Archive for the ‘NY Giants’ tag

Super Bowl 2014: Nike Hall of Innovation & Training Day

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With the bright lights of football’s biggest moment shining on NYC, NIKE capitalized on the energy around Super Bowl XLVIII by creating a ‘Hall of Innovation’ in the heart of Manhattan.

Located at Moynihan Station, the Hall of Innovation was a one of a kind, football and training-based energy space created to showcase the latest in NIKE product innovation, entertain special guests and drive home NIKE’s mantra for the week: UNLEASH SPEED. MKTG INC was responsible for overall production around three elevated events in the space as part of the ‘NIKE Fast Night Series.’

The series kicked off on 1.28 with HS Fast Night, an ultra-high-energy competition that challenged students from four NY/NJ high schools to Unleash Speed in hopes of being named the fastest team in the tri-state. Participants competed in an obstacle course, 40-yard dash, tug of war, social media competition and dance contest to measure all aspects of speed as NFL stars like Tavon Austin, Rueben Randle and Jairus Byrd decided the champion. In the end,  Don Bosco Prep (NJ) emerged victorious and took home the first-ever Fast Night trophy.

To round out the programming at Moynihan, Young Athletes (1.29) and a select group of VIPs (1.31) got their moment in the Fast Night sun as well, going through similar competitions and drills allowing them to experience first-hand the latest in Nike innovation.

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TRAINING DAY

During the Super Bowl, Americans eat approximately 30 million lbs. of snacks and drink over $10 billion in beer and soda.  The next day 7 million of them call in sick.

With that insight in mind, NIKE and MKTG INC took over the days following the game to get New Yorkers moving and out of a post-Super Bowl slump. On Day 1, we headed to PS1 and PS218 in the Bronx, and motivated kids to move with a workout from NIKE Master Trainer Holly Rilinger. NY Giants WR Victor Cruz joined in the action at PS218, adding some football-based star power to the movement.

On Day 2 it was time to hit the commuters, as we popped up with coffee trucks at 3 high-traffic locations (Washington Square, Union Square, Penn Station).  With the enticement of free coffee/hot chocolate and a NIKE tee, ambassadors motivated consumers to complete a series jumping jacks or squats to get moving in the early morning. We followed up our commuter activation with gym takeovers at BRICK NYC and Barry’s Bootcamp, where consumers were seeded with Training Kits featuring a NIKE+ Fuelband and NIKE gift card as a reward for their commitment. WNBA superstar Skylar Diggins rallied troops at Union Square and Barry’s, as NIKE and MKTG INC laid the foundation for activating beyond the final whistle.

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NTC Train With Us @ MetLife Stadium (or how I saved the Buffalo Bills)

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Photo Credit: Dan Rogers

NTC #Counts.

Each Sunday, MetLife Stadium plays host to the defending World Champion New York Giants (or…the Jets). On October 23rd, with the help of MKTG INC, Nike and the NFL, the Stadium provided 275 women with a chance to take the field of champions (and also the Jets) to participate in an exclusive, football-inspired Nike Training Club workout.  With a cameo by Giants Defensive End Osi Umenyiora and NTC Master Trainers Marie Purvis and Alex Molden leading the 40 minute workout, the worlds of Women’s Training and Football combined for a full-on stadium takeover.

From receiving free Nike and NFL gear in the Visitor’s Locker Room, to a player-like, fog machine-induced entrance to the field projected onto MetLife Stadium’s massive jumbotrons, attendees were given a glimpse into a day in the life of some of the game’s greatest stars. The experience also featured various football drills, including the opportunity to kick a field goal where this humble Buffalo Bills fan split the uprights and exorcised the demons of Scott Norwood vs. the Giants in 1991.

Rest easy Bills fans (all 6 of you), the curse has now been lifted.

Exorcising a demon #counts.

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Written by Stephanie Rudnick
Stephanie Rudnick

October 24th, 2012 at 7:33 pm