Archive for the ‘#mktgatl’ tag

MKTG ATL hosts 2nd Annual Discover YOU Day

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Wednesday, July 26th, 2017

by Jamie Kirts, MKTG ATL

Today marked the second annual Discover You Day in the MKTG Atlanta office.  This day is all about our employees and helping them find out more about themselves and each other.

The day started with a hearty breakfast and a town hall gathering to run down the agenda for the day and pass out goodie bags.  The bags contained a healthy snack, a fidget toy, a (literal) token of appreciation, a copy of First, Break All the Rules by Marcus Buckingham, and a pre-addressed thank you note to a fellow co-worker in the office.

Throughout the day, six impactful TED Talks were played on a loop in our large, theater-style conference room.  Talks ranged from Steve Jobs’ “How to Live Before You Die” to Brené Brown’s “The Power of Vulnerability”.  Teammates could pop in to catch these short talks throughout their day as their personal schedules allowed.

When employees weren’t watching TED Talks, they could also pop into another conference room to take a DISC personality assessment.  We hope each person could find out a little bit more about who they are, as well as their teammates, to find ways to tap into that knowledge and create value in their lives and in their work.

For lunch, we wanted to focus on some ways we can all make small changes in our eating habits, sleep schedules, and exercise regimen to do and feel our best. After tapping some of our resident health and wellness experts, we put together a fun lunch and learn called Facts, Snacks & Getting on Track.  The staff found placemats with quick tips and key advice for making some small improvements on the tables and a healthy, homemade taco bar to get them off on the right foot.

After lunch, MKTGers exchanged tokens of appreciation with “You Rock” on them to teammates they wanted to recognize for being, well, amazing. And in the spirit of appreciation, they also filled out the Thank You card they found in their bag at the beginning of the day and hand-delivered it to its recipient.

At the end of the day, employees were invited to share their thoughts on camera to capture what made the day so special to each individual.

We can’t wait until it’s time to do this all again next year!   For more photos of the event, check out our Instagram @MKTG_inc .



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Written by Stephanie Rudnick
Stephanie Rudnick

July 26th, 2017 at 12:29 pm

Posted in Experience

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Sponsorship Around the World: India Edition

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Sponsorship Around the World highlights sponsorship trends and best practices from various global markets. As a global agency with 32 offices across 19 countries, MKTG Canada tapped into the global MKTG network to gain local expertise from brand experience leaders across the world. To further enhance this edition, MKTG Canada spoke with Brian Tellis, Co-Founder and Group CEO of MKTG Fountainhead Promotions & Events in India.

Home to over 1.3 billion people – making it the second most populated country in the world – India is well known for two of its strongest cultural passion points; cricket and the Bollywood film industry. And while these two areas dominate culture in India, the country’s sport and entertainment offering is diversifying, as emerging property types gain momentum with an expanding consumer base.

Marketers are recognizing this and the sponsorship spend in India has grown substantially. Last year alone, sports sponsorship grew by almost 20% reaching over $1 billion CAD (outpacing advertising growth which increased at 12%).

In a very populated country, with a growing middle class that could become the 5th largest consumer economy by 2025, sponsors are presented with an intriguing opportunity to target this emerging middle class. India’s wages have steadily increased with the daily average wage expected to increase 24% by 2020. As India’s economy continues to grow steadily, consumers are beginning to have more spending power in the country, increasing the opportunity and demand for sponsorships.


For the rest of the article, click here

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Written by The Wolf
The Wolf

July 18th, 2017 at 2:29 pm