Archive for the ‘Retail’ tag

Kylie Cosmetics Pop-Up Shop Powered By Shopify

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MKTG is so thrilled to have partnered with Shopify on such a successful endeavor.

Originally posted on Fashionista:

One of the hottest topics of 2015 was Kylie Jenner’s lips, but 2016 was the year she capitalized on all that discussion with her own rapidly expanding cosmetics line. The first Lip Kit dropped on Cyber Monday 2015 at 12 p.m. EST. At 12:01 p.m. EST, everything was completely sold out. Within minutes, the site crashed entirely and still wasn’t functioning properly hours later; the kits, which retailed for $29 a piece, were already listed on eBay for upwards of $200. It was a buzzy product launch (something the Kardashian/Jenner/Wests are experts at) to say the least, but Kylie stans who weren’t able to purchase the item Jenner had been teasing on social media for months were not exactly pleased. Angry tweets and comments — as well as negative reports to the Better Business Bureau — would plague Jenner for months to come. So in January, Kylie Cosmetics relaunched in partnership with popular e-commerce platform Shopify, which still powers all of the 19-year-old’s retail endeavors.

Shopify already had a connection to the family (it powered Dash‘s website) and Jenner switched over when her team realized demand would be too high for their existing online platform. As Shopify powers over 325,000 merchants, it’s built enough back-end infrastructure and servers to prevent a crash like the aforementioned Lip Kit fiasco, explained Loren Padelford, VP & GM of Shopify Plus, over the phone last week. “We had to write special software that allows us to manage servers in a unique way,” he said, using the analogy of standing in line at a physical store before you can check out. Essentially, shoppers must wait in a digital line before they can check out, and that prevents the site from crashing when millions of people flood it simultaneously once Jenner sends that all-important tweet….

Finish reading on Fashionista

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

January 2nd, 2017 at 1:58 pm

What’s in Your Wallet, Deb?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Deb Friar, SVP, Business Development in MKTG INC’s Cincinnati office.

You won’t meet many people who love both technology AND being a beachcomber, but Deb is not known as a person who typically takes the traditional route.
From retail management (Target) to brand marketing (Pepsi) to technology marketing services biz dev (Catalina) and from Minnesota (the tundra) to Florida (the beach!) – my path has been anything but traditional.

That trait is especially clear in how she helps her clients see beyond traditional marketing to adopt bolder, community-driven programming.
Clients take the safe route by doing what they’ve done before. It’s the role of biz dev to remove the risk associated with trying something new. It takes patience and perseverance to build trust with prospective clients. I’m fortunate to work with the best and brightest in the world of marketing!

Just don’t ever try to bury her in the sand.
I’m like other biz dev folks – we rise to the challenge!

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5 Simple and Successful Retail Strategies

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Nike Bowery StadiumPhoto credit: dmnews.com

Brands, listen up! Are you trying to figure out how to maximize consumer retail experiences? Look no further–MKTG INC’s Charlie Horsey gives five “Sweet Summer Retail Strategies” in Direct Marketing News’ Direct by Design Blog that will ensure the success of your retail (and summer vacation, too!).

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Written by Stephanie Rudnick
Stephanie Rudnick

June 18th, 2012 at 1:56 pm