Archive for the ‘parody’ tag

This Year, Sock It to ‘Em

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The Answer to All Your Problems

The Answer to All Your Problems

Still looking for that perfect holiday gift? It’s not too late to get in on the hottest holiday trend sweeping the nation: the official MKTG INC Holiday Sock! Call now!

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Written by Michelle Heller
Michelle Heller

December 20th, 2011 at 10:39 am

Posted in Experience,What We're Up To

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Safety First!

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Our recent Safety Training video, required by the Centers for Disease Control and Prevention, really takes a “bite” out of disaster preparedness.

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Written by Michelle Heller
Michelle Heller

November 7th, 2011 at 6:03 pm

Posted in video

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Miracle Whip Categorically Refuses to Tone it Down

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Miracle Whip’s current ad campaign has been catching chatter for its IN YOUR FACE approach at getting on Gen Y’s hoagies and grinders. Agency McGarry Bowen is making the bold and aggressive statement that unlike other homogenized sandwich spreads, which obviously suck, Miracle Whip is cool, it’s hip, it wears tight jeans and rides the L Train. BOOM! Take that mayo!

The first time I watched it my media bombarded brain was incapable of processing what the hell was going on, but upon further inspection there’s definitely a scene in there where a bunch of hipster’s, on a rooftop, that I can only imagine is in Brooklyn, are dancing. Yes, dancing. Which begs the question: are they trying to market to these people or insult them?

None of this was missed by Steven Colbert who got “Miracle Whipped into a frenzy,” last month and started the Mayo-lution.

The Colbert Report Mon – Thurs 11:30pm / 10:30c
The Mayo-lution Will Not Be Televised
www.colbertnation.com
Colbert Report Full Episodes Political Humor U.S. Speedskating

In response, the Bold Marketing Team at Miracle Whip issued this proclamation today, and I’ve got to hand it to them – pretty clever. Will it make me switch from Hellmanns? Probably not. Will I watch Comedy Central tonight because of it? Doubtful. But up until an hour ago I didn’t even realize there was a difference between Miracle Whip and mayo, so kudos on the brand recognition win.

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Written by Admin
Admin

November 12th, 2009 at 10:16 am

Posted in Marketing Advertising

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“Cash for your Warhol”

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Coming to NYC this weekend is an exhibition that includes my pal Geoff “Cash for your Warhol” Hargadon. Inspired by the “Cash for Your House” signs seen in neighborhoods hit by the recession, Geoff had the same Texas company that produces the “Cash for Your House” signs create “Cash for Your Warhol” signs and posted them around Boston and NYC. NOTE: The inset photo, taken by Brandeis University’s Rose Art Museum, hits close to home as the president of Brandeis announced last January that the school would dissolve the museum and sell off its collection.

The service is explained in more detail at the website: http://www.cashforyourwarhol.com/

Featured in a show that opens 11.5 at Elizabeth Art Space, NY, NY

Featured in a show that opens 11.5 at Elizabeth Art Space, NY, NY

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Written by Francesca Gangitano
Francesca Gangitano

November 3rd, 2009 at 1:49 pm

Posted in Experience

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