Archive for the ‘MKTG Paris’ tag

MKTG Stages DAN Games

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We made the Dentsu Aegis Network in FRANCE Rock ! Getting ready to ZipLine off of the MKTG France/Dentsu Aegis HQ!

We don’t know about other markets, but here in France, Dentsu has been moving really fast with many acquisitions and multiple business challenges. In support of creating connections between the 1400 employees living in France, MKTG France concepted and executed the “DAN Games” – a way to bring people together to stimulate the spirit of community and give DAN France the energy boost to act as one!

CEO of Dentsu Aegis France is jumping from the agency building. Wow! #Aegis #PDG #thierryjadot

A post shared by Anastasia Af (@lypof) on

The DAN Games were a fun, high-energy and crazy phygital sport challenge: to reach our global headquarter in Japan…step-by-step! To do so, we provided our 1400 employees with a connected wristband (partnering with Nokia/Withings) and set up an online social platform to count every step made by participating DAN staff. Each brand was then able to compete against other by walking as many steps as possible every week, during the seven week challenge. Every monday, the winning brand received a special gift to enhance life at work during a super fun/healthy breakfast.
To stimulate the DAN community during the competition, we set up a dedicated Facebook page and organised four huge events to really bring people together and celebrate:a
– a zip line (see above)
– a tight rope across the DAN building
– a giant laser game and all-staff afterwork music party
In the end, we rewarded everyone (we all collectively walked the distance from Paris to Tokyo 14 times) with a new space/café open to all employees during the day for working and at night for agency parties! Free foods and other treats will also be available. The space is under construction and should open in the coming months.
The DAN Games was entirely designed and implemented by MKTG teams (more specifically by our corporate sport teams -named WUKA- who deliver similar animations to several clients in France). Our scope of work included :
– Creative concept
– Partnership with Nokia/Withings to provide all employees with a connected wristband + launch a platform
– 8 events / breakfast
– 3 big events
– Social media management
– project management and internal coordination with all staff, agencies etc.
To learn more contact Julien (JULIEN.GROLLEMUND@mktg.com)
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Written by Stephanie Rudnick
Stephanie Rudnick

September 21st, 2017 at 1:13 pm

MKTG Paris & French National Lottery Team Up for UEFA EURO 2016

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MKTGPARISEURO

MKTG Paris participated in the creation of the activation program “LA OLA FDJ®”, for the French National Lottery (Francaise des Jeux) during UEFA EURO 2016. MKTG piloted the design and the implementation from the launch event in December 2015 through to this summer’s UEFA EURO 2016 in Paris from June 10-July 10. For the activation program, MKTG imagined, created and animated the “LA OLA FDJ®” sponsored spaces in the official UEFA EURO 2016 fan-zones throughout France: Paris, Saint-Denis, Lyon, Marseille, Lille, Bordeaux, Saint-Etienne and Lens. Within these designated fan-zones, MKTG, with FDJ®, created a device of interactive football animations for spirited participants to enjoy, perfectly in-tune with the festive spirit and digital forward-thinking of UEFA EURO 2016.

provided by MKTG Paris

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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 11th, 2016 at 10:37 am

Bienvenue MKTG Paris!

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MKTGParis

Today, psLIVE France hosted an event to officially announce that psLIVE France will officially be MKTG Paris as of December 1st.  Following the announcement was a night of a celebration which was shared across their social media channels.  Throughout 2016 we will be announcing a number of additional global transitions, so be sure to keep an eye out!

We so are excited to welcome MKTG Paris to our growing global family!

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Written by Theo Berenson
Theo Berenson

November 30th, 2015 at 12:06 pm