Archive for the ‘Pop Up’ tag

A Whisky House for the Holidays

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JW SoHo

Photo credit: OzTech Media

If you were fortunate enough to make it to last year’s Johnnie Walker pop-up event space in SoHo, you might wonder “how could you possibly top that?” Luckily our team at MKTG INC still had a few tricks up our sleeves as we re-designed this year’s House of Walker. Last week we unveiled a new three-story space on West Broadway that will fulfill any Scotch fan’s wildest dreams. Guests can cozy up to the fireplace in our Black Label lounge, sip classic whisky cocktails at the Red Label bar, sample Johnnie’s limited release Double Black or peruse the world’s largest collection of blue books* in the Blue Label study. And of course, no House of Walker event would be complete without an opportunity to discuss Johnnie Walker’s history with our US Brand Ambassador, Stephen Wilson.

With 21 nights of events planned, the House of Walker will reside in SoHo until Christmas. Johnnie Walker’s Facebook has information on upcoming events & how you can become one of NYC’s luckiest house guests this year!

*Still awaiting certification from Guinness World Records

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Written by Peter McCutcheon
Peter McCutcheon

December 7th, 2012 at 9:12 pm

Destination: Pure Imagination

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wonka!

You don’t need a golden ticket to visit this candy land: WONKA has opened on Times Square.

No trick. All treats. In fact, now’s the time to go if you haven’t nabbed your Halloween stockpiles yet. You’ll find old-school favorites like Everlasting Gobstoppers, Pixy Sticks and, of course, Wonka Bars, alongside new, scrum-diddly-umptious inventions from the chocolate factory.

Highlights include a 4-foot tall Wonka hat filled with sugary classics, larger-than-life candy mushrooms and a 21-foot candy tree surrounded by Laffy Taffy flowers.

And what about the three-course meal gum? Oompa Loompas rejoice! Scientists are cracking the code for gum that changes flavor as you chew it. In fact, WONKA is testing a flavor based on the classic gum from the movie and book that replicates tomato soup followed roast beef followed by blueberry pie.

The best part? No nasty side effects like excessive bloating or blue skin. Willy would be proud.

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Written by Christopher Skinner
Christopher Skinner

October 26th, 2010 at 5:06 pm