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Pinsanity – The NBA Joins Pinterest

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We love Pinterest. It’s fun. It’s engaging. It’s a great platform for companies to build relationships with consumers.  Since it’s launch in 2011, the site has gained a lot of traction – but primarily from women.

From trendy DIY projects to the latest in healthy recipes, pins are undeniably female focused. That is until today when the NBA decided to take its social media game to the next level.

The NBA has officially joined Pinterest. (www.mashable.com) Its profile devoted to two strategies: eCommerce and memorable NBA moments. Now fans have an opportunity to check out throwback apparel as well as relive the quirky storylines that make the NBA so interesting beyond what happens on the court.

Could the NBA’s new social media initiative create a novel demographic for the pinning world? Get your pointer fingers ready gentlemen; you’re about to enter a brand new ball game.

NBA Social Initiative

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Written by Admin
Admin

April 27th, 2012 at 7:04 pm

Posted in Social Media

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