Archive for the ‘Q&A’ tag

A Day in the Life: Heikal Aliakber, MKTG NY

with one comment

 heikal

MKTG’s “A Day in the Life” series has spanned the US talking to our amazing colleagues. In this profile, we circle back to MKTG HQ in New York City and chat with native New Yorker Heikal Aliakber. Heikal works in Client Services on the R.J. Reynolds account, managing four mobile tours that conduct consumer engagement activity at music festivals, bars, clubs and retail locations. His days are full on- involving everything from working with major promoters to source/contract events, routing Brand Ambassadors to different locations based on strategic needs and managing on-site at client activations – from communications, creative ideation and sometimes rolling up his sleeves and hitting things with sledgehammers (seriously).

When back home in NYC, Heikel maneuvers his hometown with a nonplussed sense of know-how only true New Yorker’s can encompass – a skill that tourists must definitely gaze at with wonderment.

MKTG: What time do you wake up on a typical work day?
HA: This is highly dependent on where I’m waking up.

What’s the first thing you do when you wake up? Do you have a routine?
HA: I’m the world’s worst morning person. Seriously. I could go to bed the following night, knowing that the next day will be the best day in recorded history, and I will still wake up and shake my fist in the air while yelling incoherently (like Grandpa Simpson). I feel like my brain doesn’t wake up until about 10AM, and that only happens if I do the following:
1) put food in my stomach prior to trying to actually get things done
2) shower (which may or may not serve as a platform for me to warm up my vocal cords so that I don’t grunt on the first few phone calls of the day
3) catch up on current events and anything that transpired over the period of time I was asleep. In our business, knowledge is power (but also, FOMO is real).

Your day cannot be properly started without ______…
HA: A huge bowl of oatmeal.

How do you commute to work, and do you enjoy your commute? Details please!
HA: I was born and raised in Queens, so dealing with NYC public transit isn’t anything new to me. I’m constantly traveling between Queens, Manhattan and Staten Island (where my fiancée currently lives), so suffice it to say, commuting is a major part of my life. Whether I enjoy it or not depends on the characters I meet. The dude who blasts relaxing string quartet music through a boombox on the Staten Island ferry, while doing his morning yoga routine? I’m cool with that. The dude that carries two live, noisy chickens in a puppy crate onto the E train at rush hour, while man-spreading against the pole that I’m trying to cling to? NOPE.

Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
HA: My typical day oscillates between rap, reggae, international music, heavy metal, movie scores and slow jams. My current obsessions? “Amazing” – Spit Syndicate (Australian rap group), “Picture Perfect” – Culture Shock (hip hop/bhangra group), “No Leaf Clover” – Metallica, “Sing About Me, I’m Dying of Thirst” – Kendrick Lamar, “Made You Look (Remix)” – Nas ft. Ludacris and “Time” – Hans Zimmer.

Do you listen to podcasts? If so, which ones?
HA: Anything NPR-related I find to be gold. But I also enjoy listening to The Joe Rogan Experience, and Anna Faris is Unqualified is charming.

Name your top five apps and why.
HA:
1) Venmo – because I’m always leaving my wallet somewhere
2) Delta – checking in early is a nervous tick of mine
3) Netflix – because I hate doing cardio, and watching new series “The Get Down” while slaving away on a
treadmill is the only thing getting me through it currently
4) Spotify – perfect for tuning out the chicken-carrying denizens of the NYC public transit system
5) News – to get my daily dose of what’s real in this world

What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
HA: The fish tacos at Belle Reve are fantastic. But, I’m a Queens kid at heart, so most of the places I know aren’t local to the office, and are more often than not hole-in-the-wall establishments.

What after-work activity makes your week complete?
HA: I like picking heavy things up and putting them back down.

–Contributed by Heikal Aliakber, MKTG NY & Global Communications team

Share Button

Written by Andrea D'Alessandro
Andrea D'Alessandro

October 28th, 2016 at 10:20 am

About MKTG Chicago’s MK and “Obvi, We’re The Ladies”

with one comment

Screen Shot 2016-04-07 at 5.15.36 PM

Mary Kate Pleggenkuhle of MKTG Chicago and founder of Obvi, We’re the Ladies!

 

We’re bringing back employee spotlights, and this month’s spotlight is on our very own Mary Kate Pleggenkuhle from MKTG Chicago. Check out her Q&A below to catch a glimpse into what makes Mary Kate..well…Mary Kate!

Name: Mary Kate Pleggenkuhle

Position: Project Manager

Office: Chicago

Hometown: Elk Grove Village, Illinois

How long have you been with MKTG?: 2 years

Blurb on the back of your business card: “We’ll give you 50 bucks if you can say Mary Kate’s last name 10 times fast. We have no idea what the name means, but knowing this girl it could mean anything from 1) a complex philosophical theory (she’s been keeping a journal since age 11), 2) A synonym for whistling (she’s very good at whistling), or 3) The sound of terrible table manners (drives her absolutely nuts). Either way, what a name, right?”

What are you passionate about outside of work? Outside of MKTG, my passion project is called “Obvi, We’re The Ladies.” It’s a website I started my senior year of college.

Why did you decide to start X? I was so hungry for some kind of awakening and purpose while in college. I became very interested in women’s issues and feminism, and wanted to get a better understanding of how being a woman affected my identity as a human being. The concept of the site started as an opportunity for me to document my journey to understand these things better. I was going to write about my experiences in the world as a young woman, and hopefully find some people who would connect with me on a personal level, and in turn we would learn that we weren’t alone. I wanted to talk about women’s issues in a way that wasn’t generalizing or preaching or patronizing or disparaging to others with differing opinions, I wanted to talk about the issues in a way that was personal. Quickly, as more women became interested and involved, I found the purpose I had been searching for in the site I created!

Who else is involved? – I have an amazing team working on Obvi, and we’re constantly growing. I have two of my oldest friends, a few of my college friends and a whole bunch of women that I met through social media contributing essays. It’s amazing. A small portion of our team assists with editing, social media, and other behind the scenes responsibilities, and I run the ship. Some of the Ladies are my best friends, and I’ve still never met them in person!

What are your plans to launch? On May 1, 2016 we are launching a video series that we have been working on it for what seems like forever, and finally have all of the resources we need to complete the project. It’s so exciting. The series will feature some of our Ladies as well as some friends from other Chicago women’s groups discussing feminism, womanhood, and societal beauty standards (to name a few topics). We want to provide a platform to help educate people who want to better understand some issues in a way that is palatable and entertaining. I can’t wait to share it.

What are you hoping to accomplish? – At Obvi, we believe that storytelling is activism. We share stories about things that may seem trivial to some, and things that are extremely serious, because regardless, that story matters to the Lady telling it. I hope that as time goes on, we can evolve the ways in which we share stories from written word and video to in-person programs and beyond.

 

To follow Mary Kate on her social channels, check out her handles below!

URL/social media handles:

Personal — @marykate_obvi (twitter/Insta)

Obvi — @obviweretheladies (insta); @TheLadiesObvi (twitter)

www.obviweretheladies.com

 

Share Button

Written by Paige McConney
Paige McConney

April 7th, 2016 at 5:18 pm

Everything you need to know for SB50

with one comment

FB SB Countdown 9

Heading out to San Francisco for the Big Game? Or are you a native SF-er excited to explore Super Bowl events in the area?  We sat down with with our very own Patty Hubbard (President, West Coast) to get the full download on everything SB50. From the can’t miss events to what to wear, the below is all you need to know while on the ground for the Super Bowl.

1. What are the top 3 spots for local families to experience SuperBowl 50?

Super Bowl City: Officially opening tomorrow, 1/30, SuperBowl City will open for an extra weekend called Hometown weekend in order to provide local residents an opportunity to see it first.  Make sure to go to the Fan Energy Zone powered by SAP, the Super Bowl City Fan Wall and the Levi’s Lot to get your Levi’s Collection fan gear.

Free Concerts: With performers including Alicia Keys, Matt Nathanson and Chris Isaak, the Super Bowl free concert series will include performances your family will love without breaking the bank.  All shows will be in SuperBowl City at City Stage presented by Levi’s.  Be sure to check out the full schedule here.

NFL Experience: From sampling delicious snacks and drinks to taking part of the NFL’s famed Play60 program, NFLX at the Moscone Center will ensure a full day of fun (many of which are brought to you by MKTG!)  Open all week, NFLX is a must-see for local and visiting fans alike.  Kids and adults can’t miss the amazing photo opps with NFL players and the Lombardi trophy that NFLX has to offer.  You can learn about all experiences and ticket prices here.

2. What activities do you recommend to those who have never been been to San Francisco? 

Go for a run: It is the best way to see and experience the city. Here are some great running routes that will show you all the beauty of SF.

Ferry: Take a ferry ride to Tiburon for lunch at Sam’s Anchor Café.

Eat, Drink and be Merry: Enjoy a hot toddie and get off your feet at Tosca in North Beach.

THE Bucket List: Be sure to add at least a few of the adventures here to your trip to the Super Bowl— The Ultimate SF Bucket List.

3. How should you pack for SF weather and Super Bowl social events?

The key to packing for San Fran is to be prepared and to plan your outfits around layering.  Dress for 55 degrees, but a cold 55. Trust me you will understand when you are here and can’t warm up. We are also having an el Nino year so bring an umbrella and a rain coat. Events are rain or shine.  Last but not least, SF is a beautiful eclectic city.  That being said, SF-ers are a fun, cool bunch and dress more casually than other major cities.

4. What are some of the hottest party and concert tickets?  

Super Bowl week is infamous for the craziest parties.  Some, like Maxim, are exclusive and you are only able to access tickets with an invitation code.  Others are open to the general public, but for a price.  Events like CBS’s “The Night Before” with Metallica and Cage the Elephant can be accessed after a quick trip to Ticketmaster.com.  For a full list of events, and their grades, take a look at the Washington Post’s list here.

5. Are there any last details we should know?

Here is an amazing summary of transportation options for all SB50 events—note that you will need to plan out your trip accordingly since transportation will be tough throughout Super Bowl week.  Last but certainly not least, be sure to tune in for the big game on Sunday, 1/7 at 6:30 PM EST.

Share Button

Written by Theo Berenson
Theo Berenson

January 29th, 2016 at 4:11 pm

Posted in Experience,MKTG

Tagged with , , ,

NCAA Women’s Final Four Tourney Town’s Lifestyle Lounge

without comments

WFF

The NCAA Women’s Final Four is in Tampa this year April 5th and 7th, and we are producing Tourney Town, the fan festival.  Taking full advantage of the sunny Florida weather, we are holding the festival right outside the Amalie Arena, making it a perfect stop for fans before game time.

While much of Tourney Town is a great consumer showcase for NCAA Corporate Champions and Partner activations including AT&T, Capital One, LG and others, this year we have added a new element called the “Lifestyle Lounge” that will be open to fans on April 4th, 5th and 7th.

Typically, fan zones and the like are built out to engage young fans, and they do a great job attracting kids. But this space was designed to speak to female adults, an important demographic of women’s college basketball fans, and will feature chef demos, coaches cook-offs, Q&As, a lounge/patio area and social sharing activities and will be fun for the whole family. We are really excited to welcome fans and families to the Lifestyle Lounge and look forward to providing an update to everyone following the event!

Share Button