Archive for the ‘mktg’ tag

S&E Sponsorship becomes MKTG following acquisition

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S&E Sponsorship has been officially integrated into the Dentsu Aegis Network, which acquired the sports marketing and lifestyle company in late 2016.

The official integration was marked by the agency changing its name to MKTG, which is Dentsu’s sport and entertainment lifestyle brand. MKTG Canada joins a Dentsu network with existing offices in Sydney, London, Paris and Dusseldorf.

In addition to a new owner and name change, the MKTG Canada team has also moved into a new office and picked up three new clients since the start of the year. The agency recently signed deals with Adidas, FedEx and Milk2Go.

To read the rest of the article, click here

Written by Val Maloney

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Sean O’Brien to Lead MKTG Asia Pacific in New Role

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CAMPAIGN ASIA: DAN changes APAC leadership at Carat Sean O’Brien switches to Posterscope and MKTG, with Kevin Walsh replacing him at Carat.

Dentsu Aegis Network today announced that Sean O’Brien, CEO of Carat Asia-Pacific, will become CEO of the network’s experiential marketing unit MKTG and out-of-home specialist agency Posterscope in APAC. His position at Carat will be taken over by Kevin Walsh, previously managing director Carat APAC.

O’Brien spent six years as Carat CEO, in which time he tripled the size of the business. He has twice won Campaign Asia-Pacific’s Agency Head of the Year. In his new roles, he will oversee Posterscope’s digitisation across the region and the launch of “Liveposter”, the firm’s dynamic digital out-of-home asset that allows clients to change their OOH messaging throughout the day.

For MKTG, O’Brien is responsible for boosting its presence across APAC, with a particular focus on growth in China, followed by Japan and Korea. O’Brien said it has been “a privilege” to work as Carat CEO and that the business “is in great hands with Kevin”.

“MKTG and Posterscope are focused on how we communicate with people outside the home,” he told Campaign Asia-Pacific. “Liveposter gives us a competitive advantage in the space. For MKTG, APAC is the fastest growing opportunity around the world. We want to increase our ownership of assets in sport, music and entertainment, and develop our experiential work.”

Walsh has more than 20 years’ industry experience, having previously been with iProspect before moving to Carat as chief digital officer for APAC. He was promoted to managing director last year. “I’m picking up the reins at a very good time,” he told Campaign Asia-Pacific.

“Under Sean, Carat has seen tremendous growth and momentum, and there’s nothing like growth and momentum to attract new business and the very best talent.” Walsh added that as Carat CEO, he will continue using data to drive more value for clients from media, creating engaging content, and developing the agency’s e-commerce capabilities.

Nick Waters, DAN APAC CEO, said: “Sean will now focus on the development of two agencies with outstanding growth opportunities in Asia Pacific – MKTG and Posterscope. Kevin’s promotion represents the smooth execution of the Carat leadership succession plan.” Source: Campaign Asia-Pacific

Read more at: http://www.campaignasia.com/article/dan-changes-apac-leadership-at-carat/435271

SOURCE: Campaign Asia

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Lessons From a Veteran Super Bowl Marketer

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Our very own Mike Reisman, President of Sports & Entertainment at MKTG, offers his take on Super Bowl marketing for AdWeek:

 

By way of introduction, I’m a crusty old veteran of the sports marketing business—old enough to remember when my dad brought home our first color TV set to watch our beloved Jets win Super Bowl III (little did I know I’d be waiting 38 years and more for the next one). Along the way, I’ve been fortunate enough to attend a ton of football’s “world championships.”

You probably don’t care about my Super Bowl life story—I wouldn’t if I were you. But I wanted to provide context about the evolution of Super Bowl marketing in this digital/social/live video era—coming from someone who began watching Super Bowls when analog ruled. For what it’s worth, the most stirring Super Bowl emotion I’ve experienced were the pre-game ceremonies expertly staged by the NFL at the height of the Gulf War in 1991 in Tampa. Whitney Houston sang an absolutely exhilarating version of the National Anthem followed by a bone-rattling flyover by five Air Force fighter jets. The patriotic fervor during Desert Storm was palpable. The game was also pretty damn good—the Giants defeating the Bills when Scott Norwood’s 47-yard field goal attempt went wide right as time expired…

Read the rest on AdWeek

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

February 14th, 2017 at 12:51 pm

MKTG Art Pairings

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From left to right: Kokoshen Li, Curator, ArtFuse Inc., Zhang Lanjun, Xu Jin, Peter Office; Artwork behind by Zhang Lanjun

In celebration of the Chinese New Year, The Year of the Rooster, we were pleased to welcome world-reknowned artists, Xu Jin and Zhang Lanjun, two leading Chinese artists, to unveil their exhibitions at our NYC Global HQ. Last night, 150 guests toured the exhibit and were treated to a Lion Dance bringing luck to everyone in attendance.

Organized by New York – based independent curator Kokoshen Li, the exhibition features a total of 22 recent paintings. Reflecting Xu Jin’s and Zhang Lanjun’s respective life experiences, these works manifest widely different styles, ranging from realistic to semi-abstract to abstract. The two bodies of work are formally distinct but have a common feature – saturated colors and many delicate layers. The brushstrokes are heavy yet elegant, the overall images captivating. Contemplating any of the paintings, one can sense the emotional upsurge in the artist at the moment of creation. Viewing the works one after the other, one travels through diverse artistic visions of the world.

Xu Jin has a place in Chinese art history as a leader of the’ 85 New Wave, a pioneering post – Mao avant – garde movement. Xu later immigrated to New York, where he has since lived and worked for 30 years. As he says, “Half of my life is in America and the other half is in China.” Xu Jin’s style is firmly rooted in Chinese tradition, yet marked by a free, romantic vigor reflecting his decades of immersion in the Western social and artistic environment.

Zhang Lanjun, born in the 1963 in Jiangsu Province, took his initial training in copper etching. His painting style is sometimes delicate and timeless, like that of ancient Chinese painters, and sometimes wild and restless, in the manner of the contemporary action painting school. In this show, he presents nine examples from his “Metamorphosis” series and “The Book of Revelation.” In these melodious, cheerful, playful, and occasionally peculiar works viewers experience over and over again the seemingly invisible but tangible struggle between the flesh and the soul.

Take a look below to see artwork from this world-renowned pair as well as photos from the Lion Dance:

 

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Written by Paige McConney
Paige McConney

February 9th, 2017 at 10:56 am

A Day In The Life : Kati Kasch

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In this month’s installment of A Day in the Life, we are featuring Kati Kasch, a director in the Sports & Entertainment team (formerly Team Epic) who lives on the road, but calls Denver home. Kati is one of the minds behind the Women’s Leadership and Empowerment Group that started at Epic and is going to be gaining steam across the US this year. Get to know Kati, her experiences, and her love for adventure below and by following her on Instagram. We promise, you won’t be sorry.
What do you work on? 
I help lead the charge on the IBM business, our longest client for over 20 years, overseeing teams across our hospitality, consulting and digital departments. I’m one of the lucky few who get to attend the Super Bowl each year for my work on FedEx’s NFL sponsorship and have dabbled with their golf sponsorship, too. A sucker for meeting new people and making connections, I am involved with our new business efforts from prospecting to pitching, acting as a subject matter buff on anything events, action sports, golf, food or outdoor lifestyle related. My biggest personal accomplishment is starting the women’s leadership and empowerment group alongside Samantha Bond which now spans offices across the country.
What time do you wake up on a typical work day? 
 6:00am…Okay fine, 6:07 after a quick snooze – I stick to East Coast work hours so I need to up and at ’em early.
What’s the first thing you do when you wake up? Do you have a routine? Come on, tell us! 
Step 1 – Disable first alarm. Step 2 – Sleep for seven more minutes until second alarm rings. Step 3 – Wipe drool from cheek. Step 4 – Five minutes of stretching – nothing wakes me up like a good stretch! Step 5 – Check TheSkimm, Google Alerts (for news on clients) and ClassPass to figure out how I’m going to get my butt kicked later that day.
Your day cannot be properly started without ______… 
A stretch, strong coffee and a couple minutes of sunshine – it’s Colorado, people, we love our sunshine!
How do you commute to work and do you enjoy your commute? Details please! 
I take a treacherous 67 steps down to Kaschbucks (my kitchen coffee shop) and then 43 back upstairs to my office. I can’t complain…no traffic, nice people and small carbon footprint – a big difference from my commute when I lived in NYC that was an hour and 45 minutes each way to and from Connecticut. A lot of my work is on the road so my commute often consists of Uber and Delta to places all across the country.
Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
I can’t do anything without music – drive my car, work out, etc. However, when it comes to my work day the only thing I can work to is Explosions in the Sky. Who the heck are they you might ask? Well, they’re a quartet who plays only instrumental music and who you might know for curating the entire Friday Night Lights soundtrack. You’re welcome in advance.
Do you listen to podcasts? If so, which ones? 
How I Built This on NPR
Name your top five apps and why:
OnTheSnow – it gives me the snow report for every ski resort across the world so I can chase powder all winter long.
All Trails – it shows you all the hiking, biking or snowshoeing trails based on your location. It includes directions to the tail head, info on distance, elevation gain, etc. and people review and upload photos.
Hotel Tonight – seeing as I spend a lot of nights away from home, and often at a minute’s notice, I like to book my hotels through Hotel Tonight. You can’t book until the day of your stay but I can get into some of New York’s hottest hotels for a fraction of the price.
Snapseed – because photos never do real life any justice, this app helps me enhance them to look almoooosttt as good. Admittedly, I am an Instagram addict.
Nextdoor – it’s a private social media network for your neighborhood community. After verifying your address you’re connected to your neighbors who can alert you if they’re selling furniture, if a crime has been committed in your neighborhood or simply to ask for a handyman recommendation.
What are some restaurants or spots near your (home) office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
I live in Five Points, a Historic Neighborhood in Denver which includes RiNo a section of town with breweries on every corner, innovative eateries and one of the largest collections of street art. Working from a coffee shop there or grabbing an Old Fashioned at night is the bees knees.
What after-work activity makes your week complete?
During the week I try to be as active as possible – from a surfing workout to hip hop to spinning, I like to try it all. Not to mention, my favorite is the wheelchair lacrosse team I play on – Go Rolling Mammoth! An every night MUST is to watch Jeopardy – complete with yelling answers at the TV. I’m working up the courage to apply one day. You can just call me the next Ken Jennings. On the weekend you can find me in the mountains or on a plane – I will do whatever it takes to be skiing, snowboarding, camping or traveling the world.
What’s your New Year’s Resolution? (If you have one) 
Speak with conviction and advocate wholeheartedly for things that are important to me like women’s rights and the future of our planet.
——–
Follow Kati on Instagram, Spotify, and Twitter!
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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

January 30th, 2017 at 1:43 pm

New Year. New You. New Apps.

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The beginning of the year starts with the best intentions.  Maybe it’s your New Year’s resolutions to get in shape, start eating right or to run every day. Or it’s just a resolution to be better than you were last year. Whatever your resolution may be, as responsibilities pick up at work and at home, i.e. life happens, they become increasingly more difficult to keep.

The good news? There’s an app for everything! Even your New Year’s Resolution and especially self-care. And we have some tried-and-true recommendations to help with any goal you may have to make 2017 your BEST year yet.

Get In Shape

Nike+ Training

The Nike+ Training App has workouts from beginner to advanced levels.  You can set reminders to workout, start your own workout program, and even download workouts so you can complete them without using your data. The Nike+ Training App rarely requires equipment (though it offers modifications if you’d like to use equipment), which makes it a great tool for anyone who spends a lot of time on the road. Just download the app, pack your training shoes and get a sweat in no matter where you are.

Run Every Day

Nike+ Run Club

The Nike+ Run Club App is the all-in-one tool for beginners to advanced runners alike.  The app tracks your miles, your splits and your progress over time. You can also set up a Nike+ Coach plan to help keep you on track to your goals. Plus, there will always be an elite athlete congratulating you for getting out there…and they can be quite motivating!

Get Involved/Take Action

Countable

Countable is your one-stop-shop for everything US politics.  It notifies you of bills under consideration, explains them in a lay-person’s terms, and gives you the opportunity to vote yea or nay (which is then sent directly to your rep). Countable makes it easy to get involved, no matter your party affiliation.

Change Habits

Fabulous

Fabulous is an app made in partnership with the Duke School of Behavioral Economics to help you build healthy habits. It starts small, like “drink water as soon as you wake up for three days in a row.” And progresses to include tips on eating healthy breakfast and to exercise and even offers tips on mental habits and meditation. It can be a bit overwhelming at first, but at the end of the day, having a lot of small habits adds up to feeling happier, healthier, and more energized.

Unplug

BreakFree

BreakFree is the app we all know we need and only sort-of want. The app works to analyze how addicted you truly are to your smartphone and assist you in cutting down phone-usage. You can set new guard rails for yourself, and the app will notify you in real-time if you aren’t meeting those expectations (i.e. if you’ve been on the phone too long without a break). Users say it’s a hugely humbling experience, and helps get you to think twice before picking up that small block. Maybe the Instagram feed can wait a bit.

Try Meditating

Headspace

Meditation can be an intimidating practice, especially if you’re always on the move, both physically and mentally. Headspace is an app to help reduce stress and anxiety through a series of guided meditation, for beginners to gurus. The free version comes with one level of meditation and you can download the app with a free 10-day trial before committing to a subscription for a large collection of guided meditations. OHMMMMMMMMM……

 

 

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

January 30th, 2017 at 11:38 am

DENTSU AEGIS US WOMEN’S LEADERSHIP SERIES FEATURING ELISE MITCHELL

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Elise Mitchell and Rob Horler, CEO Dentsu Aegis Network US Q&A at the first Women’s Leadership Series of the Year at DAN US HQ in Tribeca, New York

As part of Dentsu Aegis Network’s global commitment to fostering gender diversity and supporting female leaders across its businesses, the network hosts a quarterly speaker series dedicated to discussing the opportunities and challenges of female talent. The first edition was hosted at the new US headquarters of the Dentsu Aegis Network in New York’s trendy TriBeCa neighborhood and featured Elise Mitchell, founder and CEO of global communications agency Mitchell Communications. Approximately 75 people from across the company (including at least 15 MKTGers) spent the evening networking, celebrating women in leadership, and hearing Elise’s amazing story of entrepreneurship and growth.

Elise shared key lessons from her recently released book, Leading Through The Turn, and was later joined by Rob Horler, CEO DAN US, for a Q&A with the audience. Was an awesome night and is an even more awesome read. Grab your copy today!

For more photos from the event, check out Mitchell’s Facebook page.

 

 

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Tropicana Activation Featured on BizBash

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Post Originally Featured on BizBash:

Tropicana recently brought a bit of sunshine to New York, encouraging people to bring out their best selves. The juice brand hosted its #YourBestYou activation in Times Square from January 14 to 17, bringing to life the brand’s new platform—which is focused on positivity and optimism—as part of its relaunch for its 70th year. The activation offered consumers a variety of interactive experiences inspired by the brand relaunch.

The pop-up event, which was produced by MKTG, invited passersby to go inside of a domed tent that resembled an orange. Inside the tent, interactive experiences included video stations that allowed guests to create custom messages, picking out inspiring messages from an orange tree replica, and a green screen photo station that projected images with animated backgrounds on a Times Square billboard.

Here’s a look at the different ways Tropicana engaged consumers during the four-day event.

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

January 20th, 2017 at 4:23 pm

2017 NHL Centennial Fan Arena

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The NHL Centennial Fan Arena opened over the New Year in Toronto, Canada to celebrate a century of hockey thrills. The Fan Arena features several interactive activities, open to all ages, and will be traveling throughout Canada and the US throughout the duration of 2017 so all fans can get in on the fun.

 The Museum Truck

The 53-foot Museum Truck features interactive digital displays, original video content, historical memorabilia, and several photo moments throughout including a customizable Locker Room photo op. Wayne Gretzky stopped by the Museum Truck in Toronto to experience the interactives and sign the Centennial Anniversary logo.

There’s also a second truck which hosts a giant video screen for team trivia and highlights, as well as a pop-up stage for special appearances. Living legend, Wayne Gretzky, stopped by in Toronto.

The Rink

A pop-up ball hockey rink with programmed clinics and games will be open for youth players.

Stanley Cup

Need we say more? The coveted Stanley Cup, the oldest trophy in professional sports, will be present in each market.

Clear The Ice Zamboni® VR Experience

Fans take a seat in a Mini-Zamboni® complete with cool air on their face and a rumbling seat, to compete to resurface the ice. The goal is to create the perfect sheet in the fastest time. All rides will be timed and featured on a leaderboard.

Recycle the Game

Fans have the opportunity to bring their used hockey gear, including shin pads, helmets, shoulder pads, elbow pads, hockey pants, gloves, skates, sticks, goalie pads and goalie blockers/gloves to be donated to under-served community hockey programs. Not only that, but the first 200 donors will receive a shop.nhl.com discount card!

 

Calendar

Check out the upcoming events, and check back to the NHL website for additional markets in the coming weeks!

Jan 7-8: Arizona (Tempe Marketplace)

Jan 12-14: Dallas

Jan 18-19: San Jose

Jan 21-23: Anaheim

Jan 26-29: Los Angeles (2017 NHL Fan Fair, Tickets Required)

Feb 3-5: St. Louis

Feb 11-12: Nashville

Feb 24-25: Pittsburgh

Also, check out a few photo selects below!

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Kylie Cosmetics Pop-Up Shop Powered By Shopify

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MKTG is so thrilled to have partnered with Shopify on such a successful endeavor.

Originally posted on Fashionista:

One of the hottest topics of 2015 was Kylie Jenner’s lips, but 2016 was the year she capitalized on all that discussion with her own rapidly expanding cosmetics line. The first Lip Kit dropped on Cyber Monday 2015 at 12 p.m. EST. At 12:01 p.m. EST, everything was completely sold out. Within minutes, the site crashed entirely and still wasn’t functioning properly hours later; the kits, which retailed for $29 a piece, were already listed on eBay for upwards of $200. It was a buzzy product launch (something the Kardashian/Jenner/Wests are experts at) to say the least, but Kylie stans who weren’t able to purchase the item Jenner had been teasing on social media for months were not exactly pleased. Angry tweets and comments — as well as negative reports to the Better Business Bureau — would plague Jenner for months to come. So in January, Kylie Cosmetics relaunched in partnership with popular e-commerce platform Shopify, which still powers all of the 19-year-old’s retail endeavors.

Shopify already had a connection to the family (it powered Dash‘s website) and Jenner switched over when her team realized demand would be too high for their existing online platform. As Shopify powers over 325,000 merchants, it’s built enough back-end infrastructure and servers to prevent a crash like the aforementioned Lip Kit fiasco, explained Loren Padelford, VP & GM of Shopify Plus, over the phone last week. “We had to write special software that allows us to manage servers in a unique way,” he said, using the analogy of standing in line at a physical store before you can check out. Essentially, shoppers must wait in a digital line before they can check out, and that prevents the site from crashing when millions of people flood it simultaneously once Jenner sends that all-important tweet….

Finish reading on Fashionista

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

January 2nd, 2017 at 1:58 pm