Archive for the ‘Pamplona’ tag

Running of the Bulls

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The Running of the Bulls in Pamplona is going on this week and CNN has put together an awesome gallery of photos from this year’s festivities. It’s hard to believe that it’s been seven years since I participated in one of the most insanely stupid, terrifying and fun experiences of my life. Two of my best friends and I did the run after a night of not sleeping and soaking up the Spanish culture and fortunately we all made it out alive. Each year when the photos come out, we pass them around, reminisce, and say how we have to go back and do it again.

That’s one really interesting thing about the Millennial generation – experiences have become an extremely valuable form of social currency. Where past generations may have defined themselves with physical possessions or professional milestones, today we all seem to be working towards crossing the next big thing off our bucket lists. This gives brands an incredible opportunity to connect with consumers in the experiential world and help them accomplish these goals. There must be an authentic relationship between the brand, the event and the consumer, but think if you could be positively tied to a powerful memory that comes to mind every year. Most brands would probably run with the bulls for that kind of connection…

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Written by Peter McCutcheon
Peter McCutcheon

July 12th, 2012 at 10:00 am