Archive for the ‘Olympics’ tag

MKTG Toronto brings PyeongChang to Canada

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MKTG Canada has supported its client, Cadillac Fairview (CF), one of North America’s largest commercial developers,  in uniting the nation by bringing the PyeongChang Olympics into the hearts of Canadian communities.

This Olympic-focused activation was integral to CF’s newly launched brand platform, “Brighter”, intended to remind the real estate company’s clients and shoppers of the importance of optimism, perseverance, and hard work. MKTG Canada supported CF throughout the entire campaign, starting with successfully negotiating an 11 year partnership with the Canadian Olympic Committee (COC).

Additionally, MKTG`s role included securing endorsement deals with six first-time Olympians representing Canada, whose lives personify optimism and overcoming obstacles to achieve their childhood dreams. Two of these athletes, Laurie Blouin (women’s snowboarding) and Brigette Lacquette (women’s hockey), went on to win their first Olympic medals, both Silver, in PyeongChang.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 22nd, 2018 at 2:02 pm

Dentsu Acquires Olympic Broadcast Rights

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mediapost

 

Dentsu has acquired the Olympic media rights to the 2018, 2020, 2022 and 2024 Olympic Games for 22 Asian countries, the Tokyo-based ad-marketing holding company confirmed this week. The rights acquired cover all media platforms including TV, radio and the Internet.

The countries include Taiwan, Hong Kong, Singapore, Afghanistan, Indonesia, Iran, Thailand and others. Earlier, the company acquired similar rights for the same countries to the upcoming Summer Games in Rio de Janeiro.

Typically after acquiring rights, Dentsu resells them to local broadcasters with packages that also include advertising sponsors.

In addition to the Olympics, Dentsu has made other recent forays into the sports arena. In May it agreed to acquire a one-third stake in Laguna Hills, CA-based sports agency Athletes First for $16.5 million.

It also controls both MKTG and Team Epic (via Dentsu Aegis Network), which specialize in sports sponsorships and event marketing for clients including Nike, IBM and FedEx.

Earlier this year, Dentsu was selected as the agency of record for the Tokyo Summer Olympics (2020) and Paralympic Games.

The 2018 Winter Games are set for PyeongChang, Republic of Korea. Sites for the 2022 Winter Games and 2024 Summer Olympics are yet to be determined. Earlier this week the city of Boston withdrew its bid for the 2024 games after organizers determined that a majority of residents were not willing to support the effort.

by Steve McClellan @mp_mcclellan, July 39, 3:47 PM

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

July 31st, 2015 at 10:57 am

#Rule40: How Olympic Sponsorship Rules Failed, And What It Means For Marketing

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3000938-poster-942-how-olympic-sponsorship-rules-failed-and-what-it-means-marketingPhoto Credit: Flickr user Charles McCain

The Olympics are over, but the aftermath of Rule #40 rolls on. Check out Charlie Horsey’s take on the subject in his latest piece for Fast Company here.

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MKTG INC Serves Jose Cuervo Pro Beach Volleyball Series

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Jose Cuervo Pro Beach VolleyballPhoto Credit: Manny Pascual and Joshua Ragland

With the 2012 Sumer Olympics taking place there’s no better time to be right in-the-mix of some intense Beach Volleyball action (as if there was ever a BAD time for beautiful weather, shredded demigod built athletes and edge of your seat competition).

The Jose Cuervo Pro Beach Volleyball Series brought to you by MKTG INC is in the midst of hitting some of the country’s biggest beach volleyball towns bringing them an experience that reaches far beyond the average beach volleyball fan’s expectations.  Jose Cuervo has played a huge part in beach volleyball dating back to the 1970’s and they are now injecting a boost of energy into the sport with their events.  Not only do fans get a chance to watch some of the world’s best volleyball players get their bump, set and spike on but they get to do it in true Cuervo fashion. A fully loaded Cuervo Village is open to the crowd offering them some not so typical volleyball activities; Mechanical Lime Bull, 30 foot Rock Wall, Cuervo Shaved Ice Margaritas and a whole slew of activities that you’ll just need to check out for yourself.

The Cuervo Series only has 3 more stops this season so check out www.jcpbvs.com to find out where they are headed next or to watch the action on their live webcast.

Written by: Javier Cubria

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