Archive for the ‘New York Yankees’ tag

MKTG INC Plays the Field at Super Bowl XLIX

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Some quick sports trivia: How many celebrities crossed an MKTG-affiliated threshold at this year’s Super Bowl? Answer: At least 100 yards’ worth. From Nick Lachey to Nick Jonas, from Erin Andrews to Andrew Luck, from Mark Teixeira to Mark Sanchez, MKTG collaborated on no fewer than 4 different brand activations throughout the Big Game weekend.

NFL Barber Shop
Super Bowl Media Day took place on the Tuesday before Super Bowl XLIX at the US Airways Center in downtown Phoenix, Arizona. To help make players and personalities feel at home before their media interviews, MKTG INC tempted up with the NFL to create a premium lounge experience for Seattle Seahawks players.

The NFL’s Barbershop experience staffed top celebrity barbers for players about to “go live” on camera. The service menu included everything from haircuts to straight razor shaves to trims to hot towels. 

As soon as the doors opened, the Barbershop was crowded with Seahawks looking for a pre-camera makeover. Several players even asked for in-room hotel visits from our celebrity barbers, so they could look their best before the big game.

Superb Owl v2
The 3rd annual Superb Owl took place on the Friday before Super Bowl 49 at RnR Gastropub in the heart of Old Scottsdale, AZ.

A little bit of background: The Superb Owl is the international take on the celebrations surrounding the American Football Championship game, the Super Bowl. The idea was concepted by 5 English pals – some living in London and some in NYC – who wanted to create a unique experience unlike the usual testosterone-fueled, beer & wing fest that go hand-in-hand with the Super Bowl.

This event is part networking, part spectacle with light entertainment and a quintessentially English theme.

Now in its 3rd year (and best year yet!), the Superb Owl has evolved into a staple event for key influencers in the Sports & Entertainment industry, various US & UK media partners, key clients and prospective clients. This year’s Superb Owl, which has been hosted by MKTG and the 5 “Owls” from the UK in the years prior, was joined by a third host, psLIVE.

The cross-agency collaboration enjoyed record turnout for a jolly good night of networking, noshing and libations.

Don Julio Neon Carnival
For the fifth year in a row, Tequila Don Julio made an exciting impact on the Big Game Weekend social scene, but this time with something entirely new and unexpected. In collaboration with nightlife impresario 1OAK, the brand brought the legendary Neon Carnival event from the desert of Indio, CA to the desert of Phoenix, AZ for the first time ever.

Hosted at Castles n’ Coasters on Friday, January 30th, this one-of-a-kind exclusive event featured the fun of carnival games and rides, handcrafted cocktails served from the Airstream Speakeasy and the hottest music in town by acclaimed DJs Ruckus and Politik. The buzzed-about event attracted influencers such as actor Chris Evans, NFL star Mark Sanchez, host of VH1’s Morning Buzz Nick Lachey and reality star Audrina Patridge.


The 2nd Annual Wheels Up Super Saturday Tailgate Party pulled out all the stops this year at the Maya Club in Scottsdale with 1,000 members and their guests, which was the talk of Phoenix. Among the celebs in attendance were “Dancing With the Stars” Host/Fox Sportscaster Erin Andrews, “Access Hollywood” host Billy Bush, ESPN “College GameDay” host Kirk Herbstreit, New York Yankee Mark Teixeira, Miami Dolphin Ryan Tannehill, NFL Network host Rich Eisen, Indianapolis Colt Andrew Luck, New Orleans Saint Drew Brees and ESPN host Mike Golic. Singer Nick Jonas performed.

The event featured a cigar roller, pool-top go-go dancers, specialty cocktails, a branded bar and tastings led by National Zacapa Ambassador Robert Pallone.


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One Fan Bids Farewell to His Captain

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Photo courtesy of

Photo courtesy of

When it comes to Derek Jeter, there is more to be admired than what you see on the surface. It’s not just the success, the money, the fame or even his enviable bachelor lifestyle that cause me to marvel.

Beneath all of that noise is that classic determination we’ve come to expect. What we’ve truly appreciated about him is his poise, his consistency, his dedication and his seemingly unbreakable focus. Fans don’t need you to beat your chest and proclaim dominance. If we’re to truly embrace you, we want you to put your head down, play hard and deliver. In doing so, Derek Jeter became the embodiment of what’s best about New York City.

Despite being highly scrutinized, he never expressed displeasure with the fans. He’s no nonsense, he shrugs in the face of pressure and he’s extremely reliable. He’s like a good neighbor…always there when you need him.  Joe Torre once said that even as a youngster, Derek had a certain look in his eye. Not one of conceit or arrogance, but one that said “I know I’m good and I don’t need to say a word to let people know I feel that way.” The result of that unflappable confidence is a laundry list of memorable moments in his two-decade career. From the classic “flip play” to his head first dive into the stands, the image of a pinstriped Jeter raising his arms in victory is burned into my memory.

Derek Jeter is the face of a generation. Specifically, my generation, and as one of millions of kids around the world (especially in New York), I can honestly say it’s the end of an era – one in which I’ve had more fun watching Jeter play than I’m brave enough to admit. I could go on for days about what the Jeter era has meant to me, my city, and even my grandmother – who lovingly referred to The Captain as “My Derek.” Yet, the only way to honor my boyhood idol is to say thank you. Oh, what a ride it’s been.

On behalf of fans everywhere: “Derek, we’d like to thank the Good Lord for making you a New York Yankee.”

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Written by Andrew Canlon
Andrew Canlon

September 29th, 2014 at 5:04 pm