Archive for the ‘Orgullosa’ tag

Cincy goes loco for fútbol

with one comment

Cinti_WorldCupGang

The Cincinnati MKTG INC office invited an especially lucky group of clients to catch the Colombia-Japan World Cup matchup at the downtown office on June 24.

“As Colombians we grow up living soccer and loving soccer. It’s part of our family, part of our childhood, so to see Colombia do so well in this World Cup and qualify in the first two games brings a lot of pride,” said Colombian native Luis Restrepo, Orgullosa Brand Manager at P&G. “It also means that there is an amazing party somewhere in Colombia.”

With help from her compadres y comadres, Orgullosa Account Supervisor Natalia Salces organized the Cincinnati event, which featured a photo booth, foosball table, Caipirinha drinks, arepas, and, of course, televised viewing of the game (because we couldn’t afford to send everyone to Rio).

Cinti_WorldCupParty

The fiesta drew inspiration from the #MyHouseIsMyStadium campaign for Orgullosa, P&G’s online word-of-mouth community for Latinas living in the U.S. Except in this case the office was our stadium.

Approximately one-half of all attendees were rooting for “those guys in the yellow jerseys” to win. The other half showed up for the refreshments.

Colombia bested Japan 4-1 and advanced to the round of 16. Restrepo used that good luck to propel him in his own foosball victory over Todd Laabs, SVP Marketing & Operations for MKTG INC. Laabs mumbled something about “a couple of sloppy goals” and vowed redemption in the form of ping pong.

Share Button

¿Cómo Se Dice “Winning”?

with 2 comments

P&G Charmin Addy

The MKTG INC Cincinnati office added another silver ADDY to its collection at the local ADDY Awards hosted by the American Advertising Federation on February 22.

Bilingual Copywriter Extraordinaire Belinda Chavez-Imwalle and Fancy-Pants Digital Art Director Julie Wilson were the creative cojones behind the Charmin Basic campaign—the first community-based social media campaign for US Hispanic  (USH) consumers at P&G. The custom offline component claimed the silver ADDY in the Direct Marketing, 3D Mailer category.

“This was such a fun, disruptive piece and it’s great to see this Orgullosa team’s work recognized. It is just one example of the fantastic work they have been doing to help truly grow and delight the Orgullosa community,” said V.P. of Creative Paulette Yarosz.

On the outside, the winning piece posed the question “¿Ya no aguantas?,” which roughly translates in English to “Can’t stand it/hold it any longer?” On the inside, it touted the high quality and low cost of Charmin Basic toilet paper, housed a FREE roll of the product and expanded to reveal three coupons and additional messaging. The pink and orange custom mailer was delivered to the doorsteps of 20,000 members of Orgullosa.com, P&G’s online word-of-mouth community for Latinas living in the U.S.

The mailer was only one piece of an integrated effort that included an online microsite with product information and reviews. The site garnered 3,929 reviews and saw a 97% increase in posts about Charmin Basic, helping the brand build buzz with USH consumers.

The MKTG INC team has helped the Orgullosa community grow to more than 110,000 members (from 3,600 members one year ago) and 650,000 likes on Facebook.

Share Button