Archive for the ‘PepsiCo’ tag

MKTG Takes Home Some Hardware at Event Marketer’s Experience Design & Technology Awards

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gatorade

MKTG won top honors at the 2016 EventTech/Event Marketer Experience Design & Technology Awards in Las Vegas. The ceremony is the world’s largest and only recognition program honoring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Amid 1,000+ of the industry’s top event marketers, MKTG was in full force to accept their big wins, including:

Best Consumer Environment
Gold Winner
MKTG
Campaign: Gatorade Fuel Lab
Client: PepsiCo

Best Permanent or Pop-Up Retail Experience
Bronze Winner
MKTG
Campaign: The Levi’s Lot
Client: Levi’s

Huge shout outs to our awesome client partners Gatorade and Levis for whom we brought to life the touring Gatorade Fuel Lab & The Levi’s Lot at Super Bowl 50. Much gratitude. 

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–Contributed by MKTG Global Communications team

 

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Pepsi F!ZZ Lands Cover of Event Marketer Magazine

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We were so thrilled when we opened our mailboxes to find the latest edition of industry trade bible Event Marketer Magazine and our client gracing the cover. OK, so maybe we knew this was going to happen, but to see the fruits of an incredible partnership with our awesome client come to life in print is just killer. Read on to learn more about how once again, PepsiCo took their Super Bowl sponsorship to the next level…

PepsiCo Showcases All New Experiences at Super Bowl 50

Senior Director of Marketing at Pepsico Todd Kaplan

As we approached the lower level food court of the Moscone Center in San Francisco, home to Super Bowl 50’s NFL Experience, we suddenly saw the bubbles—lots and lots of bubbles.

They were all coming from the PepsiCo F!ZZ experience. Futuristic and sleek, the pop-up environment—designed by PepsiCo’s in-house Design & Innovation division and produced by MKTG —was used to promote the company’s new F!ZZ beverage concept. There was a winding walkway, a dj pumping fresh tunes, an animated emcee busting neon shades and yes, bubbles.

“If Willy Wonka had a soda shop, it would have been F!ZZ,” says PepsiCo senior director of marketing Todd Kaplan. Kaplan is energetic. Bubbly, himself. He looks up at the activation. “I mean, look at this!” he says.

That pep in his step goes beyond the colorful soda concoction topped with sprinkles he’s sipping from a plastic orb. The F!ZZ experience is just one part of the company’s new strategy to change how consumers view and consider its soda and snacks. And just one element of PepsiCo’s multifaceted and multi-brand presence at Super Bowl 50, from the NFL Experience to Pier 70’s Kola House to the high-profile sponsorship of the Halftime Show. In the modular footprint at Moscone (handled by MKTG, New York City), consumers selected a “base” flavor shot dispensed using PepsiCo’s new touchscreen platform Spire.

Check out the rest of the article here

Original article written by: Event Marketer

Super Bowl

 

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PepsiCo Introduces “F!ZZ” at World Maker Faire

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F!ZZ, PepsiCo’s’ newest, most innovative line of soda drinks made its show-stopping debut this past weekend at Maker Faire 2015. F!ZZ is a new way PepsiCo is looking at the future of carbonated-soft drink mixology, which they call “Fizzology,” that combines unique and unexpected flavors and ingredients to create an elevated and immersive consumer beverage experience.

Whether Maker Faire goers were attracted to the sleek & inviting, Willy Wonka-esque structure, the millions of bubbles that were being released over the course of the weekend or the upbeat music that was bumping and entertaining the consistent line of consumers eager to try F!ZZ, the popularity of the space surpassed all expectations.

The Experience:

Brand Ambassadors greeted Makers as they approached the entrance ramp and queued up groups of 10 to begin the experience. They began their sensorial journey by smelling flavored scent pipes which tied back to F!ZZ beverages that were offered. Consumers had the option to choose one of the six drinks that most appealed to them.

Each of the beverages began with a Pepsi-base pour, either Sierra Mist, Mountain Dew, Manzanita Sol or Pepsi and included unique toppings such as green apple cotton candy, strawberry pop rocks and watermelon foam to name a few. One of the most popular drinks of the weekend was the “Hulk Smash”. The Hulk Smash was made up of Mountain Dew with a lime flavor shot, coconut milk and was topped with frozen lime syrup threads, pop rocks and raspberry foam.

Once the consumer settled on a drink, the group of 10 headed over to the “Fizz Ed” station where they learned to make frozen strawberry and lime “dots” using liquid nitrogen. They also were able to sample the dots that they helped make which was a fun and tasty experience had by consumers of all ages. Once they completed their lesson, they headed over to the Pepsi Spire station to fill up their beaker with their base pours & flavor shots. Following that, they brought their beaker over to one of the “Fizzologists” who then finished off their drink with their designated toppings and “re-FIZZED” their drink with added carbonation.

The bubbles and buzz around F!ZZ not only attracted Maker Faire attendees but the Maker Faire Executive team as well. F!ZZ Grab Life by the Bubbles powered by PepsiCo took home the blue ribbon by winning the “Maker Faire Editors Choice Award” for our outstanding activation. This was just the introduction of F!ZZ and we’re excited to be a part of the F!ZZ movement and experience what the future of F!ZZ holds!

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Written by Paige McConney
Paige McConney

September 28th, 2015 at 4:52 pm