Archive for the ‘New York City’ tag
Post Originally Featured on BizBash:
Tropicana recently brought a bit of sunshine to New York, encouraging people to bring out their best selves. The juice brand hosted its #YourBestYou activation in Times Square from January 14 to 17, bringing to life the brand’s new platform—which is focused on positivity and optimism—as part of its relaunch for its 70th year. The activation offered consumers a variety of interactive experiences inspired by the brand relaunch.
The pop-up event, which was produced by MKTG, invited passersby to go inside of a domed tent that resembled an orange. Inside the tent, interactive experiences included video stations that allowed guests to create custom messages, picking out inspiring messages from an orange tree replica, and a green screen photo station that projected images with animated backgrounds on a Times Square billboard.
Here’s a look at the different ways Tropicana engaged consumers during the four-day event.
Reposted (and a bit revised) from our partner agency 360i’s blog. We were honored to help them fully produce this powerful experience.
To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at a full-fledged pop-up exhibit, produced by MKTG, at the white hot Whitney Museum in New York City’s Meatpacking district.
Just hours before the event, neither Canon nor 360i nor MKTG knew what images provided by Roberto Valenzuela, Jendra Jarnagin, Alex Strohl and Sue Bryce would look like. But confident in the camera’s abilities, they welcomed 130 prominent members of the media, influencers and New York’s photography community to watch as they were unveiled for the first time around the gallery. As guests arrived, every frame in the gallery was still empty. Then, while the audience watched, the photos were printed with Canon printers and mounted on the walls of the gallery over the course of the evening.
Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Danielle Stefanuk, Senior Account Executive, in MKTG INC’s New York City office.
It’s always the quiet ones.
I may seem quiet at first but once you get to know me, I’m anything but quiet! Don’t let my soft-spoken voice fool you.
For example, to resist eating a sugary snack one fateful afternoon, the demure darling you see in front of you once sprayed a fistful of jellybeans with Windex.
This is, embarrassingly, a true statement. Even more embarrassing than the act itself is how I got the idea. My roommate and I were watching an episode of Keeping up with the Kardashians (guilty pleasure) and in the episode; Kim received a bunch of cupcakes. She didn’t want to eat them all so she sprayed them with Windex. While I typically would never emulate the actions of the Kardashians, I just as equally did not want to eat my entire bag of jellybeans. So I sprayed them!
When asked why, her response was simple: “Well, would you eat something sprayed with Windex?”
There are not many people that would actually eat something after it has been sprayed with Windex…except for maybe the father in the movie My Big Fat Greek Wedding (am I right?).
This kind of clear-sighted practicality paired with fervent passion is one reason clients love Danielle. Or maybe it’s because she’s always giving them jellybeans.
It’s definitely the former. I am certain of this because I no longer buy Jellybeans in an effort to save my bottles of Windex for cleaning purposes only.
For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.
We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.
Thanks for joining us today Joey! We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year?
In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown. It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party. I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala. Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.
2015 was no exception.
MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.
You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?
I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles. SPECTACULAR!!
Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?
At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.
You’re quite the jet setter. What’s been the best trip/city place or places and why?
I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows. The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.
What’s your personal mantra or quote you live by and why?
“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.
MKTG INC’s very own EVP, Sales and Marketing Bryan Duffy is featured in a cover story of this week’s SportsBusiness Journal talking the upcoming NBA All-Star Week(end). Check out the story and his thoughts on what it takes to cut through the clutter in a busy market like New York City. Read more here!
Source: SportsBusiness Journal, February 9 2015
This year’s holiday party proved once again that the New York office really knows how to “shake things up.” As guests stepped into our snowglobe-themed party space they stepped inside the wintery world of an MKTG snowglobe. Glittering gobo snowflakes fell from the ceiling while polar bears posed for selfies, loving coworkers pelted each other with fake snowballs, and the snowmen of IT mosh-pit the red-hot dance floor. In a word: face-melting.
psLIVE Atlanta hosted its Ugly Sweater Party on December 18th, utilizing our very own expansive warehouse space, and it was a huge success! Our annual traditions were intact—volunteering at the Salvation Army in the morning, a heated Bingo competition, Secret Santa gift exchanges, and our awards ceremony. We were spoiled with a southern style BBQ dinner before the awards which gave us the energy to celebrate all night! We crowned our very deserving award recipients as well as our Ugliest Sweater victor and moved out on the dance floor. With so many talented dancers, an impromptu dance-off went down and it epic! Victors were crowned and moments were forever burned into our memories. It was a great night of fun and camaraderie with friends and colleagues alike. We can’t wait to do it again next year!
The MKTG Chicago holiday party took place on December 11th in the covered patio of Stella Barra Pizzeria. The team enjoyed countless snacks, fancy seats, the company of special guests such as Ron Burgundy and Storm Trooper, homemade ice cream, and a very exciting White Elephant gift exchange. The team finished off the night with some extreme karaoke and a second feast of leftover pizza.
View the Beautiful Memories Slidely Slideshow here.
The Cincinnati office gathered for an ugly sweater & cookie exchange day! Some folks made sweaters, others borrowed and sadly – a few even owned. Our VP of Creative has a special name for these “ugly sweaters” and refers to them as “Holiday Awareness Sweaters”. She claims to own none. A fun day was had by all and even those too lazy to bake (the men) were lucky enough to get a few leftover cookies of their own. Merry Christmas from Cincinnati!
Great views, great food and great company made this end to 2014 one to remember for MKTG London as we move into a new era in 2015.
MKTG INC and TopSpin, a national philanthropic group dedicated to empowering America’s youth through education, brought together members of the sports, media and entertainment industries on Wednesday, December 10th for the sixth annual TopSpin charity table tennis tournament at Metropolitan Pavilion in New York City.
Dozens of celebrities, including current and former athletes including John Starks, John Wallace and Zab Judah, supported #TopSpin2014, which is produced pro-bono each year through our MKTG4GOOD initiative. In addition to world-class table tennis, the event featured three DJ’s, 15 food stations, top shelf bars, a silent auction and much more.
Proceeds benefit youth and education-focused programs in the New York metropolitan area. This year the money raised went to Horizons – BFS, A Better Chance, Wishbone, New Heights and Prep for Prep. With over 1,250 in attendance, the event raised $400k for these valuable programs.
For more information, visit www.topspincharity.com.
One of the most innovative training experiences ever to hit New York City just wrapped, all thanks to Nike and MKTG INC.
As part of the NIKE+ NYC Training Journey, six of New York City’s most influential trainers were tasked with leading teams through a comprehensive four-week training journey. Each week, trainers and their teams were taken through dynamic workouts in iconic locations around the city, each time focusing on a new discipline of fitness. The first workout emphasized natural movement, and was led by nationally recognized Brazilian Jiu Jitsu and Animal Flow instructors. The following week, MKTG transformed a rooftop to deliver an innovative workout focusing on power and explosiveness. The third and final team workout took place in an abandoned warehouse, where two professional boxers developed an intense workout to test the physical and mental toughness of the trainers and their teams.
After the three workouts were complete, a special forces-inspired competition tested the athletes and their all-around athletic ability. Each team was tested on their mastery of natural movement, power and stamina through a variety of exercises that were scored based on times, rank and repetition.
This program was the first of its kind. As Nike moves into 2015 and readies the launch of the “Nike Training” category, the brand will begin to target athletes who train like athletes, for the sake of fitness. Through this activation and beyond, MKTG INC will continue to be a key partner in the connecting and execution of these innovative workout sessions.
When it comes to Derek Jeter, there is more to be admired than what you see on the surface. It’s not just the success, the money, the fame or even his enviable bachelor lifestyle that cause me to marvel.
Beneath all of that noise is that classic determination we’ve come to expect. What we’ve truly appreciated about him is his poise, his consistency, his dedication and his seemingly unbreakable focus. Fans don’t need you to beat your chest and proclaim dominance. If we’re to truly embrace you, we want you to put your head down, play hard and deliver. In doing so, Derek Jeter became the embodiment of what’s best about New York City.
Despite being highly scrutinized, he never expressed displeasure with the fans. He’s no nonsense, he shrugs in the face of pressure and he’s extremely reliable. He’s like a good neighbor…always there when you need him. Joe Torre once said that even as a youngster, Derek had a certain look in his eye. Not one of conceit or arrogance, but one that said “I know I’m good and I don’t need to say a word to let people know I feel that way.” The result of that unflappable confidence is a laundry list of memorable moments in his two-decade career. From the classic “flip play” to his head first dive into the stands, the image of a pinstriped Jeter raising his arms in victory is burned into my memory.
Derek Jeter is the face of a generation. Specifically, my generation, and as one of millions of kids around the world (especially in New York), I can honestly say it’s the end of an era – one in which I’ve had more fun watching Jeter play than I’m brave enough to admit. I could go on for days about what the Jeter era has meant to me, my city, and even my grandmother – who lovingly referred to The Captain as “My Derek.” Yet, the only way to honor my boyhood idol is to say thank you. Oh, what a ride it’s been.
On behalf of fans everywhere: “Derek, we’d like to thank the Good Lord for making you a New York Yankee.”
Photo Credit: Allison Joyce (Getty Images)
As you all know, the 2012 ING New York City Marathon did not occur this year. Instead, we saw thousands of New Yorkers and visitors from abroad lending a hand to those less fortunate. In the wake of Hurricane Sandy, many folks are trading their running shoes for work boots and shipping out to Long Island, Staten Island, New Jersey and The Rockaways to provide aid for citizens who were chased from their homes by the massive storm surge.
After watching my roommate Jeff run the marathon last year, and in watching his preparation this year, I can tell you that the amount of hard work and dedication it takes to cross that finish line is impressive to say the least. Of course, athletes like Jeff who prepared to run were…well, still prepared to run in the aftermath. However, upon learning of the cancellation, many of them quickly shifted their energy to a different type of marathon: the recovery effort.
In the days following the storm, Jeff and I put together a small troop of friends and set out to lend a hand as volunteers. What we saw when we arrived at the scene was staggering. It was literally a sea of people. People from all walks of life bundled up, waiting in lines for their turn to lend a helping hand. Heaps of clean clothes, canned foods and rows of cars (dubbed transports) all being selflessly provided in the midst of gas shortages, power outages, floods and severely limited subway transportation.
In that moment, I learned that runners and New Yorkers have one thing in common. Resolve. Whether you’re a trained athlete or an ordinary city dweller just trying to pick up the pieces in the wake of the storm, you know what it takes to make it to the finish line. We’ve been here before, and as we’ve shown again and again, this city never gives up. Like the runner who raises his arms in celebration as he takes his final stride, we too will triumph through the storm, and we will do it together. Because that’s what New Yorkers do. That’s what we’ve always done, and that’s what makes us the greatest city in the world.
Written by: Andrew Canlon