Archive for the ‘photography’ tag

Canon Celebrates New Camera with Surprise Gallery Event at The Whitney

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Reposted (and a bit revised) from our partner agency 360i’s blog. We were honored to help them fully produce this powerful experience. 

To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at a full-fledged pop-up exhibit, produced by MKTG, at the white hot Whitney Museum in New York City’s Meatpacking district.

Just hours before the event, neither Canon nor 360i nor MKTG knew what images provided by Roberto Valenzuela, Jendra Jarnagin, Alex Strohl and Sue Bryce would look like. But confident in the camera’s abilities, they welcomed 130 prominent members of the media, influencers and New York’s photography community to watch as they were unveiled for the first time around the gallery. As guests arrived, every frame in the gallery was still empty. Then, while the audience watched, the photos were printed with Canon printers and mounted on the walls of the gallery over the course of the evening.

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With over 8.2 million impressions, the campaign and gallery event was a successful celebration of Canon’s passion for imaging, and confidence in their flagship camera.

 

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Take Your Best Shot, At Best Buy

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Al Diaz Best Buy Photoworkshop[1]
With today’s digital trends being what they are, a picture is probably worth far more than just a thousand words, right?

That’s what Best Buy thinks, anyway. So in select US stores, Best Buy has expanded its photography offerings into the DSLR category. But buying a DSLR camera can be intimidating, so the company teamed up with MKTG INC to offer complimentary DSLR photography workshops every Sunday morning in January, at 15 Best Buy locations nationwide.

The workshops featured top-tier professional instructors, including the Salt Lake City Tribune’s chief photographer as well as Brad Pitt and Jennifer Aniston’s wedding photographer. Despite the high level of instruction, the workshops targeted every level of photographer, from beginner to devoted hobbyist, by offering personalized, hands-on instruction on everything from portraiture to action shots, low-light situations and close-ups. Attendees learned how to set up their cameras for each type of shot, and they got bonus tips from the experts on how to ensure a picture-perfect photograph every time.

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A New Way to Capture Living Photos

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A photo has always been a way to capture a memory, a moment of time. Frozen for you to look back on. Yet our memory is not static, there is more to it than that. You remember the way your friend’s hair blew in the wind, or how the shadows danced against the firelight, or how the fireworks burst and lit the sky. Moments and experiences are shared by more than just a still image.  What if someone could capture a moment that more closely resembled our memory of the experience, allowing a glimpse into an experience preserved endlessly?

In 2009 Visual Graphics Artist Kevin Burg began experimenting with the still image as a .gif format, when partnered with photographer Jamie Beck to cover New York Fashion Week; they created what is now known as the “Cinemagraph.”  The artist takes a traditional photograph and combines a living moment into the image through the isolated animation of multiple frames. The term “Cinemagraph” comes from its cinematic animation grounded in a traditional photograph. This new style took off with social media, sharing these unique visuals over Twitter and Tumblr. You can still see the original cinemagraphs that started the trend for New York Fashion Week here.

The process of creating a cinemagraph can be very daunting, not only do you have to have a keen photographic eye/ability, you must also be comfortable with Adobe Photoshop and film editing software in order to create the end product, taking a total of 30+steps before you have your desired cinemagraph.

Finally, a Montreal-based startup called Factyle, Inc. decided that this process didn’t need to be so complicated.  They created a way for users to create a cinemagraph within a few short steps right within the app, and then share it with the world in an “Instagram” type UI; hence the apps name “Cinemagram”. The CEO Temoojin Chalasani stated in a TechCrunch interview the following, “We’ve been fascinated by this art form since its first appearance last year in the world of fashion photography… We see it as a way for photographers to bring out the essence of an image, and tell the story behind their pictures in a fun and beautiful way.”

Although they have not been the first to market on this type of app for iPhones, its clearly the first to combine the trending new looks and filters of “Instagram” along with a unique and creative approach to allow an easier workflow for cinemagraphs. Users have been creating their own unique creative works that can be seen on the Cinemagram blog here.

But with any tool its how you use it, there is plenty of poorly executed cinemagraphs by users, yet as you browse you find some that are uniquely witty and charming. And you can’t help but feel like your getting a peek into someone else’s memory.

Written by: Ryan Beickert | Cinemaphoto Credit: www.cinemagraphs.com

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Instagram for Android

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instagram

I’m a proud member of the Android Nation, but always feel the pang of app envy when it comes to Instagram .  It’s the first huge digital movement that I’ve been left out of, come to think of it.  And I’d be lying if I said I never considered buying an iPhone for the sole purpose of Instagram’ing.  Well, it looks like holding off on that purchase has paid off!  The Android launch date is still unannounced, but it’s really happening.  If you’re an Android user who wants to be the first to download the super app, sign up here.  I’ll see you in line!

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Written by ebertumen
ebertumen

March 27th, 2012 at 5:05 pm

Surf’s Up

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While most eyes will be on Yankee Stadium in October, earlier this fall Nike’s Bowery Stadium played host to Dark Sun, an exhibition by photographer Ari Marcopoulos. For two weeks, the MKTG-designed space was adorned with black and white pictures of New York’s burgeoning surf scene and wave-shaped sculptures that doubled as skate ramps.

Check out this Cool Hunting post for more details on Marcopoulos and a full write-up on the installation.

Photo credit: Coolhunting.com

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Written by Michelle Heller
Michelle Heller

September 28th, 2011 at 3:32 pm

The Art of Adobe

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Photoshop & Cool

Photoshop & Cool


Smile, we’re on camera! Event Marketer this week took special note of the Photoshop & You pop-up space that MKTG produced for Adobe in San Francisco earlier this month. The experience, located in the former HANG art gallery, celebrated the art of photography through antique-camera collections, how-to sessions and workshops, and neighborhood photo walks.

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Written by Michelle Heller
Michelle Heller

August 11th, 2011 at 5:55 pm

Train Pain

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Close shave

Close shave

Think your commute is bad? Have a look at the poor sods on this Tokyo commuter rail. Noted photographer Michael Wolf’s new series, Tokyo Compression, captures Tokyo commuters on their way to work — pressed flush against the windows of their packed subway cars. Even the glass sweats. (Via Animal New York)

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Written by Michelle Heller
Michelle Heller

December 10th, 2010 at 6:17 pm

Posted in Art

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Seeing Chicago

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The work of a great street photographer can give you a new view of a city – even if you have lived in that city your entire life. Robert Frank, William Eggleston and Henri Cartier Bresson are famous for giving us unique views of fleeting moments in New York, Mississippi and Paris.

Recently, a Chicago man came across a cardboard box full of undeveloped film at an estate sale. He is slowly developing the film and posting the images on a blog. His discovery is the work of Vivian Maier (1926-2009), a street photographer whose photographs of Chicago have never been seen until this year.  Thanks to a chance discovery, we now have a new way to view Chicago.

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Written by Brian Marshall
Brian Marshall

April 27th, 2010 at 7:36 pm