Archive for the ‘parody’ tag
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Our recent Safety Training video, required by the Centers for Disease Control and Prevention, really takes a “bite” out of disaster preparedness.
Miracle Whip’s current ad campaign has been catching chatter for its IN YOUR FACE approach at getting on Gen Y’s hoagies and grinders. Agency McGarry Bowen is making the bold and aggressive statement that unlike other homogenized sandwich spreads, which obviously suck, Miracle Whip is cool, it’s hip, it wears tight jeans and rides the L Train. BOOM! Take that mayo!
The first time I watched it my media bombarded brain was incapable of processing what the hell was going on, but upon further inspection there’s definitely a scene in there where a bunch of hipster’s, on a rooftop, that I can only imagine is in Brooklyn, are dancing. Yes, dancing. Which begs the question: are they trying to market to these people or insult them?
None of this was missed by Steven Colbert who got “Miracle Whipped into a frenzy,” last month and started the Mayo-lution.
|The Colbert Report||Mon – Thurs 11:30pm / 10:30c|
|The Mayo-lution Will Not Be Televised|
In response, the Bold Marketing Team at Miracle Whip issued this proclamation today, and I’ve got to hand it to them – pretty clever. Will it make me switch from Hellmanns? Probably not. Will I watch Comedy Central tonight because of it? Doubtful. But up until an hour ago I didn’t even realize there was a difference between Miracle Whip and mayo, so kudos on the brand recognition win.
Coming to NYC this weekend is an exhibition that includes my pal Geoff “Cash for your Warhol” Hargadon. Inspired by the “Cash for Your House” signs seen in neighborhoods hit by the recession, Geoff had the same Texas company that produces the “Cash for Your House” signs create “Cash for Your Warhol” signs and posted them around Boston and NYC. NOTE: The inset photo, taken by Brandeis University’s Rose Art Museum, hits close to home as the president of Brandeis announced last January that the school would dissolve the museum and sell off its collection.
The service is explained in more detail at the website: http://www.cashforyourwarhol.com/