Archive for the ‘Networking’ tag

2017 TopSpin Charity Event

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For the eighth year in a row, MKTG was proud to produce another successful TopSpin Charity ping pong event last night at NY’s Metropolitan Pavilion. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

This was by far our most attended event with attendees spanning across brands, properties, media, leagues and agents. This year, 13 of some of NYC’s top restaurants provided amazing samples from their menus. Similar to recent years, bars were fully stocked with themed cocktails and this year’s silent auction brought some amazing sports memorabilia, including Shaq’s size 23 sneaker. Take a look below for photos from last night’s event!

Photos by Mitch Plaise @sh0tbyp

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Written by Paige McConney
Paige McConney

December 7th, 2017 at 12:42 pm

BETTER TOGETHER: CALIFORNIA TEACHERS SUMMIT

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Bettertogether

July 31, 2015 was an unprecedented day in California Education. Over 15,000 teachers registered for Better Together: California Teachers Summit a day of networking and learning for teachers, by teachers in 33 locations across California. With inspiring keynote speeches from Yvette Nicole Brown (@YBN) and Leland Melvin (@Astro_Flow) that were live streamed to all 33 locations; as well as EdTalks from local rising education stars at each location. Attendees left the event with more connections to fellow teachers in their area and new strategies to bring back to their schools. A truly inspiring day.

Written by: Rose Welch

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Written by Paige McConney
Paige McConney

August 10th, 2015 at 11:14 am

SXSW: It’s All About That Bass, ‘Bout That Bass (and Mobile, of course)

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SXSW_2015_Family_CMYK-02

This year was my first time attending SXSW. While I had heard all of the stories about how huge and overwhelming it was getting, I have to admit that thanks to some stealth planning and relying on some key mobile apps, I came back to NCAA with a ton of knowledge under my belt…as well as a deep knowledge of what makes a great taco!

After hours of panels and networking and lots of talk of mobile marketing, integrated apps, and keeping it “all about the charge,” this year at SXSW proved that 2015 is once again a hot year for mobile marketing and digital integration into campaigns.

My take on mobile…agree or not, you must adapt. Now.
We know that mobile has become a hugely effective way to reach and engage consumers, whose average attention span registers at an all-time low of just seven seconds. A slight aside, but interesting nonetheless, did you know that up to 25% of consumers, especially the younger set, currently only access the Internet via their mobile devices?

OK, back to business.

Brands have turned the corner and are regularly optimizing their content to adapt to mobile viewing, and restructuring messaging to be concise, to-the-point. They know that once they enter the playing field of mobile marketing, they are seamlessly integrating into consumer’s everyday lives. Utilizing localized marketing, and leveraging data to provide content that is personalized and relevant in real time will make for a better mobile experience.

My favorite App of SX: SXSW GO
One of the most useful apps I downloaded and used was the “SXSW Go” app which displaced printed guides and helped conference goers organize their schedules, and navigate the ever-expanding footprint of events. Additional functions of the app included push notifications about big sessions and events, and a networking tool called SXSocial.

St Bernard Mophie Resue[1] copy

Mophie partnered with the St. Bernard Rescue Foundation and with a team of St. Bernards, set out across SXSW to “save” attendees from dying batteries.

Super smart SX activation: MOPHIE
One of the biggest pain points for SXSWers was battery drain, and this came up time and time again. Smart marketer Mophie marketed into this opportunity with the “Mophie Rescue Lodge.”  Consumers were encouraged to screenshot their low battery life and tweet it to the brand for the potential to have a Mophie rep, along with a beautiful St. Bernard, come to your location and charge your phone for free. People loved it.

In conclusion: In our business at MKTG INC, we have done really well in understanding how to extend our physical events prior to and beyond the actual event by integrating mobile and social into our activations. Clearly, we are on the right track and it’s only getting easier for us to do this at the great benefit of our clients.  I’m excited to be back at the office and sharing my learnings with my co-workers, but I must admit, the tacos in Austin are worlds better than what I can find here in NYC!

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