Archive for the ‘Nike’ tag
The beginning of the year starts with the best intentions. Maybe it’s your New Year’s resolutions to get in shape, start eating right or to run every day. Or it’s just a resolution to be better than you were last year. Whatever your resolution may be, as responsibilities pick up at work and at home, i.e. life happens, they become increasingly more difficult to keep.
The good news? There’s an app for everything! Even your New Year’s Resolution and especially self-care. And we have some tried-and-true recommendations to help with any goal you may have to make 2017 your BEST year yet.
Get In Shape
The Nike+ Training App has workouts from beginner to advanced levels. You can set reminders to workout, start your own workout program, and even download workouts so you can complete them without using your data. The Nike+ Training App rarely requires equipment (though it offers modifications if you’d like to use equipment), which makes it a great tool for anyone who spends a lot of time on the road. Just download the app, pack your training shoes and get a sweat in no matter where you are.
Run Every Day
The Nike+ Run Club App is the all-in-one tool for beginners to advanced runners alike. The app tracks your miles, your splits and your progress over time. You can also set up a Nike+ Coach plan to help keep you on track to your goals. Plus, there will always be an elite athlete congratulating you for getting out there…and they can be quite motivating!
Get Involved/Take Action
Countable is your one-stop-shop for everything US politics. It notifies you of bills under consideration, explains them in a lay-person’s terms, and gives you the opportunity to vote yea or nay (which is then sent directly to your rep). Countable makes it easy to get involved, no matter your party affiliation.
Fabulous is an app made in partnership with the Duke School of Behavioral Economics to help you build healthy habits. It starts small, like “drink water as soon as you wake up for three days in a row.” And progresses to include tips on eating healthy breakfast and to exercise and even offers tips on mental habits and meditation. It can be a bit overwhelming at first, but at the end of the day, having a lot of small habits adds up to feeling happier, healthier, and more energized.
BreakFree is the app we all know we need and only sort-of want. The app works to analyze how addicted you truly are to your smartphone and assist you in cutting down phone-usage. You can set new guard rails for yourself, and the app will notify you in real-time if you aren’t meeting those expectations (i.e. if you’ve been on the phone too long without a break). Users say it’s a hugely humbling experience, and helps get you to think twice before picking up that small block. Maybe the Instagram feed can wait a bit.
Meditation can be an intimidating practice, especially if you’re always on the move, both physically and mentally. Headspace is an app to help reduce stress and anxiety through a series of guided meditation, for beginners to gurus. The free version comes with one level of meditation and you can download the app with a free 10-day trial before committing to a subscription for a large collection of guided meditations. OHMMMMMMMMM……
Last night Nike+ NYC officially unveiled their new Thursday Night Football “Color Rush” jerseys for the Jets vs. Bills game. In the week leading up to the jersey unveil, Nike+ NYC hosted a series of “Color Rush” themed runs throughout the city. Last night Nike trainer Knox Robinson led a 4.5 mile run through the city which ended at Midtown bar Snaffu 28. Runners were greeted with food and drink and of course, a live streaming of the Jets vs. Bills game!
Take a look below for exclusive photos of the run and after party!
When you think ‘end of summer festivities,’ the essentials don’t usually include an impromptu 5k featuring Kevin Hart and Co., but Nike Run Club decided to shake things up this weekend and bring the heat to the City of Brotherly Love.
Thousands of participants (more like rockstars) gathered at the Philadelphia Art Museum at approximately 8:04AM on Saturday, August 29th to get active, get moving, and support healthy living. As a Philly native, Hart decided to make this run a special one and invited 76ers rookie, Jahlil Okafor and Comedian J.B. Smoove to join him. As expected, the people of Philly brought their A game and made it one of the biggest turnouts so far.
So what are you waiting for? Visit Nike Run Club online and follow them on Instagram @nikerunning for all of the latest and greatest news on where they’re headed next. From the looks of things, they aren’t stopping for a water break any time soon.
We all know Kevin Hart is a pretty big deal in the comedy world (i.e., jokes like this), but what you may not know is that he recently teamed up with Nike Run Club to launch a program that is motivating people across the country to get up and get moving. Don’t believe us? Here’s the proof.
All jokes aside (last one, promise), Nike Run Club is more of a movement than a program; specifically designed to cater to all fitness levels. Whether you’re a seasoned runner looking for a change of pace, or a beginner training for your first 5K with Kevin Hart, Nike Run Club doesn’t disappoint.
For more information, visit the Nike Run Club online, or follow them on Instagram, @nikerunning.
Written by: Kristina Cappuccilli
Marriott has signed a deal making it the official hotel partner of the NBA, specifically for several jewel events, beginning with this weekend’s NBA Africa Game and also including the NBA Global Games 2015-16 and NBA Canada Series 2015.
The NBA said that Marriott would be the first company to align with the NBA across international games on five different continents.
Marriott International said it has more than 4,200 properties in 80 countries and territories. The company reported revenues of nearly $14 billion in fiscal year 2014.
“Basketball is one of the most popular sports in the world, and our partnership with the NBA gives us an opportunity to tap into a passionate fan base and communicate the breadth and depth of our portfolio,” Karin Timpone, global marketing officer for Marriott International, said in a statement. “Similar to what we are doing with music and entertainment, our NBA partnership helps us create memorable experiences for our Rewards members and amplify the benefits of the program for both new and loyal guests.”
Bethesda, MD.-based Marriott International plans to support the union with multi-platform activations, including a sweepstakes for Marriott Rewards members in the U.S. offering the opportunity to win a trip and tickets to an upcoming NBA global event.
Marriott Rewards will host a series of private meet-and-greets with NBA legends and players for its Elite members and invite fans to take a virtual trip via an #AroundTheWorld photo and social sharing experience. That will begin with the inaugural NBA Africa Game on Aug. 1 in Johannesburg, South Africa.
Other marketing partners involved with the NBA Africa Game include Nike, Ford, South African Airways and telecom company Econet Global.
Marriott International said it would then offer Marriott Rewards members exclusive access to NBA games and events in 11 other cities across Brazil, Canada, China, Italy, Mexico, Spain and the U.K.
All but two of the games are part of the NBA’s pre-season exhibition schedule. The two games that are part of the 2015-16 regular season are Boston Celtics vs. Sacramento Kings in Mexico City Arena (Dec. 3) and Orlando Magic vs. Toronto Raptors in London’s The O2 (Jan. 14).
According to Emilio Collins, NBA evp-global marketing partnerships, “For our fans around the world, there is no opportunity more exciting than when live NBA games are played in their home countries. Marriott International is a renowned brand with extensive global operations, and is the ideal partner to help broaden the reach of our games and engage more fans.”
Marriott International operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: Marriott Hotels, The Ritz-Carlton, JW Marriott, Moxy Hotels, Courtyard and Residence Inn.
Source: NY Sports Journalism
— Emily Upson
We have all heard daunting tales of pointless internships, where interns are relegated solely to making copies and getting coffee while constantly asking themselves “Is it 5 o’clock yet?” But in my six weeks as an intern at MKTG INC, I have yet to get anybody coffee; in fact, I’ve had full-time employees offering to get me coffee on their run downstairs. We even have a “coffee talk” program, where each intern is given a Starbucks card (being the broke college student that I am, this is huge), as well as the opportunity to invite any employee in the company to coffee for a chat. Even though I am an intern in the Sales and Marketing department, I have had the chance to sit down with Tim Owens, VP, Production to pick his brain about another part of the industry that piques my interest.
If you ask any of the 12 MKTG summer interns in NY, Chicago, Atlanta and San Francisco about their typical day, the answers would be universal: there’s no such thing as a typical day.
We are in and out of the office, attending meetings and events, performing research, and even getting our hands dirty in the event production aspect of the industry. However, this isn’t to say we haven’t done our share of invoices and expense reports.
Many of the eight New York interns have spent recent weeks working on the Warby Parker Hackathon, a project MKTG INC is producing pro-bono in partnership with Warby Parker and the City of New York.
The Warby Parker Hackathon, called #HudsonHack, will host over 200 tech interns in New York City, and students will compete for 24 hours to come up with innovative solutions for several local nonprofit organizations. Our MKTG interns have been working in-and-out of their usual departments to help put on this event. Intern Stasean has been with the project since the brainstorming phase, working alongside the Strategy & Planning team to come up with ideas for sponsorships and activations within the event. The opportunity to meet so many members of the Warby Parker team and regularly visit their offices has allowed our interns to “really build a connection with the brand,” says Stasean. Meanwhile creative intern Lauren has had weekly trips to WP HQ to work with their design team. Julia and I have also tagged along, developing the event’s social media plan, recruiting intern participants, and helping with sponsorship outreach.
MKTG’s remaining summer interns have also worked on Diageo projects such as Chrissy’s work on Smirnoff’s NYC Pride Parade activation, and Julia and Melissa’s slew of Nike summer training events, even previewing not-yet-public classes and interacting with Nike trainers and clients.
More intern updates to come as our MKTG keep us all busy!
Last week on May 27th on the rooftop of Niketown in midtown Manhattan, Nike premiered the Hypervenom II cleats exclusively for dozens of girls from the Intense Soccer Academy’s U17 and U10 teams. In addition to trialing the brand new cleat, the soccer fanatics were taken through drills like the pros by members of the US Women’s National Team. In between tears of joy and excitement, the girls got to play alongside their idols who they will be cheering on come next week when the 2015 FIFA Women’s World Cup kicks off in Canada. GO USA!
The Hypervenom II is available for trials in the Women’s World Cup Box at Niketown New York exclusively and will be available for sale on June 4th.
It’s not enough for Nike to have arguably the best fitness app on the market, they are taking it to the next level this summer. As soccer’s most important tournament approaches, Nike is pushing beyond single session workouts from the N+TC app and has created a new platform to showcase three U.S. Women’s National Team members in a soccer inspired Fitness Diary workout challenge – Nike training Club #BetterForIt 90 Day Challenge.
Inspired by how top Nike athletes train in preparation for the world’s stage, the 90-Day Better For It Challenge is designed to increase endurance, build strength get athletes* of any level fitter, faster.
The 90-Day Challenge is broken up into three different months with a focus on the US Women’s Soccer National Team Players: Christen Press, Ali Krieger and Carli Lloyd and is told through the lens of the players. Each month, participants will have a US Women’s National Team athlete workout focusing on a specific program in the app along with running and training sessions to complement the full month training plan:
April: Christen Press | Get Toned
May: Ali Krieger | Get Strong
June: Carli Lloyd | Get Lean
Mondays will include the featured athlete’s N+TC workout – a great weekly benchmark for tracking progress – and the rest of the week will mix in running, training and recovery days, utilizing both the N+TC App and Nike+ Running App. Every Thursday the program offers a “throw down” challenge aimed to inspire athletes to push their limits to new levels. To compliment the program, for the first time ever, Nike is pulling in customized nutrition into its programming. The nutrition component to the program is curated by The Today Show’s very own Joy Bauer, and will aim to give the right eating advice based on where participants are in the program.
Join the Challenge because you will be #BetterForIt
*”If you have a body you are an athlete.” – Bill Bowerman
One of the most innovative training experiences ever to hit New York City just wrapped, all thanks to Nike and MKTG INC.
As part of the NIKE+ NYC Training Journey, six of New York City’s most influential trainers were tasked with leading teams through a comprehensive four-week training journey. Each week, trainers and their teams were taken through dynamic workouts in iconic locations around the city, each time focusing on a new discipline of fitness. The first workout emphasized natural movement, and was led by nationally recognized Brazilian Jiu Jitsu and Animal Flow instructors. The following week, MKTG transformed a rooftop to deliver an innovative workout focusing on power and explosiveness. The third and final team workout took place in an abandoned warehouse, where two professional boxers developed an intense workout to test the physical and mental toughness of the trainers and their teams.
After the three workouts were complete, a special forces-inspired competition tested the athletes and their all-around athletic ability. Each team was tested on their mastery of natural movement, power and stamina through a variety of exercises that were scored based on times, rank and repetition.
This program was the first of its kind. As Nike moves into 2015 and readies the launch of the “Nike Training” category, the brand will begin to target athletes who train like athletes, for the sake of fitness. Through this activation and beyond, MKTG INC will continue to be a key partner in the connecting and execution of these innovative workout sessions.
*Note: the use of the word “football is used throughout this post, in reference to what Americans call “soccer,” and we are sticking to the global term since well … you see the title, don’t you?
As you may remember, on May 26 and May 31 at Emirates Stadium in London and Sinatra Park in Hoboken, NJ, respectively, MKTG INC gave an unreal experience to 240 local athletes (http://blg.mktg.com/2014/05/the-real-work-of-gatorade/) to build excitement around the UAW online contest.
The winners were finally announced in June, and we took them on the football trip of a lifetime. Our fabulous winners represented the United States, Canada, England and Brazil. As we got to know them and their guests over our 17-day trip, we all became a second family.
And now … the details!
Bradenton, Florida – Gatorade Sports Science Institute (GSSI) at IMG Academy (July 28 – 30)
The boys received full fitness testing, including physical and psychological, with the experts at GSSI. A full report was given to them on their last day, along with the recommended Gatorade formula for them to use moving forward while sweating on the pitch. Of course, all that hard work had to be rewarded, so we had a special guest come and work out with our winners on the last day – none other than USMNT player Graham Zusi!
Graham competed with the boys in a “crossbar challenge” to finish off the session. Our Canadian representative won, and got to keep Graham’s boots!
Liverpool, England – Liverpool FC (July 30 – August 1)
Jetlag be damned! After about a day’s rest, the boys suited up and made it over to Anfield for a full tour of the stadium, taking in some facts about Liverpool FC’s history and hearing insider stories from LFC legend Jason McAteer.
After a quick lunch, we scooted over to Melwood, the official training ground of Liverpool. The Junior U16 coaches ran a highly individualized training session for our winners, with specific instruction on spatial awareness on the pitch. Let me say that again, we were at Liverpool! Training with the pros! You could almost hear the opening chords of “You’ll Never Walk Alone” ….
Photo credit: Mark Waugh
London, England – Arsenal FC (August 2 – 4)
The express train from Liverpool was smooth and luxurious (well, compared to the LIRR), and two hours later we were in London, heading straight for Emirates Stadium. The Emirates Cup was going on during our visit and the boys had VIP treatment with a tour of the facility and then access to a luxury suite to watch the matches. But don’t be fooled … London was not all relaxation.
The next morning we woke up to beautiful sunny skies and about 75° F (24° C) temperatures – the perfect morning for a football workout at Battersea Park! The Community Coaches from Arsenal met us and ran the session, focusing on overall fitness and one-on-one drills. We even got our client to join in on the workout, although as a former NFL wide receiver, he gave our winners no shot at the final sprint challenge.
Barcelona, Spain – FC Barcelona (August 4 – 5)
Barcelona was the favorite club among most of our winners, and you can imagine the excitement they felt as we pulled up to Camp On. The boys had the opportunity to train at La Masia with the Barcelona Youth Coach. Fully kitted up in their training attire, the winners were instructed in drills that were team-based with passing and moving as the center of the activity.
Milan, Italy – AC Milan (August 5 – 7)
At AC Milan’s training facility, better known as Milanello, we were welcomed with open arms. As soon as we walked in, we were offered an array of Gatorade beverages, biscuits and, of course, espresso.
After a full tour of the grounds and workout facilities, we were served lunch and then bid the boys off to do another set of fitness testing. Different from GSSI, these tests focused on reaction time, plyometrics and balance.
What better way to prepare for a 17-hour flight…
Buenos Aires, Argentina – Boca Juniors (August 8 – 9)
Our last day in Buenos Aires had us training with the Boca Juniors B-Team coach. It was a fantastic session; the boys had the freedom to play some small-sided games against each other with some of the guests joining in.
Rio de Janeiro – Brasil (August 9 – 12)
The final send-off! We had to show these boys we know how to celebrate football!
The first day took us to Maracanã for a Flamengo match, which was high-intensity the whole way through. The crowd and the chants did not stop.Finally, the next day we were off to Granja Comary, the home of CBF.
Our friends in Brazil had a surprise in store for us; they brought in a local Nike academy to have a full-sided match! This is the first time we had the opportunity to play 11 v 11 on the pitch; a real treat, especially since we were again able to involve our guests.
On our last day, we wanted to show the boys local beach culture. Gatorade provided their local experts in the sport of futevôlei, and they ran through a full workout and tutorial. The winners picked it up immediately, and practically owned Copacabana Beach…well, their attitudes said they did anyway ;-)
Overall, it was such an honor to work with Gatorade on such a special project, and communicate the message of putting in real work for an unreal performance. Thanks to everyone who made this program such a success, from the Gatorade clients to the contest champions to all the MKTGers around the globe! Just a reminder to #makeitunreal every day, no matter what you do.