Archive for the ‘nyc’ tag

What’s In Your Wallet, Will?

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Will Brockmeyer B Card Pic copy

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Will Brockmeyer, Creative Director in MKTG INC’s New York City office.

Will has a lot in common with Abraham Lincoln. Both grew up in log houses. Both are unfailingly honest.
I was born and raised in the mountains in Montana on a Native American reservation, my parents were definitely hippies. And yes I did grow up in a log house, as my father built hand-crafted log homes. My first job was working at the company, as a hewner, its a job where you swing an axe-like tool called an Adze, while straddling a log beam. The Adze planes the log and leaves it smoother with a beautiful divot pattern. Its brutally hard work, like torture actually, basically your hands blister, your hands and back cramp and you swing about 10 million times in a day, and all the while it takes a few months to master. But did it ever make me an honest worker!

They both have pretty substantial beards.
I was born with a beard, it was weird when I was little, but you know, once I got older it was good, and now that Lumbersexual is a thing, its pretty cool. My wife has threatened to leave me if I ever shave it off.

The similarities diverge from there, though. Will doesn’t own a stovepipe hat and Lincoln probably wouldn’t care for the music of the Brian Jonestown Massacre. That said, Will, Abe and Massacre lead singer Anton Newcombe would likely all agree that talk minus action doesn’t equal much.
The Brian Jonestown Massacre is a band I’ve listened to since college, they draw heavily from the Rolling Stones, hence the first part of their name, and the second part of their name nods to their sense of humor and their songwriting. They have a song with what I believe to be one of the best song titles: “Talk Minus Action Equals (expletive).” I have always tried to follow this axiom in my work, where it doesn’t matter what you say in a meeting, or a brain storm, or whatever, if can’t you bring it to life then you shouldn’t say it, and if you do say it—make it happen.

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NBA All-Star Weekend a Slam Dunk

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NBA House

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The spectacle of NBA All-Star, one of the most electrifying sporting events in the world, came to New York City in February 2015. MKTG INC worked with the NBA to develop and produce a concept that would bring all NBA Fans together in celebration of basketball and its unique connection to NYC.

Welcome to the NBA House, 2015 All-Star edition. 70,000 sq ft of basketball activities, sponsor activations, and legendary NBA player appearances. Player appearances included Anthony Davis, Carmelo Anthony, Kevin Durant, Robert Parrish, and the one and only Kareem Abdul-Jabbar.

This was an extraordinary first-class entertainment experience with the NBA’s brightest stars and their fans at the center of it all.

Over 21,000 fans stopped by NBA House during its 7-day tenure in Manhattan and left with a memory that will last a lifetime.

Written by: Michael Del Monaco

Gatorade “Be Like Mike”

On Friday, Feb. 13 during NBA All-Star week in New York, Gatorade allowed fans to step into the shoes of Michael Jordan by taking part in a series of athletic challenges to celebrate the return of “Be Like Mike,” one of sport’s most iconic commercials­. Students from area high schools, media members and even Nick Cannon recreated iconic moments that defined Jordan’s career—they shot, dunked, won and even dressed like Mike! The event was captured in an online video right before the All-Star game launched a social media campaign encouraging fans to show how they #BeLikeMike.

Guest speakers were NBA legends Horace Grant and Dominique Wilkins. They shared their experiences playing with and against Jordan in such epic moments as the 1988 Slam Dunk Contest and “The Shot on Ehlo” during the Bulls 1989 Eastern Conference Finals victory over the Cleveland Cavaliers. The event was another celebratory milestone for Gatorade during its 50th anniversary year.

Written by: Mary Kate Pleggenkuhle

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NBA All-Star Week Has Arrived in NYC

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Aerial Views of New York City

MKTG INC’s very own EVP, Sales and Marketing Bryan Duffy is featured in a cover story of this week’s SportsBusiness Journal talking the upcoming NBA All-Star Week(end). Check out the story and his thoughts on what it takes to cut through the clutter in a busy market like New York City. Read more here!

Source: SportsBusiness Journal, February 9 2015

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TopSpin & MKTG Raise Over $400K for Youth Charities

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TopSpin 2014

MKTG INC and TopSpin, a national philanthropic group dedicated to empowering America’s youth through education, brought together members of the sports, media and entertainment industries on Wednesday, December 10th for the sixth annual TopSpin charity table tennis tournament at Metropolitan Pavilion in New York City.

Dozens of celebrities, including current and former athletes including John Starks, John Wallace and Zab Judah, supported #TopSpin2014, which is produced pro-bono each year through our MKTG4GOOD initiative. In addition to world-class table tennis, the event featured three DJ’s, 15 food stations, top shelf bars, a silent auction and much more.

Proceeds benefit youth and education-focused programs in the New York metropolitan area. This year the money raised went to Horizons – BFS, A Better Chance, Wishbone, New Heights and Prep for Prep. With over 1,250 in attendance, the event raised $400k for these valuable programs.

For more information, visit www.topspincharity.com.

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We’re For Holiday Parties

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NEW YORK

MKTG INC NY revived Warhol’s Factory party at its Warholiday last Thursday. Pop art images were hung around the wall and the iconic silver balloons drifted across the ceiling. It almost felt like Warhol was there as partygoers wore blonde and brightly colored wigs at the photo booth. Of course, the Factory won’t be complete without art– partygoers created personalized pop art holiday cards to send to family and friends.

The Warholiday truly lived up to the legendary Silver Factory!

NYC Holiday

SAN FRANCISCO | LA

MKTG INC SF & LA took their party to Neverland!

The SF office spent the evening with MKTG INC LA and members of the Diageo team aboard Forbes Island- a floating island located off of San Francisco’s Pier 39. The night was full of great food, plenty of drinks and exceptional company. It was the perfect way to send off 2013 as we head in to the New Year.

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CHICAGO

Chicago’s finest celebrated the end of another great year at the local speakeasy, Green Door Tavern. While some city folk don a suit or dress and go to a gala, we decided to get in touch with what makes this city so great: good people, a nice cocktail and a roaring fire. We drank, we ate, we laughed, and most importantly we didn’t walk more than a block in the cold. And of course there was the white elephant where we continued the annual tradition of swapping different types of booze. ‘Twas a classy christmas soiree.

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LONDON

MKTG INC x PLATTERFORM: LUMBERJACK CHRISTMAS

Date:  Monday, 9th December

Time:  5:00PM

Location:  Skylodge @ The Hothouse, 274 Richmond Road, London, E8 3QW

Blow-torched marshmallows and hot rum-cider toddies welcomed the MKTG INC London team upon arrival to the Skylodge – a pop-up experiential dining haven set up by the culinary creative collective, Platterform.

After a few rounds of nine-inch nail banging, (one of many lumberjack games in store for the night) a spread of “Lumbersnacks” began a 4-course feast. Mac’n’Cheese, Maple Hot Wings, and Baby Back Ribs were among the appetizers, so needless to say the team had some calories to work off. Luckily there was an intense game of “Moosical Logs” yet to be played.

However first, MKTG INC enjoyed a beautiful campfire acoustic set by London band, Fawn, while snuggled up in blankets during the final course: a maple and berry pancake dessert. Guest appearances were made by the Abominable Snowman and a strange lion before the end of the night when all the little lumberjacks went home to hang up their plaid shirts.

LUMBERJACK XMAS: A SUCCESS.

London Party

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Written by Stephanie Rudnick
Stephanie Rudnick

January 6th, 2014 at 4:26 pm

MKTG INC Paints the World Green ☘

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NEW YORK

NYC_St.Pat'sWritten by: Chrissy Tully

It didn’t rain on our parade this year, but it did snow. New Yorkers bared chilly temperatures on Saturday to watch Bagpipers, Irish Step Dancers and emerald-clad revelers march down Fifth Avenue for the 252nd St. Patrick’s Day Parade (but who’s counting?!). Whether you are Irish or just look good in green, a great time was had by the thousands of people flooding the parade route and pubs from 44th Street to 79th Street. After all, a winter storm can’t stop the Irish from having fun!

LONDON

London_St.Patrick'sDayWritten by: Carter Parrish

Parades, festivals, music, food and of course, Pubs!  When you mention St. Patrick’s Day here in the capital those are the first words that come to mind.  With a HUGE parade kicking off at noon from Picaddilly and marching through London to Trafalgar Square where the festivities continue until about 6pm.  The parade is led by a giant dragon and features jugglers, charitable groups and marching bands from all over the world.  Once the parade has finished Trafalgar Sq is transformed in a festival in itself with bands, comedy acts and dance performers.  Food carts are serving traditional Irish food and beer as people fill the square and celebrate St. Patrick of Ireland.

CHICAGO

Chicago_St.Patrick'sDayWritten by: Brian Marshall

Saturday, 10:00am: A glorious sight – a leprechaun wearing a jet pack on the Chicago River. Wee little man ended up in the river on this cold, cold day.

Saturday, 10:15am: The Chicago River is dyed green as thousands watch…it’s stunning just how green the water gets.

Saturday, 2:00pm: At Harry Caray’s restaurant in River North, a mediocre cover band plays Weezer’s “Say It Ain’t So” while a group of drunk girls attempt to dance in front of the stage. This restaurant was especially packed for the day, with most sporting hideous green outfits.

Sunday, 11:00am: A glitter-bombed sewer cover the morning after the Saturday celebrations on Michigan Ave and Ohio Street.

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A Celebration of Sport

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MAKE THE RULESPhoto Credit: Rob Lotzko

On Saturday, June 23rd over 2,000 people came over to Pier 46 on the WSH to join NIKE in a Celebration of Sport. The day marked the 40th Anniversary of Title IX (the legislation that gave equal rights for women and mens sports teams), which called for a celebration across the country by female athletes everywhere. In New York, our day’s activities were comprised of workouts with top trainers including yoga with Traci Copeland, boxing with Teresa Scott, NIKE+ Drill Pack with Phaidra Knight and NIKE+ Drill Pack with Lacey Stone featuring Holly Rilinger and Chelsey Pagana.
Three WNBA players stopped by to talk to the crowd of huge fans about Title IX and how it effected their lives both growing up and today. Attendees also got the chance to trial the newest NIKE+ Training shoes which aren’t even released in stores yet by testing their skills in the NIKE+ Gaming Station. T-shirts were given to all participants and the day concluded with a special musical performance by K.Flay, a one-woman whirlwind musical act.
All in all, it was a great occasion celebrated, quite fittingly, with a great celebration.

On Saturday, June 23rd, over 2,000 people came over to Pier 46 on NYC’s West Side Highway to join NIKE in a Celebration of Sport. The day marked the 40th Anniversary of Title IX (the legislation that gave equal rights for women and mens sports teams), which called for a celebration across the country by female athletes everywhere. The day’s activities consisted of workouts with top trainers including yoga with Traci Copeland, boxing with Teresa Scott, NIKE+ Drill Pack with Phaidra Knight and NIKE+ Drill Pack with Lacey Stone featuring Holly Rilinger and Chelsey Pagana.

Three WNBA players stopped by to talk to the crowd of huge fans about Title IX and how it effected their lives both growing up and today. Attendees also got the chance to trial the newest NIKE+ Training shoes, which aren’t even released in stores yet, by testing their skills in the NIKE+ Gaming Station. T-shirts were given to all participants and the day concluded with a special musical performance by K.Flay, a one-woman whirlwind musical act.

All in all, it was a great occasion celebrated, quite fittingly, with a great celebration.

Written by: Jennifer Blank, MKTG INC

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Written by Admin
Admin

June 27th, 2012 at 2:41 pm

TRUSTOCORP IS ON THE MAP

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Picture 1

This is a follow up to the 1/15/2009 post highlighting TrustoCorp after signs were popping out in Miami during Art Basel. TristERRRRRR- TrustoCorp takes on the island of Manhattan and in their words,  “highlighting the hilarity & hypocrisy of human behavior.” Takes on an interesting shape. CLICK HERE to check out their new addition to the campaign.

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Written by Admin
Admin

May 24th, 2010 at 11:50 am

Posted in Art

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