Archive for the ‘mktg inc’ tag

MKTG INC Named One of the Best Places to Work in Events

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Screen Shot 2015-04-03 at 10.16.53 AMWe are so thrilled to share that MKTG INC has been named as a Best Place to work in Events by Event Marketer Magazine and Quantum Workplace.

All confidential employee surveys were scored and audited by Quantum Workplace as a third-party administrator. The companies that made this inaugural list represent the best corporate environments, the best employee support activities, the best peer-to-peer collaboration—quite simply… the best places to work. And we are one of them!

A few things our employees had to say about us that we are proud to share:

“MKTG has taken the time to train and teach me all the necessary skills to not only complete my job but succeed in my career.”

“I’ve never worked at a company like MKTG before. The friendships that I’ve established with the people I work with, within my team and outside of it, are truly once in a lifetime.”

“Everyone who works at MKTG is dedicated to producing top quality work, but they also know how to celebrate their accomplishments after the work day is done. The work culture is filled with people who are warm, friendly, and dedicated to making the office special. The consistent emphasis on a positive work environment is something that many people don’t have the opportunity to experience on a day to day basis. I truly enjoy waking up and coming to work at a place that feels like a home.”

“I only recently started my career with MKTG Inc, and my short time here has already proven to be such a positive corporate cultural shock from any workplace I’ve previously known. MKTG has been such a breath of fresh air where I feel as though my efforts are both genuinely appreciated and recognized. I no longer feel like simply a cog in the machine, but actually as though my personality can be embraced at work.”

“You spend so much of your time at work that it becomes part of your identity, and it’s truly such a shame when it’s not something one can be proud of. I’m already so proud to say that I’m part of the MKTG team and only look forward to what the future has to hold for me as a contributing member.”

“In the past year the most important part of my professional development is my leaders ability to actively reach out to me and help myself to new heights. My leaders have do so by helping week by week at becoming a better professional at communicating with others.”

We are so thrilled with this honor and will continue to be committed to providing the absolute best and most supportive…and most fun work environment in the industry.

Go Team MKTG!

 

 

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SXSW: It’s All About That Bass, ‘Bout That Bass (and Mobile, of course)

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SXSW_2015_Family_CMYK-02

This year was my first time attending SXSW. While I had heard all of the stories about how huge and overwhelming it was getting, I have to admit that thanks to some stealth planning and relying on some key mobile apps, I came back to NCAA with a ton of knowledge under my belt…as well as a deep knowledge of what makes a great taco!

After hours of panels and networking and lots of talk of mobile marketing, integrated apps, and keeping it “all about the charge,” this year at SXSW proved that 2015 is once again a hot year for mobile marketing and digital integration into campaigns.

My take on mobile…agree or not, you must adapt. Now.
We know that mobile has become a hugely effective way to reach and engage consumers, whose average attention span registers at an all-time low of just seven seconds. A slight aside, but interesting nonetheless, did you know that up to 25% of consumers, especially the younger set, currently only access the Internet via their mobile devices?

OK, back to business.

Brands have turned the corner and are regularly optimizing their content to adapt to mobile viewing, and restructuring messaging to be concise, to-the-point. They know that once they enter the playing field of mobile marketing, they are seamlessly integrating into consumer’s everyday lives. Utilizing localized marketing, and leveraging data to provide content that is personalized and relevant in real time will make for a better mobile experience.

My favorite App of SX: SXSW GO
One of the most useful apps I downloaded and used was the “SXSW Go” app which displaced printed guides and helped conference goers organize their schedules, and navigate the ever-expanding footprint of events. Additional functions of the app included push notifications about big sessions and events, and a networking tool called SXSocial.

St Bernard Mophie Resue[1] copy

Mophie partnered with the St. Bernard Rescue Foundation and with a team of St. Bernards, set out across SXSW to “save” attendees from dying batteries.

Super smart SX activation: MOPHIE
One of the biggest pain points for SXSWers was battery drain, and this came up time and time again. Smart marketer Mophie marketed into this opportunity with the “Mophie Rescue Lodge.”  Consumers were encouraged to screenshot their low battery life and tweet it to the brand for the potential to have a Mophie rep, along with a beautiful St. Bernard, come to your location and charge your phone for free. People loved it.

In conclusion: In our business at MKTG INC, we have done really well in understanding how to extend our physical events prior to and beyond the actual event by integrating mobile and social into our activations. Clearly, we are on the right track and it’s only getting easier for us to do this at the great benefit of our clients.  I’m excited to be back at the office and sharing my learnings with my co-workers, but I must admit, the tacos in Austin are worlds better than what I can find here in NYC!

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Tackling Education in America

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MKTG INC’s very own Kristina Cappuccilli wrote a truly inspiring opinion piece about education in America that was featured in Elite Daily. Click here to read more!

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Adventures in Hairstyling With the InStyler

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vocalpoint

Vocalpoint.com is one of MKTG INC’s online communities and has over 1 million moms that are always looking for ways to make their lives run a little quicker, a little cheaper and a little smoother.

InStyler

We recently shared 6,000 InStyler tools (yes – the ones you’ve seen on TV) with our community of moms. InStyler tools are known to make hair styling simpler. Take me for example – I have thick curly hair and it takes me an hour (at least!) to straighten my hair. With the InStyler MAX – I go from curly to straight in just 25 minutes! Much of our community told the same story as they styled themselves gorgeous!

motherhoodsupport

First, we provided moms with 3 products from the InStyler line of tools. Next, we had them invite their friends over for a styling party. Lastly – we asked them to show us the results! Vocalpoint combined over 6,000 pieces of user-generated content with over 2,300 product reviews to generate over 20 million impressions for InStyler! (Check out some of them on Instagram at #rsvpinstyler.)

adventuremomblog

What we learned on this project is that with something like a hairstyling tool – getting it in the hands of the community is essential for driving purchase. The #1 thing that our community engaged with were the before & after pictures. This program provided the brand with thousands of images of REAL women successfully using their tools, which will translate into thousands of new customers.

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NBA All-Star Week Has Arrived in NYC

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Aerial Views of New York City

MKTG INC’s very own EVP, Sales and Marketing Bryan Duffy is featured in a cover story of this week’s SportsBusiness Journal talking the upcoming NBA All-Star Week(end). Check out the story and his thoughts on what it takes to cut through the clutter in a busy market like New York City. Read more here!

Source: SportsBusiness Journal, February 9 2015

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New Faces: COO Peter Office

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FullSizeRender[2]For this month’s Guest Column, we sat down with Peter Office, who has joined MKTG INC as Chief Operating Officer. A 25-year industry veteran, Peter shares his thoughts on experiential marketing, MKTG and the best advice he’s ever received.

Welcome to MKTG INC! Tell us a little about yourself.
I’ve been in the experiential marketing industry for a long time, watching the industry go from unsophisticated one-off programs to fully integrated experiences. I started my career in brand management at Pepsi and then moved into the experiential space working for several agencies… from producing B2B meetings to building and managing hospitality villages at Super Bowls, PGA Championships, Ryder Cups and U.S. Open events. I moved to the B2C side by producing marketing and entertainment tours, pop-up retail, location-based experiences and promotional events around the world.

I spent 10 years at Momentum leading the Live Events teams and had a stint as Chief People Officer. Most recently, I have been consulting for a variety of marketing agencies.

What will your role be here at MKTG INC?
As Chief Operations Officer, I will be working with all departments to figure out methods to streamline operations and become more efficient so our teams can spend more time focusing on providing great marketing solutions for our clients while improving margins.

As an industry veteran, how would you say MKTG stands out in the marketplace?
MKTG has the nimble approach of a small boutique with the resources of a large agency. The size of the agency makes it feel personal. The energy and enthusiasm of so many smart people working together is a great environment.

What’s the best advice you’ve ever received?
Two pieces of advice stand out: (1) “Make every decision as if you owned the business.” If you think like an owner, you are always working to do the right thing. (2) “Always hire people smarter than you are.” Smart people make you and the company better – never be scared to have them around.

MKTG was recently acquired by Dentsu Aegis. What does this mean for MKTG staff and clients?
Being part of a global agency provides opportunity. Opportunity for us to provide smarter integrated solutions for our clients. And personal opportunity for individuals to learn new disciplines and to develop new expertise.

What are your predictions for the event marketing industry in 2015?
A continued blurring of the lines between social and experiential. The creation of content for social amplification will require live experience as more people look for authenticity. The importance of the human connection will continue to grow as consumers tire of the always-connected world. The tangible experience our industry provides will be welcome as people want to touch, taste and feel brands. Live interaction will be appreciated as a “tech timeout.”

Technology will continue to play a greater role in events but content and the experience will be personalized. Personalization, tailored conversations and immersive experiences will make each interaction unique.

Experiential marketing will continue to evolve from tactical/executional projects to larger strategic platforms. We will continue to see greater integration and closer working relationships with other marketing disciplines as experiential provides the platform for sponsorships, PR and digital.

What publications/websites do you find most relevant to your career?

I start the day with the NY Times and then run through a variety of news, blogs and RSS feeds (Trend Hunter, Springwise, PSFK, Mashable, Seth Goodin, HBR.org, Wired and others) using the Feedly reader. I keep up with the industry news reading Crains, Advertising Age, MediaPost, Adweek and Event Marketer. LinkedIn is my go-to site for gathering intelligence about people and companies and finding networking contacts.

What are your favorite apps?
I use many apps regularly but a few daily use apps include: Keeper, Evernote, ScannerPro, IFly Pro, HopStop, Uber, The Weather Channel, Urbanspoon and BizXpense Trkr.

As a frequent flyer, what are three things you always pack?

A water bottle, granola bars and a phone charger.

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Zacapa Hits the Links

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While the weather is certainly frightful in many parts of the USA, many of us still can’t stop dreaming of the sun, sand, and… grass? Golfers may need to travel a bit further than normal during the winter months to keep their game strong, but MKTG INC and Zacapa Rum were able to join some of them as they practiced their craft in sunny Arizona in December.

From December 3-5, 225 players from Troon Privé clubs nationwide came together at the Gallery Golf Club in Marana, AZ, to compete for the coveted title of Troon Cup champion. Against a dramatic backdrop of sandy deserts, blue skies and Saguaro cacti, Zacapa Rum was on hand from beginning to end, with tastings, cocktails and on-course sampling courtesy of our staff and talented National Brand Ambassador Robert Pallone.

So what’s a great cocktail to try when you’re out on the green? We suggest:

The Zacapa 23 Ginger
1.5 oz Zacapa 23 Rum
4 dashes Angostura bitters
5 mint leaves
Half of a fresh squeezed lemon
.75 oz Demerera simple syrup (or regular simple syrup)
Fever Tree Ginger Beer

Stir rum, mint, lemon, and simple syrup together. Pour over ice, add 4 dashes of bitters and top with Ginger Beer. Enjoy!

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Written by Rachel Wasserman
Rachel Wasserman

December 24th, 2014 at 10:06 am

Experiential Brand Spotlight: GoPro

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Photo courtesy of Adweek.com

Maya Angelou once said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

These days that famous line is especially resonant for us as experiential marketers. Consumers today seek inclusion, conversation, and, above all, powerful emotion from their brands. As technology thrives and the world vacillates between online and off, brand interactions must be deeply personal, customized and meaningful. At the core of all this lies experiential, the place where people join your circle, trust is built and lasting memories are made. Just one reason why investment in experiential marketing is up nearly 5% from last year.

Knowing the needs, aspirations and interests of the target consumer is more essential than ever before, and one brand has hit all these notes perfectly in 2014: GoPro.

In an era where standalone consumer electronics crash and burn at the hand of the dominant smartphone, GoPro’s $2.95 billion IPO was the largest of its kind in 20 years. What impresses me about this feat is not the camera’s innovative size or quality (while impressive), but rather the way the company has sold people on the experience of using the camera rather than the camera itself. They sell the spectacular memory of catching a surf wave, braving a double black diamond or jumping from an airplane (on my bucket list). A GoPro camera symbolizes the thrill seeker. A society of adventure lovers that captures life’s most exciting moments and empowers them by giving them a voice to share content digitally with fellow enthusiasts.

GoPro’s success is a testament to the emotional value we place on experiences. Technology is making this easier and easier. As we’ve seen with GoPro and other tech wearables, the latest gadgets allow brands to personalize experience even more through robust, user-generated data and content.

So what next? Savvy experiential marketing is the perfect medium for sowing intimate relationships and leaving your consumers feeling valued and inspired. Just look at the brilliant experiential campaigns put out by GoPro, Red Bull or Converse’s  music-recording studios. These are the mavericks that take their purpose to heart and understand that while experiential may not reach the ten million viewers that see a flashy TV ad, it reaches a more concentrated and valuable audience.

 

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Written by Alexander Fellows
Alexander Fellows

December 22nd, 2014 at 3:59 pm

NIKE+ Training Journey Through NYC

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Nike

One of the most innovative training experiences ever to hit New York City just wrapped, all thanks to Nike and MKTG INC.

As part of the NIKE+ NYC Training Journey, six of New York City’s most influential trainers were tasked with leading teams through a comprehensive four-week training journey. Each week, trainers and their teams were taken through dynamic workouts in iconic locations around the city, each time focusing on a new discipline of fitness. The first workout emphasized natural movement, and was led by nationally recognized Brazilian Jiu Jitsu and Animal Flow instructors. The following week, MKTG transformed a rooftop to deliver an innovative workout focusing on power and explosiveness. The third and final team workout took place in an abandoned warehouse, where two professional boxers developed an intense workout to test the physical and mental toughness of the trainers and their teams.

After the three workouts were complete, a special forces-inspired competition tested the athletes and their all-around athletic ability. Each team was tested on their mastery of natural movement, power and stamina through a variety of exercises that were scored based on times, rank and repetition.

This program was the first of its kind. As Nike moves into 2015 and readies the launch of the “Nike Training” category, the brand will begin to target athletes who train like athletes, for the sake of fitness. Through this activation and beyond, MKTG INC will continue to be a key partner in the connecting and execution of these innovative workout sessions.

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Written by Cody Hawkins
Cody Hawkins

December 22nd, 2014 at 3:48 pm

Q&A with psLIVE’s Peter Pearce

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Peter PearceFor this month’s Guest Column, we sat down with Peter Pearce, who heads up the Atlanta office for our new sister agency, psLIVE. Hear how he got where he is, where he’s going and why he loves his job.

Tell us about psLIVE – how do you describe the company to strangers?
My elevator pitch usually starts with defining “lifestyle marketing” (sports, entertainment, grassroots, retail) and who our clients are. Then I describe the work we do: Large-scale sponsorship activation, event development, mobile tours, sampling, street teams, staffing. You take it for granted because you live it every day, but the usual reaction is “that sounds like a lot of fun,” and it is!

What differentiates psLIVE from the competition? 
I think it all starts with our values – we live them every day. We are fiercely competitive, and our reputation for “doing it right” has followed us since inception. Secondly, the Dentsu Aegis push to collaborate across agency brands is a huge advantage – shared insights, tools and resources are a great business driver. Finally, we’re not just a creative, client-service and production agency. We are vertically integrated, with assets and services inhouse that many agencies outsource. This allows us to achieve budget efficiencies and get to market quickly.

What three words would you use to describe your staff?
Best. In. Class.

How did you get into this industry?
It’s sobering to realize I’ve been in the business for 18 years! I finished school and worked for the 1996 Atlanta Olympic Games after school, then I began in the agency world at what is now CSE (formerly Career Sports Entertainment). After five years, I helped open the Atlanta office of Strategic Sports Group, where I spent another five years building that business. I’ve now been with psLIVE (formerly Vivid and Team Epic) for eight years, and it has been a great ride so far.

Looking back at 2014, do you have a few favorite programs or campaigns your teams managed?
That’s hard because we emotionally invest so much in all our clients, but a few programs stand out. Our work on ESPN’s Heisman House is remarkable because of sheer scale, complexity and inherent logistical challenges. Our USTA work, which showcased the US Open of Tomorrow exhibit, really pushed the design envelope. And our work for AT&T is constantly evolving to keep pace with technology and continue to integrate into the consumer experience.

How has technology changed the way you approach the business? 
The smart phone has dramatically changed the event landscape, and we’ve leveraged technology in creative and compelling ways. We strive to design a pre/during/post-event engagement via mobile and social channels because mobile technology shortens the time between brand engagement and purchase. I see a bright future for two-screen interactive experiences at events, where you use your personal device to play on larger screens, or to create physical action onsite. You’ll also see more photo opportunities designed for selfies, and a decline in green screen/photo booths. Finally, I think beacons, NFC and other pushes to mobile engagements will become more prevalent in 2015.

What publications/website do you find most relevant?
I always try to stay current with AdWeek, MediaPost, BrandWeek, etc. to understand the broader media world. I also read traditional Lifestyle Marketing media like Event Marketer, Sports Business Journal and BizBash. However, I think the single most relevant website I visit frequently is Reddit – it’s truly the “front page of the Internet.” Although it’s not always totally PC, no other website captures the current cultural zeitgeist like Reddit.

What are your favorite apps?
The ones I use routinely are pretty limited, but my essentials are Uber, Spotify, Delta Airlines, Waze (traffic in ATL sucks), Open Table, GolfNow and Instagram.

What excites you about psLIVE’s integration with MKTG INC?
I’m most excited about the combined potential of two agencies coming together. The whole is definitely greater than the sum of its parts, and I’m looking forward to what 2015 holds. We’re so culturally similar: the type of work we do, how we do it, and everyone I’ve met along the way has been great!

What do you do to relax?
With this job, and two active kids under 10 at home, relaxation comes in small doses. I’m a formerly avid golfer, fisherman, skier and sailor, so I try to vacation where I can combine at least a few of these. Also, cocktails.

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