Archive for the ‘Music’ tag

Smirnoff House at EDC Orlando: #LoveWins

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It’s been a busy year for MKTG’s Smirnoff team and our client with the success of Smirnoff House, popping up at key EDM festivals throughout the year. This past weekend, the House made its final 2016 appearance at Electric Daisy Carnival, Orlando and it was an extra special event.Smirnoff is a big supporter of the LGBT community, and with this activation being in Orlando, we partnered with Pulse Nightclub, inviting some of their regular DJs to play at the House and be a part of the official lineup. We also had some of the bartenders from Pulse working at the activation and embracing #LoveWins (as beautifully illustrated on the House’s façade).

Even in the rain, the House and garden were packed from start to finish. The reputation of Smirnoff House is definitely getting out there, with it becoming a destination stage that festival attendees specifically seek out.

Check out some more coverage of Smirnoff House at EDC Orlando here and here, and some amazing photos below!

–Contributed by MKTG Smirnoff team 
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 10th, 2016 at 12:52 pm

MKTG Presents: Pairings // An Art x Music Experience

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Last week, MKTG New York held our first Pairings // An Art x Music Experience, an exclusive series promoting creative artists and cultural inspiration. Our launch event featured art by Ralph Miller and music by DJ Zev, who spun beats among our office’s chic, pop art-infused space- a fitting backdrop as MKTGers and Dentsu Aegis Network partners sipped Diageo brand cocktails.

Growing up in Nicaragua and the Dominican Republic, Ralph Miller was influenced by Central American and Caribbean Art. For the past 30 years, Ralph has created cutting-edge experiential media and attractions. DJ Zev, a native of Brooklyn, New York, has spun at some of the most recognized clubs and events around the world; and for celebrities and brands such as Nick Cannon, Fergie, Eva Mendes, Red Bull, MTV, Porsche, Macy’s and Disney.


–Contributed by MKTG Global Communications team



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Written by Andrea D'Alessandro
Andrea D'Alessandro

October 26th, 2016 at 4:48 pm

MKTG Brings You: Merry & Bright Bevies

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With the countdown to the holiday break in full effect, we wanted to make sure all of our fantastic followers are well equipped to bring the holiday cheer.  Show off your hospitality and bartending skills with the below list of holiday cocktails that will be sure to wow your friends and family.

The Zacapa Solera Hot Cocoa

1 1/4 ounces Zacapa Rum 23
1/2 ounce Pedro Ximenez Sherry
5 ounces Hot Cocoa
Grated Cinnamon and Cracked Pink Peppercorn for Garnish
Combine rum, sherry and hot cocoa into a cocktail shaker. Shake well. Pour contents into glass mug. Garnish with grated cinnamon and pink peppercorn.
(Recipe by Lynnette Marrero for Zacapa)



An Old Fashioned Holiday

teaspoon brown sugar
orange peel
 dashes Angostura bitters
1 1/2
 ounces Bulleit bourbon
1 1/2 
ounces apple cider
Muddle sugar, peel and bitters until sugar dissolves. Add bourbon and apple cider and add ice. 



Tanqueray Gin Flip

1 ¼ ounces Tanqueray® London Dry
½ ounce almond syrup
½ ounce heavy cream
1 egg
3 dashes Angostura bitters
Combine all ingredients in a shaker. Shake vigorously and pour into a coupe glass. Garnish with star anise.
(Recipe courtesy of Tanqueray)



Morgan Mule
Mogan Mule1.5  oz. Captain Morgan® Original Spiced Rum
4  oz. ginger beer
2  sprig(s) mint
2  lime wheels
Muddle a mint sprig and lime wheel in the bottom of a tall glass. Add rum and ginger beer. Garnish with mint and lime.
(Recipe courtesy of Captain Morgan Original Spiced Rum)





The Ketel Fig & Rosemary
Ketel-One-Fig-Rosemary1.5 oz. Ketel One Oranje® Flavored Vodka
1 tsp. Dalmatia original fig spread
1 small branch of rosemary
0.25 oz. fresh lemon juice
0.5 oz. simple syrup
3 dashes Angostura bitters
Club soda
Dry shake Ketel One Oranje flavored vodka, fig spread and rosemary in a mixing glass. Add lemon juice and simple syrup and shake with ice. Strain into a highball glass filled with ice. Top with club soda and Angostura bitters.
(Courtesy of Kettle One)


Don’t forget to get the party started with MKTG’s own Holiday Cheer mix on Spotify.


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Written by Theo Berenson
Theo Berenson

December 22nd, 2015 at 12:19 pm

Event Marketer Follows AT&T U-verse at Austin City Limits

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As the title sponsor of this year’s Austin City Limits (ACL) Music Festival, AT&T U-verse created the ultimate ACL experience for festival goers while promoting its GigaPower Internet and TV service.

Check out Event Marketer’s full recap of the event here.

Courtesy of Team Epic


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Written by Theo Berenson
Theo Berenson

December 1st, 2015 at 2:13 pm

What Happened In Vegas Didn’t Stay In Vegas

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The 14th Annual Latin Grammy Awards is the most coveted and prestigious awards show in Latin Music. November 21st 2013 saw the crème de la crème of the Latin music scene flock to Las Vegas for an unforgettable celebration.

CIROC joined the party this year with its inaugural event sponsorship. To highlight its presence and capture the spirit of the Latin community, the brand called upon MKTG INC to activate a series of ancillary events.

First up, MKTG INC designed and produced CIROC’s official after-party for the ‘Person Of The Year’ tribute gala, which honored Spanish superstar Miguel Bose.  Overlooking the bright lights of the strip, this event took place at Mix on the 64th floor of the Mandalay Bay Hotel. MKTG INC transformed this space into a futuristic setting, complete with space-aged dancers, live DJs and a spectacular customized DJ booth and LED backdrop that looked like something out of the Starship Enterprise.  VIPs, celebrities, influencers and guests of CIROC were also treated to the mixology skills and cocktail experience of two of the world’s best bartenders – Mario Seijo and David Rios.

The following night at the official Latin Grammy after party, MKTG INC created an exclusive “celebrity lounge” for CIROC that included a red carpet arrivals area and a dedicated interview platform for E! Latin America, CIROC’s exclusive media partner. Once again, Mario Seijo and David Rios were on hand to treat guests to a collection of cocktails that highlighted the premium vodka’s fresh and distinctive flavor.

In addition to hosting these outstanding events, CIROC gifted custom engraved bottles of CIROC to celebrities and VIPs via the Latin Grammys gifting suite.

These incredible experiences left a lasting impression on all who were lucky enough to attend; and for those that didn’t, you can rest assure that ‘what happened in Vegas didn’t stay in Vegas’ thanks to Twitter, Instagram and Facebook. #CirocLatinGrammys

Written by: Tom Rutherford

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Do You “Gangnam Style?”

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GangnamStylePhoto Credit:

If you haven’t seen the “Gangnam Style” music video, you probably live under a rock or still use the lyrics from “Call Me Maybe” as your pick-up line.  Alas, you can be cool again… and be part of this viral video phenomenon.

Honestly, my knowledge on K-pop (Korean pop music) only goes as far as Super Junior, but “Gangnam Style” artist PSY is not your typical K-pop musician. PSY, Park Jaesang, doesn’t fit the stereotypical K-pop artist mold—he’s relatively older, not particularly good looking, and had albums fined for inappropriate content. So, what makes “Gangnam Style” the video that finally infiltrated the western market?

Turns out, PSY is different than other K-pop musicians. For one, he attended Boston University and graduated from Berklee College of Music, which might have given him insights into American music and a fresh outlook on his South Korean culture. “Gangnam Style” has a catchy and cheery beat, seemingly random and stylized video and hysterical invisible horse dance. But beyond the upbeat music of “Gangnam Stlye” lies PSY’s message that pokes fun at Gangnam’s conspicuous consumption and hollow opulence, which is not easily visible to its western audience. Maybe it’s the combination of those elements that made this video so popular.

Since its video posting on July 15, PSY’s “Gangnam Style” has over 100 million views and currently holds the No. 1 spot on YouTube 100 (it will also be my new ringtone after I write this article, just so you know). T-Pain even tweeted about “Gangnam Style,” which led to over 2,000 retweets and parody video replies.

Subversive messages aside, what truly interests me is how the video organically created a community of “Gangnam Style” fans —whether it’s the message, the song, the dance, or the combination of all three, “Gangnam Style” has catalytic elements that gets us curious and excited.

This is what brands should aim to trigger among its viewers to garner a viral status—a 100 million views kind of viral status.

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Written by Alayne Luistro
Alayne Luistro

September 4th, 2012 at 9:02 pm

Meet Fast Company’s New Blogger

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Monster mania

Monster Mania

What’s the first thing you think when you think of Lady Gaga? If your name is Louis Marino, you think direct-to-consumer marketing.

In the inaugural post for his new column for Fast Company, MKTG’s own Creative Studio head explains what we as experiential marketers can learn from Mother Monster, leaving us with just one question — does this new column make Louis a member of the papa … paparazzi?

Image credit:

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Written by Michelle Heller
Michelle Heller

August 3rd, 2011 at 10:10 am

Louis Marino, Music Man

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From Bad Boy to mad man

From Bad Boy to mad man

Ad-industry rag The NY Egotist got a real earful this week when they came by the MKTG Creative Studio for a chat with our own Louis Marino. After 20 years in the music and fashion industries, including 2 as creative director at Bad Boy Entertainment, our man Marino knows a thing or two about keeping beat with the big boys. In the Egotist profile posted here, he talks about how music informs his craft, how celebrities can best avoid Twitter troubles but still engage their audience, and what MKTG’s own future business objectives are (clue: rhymes with Pick Grass).

Image credit: The NY Egotist

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Written by Michelle Heller
Michelle Heller

June 16th, 2011 at 4:40 pm

Vive le Vinyl

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What time is it? It's Record Time!

What time is it? It's Record Time!

If you haven’t visited a record store in about a hundred years, then all this is your fault. To support the struggling vinyl industry as well as small hometown businesses everywhere, a group of independently owned record stores across the country have declared tomorrow, April 16, national Record Store Day. As part of the effort, more than 200 artists, ranging from Springsteen to Yeasayer to Adele to the White Stripes, have released limited-edition titles, some available for one day only and all available only at participating record stores. A honkin’ list of in-store events and performances are also scheduled for the day. So swing by your favorite neighborhood record nook tomorrow and show your support!

Image credit: kid marmite via Buzzfeed’s sad slideshow of closed record stores

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Written by Michelle Heller
Michelle Heller

April 15th, 2011 at 2:59 pm

Posted in Events,Music

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This goes out to Fran

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Our Social Media Guru of the Galaxy, Francesca, just got back from the SXSW music festival in Austin, so what better way to celebrate her return than with this? A list of social media pet peeves from the bands themselves. Maybe Fran’s team can help them out?

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Written by Christopher Skinner
Christopher Skinner

March 23rd, 2011 at 5:23 pm