Archive for the ‘Procter & Gamble’ tag

Cincinnati: Where Pigs Fly

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FlyingPigCollage

“When you’re on the road for 26.2 miles, your feet aren’t the only thing that race. Your mind taps into something special. It can be weird. It can be beautiful. Kind of like a Pigcasso.”

This was the theme representing this year’s Flying Pig Marathon. On Sunday May 4th, Cincinnati hosted its 16th annual and largest marathon to date. 36,000 runners participated in the events representing all 50 states and 19 countries. The Flying Pig is the third largest marathons for first-time runners in the US, and has also been named the “best-named” marathon and one of the top 10 most fun marathons in the country. With stats like these, MKTG INC Cincy has been proud to be the primary design agency for this event since its beginning.

This year, Jr. Graphic Designer Manfred Westreicher imagined the concept of “Pigcasso” and helped bring it to life on race day. He, with the help of our design team, created the Pigcasso logo seen on every official Flying Pig t-shirt, medal, banner and poster. MKTG INC also developed team shirts for our neighborhood client, Procter & Gamble.

This year’s pig runners were able to experience the artistry of the history of the Flying Pig on their 26.2-mile journey through various chalk art on the street and wall art murals at every mile. As Cincinnati is becoming more cultured in the arts, Pigcasso was a great tie for both the city’s artistic community and its renowned marathon.

As a first-time half marathoner & “flying pig” myself, it was exciting to see our hard work come to life through a runner’s perspective. Every art piece, Pigcasso and MKTG INC sign brought a little smile to my face through my struggles and helped get me to that finish swine! And yes, it is called the finish SWINE.

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Green room with a view

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Cinci

The Cincinnati office relocated to downtown Cincinnati this week from the Evendale building they’d occupied for the last 20 years.

The new, nearly 9,000-square-foot space is located on the fifth floor of The Edge building at 310 Culvert Street. Employees work in a mix of glass-fronted offices and “pods” and share an expansive view that overlooks the Ohio River.

The new digs started as a concrete shell and have transformed into an eco-friendly industrial showcase, under the professional guidance of Space Planner Denis L. Back and Architectural Designer William Arthur, as well as MKTGINC team leaders Paulette Moran and Tina Hudson.

Where possible, repurposed and renewable resources are incorporated into the design, including bamboo and other flooring materials, low-voltage and LED light bulbs (Light Emitting Diodes), skylights, faucets with tankless water heaters, appliances with the highest rating for energy efficiency, and desks crafted from the reclaimed front doors of historic homes.

Employees should also have a more eco-friendly commute when they call on clients. Two of the branch’s largest local clients, Chiquita and Procter & Gamble, are just a couple of blocks away.

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Written by Admin
Admin

December 16th, 2010 at 6:18 pm