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MKTG CEO Charlie Horsey Summits Mt. Fuji in Japan

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Yesterday, our CEO Charlie Horsey joined a group of executives and new staff from around the globe to partake in an annual climb of Mt. Fuji. Learn more about this tradition at Dentsu Aegis Network from the AdAge article below.

MKTG CEO Charlie Horsey (l), Rob Horler CEO Dentsu Aegis Network USA (center in hood) and other leaders on Mt. Fuji in Japan

MKTG CEO Charlie Horsey (l), Rob Horler CEO Dentsu Aegis Network USA (center in hood) and other leaders on Mt. Fuji in Japan. The ritual started in 1925. Every July, Dentsu’s young hires and newly promoted executives climb Mt. Fuji, elevation 12,388 feet. From afternoon into the night, they navigate volcanic rock and ash to reach the summit for sunrise around 4:30 a.m.

 adageHow Japan’s Dentsu Climbed to the Top of the Agency World

Dentsu Does Things Differently, From Scaling Mountains to Sending a Robot Into Outer Space

By . Published on .

The ritual started in 1925. Every July, Dentsu’s young hires and newly promoted executives climb Mt. Fuji, elevation 12,388 feet. From afternoon into the night, they navigate volcanic rock and ash to reach the summit for sunrise around 4:30 a.m.

Tim Andree, a 6-foot-11 American executive, climbed in 2007, joining a pack of mostly Japanese 20-somethings. The Dentsu Inc. exec VP recalls awaiting dawn with 100 new hires and a few senior employees in a rest hut.

“You’re kind of jam-packed, and there were four executives kind of spooning each other on two tatami mats — it was close quarters,” Mr. Andree said.

Once there, exhausted climbers write postcards to clients and send them from the summit’s post office. Another tradition is prayer: “I prayed in front of the Shinto shrine for the success of my clients and Dentsu,” Mr. Andree recalled.

It’s clear the Japanese agency has taken a very different path to get to its current position: Dentsu Inc. is No. 5 in Advertising Age’s ranking of the largest agency companies. Yet western ad giants don’t ask employees to literally climb mountains and pray for clients’ prosperity.

Read more here

provided by MKTG Global Communication Team

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Written by Stephanie Rudnick
Stephanie Rudnick

July 21st, 2016 at 11:27 am