Archive for the ‘New York City’ tag

We’ll Run This Race Together

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marathon-4_3_r560Photo Credit: Allison Joyce (Getty Images)

As you all know, the 2012 ING New York City Marathon did not occur this year.  Instead, we saw thousands of New Yorkers and visitors from abroad lending a hand to those less fortunate. In the wake of Hurricane Sandy, many folks are trading their running shoes for work boots and shipping out to Long Island, Staten Island, New Jersey and The Rockaways to provide aid for citizens who were chased from their homes by the massive storm surge.

After watching my roommate Jeff run the marathon last year, and in watching his preparation this year, I can tell you that the amount of hard work and dedication it takes to cross that finish line is impressive to say the least. Of course, athletes like Jeff who prepared to run were…well, still prepared to run in the aftermath. However, upon learning of the cancellation, many of them quickly shifted their energy to a different type of marathon: the recovery effort.

In the days following the storm, Jeff and I put together a small troop of friends and set out to lend a hand as volunteers. What we saw when we arrived at the scene was staggering. It was literally a sea of people. People from all walks of life bundled up, waiting in lines for their turn to lend a helping hand. Heaps of clean clothes, canned foods and rows of cars (dubbed transports) all being selflessly provided in the midst of gas shortages, power outages, floods and severely limited subway transportation.

In that moment, I learned that runners and New Yorkers have one thing in common. Resolve. Whether you’re a trained athlete or an ordinary city dweller just trying to pick up the pieces in the wake of the storm, you know what it takes to make it to the finish line. We’ve been here before, and as we’ve shown again and again, this city never gives up. Like the runner who raises his arms in celebration as he takes his final stride, we too will triumph through the storm, and we will do it together. Because that’s what New Yorkers do. That’s what we’ve always done, and that’s what makes us the greatest city in the world.

Written by: Andrew Canlon

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Written by Admin
Admin

November 9th, 2012 at 3:32 pm

Imagining the Lowline

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ny-lowline-underground-project-6Photo Credit: www.trendland.com

The success of New York City’s High Line park (just a block away from our New York office!) spurs a new initiative called the Lowline. Currently, the Lowline is still in proposal phase and has collected over $150,000 through Kickstarter. The Lowline will be the world’s first underground park and will transform an abandoned New York City trolley terminal in the Lower East Side into a green space. New technologies such as “remote skylights,” which will concentrate natural sunlight from the street level and redistribute the light underground, will be used to support plant life in the Lowline. The Lowline Organization and Columbia University Graduate School of Architecture, Planning, and Preservation (GSAPP) partnered with Audi of America to create the “Imagining The Lowline” exhibit to contextualize the Lowline, help New Yorkers understand the technology needed to bring the park to life and the benefits it will bring to our community.

Unfortunately, the creation of the Lowline isn’t exactly a walk in the park…

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Written by Alayne Luistro
Alayne Luistro

September 18th, 2012 at 2:29 pm

Showing Our Colors!

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DiageoPridePhoto Credit: Alredo Montes

On June 24, MKTG INC partnered with the DIAGEO Rainbow Network for the New York Pride Parade. The Rainbow Network, DIAGEO’s LGBT Employee Resource Group, was represented with over 150 marchers, a float (designed by MKTG INC) and a double decker Evita bus (Diageo is a proud supporter of Evita, the Musical).

Beautiful silver painted models danced in the streets and shook up rainbow confetti cocktails for the crowd. Diageo and MKTG INC staff took control of the confetti cannons, showering the thousands of people lining the streets and EVERYONE danced until it hurt.

For the Rainbow Network team there was a lot to celebrate. Diageo’s key brands like Ketel One, Tanqueray and BV Wines continue to invest in LGBT media and nightlife sending positive LGBT messages into mainstream culture.  Diageo also sponsors non-profit organizations like GLAAD, HRC, Out & Equal and the Stonewall Community Foundation.

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Written by clyon
clyon

July 2nd, 2012 at 3:40 pm

Sweet to Savory: A shift in American Cocktail Culture

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savory_cocktail_harticlePhoto Credit: Charles Masters

While America has a long cocktail culture to be proud of, they have also long battled with a reputation for overly sweet drinks. The British, The Aussie (mine included) and European palates have often commented on the cloying drinks in the US.

So it’s with great interest and anticipation that I’ve watched the groundswell behind Savory Cocktails. It started a few years ago with a move back to the classics. Manhattans, Old Fashioneds and other boozy concoctions became an everyday call.

Cocktails are rapidly becoming more nuanced as old recipes and techniques are uncovered; they are moving away from sugar and becoming more balanced.  Balance is not a science, but basic parameters apply – not too sweet, not too sour, and not too hot from the alcohol.

Recently I’ve noticed vinegar popping up on cocktail menus across the city. Saxon & Parole, Peels and Frankies 570 all offer vinegar spiked drinks. Non-alcoholic versions are also showing their head, notably at Pok Pok Wing on the Lower East Side who offer a range of delicious Thai fruit vinegars topped with Soda.

Vinegar is popular for a couple of reasons – the acid lengthens and enhances the flavors of the cocktail while balancing out the sweetness. It’s cost effective as you use so little and its stable; it’ll never really go off and doesn’t need to be freshly produced each day.

When you see vinegar drink pop up on a menu at your local bar, try it – your palate might just like it.

RECIPE: Honey Som Fizz

1.5 oz. Bulleit Bourbon

.5 oz. Som (Pok Pok Honey)

.75 oz. lemon juice

.25 oz. gum syrup

Shake all ingredients with ice. Pour into old-fashioned glass on rocks and top with soda water

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Written by clyon
clyon

May 30th, 2012 at 1:42 pm

MKTG INC in Event Marketer

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KB_BUZZ0515_nike_440x300Photo Credit: eventmarketer.com

A football game in the middle of Times Square?  You betcha!  On April 27, NIKE’s Broadway Bowl created major buzz as viewers experienced a five-on-five flag football game in the busiest, most vibrant area in New York City.  With big players such as Mark Sanchez of the NY Jets (pun intended!) on the field, it’s no wonder Event Marketer deemed the NFL celebration as the featured Draft Choice.  To find out who won and got to take home very first Broadway Bowl trophy, check out the full article here.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 29th, 2012 at 4:32 pm

Pinsanity – The NBA Joins Pinterest

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We love Pinterest. It’s fun. It’s engaging. It’s a great platform for companies to build relationships with consumers.  Since it’s launch in 2011, the site has gained a lot of traction – but primarily from women.

From trendy DIY projects to the latest in healthy recipes, pins are undeniably female focused. That is until today when the NBA decided to take its social media game to the next level.

The NBA has officially joined Pinterest. (www.mashable.com) Its profile devoted to two strategies: eCommerce and memorable NBA moments. Now fans have an opportunity to check out throwback apparel as well as relive the quirky storylines that make the NBA so interesting beyond what happens on the court.

Could the NBA’s new social media initiative create a novel demographic for the pinning world? Get your pointer fingers ready gentlemen; you’re about to enter a brand new ball game.

NBA Social Initiative

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Written by Admin
Admin

April 27th, 2012 at 7:04 pm

Posted in Social Media

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Ten Years Later

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As the 10th anniversary of the September 11th attacks approaches, there is a strong urge to put those fateful events in context. MKTG EVP Bryan Duffy shares his thoughts about the day and what unfolded afterwards in a guest post for Chief Marketer’s The Big Fat Marketing Blog. Read the full text here.

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Written by Michelle Heller
Michelle Heller

September 9th, 2011 at 6:39 pm

This commute is a trip

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MKTG, take note: if my morning commute was like this, I would come to work every single day…

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Written by Christopher Skinner
Christopher Skinner

December 14th, 2010 at 5:55 pm

Taxi of Tomorrow

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taxioftomorrow_nissanpublictaxioftomorrow_karsan2taxioftomorrow_transitconnect4It’s yellow with 4 wheels, but the Taxi of Tomorrow is a different beast than today’s cabs. For starters, it’s a minivan. We know this because all three finalists in the Taxi of Tomorrow competition are minivans. Soccer moms not included.

Instead, passengers will find ample head room, sloping picture windows and a roomy trunk, among other cool perks. The winner will become the official taxi cab of New York City in 2014, replacing the current fleet of sedans and SUVs with a single design that’s both fuel-efficient and wheelchair accessible.

The winner will be announced early next year, and you could have an impact on the chosen design. Fill out an online survey for a chance to win $5,000 in free cab rides. With that kind of payout, who needs the Cash Cab?

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Written by Christopher Skinner
Christopher Skinner

November 17th, 2010 at 11:24 am

Anonymous Hookups

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IMG_0421-650x433

Seeking an anonymous hookup for hot, public, file swapping? Score! German artist and architect Adam Bartholl has ‘injected’ 5 USB ports into walls throughout New York City.

According to his blog, “Dead Drops’ is an anonymous, offline, peer to peer file-sharing network in public space. I am ‘injecting’ USB flash drives into walls, buildings and curbs accessible to anybody in public space. You are invited to go to these places (so far 5 in NYC) to drop or find files on a dead drop. Plug your laptop to a wall, house or pole to share your favorite files and data.”

Check out his blog for a map of locations.

Now my only question is if I want to practice safe swapping, where can I buy a USB condom?

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Written by Christopher Skinner
Christopher Skinner

November 4th, 2010 at 4:12 pm