Archive for the ‘Rachel Ford’ tag

Portland Cocktail Week: Tanqueray Lounge

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PDXCW15_Tanqueray_Masters_Dinner-014

During Portland Cocktail Week, Tanqueray sponsored three separate nights of activations. The Tanqueray lounge was a juice lounge for bartenders to relax, unwind, and charge their phones at our charging station. Green Leaf Juicing Company sponsored the juice portion of the lounge with sample giveaways plus a bottle giveaway for each bartender’s favorite juice. Rachel Ford aka “Lady Tanqueray,” hosted a meet and greet to speak to Tanqueray and pass out 50MLs of Tanqueray London Dry that bartenders could add to their choice of juice.

The Sensory Aesthetics of Garniture

Lynette Marrero and Rachel Ford led this two-hour session for two groups of 15 students. The seminar focused on the history of gins, importance of garnitures, and the best methods to prepare garnishes as well as techniques and trends.

Tanqueray Dinner at 23Hoyt

Tanqueray hosted dinner for 35 students, trainers and teachers while Rachel Ford spoke to the four cocktails that were going to be featured that evening. The featured gins of the evening were Tanqueray Bloomsbury, Booth’s, Tanqueray No. TEN and Tanqueary.

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Written by Paige McConney
Paige McConney

November 10th, 2015 at 10:09 am

Not Your Grandfather’s Gin: Tanqueray Raises the Bar

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Zacappa 1Photos by Kelly Puleio

The Tanqueray Green Room is back and better than ever. This event series invites owners, bartenders and servers to spend three days enriching themselves with new techniques, category expertise and leadership philosophy. The goal of the Green Room is to not only educate guests about gin and Tanqueray, but to leave them inspired and energized to raise their game, either behind the bar or in leading a team. Green Room 3.0 launched in San Francisco on September 22-24, and each day was filled with bartenders eager to learn and get their hands wet behind the custom bars.

On Day 1, Sean Finter was welcomed back to the program by a large group of bar owners and managers. During this seminar, Sean broke down the guest experience into touch points and set out a simple system for turning casual consumers into ardent fans, and managers into leaders. Each year, Sean’s lecture continues to draws a larger crowd.

On Day 2, National Brand Ambassador Rachel Ford led the morning session that was geared toward servers and aimed to turn order takers into order makers. Rachel shared her own experiences of good and bad service, and broke down how to be the best at your job. Guests walked away from this session with a better understanding of how to direct customers to an enjoyable evening, while increasing their tips.

From Old Tom to London Dry, Tanqueray sets the standards for gin. During the afternoon session on Day 2, Global Ambassador Emeritus Angus Winchester spoke about the three primary gin styles and their respective uses. Angus used this session to not only educate bartenders on gin, but to reinforce that hospitality is a significant part of the job. Bartenders also had the opportunity to create their take on a modern classic cocktail, using books and unique bar tools from Angus’ personal collection.

Zaccapa 2

After an extremely successful event in NYC last spring, Tanqueray brought back Hidetsugu Ueno to lead Day 3. News spread fast and the event drew a record-breaking crowd of 84 bartenders. This session focused on the nature of Japanese bartending, and his techniques on stirring, shaking and pouring. Ueno San’s presentation was so compelling that you could hear a pin drop. The event ended with numerous laughs, a great question-and-answer round, as well as numerous pictures with the world-renowned bartender.

The Green Room will visit five additional markets, starting with Dallas later this month.

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A Deco Delight for Tanqueray No. Ten

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UntitledEast Coast Tanqueray Ambassador Rachel Ford with Tanqueray Master Distiller Tom Nichol

On March 12, MKTG INC produced a stunning event at New York’s Eleven Madison restaurant in honor of Tanqueray No. TEN’s new bottle and relaunch. In the midst of a chilly March evening we brought the brand to life by turning this classic New York venue into an Art Deco garden soiree.

Rachel Ford, MKTG INC’s Tanqueray East Coast Ambassador, wrote over 100 hand-written invitations to the trade to help drive outstanding attendance. Her efforts, along with Lush Life’s PR push, drew 380 press, trade and influencers into the new TEN brand world, exceeding our attendance goal by 65%.

Drinks industry professionals from 90 top New York accounts, including Dead Rabbit, Extra Fancy, Pegu Club, Pouring Ribbons, The NoMad and Death & Co.were in attendance, as well as media presence from Bon Appetit, Vanity Fair, Town & Country, GQ, Details and Esquire.

Eleven MadisonInside Eleven Madison during bar set-up

The night began with a VIP dinner hosted by Tanqueray Master Distiller Tom Nichol, and attended by drinks-world luminaries like David Wondrich, Dale DeGroff, Jim Meehan and editors from GQ, Details and Cool Hunting among others.

The Mingus Big Band set the tone in the main dining room, where guests swayed to 20s-era jazz classics and sipped on Tanqueray No. TEN cocktails, created especially for the launch by renowned bartender Leo Robitschek. The photo-friendly décor amplified the event beyond the walls of Eleven Madison Park with almost 150 MM impressions via Instagram on the evening of the party alone.

A fantastic night was had by all, including the elated Tanqueray Marketing Team, and Diageo CMO Peter McDonough.

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