Archive for the ‘San Francisco’ tag

MKTG and FETCH pull out all the stops for MAGRITTE in SF

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MKTG San Francisco partnered with our sister agency, Fetch, to add an experiential activation to their promotion of the current Rene Magritte exhibit at the San Francisco Museum of Modern Art (SFMOMA). Historically, SFMOMA sees high traffic for featured exhibits in the first and last months, with a slight dip during the middle months. After much back and forth, we landed on a Pedicab activation in which MKTG was in charge of sourcing pedicabs to offer free rides from popular SF destinations (think Ferry Building and Union Square) to the museum.

MKTG worked with Fetch to create graphic wraps for the Pedicabs and built photo frame and graphic backdrop extensions to help the cabs stick out amongst the many others around the city. Along the ride, drivers were dressed in uniforms depicting the popular Son of Man painting, provided trivia information to the riders, and offered “Golden Tickets” for a free ticket into the SFMOMA if they posted on a social media platform using the exhibit hashtag.

Riders (or in some cases, their dogs) could wear a bowler hat prop with an apple adhered (based on the Son of Manpainting), to add a little flare to the photos. The cabs were out offering rides for eight total days throughout September, highlighting weekends and the Labor Day holiday. While Fetch was in charge of the graphic designs and communication with the SFMOMA team, MKTG sourced the pedicabs, drivers, and props – while leading logistics, route planning, and working with our fabrication team to build the extensions onto the pedicabs. We have seen great feedback on social media and have had countless people ask drivers about the activation. If you are in SF, make sure to check out the Magritte Exhibit by October 28th!

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Written by Stephanie Rudnick
Stephanie Rudnick

September 21st, 2018 at 12:41 pm

MKTG SF CSR + Teambuilding Day

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On August 23rd, our San Francisco office cleared their calendars (for the most part, pending client commitments) and committed, as a group, to a full day of giving back, capped off by a team outing at a local watering hole.

In the morning, they gathered in the SF office to stuff care packages for soldiers as part of our client Crown Royal’s “Packages from Home” initiative. The mission of “Packages From Home” is to send care and comfort packages to deployed American military heroes who are stationed in active duty locales around the world, as well as to facilitate activities that elevate morale of all veterans.

Over 250 bright purple Crown Royal-emblazed felt baggies were stuffed to the gills with goodies like Slim Jims, Oreos, Fruit Snacks, Pringles, Pop Tarts, Crystal Lite On-The-Go, Peanut Butter packets, toothbrushes and mouthwash, and most importantly, a signed postcard of gratitude and well wishes.

Next up, the MKTGers got to tap into their creative sides while partnering with Meals on Wheels SF to make over 100 birthday cards for the seniors in their immediate community. The team is known for their incredible attention to details when working for clients like Facebook and Google, so you can be sure they cards and messages made a huge difference in the senior neighbor’s days!

Finally, at about 1:30 they team headed out to SPARK Social, a food truck park, for a customized team building game of Survivor where they competed against one another as five tribes all in the quest to take home a fancy trophy and the ultimate bragging rights.

Take a look below to see how the day unfolded. Great fun everyone!

Giving Back + Team Building = MKTGers in action

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Written by Stephanie Rudnick
Stephanie Rudnick

August 30th, 2018 at 4:35 pm

MKTG SF Wellness Week

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In true Cali style, our San Francisco officed kicked off the summer with a dedicated Wellness Week from June 11-14, with each day having a special focus:

Monday: We canceled our weekly Monday bagel order and set up a smoothie station where our employees could make their own, or grab a pre-made smoothie.

Tuesday: Ugly Juice, a cold-pressed juice company that transforms “ugly produce” into fresh juice in an effort to fight food waste brought in fresh pressed juices for everyone to drink and start their day off on the right foot!

Wednesday: Zen time! We brought in a massage therapist for 15-minute shoulder massage sessions for any employee that signed up.

Thursday: We walked as a group to the Ferry Building’s Farmer’s Market where we sampled fruits and veggies and brought a variety of fresh peaches back to the office for those that couldn’t join.

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Written by Stephanie Rudnick
Stephanie Rudnick

July 16th, 2018 at 9:41 am

Five questions with…Michelle Fung

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Q: What do you do at MKTG and what’s a typical day/week like for you? (who do you interact with, what keeps you busy) 

A: I’m on the People Ops team for the West Coast and there’s not much of a typical day/week! Some days I’m working with a Graphic Designer to create assets for a social event; or I’m working with the strategists on event strategy for our adopted non-profit org; or recruiting alongside of Patrick (my manager) and Sha’Ron; or talking L&D with Jenn; or coordinating baby goats visits or an office Easter egg hunt with our People Ops Trainee, Lisa (yes, we did that for real in SF!) We’re doing all the things to try and build a special culture at MKTG SF.

 

Q: Who inspires you personally and professionally and why? 

A: I think my mom instilled the value of working hard in me. She is the most resilient person I know, and that makes me feel like I need the be the same for her.

 

 

Q: What excites you about your work?

A: When I see a problem, I get paired with an opportunity to design a solution and “fix” it. This can be the small, petty stuff like “we’ve got dishes in the sink” to the bigger, cool things like “how do we set a New Hire up for success” and “how do we start building a community within the DAN network?”

Q: What are you watching (TV, films, docs, reality, etc.), listening to (radio, podcasts, books, etc.) and reading (which blogs, sites, books, mags, etc.) 

A: Watching: The Magicians, 13 Reasons Why, Terrace House, How to Get Away with Murder, Grey’s Anatomy, Arrested Development, the list goes on…; Listening (Podcasts): Oprah’s Super Soul Conversations, Hidden Brain, Criminal; Reading (Books): Designing Your Life by Dave Evans and Bill Burnett, The Rules Do Not Apply by Ariel Levy, The Sun and Her Flowers by Rupi Kaur + a small stack of half-finished ones.

 

Q: Do you have a morning routine? If so, what is it? 

A: I can be somewhat of a routine person, and mornings are important (because I’m not a morning person): I get out of bed around 7am, take my puppers out, feed him, do my business, have a glass of warm water with apple cider vinegar, and then I’m on my way for my commute with music or a podcast episode. Lastly, breakfast in the office- usually oatmeal or smoothie.

Q: BONUS QUESTION: Anything else you want to share? Do you have a special talent?Passion? Hobby? 

A: Passion/ hobby…trying to pet every dog I see!

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

June 4th, 2018 at 2:49 pm

MKTG West Coast forms strategic CSR partnership with local non-profit

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In 2017, MKTG West decided to up-level their corporate social responsibility (CSR) efforts from ad-hoc volunteer projects to a streamlined strategic partnership. A committee came up with a litmus test for identifying potential non-profit partners to work with and focus on, with over 40 organizations making the cut. The team then selected 10 non-profits to interview based on shared company values, and the office community voted on 1 of 3 finalists.

We are happy to report that the selected partner was the Bayview Hunters Point Youth Center for Arts and Technology (BAYCAT).

BAYCAT provides access, education, and employment for low-income youth and young adults and women of color, tackling the lack of diversity in technology and digital media.

The Bayview Hunter’s point neighborhood of San Francisco is a historically marginalized and economically disadvantaged community.  During the past 10 years, BAYCAT has managed to recruit and educate over 4,000 students; their recent graduates have gone on to work at Netflix, Lucasfilm, Pixar, HBO, Universal Studios and other production and tech companies.

In 2017 MKTG West donated strategic planning, account management, and production hours to help BAYCAT with the many events they host, building awareness of their org and mission and promoting the great work their students are producing. One such event was their Zoom in 38 Winter Showcase on December 7th, 2017 at the Baywview Opera House in San Francisco.

MKTG Staff assisted with everything from pre-event logistics and planning, registration, stage management, and survey collection. It was a night of innovative and truthful media and musical performance, and gave the community a chance to hear firsthand from their youth about displacement in San Francisco, technology’s impact on social activism, and building intersectional communities.

In 2018 the MKTG West team plans to continue this strategic partnership with continued support of BAYCAT’s event planning, participating with their student academy via mentoring and guest lecturing, hiring BAYCAT studio for client projects, and filling a seat on their board of directors. Click here to watch BAYCAT founder Villy Wang’s Ted@IBM talk, where she explains how and why she developed the BAYCAT social enterprise model.

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Written by The Wolf
The Wolf

January 17th, 2018 at 10:03 am

MKTG4GOOD: MKTG San Francisco | Adopt a Family

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For the past month, the San Francisco office has been working with Adopt a Family as part of our annual winter corporate social responsibility event. Adopt a Family is a non-profit organization that pairs families in need with donors (like us!) and the donors  follow a wishlist and shop for holiday gifts for the families. 

We received two families to support so we split the West Coast team (this included everyone in LA and our gals currently working in NY) up. We arranged as a little friendly competition and the teams signed up for items and shopped. Earlier this week, we gathered all of the gifts in San Fran and spent much of the day gift wrapping and getting everything ready to hand over to these amazing families. Take a look! 

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Written by Stephanie Rudnick
Stephanie Rudnick

December 7th, 2016 at 1:44 pm

Clo Crosses the Finish Line with Ease at the 2016 Bay To Breakers

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On Sunday, May 15th, Clover Stornetta Farms launched their “Choose Clo” sampling program at the uber-popular, legendary Bay to Breakers race in San Francisco.

Hailing from Petaluma in Northern California, Clover Stornetta Farms has led the nation in sustainable, high-quality dairy farming for the last 100 years. MKTG was engaged to produce and execute their sponsorship of Bay to Breakers and help place their premium chocolate milk and organic Greek yogurt samples to race finishers of all ages and engage them in the Choose Clo story.

Following this hugely successful launch that resulted in more than 30,000 units of chocolate milk and organic Greek yogurt being sampled, Clover is hitting the road to continue the momentum.

Over the next six months, Clo will traveling around the greater San Francisco Bay Area ensuring that Clover Stornetta products make their way into the hands of consumers at festivals, fairs, youth sporting and fitness events. Follow Clo on her journey via Instagram @Cloverpetaluma. #ChooseClo #CloverDairy

Clover_B2B_FLF-0438Check out more photos below!

 

Article by Alfredo Montes, MKTG

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Written by The Wolf
The Wolf

May 18th, 2016 at 1:07 pm

Pepsi F!ZZ Lands Cover of Event Marketer Magazine

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We were so thrilled when we opened our mailboxes to find the latest edition of industry trade bible Event Marketer Magazine and our client gracing the cover. OK, so maybe we knew this was going to happen, but to see the fruits of an incredible partnership with our awesome client come to life in print is just killer. Read on to learn more about how once again, PepsiCo took their Super Bowl sponsorship to the next level…

PepsiCo Showcases All New Experiences at Super Bowl 50

Senior Director of Marketing at Pepsico Todd Kaplan

As we approached the lower level food court of the Moscone Center in San Francisco, home to Super Bowl 50’s NFL Experience, we suddenly saw the bubbles—lots and lots of bubbles.

They were all coming from the PepsiCo F!ZZ experience. Futuristic and sleek, the pop-up environment—designed by PepsiCo’s in-house Design & Innovation division and produced by MKTG —was used to promote the company’s new F!ZZ beverage concept. There was a winding walkway, a dj pumping fresh tunes, an animated emcee busting neon shades and yes, bubbles.

“If Willy Wonka had a soda shop, it would have been F!ZZ,” says PepsiCo senior director of marketing Todd Kaplan. Kaplan is energetic. Bubbly, himself. He looks up at the activation. “I mean, look at this!” he says.

That pep in his step goes beyond the colorful soda concoction topped with sprinkles he’s sipping from a plastic orb. The F!ZZ experience is just one part of the company’s new strategy to change how consumers view and consider its soda and snacks. And just one element of PepsiCo’s multifaceted and multi-brand presence at Super Bowl 50, from the NFL Experience to Pier 70’s Kola House to the high-profile sponsorship of the Halftime Show. In the modular footprint at Moscone (handled by MKTG, New York City), consumers selected a “base” flavor shot dispensed using PepsiCo’s new touchscreen platform Spire.

Check out the rest of the article here

Original article written by: Event Marketer

Super Bowl

 

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Guinness: Sole Sponsor for the Maxim Super Bowl 50 Party

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Guinness was the sole beer sponsor for the 2016 Maxim Party – the invite-only Super Bowl event for Maxim’s VIPs, which took place on Saturday, February 6th.

Karma produced the 50,000 ft private waterfront venue on Treasure Island, 4 miles from downtown SF, with amazing views of the city, bay and bridges. The space was transformed into a premium ultra lounge featuring concert sound, theatrical lighting & effects, with full LED video walls. A$AP Rocky headlined the event with special performances by Lil Wayne and DJ sets by William Lifestyle, Devin Lucien & Balthazar Getty.

Guinness had it’s own footprint within the venue, including our own bar (serving Draught, Nitro IPA & Blonde), two Guinness beer booths, large reproductions of the old John Gilroy ads, the new limited release John Gilroy cans and corresponding live animals! These included a baby alligator, baby kangaroo and a toucan! These animals drew long lines and lots and lots of photos. Guests were invited to hold each of the animals and have their photos taken. The line formed near the Guinness bar, which allowed consumers to grab a Guinness before their photo shoot with the animals. Many social media posts were captured and I believe it caused positive buzz & visibility for the brand.

Our Guinness Brewery Ambassador, Eoghain Clavin, was also on-site to engage with consumers. He was able to train bartenders (at all bars) how to pour the perfect pint, which will hopefully carry over into their home pubs & catering gigs. He was also able to have in-depth beer conversations with some true beer fans. He was a big proponent in helping draw consumers over to the Guinness footprint.

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Written by The Wolf
The Wolf

February 8th, 2016 at 3:51 pm

Coldplay and the SB 50 Host Committee Plan For the Epic Half-Time Show!

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FB SB Countdown 17

I think most of us would agree that the Super Bowl Halftime show is always one of the most talked about parts of the event, and this year should be no exception! Coldplay was recently announced to be one of the acts of this year’s Pepsi Halftime Show and documented some of the planning that goes into making this epic event a success! It’s taken six months of planning, endless hours of blood, sweat and tears and we are now 17 days away from seeing it all come together! Take a look at the behind the scenes video just released by Pepsi today to see a bit of what goes into getting ready for the big day!

Take a look here for the link to the video!

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Written by The Wolf
The Wolf

January 21st, 2016 at 1:36 pm