Archive for the ‘nyc’ tag

Full Moon Music Festival Countdown

with one comment

 

Music has the power to inspire, captivate and create powerful emotional bonds between friends, family, consumers and brands. MKTG is a leader in the Lifestyle and Music Marketing space, having strategized and implemented many successful experiences and partnerships for some of the world’s biggest brands. This weekend in New York City, we will be taking our talents to Governors Island as an official partner of the Full Moon Music Festival on July 8th. If you’re in the area, please join us in enjoying what is sure to be a beautiful summer day in one of New York’s most idyllic settings and secure your tickets at www.fullmoonfest.com! Once you’re there, make sure to visit our client Don Julio and their Airstream truck in the park. In the meantime, our MKTG Entertainment Team has a few music festival tips to help prepare you for this awesome exploration of music:

 

Prep your Ears: Listen to These Songs by featured Artists before the Fest:

1. Almost There (feat. Mr Hudson) – Vic Mensa

2. Escape – Zimmer

3. Hollywood – Pat Lok

4. Fruit – ABRA

5. Hailu Mergia and the Walias – Awesome Tapes From Africa

6. Feelin’ Lovely – Connan Mockasin

 

…and check out the official Full Moon playlist on SoundCloud!

Prep Your Fest Schedule: These are our Must-see Full Moon Fest Artists

1. Vic Mensa – has toured / collaborated with J. Cole, Wale, Chance The Rapper, and Kanye West

2. Zimmer – perfect music for a chill summer day

3. Larry Heard – historic house music producer from Chicago

4. Connan Mockasin – truly unique

5. ABRA – originally from London, this R&B artist offers slow melodic vocals and intriguing beats

6. Axel Boman – groovy house music for some rest and relaxation

 

Come Prepared! Our Music Festival Necessities

1. Positive Attitude

2. Wristband / Ticket

3. Sunscreen

4. Hat

5. Sunglasses

6. Comfortable Shoes

7. Rain Jacket

8. Reusable Water Bottle

9. Portable Phone Charger

From all of us at MKTG, we hope you enjoy Full Moon Music Festival 2017!

Share Button

Written by The Wolf
The Wolf

July 7th, 2017 at 11:10 am

Canon Celebrates New Camera with Surprise Gallery Event at The Whitney

with one comment

Reposted (and a bit revised) from our partner agency 360i’s blog. We were honored to help them fully produce this powerful experience. 

To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at a full-fledged pop-up exhibit, produced by MKTG, at the white hot Whitney Museum in New York City’s Meatpacking district.

Just hours before the event, neither Canon nor 360i nor MKTG knew what images provided by Roberto Valenzuela, Jendra Jarnagin, Alex Strohl and Sue Bryce would look like. But confident in the camera’s abilities, they welcomed 130 prominent members of the media, influencers and New York’s photography community to watch as they were unveiled for the first time around the gallery. As guests arrived, every frame in the gallery was still empty. Then, while the audience watched, the photos were printed with Canon printers and mounted on the walls of the gallery over the course of the evening.

canon_mark4_release_371-1024x683

With over 8.2 million impressions, the campaign and gallery event was a successful celebration of Canon’s passion for imaging, and confidence in their flagship camera.

 

Share Button

TopSpin Charity Event

with one comment

Screen Shot 2015-12-10 at 4.31.34 PM

We can officially add another successful TopSpin Charity event into the books! Last night at the Metropolitan Pavilion, TopSpin and MKTG welcomed celebrities, industry executives and ping-pong champions to celebrate together and raise money for charity. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Celebrity guests included; Chris McCullough of the Brooklyn Nets, John Wallace former NY Knicks player, Professional golfer Seema Sadekar and Olympic gold medalist and 3 time WNBA Champion, Swin Cash. This year’s sponsors included Effen Vodka, Cupcake, Anheuser Bush, NBA Cares and Coca Cola.

Last nights event was MKTG and TopSpin’s fifth collaboration for the annual event. Similarly in years past, restaurant vendors came and served sample bites of their best dishes while guests had the opportunity to peruse the silent auction, take photos against the step & repeat and of course play some ping-pong! There have even been some rumblings of this being “the best TopSpin event yet.” We’ll take it!

 

Share Button

Written by The Wolf
The Wolf

December 10th, 2015 at 4:37 pm

Nike+ NYC Color Run

with one comment

Screen Shot 2015-11-13 at 2.41.36 PM

Last night Nike+ NYC officially unveiled their new Thursday Night Football “Color Rush” jerseys for the Jets vs. Bills game. In the week leading up to the jersey unveil, Nike+ NYC hosted a series of “Color Rush” themed runs throughout the city. Last night Nike trainer Knox Robinson led a 4.5 mile run through the city which ended at Midtown bar Snaffu 28. Runners were greeted with food and drink and of course, a live streaming of the Jets vs. Bills game!

Take a look below for exclusive photos of the run and after party!

Share Button

Written by The Wolf
The Wolf

November 13th, 2015 at 4:55 pm

‘Power’ Party: Terrence J. Honors Lala Anthony at Zacapa’s NYC Rooftop Soiree

with 2 comments

thewrap-logo

 

Culture | By on August 28, 2015 @ 11:52 am

Event kicks off new series of intimate dinner parties toasting top NYC media and entertainment figures, in partnership with TheWrap, produced by MKTG for Diageo’s Zacapa Rum

COVER-Lala-Anthony-Terrence-J

E! host Terrence Jenkins raises a Zacapa Rum toast to guest of honor Lala Anthony, as Diageo’s Keenan Towns looks on, at the first Zacapa Room and TheWrap dinner party in NYC on Thursday night, August 27. (credit: Shannon Sturgis)

It’s not always lonely at the top.

E! News host Terrence J gathered 30 intimates on an NYC rooftop overlooking the Empire State Building for a special evening honoring former MTV VMA Lala Anthony on Thursday night. Anthony, star of 50 Cent’s Starz series “Power,” wrapped filming on Season 2 of the show two weeks ago.

For Lala and Terrence, the two have a long history together. In addition to co-starring in the “Think Like a Man” franchise and both gaining fame as hosts of live daily pop culture shows (Terrence on BET’s “106th and Park”, Lala as an MTV VJ on “TRL” and “Direct Effect”), Mrs. Carmelo Anthony would have you believe their bond goes back to the womb.

Read MORE

ZaCoco-Cocktail-at-the-Zacapa-Room1

The ZaCoco cocktail started off the weekend early. (Shannon Sturgis)

– Source: The Wrap

 

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

September 3rd, 2015 at 9:26 am

MKTG INC HQ Has Officially Moved!

without comments

While we are sad to leave our first home in Chelsea Market, we are excited to finally move into our new home located at 32 Avenue of the Americas! Check out the video below for a sneak peek of our exciting journey!

 

Share Button

Written by The Wolf
The Wolf

July 14th, 2015 at 12:11 pm

Warby Parker HudsonHack – Interns Needed!

with one comment

hudsonhacknyc

Hello Tech Interns!

MKTG INC is working with Warby Parker and the City of New York to host the first-ever citywide intern hackathon competition – HudsonHack: NYC Intern Edition. The hackathon takes place July 18-19 at Civic Hall in New York City.

Our goal is to find 200 interns representing awesome organizations from across the five boroughs to sign up for the hackathon. The interns must be working in a technical position in New York City. What might you get in return you ask? Bragging rights, networking opportunities, solving a business challenge faced by a non-profit and a chance to win prizes from a few amazing sponsors!

We need your helping finding these super-talented interns to sign up and compete in this event. Is this you? Do you know someone who would be perfect for this opportunity? If so then sign up or send them our way!

Click HERE to sign up.

See you Saturday!

Share Button

Written by The Wolf
The Wolf

July 13th, 2015 at 4:25 pm

What’s In Your Wallet, Danielle?

with one comment

Unknown

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Danielle Stefanuk, Senior Account Executive, in MKTG INC’s New York City office.

It’s always the quiet ones.
I may seem quiet at first but once you get to know me, I’m anything but quiet! Don’t let my soft-spoken voice fool you.

For example, to resist eating a sugary snack one fateful afternoon, the demure darling you see in front of you once sprayed a fistful of jellybeans with Windex.
This is, embarrassingly, a true statement. Even more embarrassing than the act itself is how I got the idea. My roommate and I were watching an episode of Keeping up with the Kardashians (guilty pleasure) and in the episode; Kim received a bunch of cupcakes. She didn’t want to eat them all so she sprayed them with Windex. While I typically would never emulate the actions of the Kardashians, I just as equally did not want to eat my entire bag of jellybeans. So I sprayed them!

When asked why, her response was simple: “Well, would you eat something sprayed with Windex?”
There are not many people that would actually eat something after it has been sprayed with Windex…except for maybe the father in the movie My Big Fat Greek Wedding (am I right?).

This kind of clear-sighted practicality paired with fervent passion is one reason clients love Danielle. Or maybe it’s because she’s always giving them jellybeans.
It’s definitely the former. I am certain of this because I no longer buy Jellybeans in an effort to save my bottles of Windex for cleaning purposes only.

Share Button

NIKE Surprises Soccer Fans with the Launch of Hypervenom II in NYC with US Women’s National Team

with one comment

Photo 2USWNT forward Megan Rapinoe and some very happy soccer stars

Last week on May 27th on the rooftop of Niketown in midtown Manhattan, Nike premiered the Hypervenom II cleats exclusively for dozens of girls from the Intense Soccer Academy’s U17 and U10 teams. In addition to trialing the brand new cleat, the soccer fanatics were taken through drills like the pros by members of the US Women’s National Team. In between tears of joy and excitement, the girls got to play alongside their idols who they will be cheering on come next week when the 2015 FIFA Women’s World Cup kicks off in Canada. GO USA!

Photo 1Some of the girls from the ISA’s U10 team eagerly awaiting their surprise…and they had no idea it would be the members of the US Women’s National Soccer Team

Photo 3The group before their workout on the roof of Niketown NYC with the USWNT

The Hypervenom II is available for trials in the Women’s World Cup Box at Niketown New York exclusively and will be available for sale on June 4th.

Share Button

Guest Q&A: Joey Jalleo, Standard International, talks Met Ball, Bora Bora and Burberry

without comments

Schlappy

Joey Jalleo Photo by Jerome Jakubiec

 

For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.

We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.  

 

Thanks for joining us today Joey!  We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year? 

In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown.  It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party.  I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala.  Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.

2015 was no exception. 

MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.

STANDARD NYCViews from The Standard High Line NYC

You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?

I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles.  SPECTACULAR!!

Burberry-the-show-6-Vogue-17Apr15-pr_bAs the Grenadier Guards’ drums beat, the models and guests file out onto the lawn for the party.

Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?

At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.

You’re quite the jet setter. What’s been the best trip/city place or places and why? 

I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows.  The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.

What’s your personal mantra or quote you live by and why? 

“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.

paddle boarding JJ Joey’s last day in Bora Bora

Share Button