not soon forget. For those looking to get away from it all, the Keys certainly know how to unlock the happiness inside.
Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Kerry Lange, VP, Strategy & Operations in MKTG INC’s San Francisco office.
Kerry knows how to connect people, ideas, strategies and the dots.
I am the epitome of a connector – Malcolm Gladwell could have written about me in The Tipping Point. If you need a job, have a job, or have any kind of need whatsoever, I can probably connect you to someone who can help.
I’m also one of those weird people who can instantly envision what an event or experience is going to look like, and can drill down to the nuts and bolts of how it’s all going to come to life. Guess that’s why I do Strategy and Operations.
From locally sourced bourbon brine to nationally recognized above-the-line, Kerry knows quite a bit about a lot of things. She can throw down on beacon technology while heating it up over bacon mixology. She can quote Blondie lyrics while spouting urban farm statistics.
Yes, this is dorky, but I actually read the dictionary and encyclopedia (as books!) in elementary school. I love to get into analytical discussions about whatever my current obsessions are – right now it’s cutting edge technology for events, the local and artisanal food movement, and always, music. Thankfully I live in San Francisco, which is a rich resource for all three. And I do a mean Blondie at karaoke!
Basically she IS ambient context identification, in human form. We definitely advise opting in.
I love the idea of getting the information I want, when I need it, in exactly the right context. iBeacons can be such a cool way to create a deeper connection and interactive experience, making you feel like you have the world right in your hand. Imagine attending Jazzfest, and while you’re walking around you get a notification that your favorite jambalaya stand is only 50 feet away, and that the blues musician you want to see starts in 15 minutes – makes it so much easier to plan the perfect day and not miss out on the things you love. I expect to see a lot more brands and events opting in to this awesome technology.
DICK’S Sporting Goods, the largest U.S.-based sporting goods retailer with more than 600 locations has chosen MKTG INC as its Event, Community and Experiential Agency-of-Record. We are tasked with providing strategy, planning, account management, as well as sponsorship activation of the 2015 DICK’S Sporting Goods Pittsburgh Marathon, line-of-business expansion development and ongoing integration and positioning of community marketing managers.
“We have been working with MKTG for well over a year on several projects and have been so impressed with how, from strategy through to execution, they consistently over-deliver,” said Mark Rooks, DICK’S Sporting Goods Vice President of Sports and Community Marketing. “This is a really exciting time at DICK’S as we roll out several sponsorships and consumer and business-facing programs that MKTG will help us bring to market. We could not be more thrilled with our selection.”
“We are so proud of our great success and influence within the retail, sports, entertainment and community-building space over the years and have truly enjoyed working with DICK’S in helping them think differently about their sponsorship and engagement executions,” said Charlie Horsey, CEO, MKTG INC. “DICK’S Sporting Goods is loved by people of all ages, which makes developing strategies, to engage consumers and the DICK’S community so exciting by leveraging both digital tools and live activations that resonate.”
The account will lead by Kevin Collins, GM of MKTG’s Chicago office and the core team will include members form across the agency’s US footprint.
Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Will Brockmeyer, Creative Director in MKTG INC’s New York City office.
Will has a lot in common with Abraham Lincoln. Both grew up in log houses. Both are unfailingly honest.
I was born and raised in the mountains in Montana on a Native American reservation, my parents were definitely hippies. And yes I did grow up in a log house, as my father built hand-crafted log homes. My first job was working at the company, as a hewner, its a job where you swing an axe-like tool called an Adze, while straddling a log beam. The Adze planes the log and leaves it smoother with a beautiful divot pattern. Its brutally hard work, like torture actually, basically your hands blister, your hands and back cramp and you swing about 10 million times in a day, and all the while it takes a few months to master. But did it ever make me an honest worker!
They both have pretty substantial beards.
I was born with a beard, it was weird when I was little, but you know, once I got older it was good, and now that Lumbersexual is a thing, its pretty cool. My wife has threatened to leave me if I ever shave it off.
The similarities diverge from there, though. Will doesn’t own a stovepipe hat and Lincoln probably wouldn’t care for the music of the Brian Jonestown Massacre. That said, Will, Abe and Massacre lead singer Anton Newcombe would likely all agree that talk minus action doesn’t equal much.
The Brian Jonestown Massacre is a band I’ve listened to since college, they draw heavily from the Rolling Stones, hence the first part of their name, and the second part of their name nods to their sense of humor and their songwriting. They have a song with what I believe to be one of the best song titles: “Talk Minus Action Equals (expletive).” I have always tried to follow this axiom in my work, where it doesn’t matter what you say in a meeting, or a brain storm, or whatever, if can’t you bring it to life then you shouldn’t say it, and if you do say it—make it happen.