Archive for the ‘Music’ tag

Converse infuses Start Me Up with new meaning

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BRANDING-span-articleLarge

Geoff Cottrill, Converse’s chief marketing officer, at the Williamsburg, Brooklyn space that will soon be a community recording studio.

At the launch of Windows 95, The Rolling Stones licensing Start Me Up for use as a commercial jingle was news, but of course the use of music to make brands was nothing new.    In a continuing conversation with its customers Converse does the obverse: the use of a brand to make music.

The New York Times reported on that Converse is building a recording studio in Brooklyn.  At Rubber Tracks studio, “new and emerging bands” will have the opportunity to record for free.  And free means a lot more than just that you don’t pay.  Converse will not suggest, edit or otherwise “direct” the creative process and the artists retain all rights.

Will the sneaker maker’s patronage transform music into a rival to sports for the propagation of a brand image?

Via the New York Times

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October 21st, 2010 at 4:20 pm

DECODED

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A couple cool things related to Jay-Z’s new book release.

1. The Ad Campaign

2. The Game

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October 19th, 2010 at 11:55 am

100 MILES AND RUNNING…

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One of the coolest cats(Be-Bop slang meaning people) of all time. If your eyes can get past how cool this collection looks your ears will for sure thank you. The Complete Columbia Album Collection by Miles Davis includes 52 albums spread across 70 CDs, a previously unreleased DVD of Live in Europe ’67, featuring performances by Miles, Wayne Shorter, Herbie Hancock, Ron Carter, and Tony Williams, a 250-page color book with a biography, annotated discography, and song index, tons of unreleased and rare audio recordings, and more($330).miles-davis-collection

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November 10th, 2009 at 7:22 pm

Posted in Experience

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