Archive for the ‘psLIVE’ tag

Welcome MKTG Italia!

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All 585 Dentsu Aegis Network employees in Milan and Rome returned to their desks to find this!

Our friends at psLIVE in Milan had a lot of fun announcing their rebrand to MKTG. While the entire Dentsu Aegis Network staff in Milan and Rome (all 585 of them) were outside of the office building for 20 minutes for an annual meeting, they ran around and decked out every monitor with a brand card and branded stress balls. They then rolled in a branded foosball table that is now a huge hit in the office. We are thrilled to welcome this fantastic group of MKTGers to the family!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

June 1st, 2016 at 1:12 pm

UK: psLIVE and Denstu Aegis Network Sport and Entertainment (DANSE) Rebrand as MKTG

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Stephen Whyte, CEO MKTG UK and Posterscope UK

Experiential agency psLIVE and partnership and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE) have united and rebranded as MKTG UK.

This follows the 2014 Dentsu Aegis Network acquisition of US-based lifestyle marketing agency MKTG, which now makes up one of Dentsu Aegis Network’s nine global brands.

MKTG UK combines the expertise of psLIVE and DANSE under the leadership of MKTG UK and Posterscope CEO Stephen Whyte, supported by brand experience managing director Michael Brown and sports & entertainment managing director David Peters.

The rebrand is part of a strategic decision to leverage the capabilities of both agency teams with a global offering, providing creative, technology, data & media capabilities.

MKTG UK CEO Stephen Whyte said: “psLIVE and DANSE provide complementary expertise across activations, events, experiential and sponsorships. Joining both agencies together as MKTG UK will strengthen our ability to deliver best in class, innovative campaigns and projects and enable us to deliver both globally and locally for clients.”

Read more at https://www.sportindustry.biz/news/pslive-and-danse-rebrand-mktg-uk#SBfOSopIPRwkxEvV.99

credit: SportIndustry Group UK

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Written by Stephanie Rudnick
Stephanie Rudnick

May 26th, 2016 at 10:00 am

MKTG Welcomes Irokeesi and psLIVE Nordics to the family!

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Tiina Launch Photo

MKTG Nordics Lead Tiina Veijonen and her team welcome 450 guests to their launch event in Helsinki

On Friday night, Tiina Veijonen and her team hosted over 450 clients, friends, family and influencers to a huge party in Helsinki to announce that the Dentsu Aegis lifestyle marketing agencies in Finland, Sweden, Norway and Denmark have officially rebranded to MKTG. Welcome to the family NORDICS!

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MKTG Nordics Lead Tiina Veijonen…is that a coffee or a pint? We are assuming a coffee!

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Way to come out of the gate MKTG Nordics!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

May 2nd, 2016 at 4:45 pm

Dentsu Aegis to bring MKTG to India, merge it with Fountainhead Entertainment

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from The Economic Times India by Pritha Mitra Dasgupta, ET Bureau Jan 28, 2016, 11.22AM IST

MUMBAI: Dentsu Aegis Network is bring ing its New York-based lifestyle marketing agency MKTG to India. The agency will be merged with Dentsu Aegis’ recently-acquired event management company Fountainhead Entertainment, which was renamed as Fountainhead psLive.

The new unit will now be called Fountainhead-MKTG. “In India, the lifestyle marketing solutions mar ket is growing at twice the rate of the ATL (above-the line) market. The formation of Fountainhead MKTG will help us achieve our mission of being the second-largest agency group by end 2017 in India,” said Ashish Bhasin, chief executive officer, South Asia at Dentsu Aegis Network.

The development marks the end of the psLive, the London-based media and communication firm’s experiential marketing unit, in India.

Fountainhead has over 200 employees across offices in Mumbai, Delhi and Bengaluru. The first phase of the merger will focus on knowledge transfer, import of technology and training. One major objective of this new unit will be to create intellectual properties for brands, the company said.

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Written by Stephanie Rudnick
Stephanie Rudnick

February 3rd, 2016 at 3:51 pm

Employee Appreciation Day

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One of our favorite traditions here in Atlanta is our annual Employee Appreciation Day, which just took place on Thursday, April 23rd. This day is a welcome diversion to take a load off and as Team Epic’s Melanie Hatcher put it: “play hooky while AT work.” More than anything, it is a way to stop and appreciate all of the good people who make this one of AJC’s Top Workplaces!

The day started with free Chick-Fil-A for breakfast, which is always the best way to start a day in Atlanta, home of Chick-Fil-A. From there, everyone signed up for a complimentary massage and car wash.

Once noon came around, lunch was served outside on a beautiful afternoon from one of our favorite mobile food services: fresh Woodfired Pizza. You can find S & J Woodfired Pizza at festivals around Atlanta and so it’s a pleasure to have them cater a unique lunch experience for everyone in the office.

For the late afternoon, it was time to win some prizes with bingo, raffles, basketball, and beer. Up for grabs were multiple gift cards, free Reebok shoes, and even new free 42” televisions!

Finally, it wouldn’t be an Employee Appreciation Day recap without the inaugural psLIVE Darts Championship, help from 9am and coming to its dramatic conclusion around 6pm. Featuring 22 [mostly] talent dart throwers, each round proved to be as much fun to watch as it was to participate. When the dust settled and all of the bullseyes were hit, Matt Barth emerged victorious to cap off what was, once again, a great day for everyone to feel appreciated!

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MKTG INC Plays the Field at Super Bowl XLIX

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Some quick sports trivia: How many celebrities crossed an MKTG-affiliated threshold at this year’s Super Bowl? Answer: At least 100 yards’ worth. From Nick Lachey to Nick Jonas, from Erin Andrews to Andrew Luck, from Mark Teixeira to Mark Sanchez, MKTG collaborated on no fewer than 4 different brand activations throughout the Big Game weekend.

NFL BARBER SHOP
NFL Barber Shop
Super Bowl Media Day took place on the Tuesday before Super Bowl XLIX at the US Airways Center in downtown Phoenix, Arizona. To help make players and personalities feel at home before their media interviews, MKTG INC tempted up with the NFL to create a premium lounge experience for Seattle Seahawks players.

The NFL’s Barbershop experience staffed top celebrity barbers for players about to “go live” on camera. The service menu included everything from haircuts to straight razor shaves to trims to hot towels. 

As soon as the doors opened, the Barbershop was crowded with Seahawks looking for a pre-camera makeover. Several players even asked for in-room hotel visits from our celebrity barbers, so they could look their best before the big game.

SUPERB OWL III
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The 3rd annual Superb Owl took place on the Friday before Super Bowl 49 at RnR Gastropub in the heart of Old Scottsdale, AZ.

A little bit of background: The Superb Owl is the international take on the celebrations surrounding the American Football Championship game, the Super Bowl. The idea was concepted by 5 English pals – some living in London and some in NYC – who wanted to create a unique experience unlike the usual testosterone-fueled, beer & wing fest that go hand-in-hand with the Super Bowl.

This event is part networking, part spectacle with light entertainment and a quintessentially English theme.

Now in its 3rd year (and best year yet!), the Superb Owl has evolved into a staple event for key influencers in the Sports & Entertainment industry, various US & UK media partners, key clients and prospective clients. This year’s Superb Owl, which has been hosted by MKTG and the 5 “Owls” from the UK in the years prior, was joined by a third host, psLIVE.

The cross-agency collaboration enjoyed record turnout for a jolly good night of networking, noshing and libations.

TEQUILA DON JULIO AND 1OAK PRESENT THE NEON CARNIVAL AT THE BIG GAME
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For the fifth year in a row, Tequila Don Julio made an exciting impact on the Big Game Weekend social scene, but this time with something entirely new and unexpected. In collaboration with nightlife impresario 1OAK, the brand brought the legendary Neon Carnival event from the desert of Indio, CA to the desert of Phoenix, AZ for the first time ever.

Hosted at Castles n’ Coasters on Friday, January 30th, this one-of-a-kind exclusive event featured the fun of carnival games and rides, handcrafted cocktails served from the Airstream Speakeasy and the hottest music in town by acclaimed DJs Ruckus and Politik. The buzzed-about event attracted influencers such as actor Chris Evans, NFL star Mark Sanchez, host of VH1’s Morning Buzz Nick Lachey and reality star Audrina Patridge.

WHEELS UP SUPER SATURDAY TAILGATE
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The 2nd Annual Wheels Up Super Saturday Tailgate Party pulled out all the stops this year at the Maya Club in Scottsdale with 1,000 members and their guests, which was the talk of Phoenix. Among the celebs in attendance were “Dancing With the Stars” Host/Fox Sportscaster Erin Andrews, “Access Hollywood” host Billy Bush, ESPN “College GameDay” host Kirk Herbstreit, New York Yankee Mark Teixeira, Miami Dolphin Ryan Tannehill, NFL Network host Rich Eisen, Indianapolis Colt Andrew Luck, New Orleans Saint Drew Brees and ESPN host Mike Golic. Singer Nick Jonas performed.

The event featured a cigar roller, pool-top go-go dancers, specialty cocktails, a branded bar and tastings led by National Zacapa Ambassador Robert Pallone.

 

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Raising the Roof at the Heisman House

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They say all good things have to come to an end, but we say not before one last hurrah. Which is exactly what ESPN and psLIVE did with the Nissan Heisman House on its final tour stop in Dallas. The 10-stop tour visited major universities throughout the season, helping bring the advertising campaign to life, but the final event happened at the Championship Tailgate Party prior to the National Championship Game.

Over 10,000 consumers made their way to the Heisman House, where they snapped photos with the Heisman Trophy, sat in a (digital) car with a Heisman winner, and tossed footballs in our virtual QB Challenge cage. A steady stream of top talent and past Heisman winners, from Herschel Walker to Troy Smith and Joey Harrington, graced our threshold. All were interviewed on our ‘Late Night in the Middle of the Day’ set, hosted by ESPN Sportscenter’s Neil Everett.

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The only two-time Heisman winner, Archie Griffin, also stopped by to film a segment played on ESPN and ESPNU during pre-game coverage as well as a :30 vignette that will air on ESPN this week. The Championship was the perfect place to close another great season of the Heisman House tour.

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