Archive for the ‘Nike’ tag

Nike+ FuelBand Gets Social

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Nike_FuelBand_App_Update_largePhoto Credit: news.cnet.com

Taking advantage of the ever-competitive nature of the fitness landscape, Nike+’s latest FuelBand app update will allow users the chance to leverage Facebook to demonstrate their fitness to their social network once and for all (read: time to talk some smack). For the first time, the FuelBand app will give its users the option to tag friends and post pictures from their workouts, overlay Fuel scores and Nike logos onto these photos and, most importantly, display their activity on a customizable leaderboard with friends.

These most recent developments for the FuelBand app certainly demonstrate Nike’s recognition of Facebook’s developer-friendly features for fitness apps that were introduced earlier this year. Furthermore, the added features serve to reinforce the growing trend amongst fitness-related technology of individuals sharing their progress with their respective circle of friends. What, you may ask, could be better than amassing a personal best 7,000 Fuel points on a summertime Saturday? How about sharing that score with your more “athletic” younger brother and sparking a whole new family rivalry?

While some may scoff at this sort of public humble-bragging, many in the industry believe that this social hook ultimately holds people more accountable to their fitness goals and influences them to work out more than they normally would otherwise. And while Facebook may not necessarily be concerned with having its user base remain fit, the company certainly won’t complain about the increased content and activity taking place on its site.  Seems like a win-win-win situation for Nike, Facebook, and FuelBand users alike.

Game on.

Written by: Willie Rudman

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MKTG INC Helps Get America Moving

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letsmove_tylercurtis_032Photo Credit: Tyler Curtis

The rate of childhood obesity has tripled over the past three decades and we’ve reached a point in America where 1 in 3 children are obese. Ignored, the problem will result in 1 in 3 children suffering from diabetes at some point in their life. Recess has moved from a daily highlight into a distant memory.

Fortunately for the future of our children, leaders from America’s public and private sectors have taken notice and are taking action. The First Lady, Michelle Obama, has rallied a number of organizations including Partnership for a Healthier America (PHA), the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) and Nike, to create a groundbreaking program, Let’s Move! Active Schools. The program provides schools across the country with the resources to offer a healthy environment for kids to be active. On February 28, the First Lady returned to Chicago to launch the campaign.

Utilizing every inch of McCormick Place, America’s 2nd largest convention center, the WH, in cooperation with the Mayor’s office, put the invite out. And the Chicago Public School district accepted in record numbers. Almost 6,000 students and 700 chaperones showed up for the monumental event, not to mention the 150+ media members. Students arrived early, spending their time learning a choreographed workout-dance  and created a mural for Mrs. Obama with drawings of their favorite activities and pledges on how they would stay healthy. All of this happened while they awaited appearances from a variety of Special guests. Little did they know, this was just the beginning. They weren’t just going to see a show. They were going to be in the show.

While the kids danced and drew – unbeknownst to the press – on the other side of the air wall the First Lady and Nike CEO, Mark Parker, addressed the media. Olympic Sprinter Allyson Felix served as emcee as Mrs. Obama, Secretary of Education Arne Duncan and Rahm Emmanuel spoke on the issue at hand. With the touch of the button, the curtain behind them disappeared letting loose a stream of kids. They poured in front of the stage, engulfed the media and cameras, and created a backdrop that will not soon be forgotten.

The first scream was Bieber-Fever-esque as a bevvy of athletes flooded the stage to demonstrate how, and why, its so important to stay active. Bo Jackson began, followed by the likes of Dominique Dawes, Colin Kaepernick, Bob Harper (The Biggest Loser), Serena Williams, Gabby Douglas, Paul Rodriguez, Ashton Eaton and Sarah Reinertsen. Then, Mrs. Obama came dancing onto the stage and the reaction from the kids was one of unbelievable excitement. After a passionate message of encouragement and inspiration, everyone got moving and the dancing ensued. At the conclusion the kids were surprised with a performance by Jordin Sparks as the finale.

There were smiles all around. Some if the success was immediate. Part of the success will come five years from now when 50,000 schools nationwide have recess again thanks to LMAS. But true success will be a healthy outlook for this generation, a future unimaginable without this unique partnership.

Written by: Pete Cohen

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“Lights Out” Speed

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FastIs Faster

Photo Credit: Andrew Ward

New Orleans. The Big Easy. Home of the beignet, live jazz, crawfish, and daiquiri slurping tourists. A city where the credo is “laissez les bons temps rouler” (for you non-French speakers, “Let the good times roll”). Known for the annual Mardi Gras Festival, this year New Orleans welcomed the 2013 Superbowl (aka the Harbowl) and the Nike New Orleans Football Combine. Nike Football and SPARQ Training hosted the Combine at the new Victory Field at Joe Brown Park. Victory Field (built in conjuction with the Allstate Sugar Bowl and Brees Dream Foundation) shows Nike’s commitment to sports and youth by bringing new energy to the New Orleans East area.

Top high school athletes from Orleans and Jefferson Parish were invited down for a showcase of speed and skill in front of family, coaches, and professional athletes. Combine participants were put through a series of drills with the SPARQ rating system measuring overall performance. The goal – build better athletes.

MKTG INC provided a unique trial experience with a photo/video training component with Nike coaches on-site. Athletes had the choice between trialing the Nike Vapor Talons or the pre-released CJ81 Elites. Once cleated up, athletes were directed to the Nike Dynamic Shuttle where their 5-10-5 shuttle was captured by three cameras and one high-definition video camera. Photos were printed and emailed while the videos were displayed on the monitor wall for coaching analysis. Athletes left with unique takeaways (photos and videos to share on social media) and more importantly, tips for improving their speed and performance.

As the sun went down and the stadium lights kicked on, players took the field for the 2013 Lake Pontchartrain All-Star Football Classic between Orleans and Jefferson. Nike helped to make this a memorable night by providing new Nike uniforms for both teams.

Thank you Nike and thank you New Orleans, a city where Fast is Faster.

Written by: Andrew Ward

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February 12th, 2013 at 11:41 pm

The Boy In Oz

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AustralianOpen1 Photo Credit: imageslides.com                                     Photo Credit: Julian Finney/Getty Images

I have been laying in bed each night these past two weeks in January, staring bleary-eyed at the television, and trying to stay awake for just one more change over.  Although, I did get the treat of Novak Djokovic taking his fourth round match with Stanislas Wawrinka into a five-set war that lasted until the next morning when I got to watch the end.

I realize the Australian Open is tough for us Americans to watch, matches that go on in the middle of the night, Johnny Mac is nowhere to be seen, and who even gets the Tennis Channel anyway?

As a life-long fan of tennis, I do try and make the effort to watch as much of the Grand Slam events as I can (live).  Time zone and sleep pattern permitting, of course.

This year I am taking more of a notice on the shifting fashions, and where the players are pledging their endorsement allegiance.  In the sport of tennis, it always seems to be the same list of usual suspects: Nike (who can forget Agassi circa 1990?), Adidas, Sergio Tacchini, K-Swiss, etc.

Finally, there is something else afoot when it comes to apparel for our leading men.  I would like to take a minute and recognize the recent partnership (as of mid-2012) of Djokovic and the Japanese fashion retailer, UNIQLO.

You may have noticed since Roland Garros 2012, Djokovic has been sporting the big red-squared logo on his tennis kit.  The design of the shirt, shorts and warm-ups were laid out to pay homage to the Serbian flag (zdravo!).  A spokesperson from UNIQLO explained how Djokovic arrived at this junction in brand building: “We believe that tennis is a sport where the individual’s performance is combined with a personal sense of style and fashion, both on and off the court.”*

Although, this partnership is not about creating a whole new tennis or sports line, the distribution of Djokovic’s clothing line will be limited to only a handful of stores, and it only consists of 10 different pieces.  This relationship has a larger cause at hand.

In a program called “Clothes for Smiles,” UNIQLO and UNICEF will be making the dreams of children come true in China, Philippines, Serbia, and Bangladesh with more countries to follow in 2013.  Each country or region will be treated differently based on needs, which is why the phrasing of ‘Dreams’ was used.  Mr. Djokovic being the perfect Global Brand Ambassador as he speaks 4 languages, and his home country of Serbia will benefit from this program.

It seems like a perfect match for me, UNIQLO’s HEATTECH tights kept my legs toasty last winter, and I plan on keeping this fun brand within my retail travels.  Hats off to UNIQLO for translating the ‘Made for All’ brand messaging into my world of tennis.  And please, Novak, keep the ‘Djokes’ coming, we love your on-court antics.

*Raquet Sports Industry Magazine

For further reading: Golden Era of Tennis is Lost on Most American Fans

Written by: Alexandra Ricchi

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January 25th, 2013 at 9:43 pm

Legends Help Open NIKE Georgetown

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NIKE GeorgetownPhoto Credit: Sydney Bickers

With NIKE and Georgetown’s long-standing relationship, it’s only fitting that NIKE’s latest retail endeavor pays homage to the city, the school and the legacy of Georgetown athletics.

On Thursday October 25, legendary Georgetown basketball coach John Thompson Jr. opened up the new NIKE Georgetown store with stories from the early days of Georgetown basketball, noting the impact Phil Knight and NIKE made on the program.  Also on hand to join in the celebration, and witness Coach Thompson cutting the ribbon, were former players Mark Tillman, Michael Graham and Patrick Ewing.

Keeping the athlete appearances going, that evening NIKE Georgetown invited college students from the area to come meet Olympic hurdler Dawn Harper and break a sweat with World Cup champion Brandi Chastain in a Nike Training Club workout. The night was filled with college soccer players who were inspired by Brandi’s skills on the field (and likely recall her notable sports bra episode in the 1999 World Cup) and runners who could not wait to try on Dawn Harper’s Olympic medals.

Topping off the opening weekend, NIKE Georgetown fueled a high school rivalry between DC schools DeMatha Chatholic High School and Gonzaga College High School.  While Gonzaga may have taken home the win, both schools were decked out in NIKE limited edition Fast is Faster t-shirts.

Written by: Lauren Koenig

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Gold Fronts: Team USA Gets Final Send-off at Nike World Basketball Festival 2012

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Photo Credit: SLAM

Photo Credit: SLAM

As their final home-cooked tune-up before heading overseas to prepare for the 2012 Olympic Summer Games, the USA Men’s and Women’s Basketball teams took part in a hoops-centric celebration known as the Nike World Basketball Festival in Washington, DC.  As a follow up the 2010 celebration in New York City, MKTG INC once again had a hand in celebrating the game’s finest ballers from around the world.

The events kicked off on July 13th in front of the U.S. Capitol, where Team USA posed for an official photo shoot prior to the weekend’s festivities.  MKTG INC was responsible for finding and selecting the venue as well as overall management of the shoot.

Nearby at the D.C. Armory, Nike, MKTG INC and others were busy converting a former Military training facility into a full-fledged basketball mecca.  In addition to the hardwood, a Nike+ area was created on-site to allow consumers to trial and showcase the revolutionary Nike Hyperdunk+, while the Jordan brand offered a chance to create and share your very own Jumpman photo.

Both the Men’s and Women’s USA teams got things rolling on-court with intrasquad scrimmages on Saturday morning, with Jay Bilas providing color commentary throughout. The City Challenge was up next, which featured teams from all of the major cities in a battle for territorial bragging rights.  To cap off the night, we celebrated local talent with an amazing performance by the Howard University drumline, into a 4 song set from Wale.  In case you’re wondering, yes, he still has his Nike boots.

On Sunday the Armory played host to the Global Challenge, which featured the top high-school players from around the world on the court, and a who’s who of college coaches in the stands.  Once the champ was crowned, it was time for the Nike+ Dunk Contest on Sunday night, where this happened.

The final event day on Monday saw things come full-circle on-court with a series of youth and community skills clinics.  From Team USA to youth clinics in three days, the 2012 Nike World Basketball Festival celebrated the game for all ages in a fitting send-off for Dream Team 2.0 to try and live up to their name in London.

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Written by Stephanie Rudnick
Stephanie Rudnick

July 23rd, 2012 at 5:22 pm

Miami Heats Up With Nike 7-on-7 Football Tournament

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Nike7on7Photo by: Jordan Zuniga

Every year major Division 1 football programs dip into the state of Florida to recruit the best athletes in the country. South Florida in particular is said to be a hotbed of the best high school talent where many players are college ready at young ages. For this reason, Nike has made a concerted effort to become the brand of choice for these players that will eventually be suiting up on Saturdays.

MKTG INC recently assisted Nike with this years installment of the 7-on-7 football tournament in Miami featuring 32 teams in the ultimate showcase of skill and athleticism. In line with Nike’s current marketing strategy, MKTG INC brought the new Nike+ trial zone to Miami where players could compete against each other in vertical jump, foot-fire races, and jump rope drills while trialling the newest Nike footwear technology.  The event was a huge success as the athletes competed at the highest level while being exposed to everything Nike has to offer.

With the positive endorsement of the event from everyone involved, it is possible that the Nike 7-on-7 tournament will become a benchmark for players to strive for in years to come.

Written by: Drew McAvoy

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July 23rd, 2012 at 3:51 pm

2012 NIKE World Basketball Festival Takes Off

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USAB_Men_WBF2012

From July 13-16, as their last stop in the ‘Land of the Free’ before heading over to London to compete in the 2012 Olympic Summer Games, the 2012 USA Men’s and Women’s Basketball teams celebrated in Washington, DC.  Overseas, the teams will train, compete and participate in youth skills clinics and community events in Manchester, Barcelona, and London. As part of the 2012 World Basketball Festival, the teams joined with NIKE to celebrate the performance and culture of the sport.

Looks like they had a ball!

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Written by Stephanie Rudnick
Stephanie Rudnick

July 19th, 2012 at 7:16 pm

MKTG INC’s Intern Max Krauss Shares Experience in AgencySpy

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MAKE THE RULESPhoto Credit: Rob Lotzko

On June 23, MKTG INC’s own summer intern, Max Krauss, attended NIKE’s “Celebration of Sport” at Pier 46 in NYC for the 40th Anniversary of Title IX.  AgencySpy picked up on this and featured Max as their very first blogger for their new column titled “A Day in the Life of a Summer Intern.”  Be sure to read all about his experience and find out the lessons learned when going behind-the-scenes of an event here.

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Written by Stephanie Rudnick
Stephanie Rudnick

July 6th, 2012 at 5:09 pm

A Celebration of Sport

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MAKE THE RULESPhoto Credit: Rob Lotzko

On Saturday, June 23rd over 2,000 people came over to Pier 46 on the WSH to join NIKE in a Celebration of Sport. The day marked the 40th Anniversary of Title IX (the legislation that gave equal rights for women and mens sports teams), which called for a celebration across the country by female athletes everywhere. In New York, our day’s activities were comprised of workouts with top trainers including yoga with Traci Copeland, boxing with Teresa Scott, NIKE+ Drill Pack with Phaidra Knight and NIKE+ Drill Pack with Lacey Stone featuring Holly Rilinger and Chelsey Pagana.
Three WNBA players stopped by to talk to the crowd of huge fans about Title IX and how it effected their lives both growing up and today. Attendees also got the chance to trial the newest NIKE+ Training shoes which aren’t even released in stores yet by testing their skills in the NIKE+ Gaming Station. T-shirts were given to all participants and the day concluded with a special musical performance by K.Flay, a one-woman whirlwind musical act.
All in all, it was a great occasion celebrated, quite fittingly, with a great celebration.

On Saturday, June 23rd, over 2,000 people came over to Pier 46 on NYC’s West Side Highway to join NIKE in a Celebration of Sport. The day marked the 40th Anniversary of Title IX (the legislation that gave equal rights for women and mens sports teams), which called for a celebration across the country by female athletes everywhere. The day’s activities consisted of workouts with top trainers including yoga with Traci Copeland, boxing with Teresa Scott, NIKE+ Drill Pack with Phaidra Knight and NIKE+ Drill Pack with Lacey Stone featuring Holly Rilinger and Chelsey Pagana.

Three WNBA players stopped by to talk to the crowd of huge fans about Title IX and how it effected their lives both growing up and today. Attendees also got the chance to trial the newest NIKE+ Training shoes, which aren’t even released in stores yet, by testing their skills in the NIKE+ Gaming Station. T-shirts were given to all participants and the day concluded with a special musical performance by K.Flay, a one-woman whirlwind musical act.

All in all, it was a great occasion celebrated, quite fittingly, with a great celebration.

Written by: Jennifer Blank, MKTG INC

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June 27th, 2012 at 2:41 pm