Archive for the ‘Music’ tag

What Happened In Vegas Didn’t Stay In Vegas

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CirocLatinGrammys

The 14th Annual Latin Grammy Awards is the most coveted and prestigious awards show in Latin Music. November 21st 2013 saw the crème de la crème of the Latin music scene flock to Las Vegas for an unforgettable celebration.

CIROC joined the party this year with its inaugural event sponsorship. To highlight its presence and capture the spirit of the Latin community, the brand called upon MKTG INC to activate a series of ancillary events.

First up, MKTG INC designed and produced CIROC’s official after-party for the ‘Person Of The Year’ tribute gala, which honored Spanish superstar Miguel Bose.  Overlooking the bright lights of the strip, this event took place at Mix on the 64th floor of the Mandalay Bay Hotel. MKTG INC transformed this space into a futuristic setting, complete with space-aged dancers, live DJs and a spectacular customized DJ booth and LED backdrop that looked like something out of the Starship Enterprise.  VIPs, celebrities, influencers and guests of CIROC were also treated to the mixology skills and cocktail experience of two of the world’s best bartenders – Mario Seijo and David Rios.

The following night at the official Latin Grammy after party, MKTG INC created an exclusive “celebrity lounge” for CIROC that included a red carpet arrivals area and a dedicated interview platform for E! Latin America, CIROC’s exclusive media partner. Once again, Mario Seijo and David Rios were on hand to treat guests to a collection of cocktails that highlighted the premium vodka’s fresh and distinctive flavor.

In addition to hosting these outstanding events, CIROC gifted custom engraved bottles of CIROC to celebrities and VIPs via the Latin Grammys gifting suite.

These incredible experiences left a lasting impression on all who were lucky enough to attend; and for those that didn’t, you can rest assure that ‘what happened in Vegas didn’t stay in Vegas’ thanks to Twitter, Instagram and Facebook. #CirocLatinGrammys

Written by: Tom Rutherford

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Do You “Gangnam Style?”

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GangnamStylePhoto Credit: hancinema.net

If you haven’t seen the “Gangnam Style” music video, you probably live under a rock or still use the lyrics from “Call Me Maybe” as your pick-up line.  Alas, you can be cool again… and be part of this viral video phenomenon.

Honestly, my knowledge on K-pop (Korean pop music) only goes as far as Super Junior, but “Gangnam Style” artist PSY is not your typical K-pop musician. PSY, Park Jaesang, doesn’t fit the stereotypical K-pop artist mold—he’s relatively older, not particularly good looking, and had albums fined for inappropriate content. So, what makes “Gangnam Style” the video that finally infiltrated the western market?

Turns out, PSY is different than other K-pop musicians. For one, he attended Boston University and graduated from Berklee College of Music, which might have given him insights into American music and a fresh outlook on his South Korean culture. “Gangnam Style” has a catchy and cheery beat, seemingly random and stylized video and hysterical invisible horse dance. But beyond the upbeat music of “Gangnam Stlye” lies PSY’s message that pokes fun at Gangnam’s conspicuous consumption and hollow opulence, which is not easily visible to its western audience. Maybe it’s the combination of those elements that made this video so popular.

Since its video posting on July 15, PSY’s “Gangnam Style” has over 100 million views and currently holds the No. 1 spot on YouTube 100 (it will also be my new ringtone after I write this article, just so you know). T-Pain even tweeted about “Gangnam Style,” which led to over 2,000 retweets and parody video replies.

Subversive messages aside, what truly interests me is how the video organically created a community of “Gangnam Style” fans —whether it’s the message, the song, the dance, or the combination of all three, “Gangnam Style” has catalytic elements that gets us curious and excited.

This is what brands should aim to trigger among its viewers to garner a viral status—a 100 million views kind of viral status.

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Written by Alayne Luistro
Alayne Luistro

September 4th, 2012 at 9:02 pm

Meet Fast Company’s New Blogger

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Monster mania

Monster Mania

What’s the first thing you think when you think of Lady Gaga? If your name is Louis Marino, you think direct-to-consumer marketing.

In the inaugural post for his new column for Fast Company, MKTG’s own Creative Studio head explains what we as experiential marketers can learn from Mother Monster, leaving us with just one question — does this new column make Louis a member of the papa … paparazzi?

Image credit: violet.blue

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Written by Michelle Heller
Michelle Heller

August 3rd, 2011 at 10:10 am

Louis Marino, Music Man

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From Bad Boy to mad man

From Bad Boy to mad man

Ad-industry rag The NY Egotist got a real earful this week when they came by the MKTG Creative Studio for a chat with our own Louis Marino. After 20 years in the music and fashion industries, including 2 as creative director at Bad Boy Entertainment, our man Marino knows a thing or two about keeping beat with the big boys. In the Egotist profile posted here, he talks about how music informs his craft, how celebrities can best avoid Twitter troubles but still engage their audience, and what MKTG’s own future business objectives are (clue: rhymes with Pick Grass).

Image credit: The NY Egotist

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Written by Michelle Heller
Michelle Heller

June 16th, 2011 at 4:40 pm

Vive le Vinyl

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What time is it? It's Record Time!

What time is it? It's Record Time!

If you haven’t visited a record store in about a hundred years, then all this is your fault. To support the struggling vinyl industry as well as small hometown businesses everywhere, a group of independently owned record stores across the country have declared tomorrow, April 16, national Record Store Day. As part of the effort, more than 200 artists, ranging from Springsteen to Yeasayer to Adele to the White Stripes, have released limited-edition titles, some available for one day only and all available only at participating record stores. A honkin’ list of in-store events and performances are also scheduled for the day. So swing by your favorite neighborhood record nook tomorrow and show your support!

Image credit: kid marmite via Buzzfeed’s sad slideshow of closed record stores

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Written by Michelle Heller
Michelle Heller

April 15th, 2011 at 2:59 pm

Posted in Events,Music

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This goes out to Fran

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t1larg.frenchhorn.rebellion

Our Social Media Guru of the Galaxy, Francesca, just got back from the SXSW music festival in Austin, so what better way to celebrate her return than with this? A list of social media pet peeves from the bands themselves. Maybe Fran’s team can help them out?

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Written by Christopher Skinner
Christopher Skinner

March 23rd, 2011 at 5:23 pm

Atomic Phones

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What would you do if someone stole all your band’s instruments, leaving you with nothing but your phone? Duh. Start an iPhone band.

Using nothing but 4 iPhone apps, Brooklyn-based Atomic Tom took their show on the…uh…track. They found a free venue with a captive audience: the New York City subway.

Here’s to turning the B train into the Beat train. There’s hope yet for my commute home.

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Written by Christopher Skinner
Christopher Skinner

October 28th, 2010 at 3:22 pm

Converse infuses Start Me Up with new meaning

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BRANDING-span-articleLarge

Geoff Cottrill, Converse’s chief marketing officer, at the Williamsburg, Brooklyn space that will soon be a community recording studio.

At the launch of Windows 95, The Rolling Stones licensing Start Me Up for use as a commercial jingle was news, but of course the use of music to make brands was nothing new.    In a continuing conversation with its customers Converse does the obverse: the use of a brand to make music.

The New York Times reported on that Converse is building a recording studio in Brooklyn.  At Rubber Tracks studio, “new and emerging bands” will have the opportunity to record for free.  And free means a lot more than just that you don’t pay.  Converse will not suggest, edit or otherwise “direct” the creative process and the artists retain all rights.

Will the sneaker maker’s patronage transform music into a rival to sports for the propagation of a brand image?

Via the New York Times

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Written by Admin
Admin

October 21st, 2010 at 4:20 pm

DECODED

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Decoded_MySpace_REV2

A couple cool things related to Jay-Z’s new book release.

1. The Ad Campaign

2. The Game

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Written by Admin
Admin

October 19th, 2010 at 11:55 am

La Blogotheque

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La Blogotheque publishes a series of videos that they refer to as concerts a emporter or take away concerts. Take away concerts are quick, thrown-together performances by fairly well known bands that offer a raw unpolished side of these artists that generally isn’t made public. What makes these videos so interesting is the level of talent that is at the core of these artists and the way this talent becomes even more evident when all the sheen of production is stripped away. Throw in some fantastic cinematography and the backdrop of Paris and you’ve got a result that is always engaging – and sometimes breathtaking.

Some highlights on the site include Sigur Ros in a café, Grizzly Bear singing acapella, Menomena making a local Parisian child boogie, Beirut playing with a full street band (including trash can drums) and Architecture in Helsinki utilizing a choir of onlookers to sing the bass sections of “Heart it Races”.

You can see the entire library of take away shows here.

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Written by Harry Norton
Harry Norton

August 10th, 2010 at 10:45 am

Posted in Music

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