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SportsBusiness Journal Visits MKTG’s NY HQ

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CEO Charlie Horsey and his favorite work by Roy Lichtenstein he picked out for his first office decades ago

 

FROM SPORTSBUSINESS JOURNAL:

Posted on October 24, 2016

Lifestyle/event marketing agency MKTG’s design prowess is evident throughout its sleek offices in lower Manhattan’s Tribeca neighborhood.

On the walls are two pieces from seminal pop artists Roy Lichtenstein and Keith Haring. “Twenty-five years ago, I had my first office and a $500 decorating budget,” said Charlie Horsey, the agency’s CEO. “The Haring is about having fun, and the pointing Lichtenstein is about accountability.’’

Also on the wall is a certificate signed by Mickey Mouse and Scrooge McDuck, certifying that Horsey graduated from Disney University in 1988, with a “Mousters Degree.” Earning that diploma entailed working at Disney World and donning a Disney costume.

Shoutouts to his hometown St. Louis include a St. Louis Cardinals logo inside of the pocket door leading into his office. “Sometimes, I have to hide it,” he said with a laugh.

New executives of parent company Denstu climb Mount Fuji as a rite of passage. Horsey ascended in June with hundreds of co-workers: “Five and half hours up and 2 1/2 hours down, and we wrote postcards at the top, wishing our clients well.”

Across the hall, there’s a full tavern setup, in tribute to client Diageo, along with a coffee bar. Horsey insists his routine is more caffeine- than alcohol-infused, but his ability to draw a perfect Guinness pint is impressive nonetheless.

MKTG Chief Creative Officer Ben Roth handled much of the office design.

PHOTOS BY PATRICK E. MCCARTHY

A variety of natural textures and lighting add to the open, inspiring environment at MKTG’s headquarters.
Global brand communications director Stephanie Rudnick chooses a soda from the soda machine customized by the MKTG NY Creative Department.
Hometown shoutout to Major League Baseball’s St. Louis Cardinals, Charlie’s home team.

MKTG Chief Creative Officer Ben Roth commissioned local artist Andrea von Bujdoss to paint a staff entrance with something powerful and thought-provoking for employees to see as they come and go each day: “What Tomorrow Holds.”

A fierce Mickey Mouse stands watch in the office, a not to Charlie’s time at Disney U

Horsey earned his “Mousters Degree” in 1988.
Disney University participants. That’s Charlie in the striped shirt on Mickey’s left!
A pint is never far away with offerings from long-standing client Diageo at the MKTG bar across the hall from his office.
A subtle, overhead reminder of the firm’s call letters in homage to it’s original NYC HQ in Chelsea Market.
Horsey joined new Dentsu employees on an annual Mount Fuji excursion in Japan with Dentsu President and CEO Tadashi Ishii.
Photo: COURTESY OF DAN
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