Archive for the ‘running’ tag

MKTG Named to IT LIST once again!

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We are thrilled to be included on Event Marketer Magazine’s Annual “IT LIST” of the top agencies in the US. Many thanks to the team at EM for your hard work on pulling this together and kudos to our MKTG family for all of your hard work and dedication to each other, our clients and partners and your commitment to being the best of the best! Check it out here.

 

Background from the editors of Event Marketer:

With hundreds of applications, it was no easy task to select the agencies featured in this year’s 15th annual It List.

As we pored over the applications, we were struck by a number of facts. First, our industry is growing, as evidenced by the increases in head count, office spaces and new business wins mentioned in so many applications. Then, there is the inordinate amount of time and resources devoted to staying on top of trends as agencies invest in new technologies and equipment, especially digital interactives. And of course, there are the people themselves, those tireless engines who know no bounds when it comes to creativity, strategy and know-how in order to deliver top-notch experiences for some of the most demanding clients ever. The work this year was outstanding.

It’s why our editorial team read, analyzed and scored each and every entry on a number of stringent criteria. Our top consideration: the percentage of agency work devoted exclusively to events. In an era of explosive growth, we recognized that there are a lot of shops out there with a sudden “expertise” in experiential, and so we were dead serious about checking their bonafides.

Then, we looked at the quality of the work, the creativity, the agency’s industry reputation and, of course, how well each agency had backed up its claims. It was as exciting to read updates on the veterans as it was to comb through the capabilities of the new kids on the block. And we weighed each in equal measure.

The one thing all of the agencies that made our list have in common? They are never satisfied with the status quo. They push toward goals they never thought achievable, burning the midnight oil to get every detail right. They’re the ones brands rely on to deliver unforgettable b-to-c and b-to-b experiences that forge lasting connections with consumers, colleagues and stakeholders. They’ve earned their place on our 15th annual It List and we take our hats off to each and every one of them.

Congratulations, and a job well done.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 6th, 2017 at 11:40 am

NIKE: #BetterForIt 90 Day Challenge

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US Women’s National Soccer Team players (l to r) Carli Lloyd, Ali Krieger and Christen Press challenge you to get fit with them as they count down to the 2015 FIFA Women’s World Cup. Go Team USA!

It’s not enough for Nike to have arguably the best fitness app on the market, they are taking it to the next level this summer. As soccer’s most important tournament approaches, Nike is pushing beyond single session workouts from the N+TC app and has created a new platform to showcase three U.S. Women’s National Team members in a soccer inspired Fitness Diary workout challenge – Nike training Club #BetterForIt 90 Day Challenge.

Inspired by how top Nike athletes train in preparation for the world’s stage, the 90-Day Better For It Challenge is designed to increase endurance, build strength get athletes* of any level fitter, faster.

The 90-Day Challenge is broken up into three different months with a focus on the US Women’s Soccer National Team Players: Christen Press, Ali Krieger and Carli Lloyd and is told through the lens of the players. Each month, participants will have a US Women’s National Team athlete workout focusing on a specific program in the app along with running and training sessions to complement the full month training plan:

April: Christen Press | Get Toned

May: Ali Krieger | Get Strong

June: Carli Lloyd | Get Lean

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Mondays will include the featured athlete’s N+TC workout – a great weekly benchmark for tracking progress – and the rest of the week will mix in running, training and recovery days, utilizing both the N+TC App and Nike+ Running App. Every Thursday the program offers a “throw down” challenge aimed to inspire athletes to push their limits to new levels. To compliment the program, for the first time ever, Nike is pulling in customized nutrition into its programming. The nutrition component to the program is curated by The Today Show’s very own Joy Bauer,  and will aim to give the right eating advice based on where participants are in the program.

Join the Challenge because you will be #BetterForIt

Who’s in?

*”If you have a body you are an athlete.” –  Bill Bowerman

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Snow Run 2010

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It was brisk that day; a mixture of not only cold, but wet, with a gusting wind, and foreboding overtone. Not a day for a run. Not a day for much of anything really. We were undeterred.

Our shorts were just that. Our arms, bared. The flag? Majestic.

We’d go over six miles that day, weaving our way through city streets blanketed with course salt and freshly fallen snow. We never really felt the cold, the sleet, the stares – only the pride. GBA.

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Written by Admin
Admin

March 10th, 2010 at 11:18 pm