Archive for the ‘San Francisco’ tag

MKTG SF Wellness Week

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In true Cali style, our San Francisco officed kicked off the summer with a dedicated Wellness Week from June 11-14, with each day having a special focus:

Monday: We canceled our weekly Monday bagel order and set up a smoothie station where our employees could make their own, or grab a pre-made smoothie.

Tuesday: Ugly Juice, a cold-pressed juice company that transforms “ugly produce” into fresh juice in an effort to fight food waste brought in fresh pressed juices for everyone to drink and start their day off on the right foot!

Wednesday: Zen time! We brought in a massage therapist for 15-minute shoulder massage sessions for any employee that signed up.

Thursday: We walked as a group to the Ferry Building’s Farmer’s Market where we sampled fruits and veggies and brought a variety of fresh peaches back to the office for those that couldn’t join.

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Written by Stephanie Rudnick
Stephanie Rudnick

July 16th, 2018 at 9:41 am

Five questions with…Michelle Fung

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Q: What do you do at MKTG and what’s a typical day/week like for you? (who do you interact with, what keeps you busy) 

A: I’m on the People Ops team for the West Coast and there’s not much of a typical day/week! Some days I’m working with a Graphic Designer to create assets for a social event; or I’m working with the strategists on event strategy for our adopted non-profit org; or recruiting alongside of Patrick (my manager) and Sha’Ron; or talking L&D with Jenn; or coordinating baby goats visits or an office Easter egg hunt with our People Ops Trainee, Lisa (yes, we did that for real in SF!) We’re doing all the things to try and build a special culture at MKTG SF.

 

Q: Who inspires you personally and professionally and why? 

A: I think my mom instilled the value of working hard in me. She is the most resilient person I know, and that makes me feel like I need the be the same for her.

 

 

Q: What excites you about your work?

A: When I see a problem, I get paired with an opportunity to design a solution and “fix” it. This can be the small, petty stuff like “we’ve got dishes in the sink” to the bigger, cool things like “how do we set a New Hire up for success” and “how do we start building a community within the DAN network?”

Q: What are you watching (TV, films, docs, reality, etc.), listening to (radio, podcasts, books, etc.) and reading (which blogs, sites, books, mags, etc.) 

A: Watching: The Magicians, 13 Reasons Why, Terrace House, How to Get Away with Murder, Grey’s Anatomy, Arrested Development, the list goes on…; Listening (Podcasts): Oprah’s Super Soul Conversations, Hidden Brain, Criminal; Reading (Books): Designing Your Life by Dave Evans and Bill Burnett, The Rules Do Not Apply by Ariel Levy, The Sun and Her Flowers by Rupi Kaur + a small stack of half-finished ones.

 

Q: Do you have a morning routine? If so, what is it? 

A: I can be somewhat of a routine person, and mornings are important (because I’m not a morning person): I get out of bed around 7am, take my puppers out, feed him, do my business, have a glass of warm water with apple cider vinegar, and then I’m on my way for my commute with music or a podcast episode. Lastly, breakfast in the office- usually oatmeal or smoothie.

Q: BONUS QUESTION: Anything else you want to share? Do you have a special talent?Passion? Hobby? 

A: Passion/ hobby…trying to pet every dog I see!

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

June 4th, 2018 at 2:49 pm

MKTG West Coast forms strategic CSR partnership with local non-profit

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In 2017, MKTG West decided to up-level their corporate social responsibility (CSR) efforts from ad-hoc volunteer projects to a streamlined strategic partnership. A committee came up with a litmus test for identifying potential non-profit partners to work with and focus on, with over 40 organizations making the cut. The team then selected 10 non-profits to interview based on shared company values, and the office community voted on 1 of 3 finalists.

We are happy to report that the selected partner was the Bayview Hunters Point Youth Center for Arts and Technology (BAYCAT).

BAYCAT provides access, education, and employment for low-income youth and young adults and women of color, tackling the lack of diversity in technology and digital media.

The Bayview Hunter’s point neighborhood of San Francisco is a historically marginalized and economically disadvantaged community.  During the past 10 years, BAYCAT has managed to recruit and educate over 4,000 students; their recent graduates have gone on to work at Netflix, Lucasfilm, Pixar, HBO, Universal Studios and other production and tech companies.

In 2017 MKTG West donated strategic planning, account management, and production hours to help BAYCAT with the many events they host, building awareness of their org and mission and promoting the great work their students are producing. One such event was their Zoom in 38 Winter Showcase on December 7th, 2017 at the Baywview Opera House in San Francisco.

MKTG Staff assisted with everything from pre-event logistics and planning, registration, stage management, and survey collection. It was a night of innovative and truthful media and musical performance, and gave the community a chance to hear firsthand from their youth about displacement in San Francisco, technology’s impact on social activism, and building intersectional communities.

In 2018 the MKTG West team plans to continue this strategic partnership with continued support of BAYCAT’s event planning, participating with their student academy via mentoring and guest lecturing, hiring BAYCAT studio for client projects, and filling a seat on their board of directors. Click here to watch BAYCAT founder Villy Wang’s Ted@IBM talk, where she explains how and why she developed the BAYCAT social enterprise model.

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Written by Paige McConney
Paige McConney

January 17th, 2018 at 10:03 am

MKTG4GOOD: MKTG San Francisco | Adopt a Family

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For the past month, the San Francisco office has been working with Adopt a Family as part of our annual winter corporate social responsibility event. Adopt a Family is a non-profit organization that pairs families in need with donors (like us!) and the donors  follow a wishlist and shop for holiday gifts for the families. 

We received two families to support so we split the West Coast team (this included everyone in LA and our gals currently working in NY) up. We arranged as a little friendly competition and the teams signed up for items and shopped. Earlier this week, we gathered all of the gifts in San Fran and spent much of the day gift wrapping and getting everything ready to hand over to these amazing families. Take a look! 

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Written by Stephanie Rudnick
Stephanie Rudnick

December 7th, 2016 at 1:44 pm

A Day in the Life: Alyse Courtines, MKTG Los Angeles

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alyse

Clockwise top l-r: Toyota Onramp activation, MKTG LA office, Bay to Breakers activation, Manhattan Beach, Client Services offsite, Malibu hiking.

Alyse Courtines has spent her life trotting across the US, and as VP of Client Services across MKTG LA and San Francisco, she is still living the jetsetting lifestyle. A Cleveland native, Alyse went to Georgetown in DC, then gained a myriad of work experience for over 15 years in NYC- transitioning from Wall Street investment banking analyst to music industry player to sports marketing consultant. She finally descended upon LA five years ago, joining MKTG. Alyse’s MKTG connection actually harks back to to the early noughties when she was in one of the first groups of coaches/pacers for the Nike+ Run Club (her husband was a coach and Alyse was a pacer)! Her MKTG connection has clearly come full circle in LA, where Alyse lives with her husband enjoying everything this sprawling city has to offer- from breathtaking beaches to temperate weather- perfect for her daily run. Let’s learn more about Alyse’s sunny LA lifestyle…

MKTG: What’s the first thing you do when you wake up? Do you have a routine?
AC:  I love to sleep, but I also like to get my run out of the way in the morning. But don’t even try to talk to me until I have had some coffee or tea….

Your day cannot be properly started without ______…
AC: More caffeine, sunshine and avocado toast.

How do you commute to work and do you enjoy your commute?
AC: LA traffic is really as bad as they say it is and I am still getting used to it after living in NYC for over 15 years. I drive 45 minutes each way to work, so at least I get to catch up on the gossip listening to Carson DalyRyan SeacrestPerez Hilton…and get my dose of what’s important in the world from NPR.

Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
AC:  I worked in the music business for a long time and used to always keep up with what was new, but now I just put on Hype Machine or Spotify. We have a good Sonos system at work and take turns with the programming, so as long as it’s not country I am happy!

Do you listen to podcasts? If so, which ones?
AC: I’ll run to the Avicii Levels podcasts since my husband secretly loads it onto my playlist because we don’t always agree on music choices!

Name your top five apps and why.
AC:  Waze – I live in LA – this is essential!
Instagram – easiest way to keep up with friends.
Candy Crush – I am on level 700. Yes, I am addicted.
American Airlines – I travel a lot!
Weather – I don’t know why I even check this app since LA is honestly 72 degrees and sunny almost everyday.

What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
AC: Uber Eats for the office is a lifesaver. We are close to “downtown” Culver City but it has become so popular that you can’t park anywhere.  However, I do try to get out and walk to get my steps in whenever I can. It’s not uncommon for me to take a quick meeting or call while doing loops around our parking lot! Because walking is limited around the office, we are very excited to be moving to a new space in El Segundo at the end of this year!

What after-work activity makes your week complete?
AC: Yoga or a run. A nice walk to dinner in Manhattan Beach (where I live) with my husband. We are spoiled here with proximity to the ocean, good food and great weather.

–Contributed by MKTG LA & MKTG Global Communications team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

September 22nd, 2016 at 10:40 am

Thank You Creativity: The Chronicles of a Cannes Lions First-Timer

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Screen Shot 2016-07-25 at 3.46.20 PM

Cannes is ‘more than just rose or chardonnay’… Nikhil Parsad, MKTG San Francisco

MKTG San Francisco’s very own Creative Director, Nikhil Parsad, was appointed by the Dentsu Aegis Network Executive Board to represent MKTG at Cannes Lions 2016. Check out Nikhil’s recap of his experience at the festival here and check out his video digest on the Dentsu Aegis Vimeo Channel here.

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 8th, 2016 at 4:02 pm

Clo Crosses the Finish Line with Ease at the 2016 Bay To Breakers

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On Sunday, May 15th, Clover Stornetta Farms launched their “Choose Clo” sampling program at the uber-popular, legendary Bay to Breakers race in San Francisco.

Hailing from Petaluma in Northern California, Clover Stornetta Farms has led the nation in sustainable, high-quality dairy farming for the last 100 years. MKTG was engaged to produce and execute their sponsorship of Bay to Breakers and help place their premium chocolate milk and organic Greek yogurt samples to race finishers of all ages and engage them in the Choose Clo story.

Following this hugely successful launch that resulted in more than 30,000 units of chocolate milk and organic Greek yogurt being sampled, Clover is hitting the road to continue the momentum.

Over the next six months, Clo will traveling around the greater San Francisco Bay Area ensuring that Clover Stornetta products make their way into the hands of consumers at festivals, fairs, youth sporting and fitness events. Follow Clo on her journey via Instagram @Cloverpetaluma. #ChooseClo #CloverDairy

Clover_B2B_FLF-0438Check out more photos below!

 

Article by Alfredo Montes, MKTG

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Written by Paige McConney
Paige McConney

May 18th, 2016 at 1:07 pm

Pepsi F!ZZ Lands Cover of Event Marketer Magazine

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We were so thrilled when we opened our mailboxes to find the latest edition of industry trade bible Event Marketer Magazine and our client gracing the cover. OK, so maybe we knew this was going to happen, but to see the fruits of an incredible partnership with our awesome client come to life in print is just killer. Read on to learn more about how once again, PepsiCo took their Super Bowl sponsorship to the next level…

PepsiCo Showcases All New Experiences at Super Bowl 50

Senior Director of Marketing at Pepsico Todd Kaplan

As we approached the lower level food court of the Moscone Center in San Francisco, home to Super Bowl 50’s NFL Experience, we suddenly saw the bubbles—lots and lots of bubbles.

They were all coming from the PepsiCo F!ZZ experience. Futuristic and sleek, the pop-up environment—designed by PepsiCo’s in-house Design & Innovation division and produced by MKTG —was used to promote the company’s new F!ZZ beverage concept. There was a winding walkway, a dj pumping fresh tunes, an animated emcee busting neon shades and yes, bubbles.

“If Willy Wonka had a soda shop, it would have been F!ZZ,” says PepsiCo senior director of marketing Todd Kaplan. Kaplan is energetic. Bubbly, himself. He looks up at the activation. “I mean, look at this!” he says.

That pep in his step goes beyond the colorful soda concoction topped with sprinkles he’s sipping from a plastic orb. The F!ZZ experience is just one part of the company’s new strategy to change how consumers view and consider its soda and snacks. And just one element of PepsiCo’s multifaceted and multi-brand presence at Super Bowl 50, from the NFL Experience to Pier 70’s Kola House to the high-profile sponsorship of the Halftime Show. In the modular footprint at Moscone (handled by MKTG, New York City), consumers selected a “base” flavor shot dispensed using PepsiCo’s new touchscreen platform Spire.

Check out the rest of the article here

Original article written by: Event Marketer

Super Bowl

 

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Guinness: Sole Sponsor for the Maxim Super Bowl 50 Party

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Guinness was the sole beer sponsor for the 2016 Maxim Party – the invite-only Super Bowl event for Maxim’s VIPs, which took place on Saturday, February 6th.

Karma produced the 50,000 ft private waterfront venue on Treasure Island, 4 miles from downtown SF, with amazing views of the city, bay and bridges. The space was transformed into a premium ultra lounge featuring concert sound, theatrical lighting & effects, with full LED video walls. A$AP Rocky headlined the event with special performances by Lil Wayne and DJ sets by William Lifestyle, Devin Lucien & Balthazar Getty.

Guinness had it’s own footprint within the venue, including our own bar (serving Draught, Nitro IPA & Blonde), two Guinness beer booths, large reproductions of the old John Gilroy ads, the new limited release John Gilroy cans and corresponding live animals! These included a baby alligator, baby kangaroo and a toucan! These animals drew long lines and lots and lots of photos. Guests were invited to hold each of the animals and have their photos taken. The line formed near the Guinness bar, which allowed consumers to grab a Guinness before their photo shoot with the animals. Many social media posts were captured and I believe it caused positive buzz & visibility for the brand.

Our Guinness Brewery Ambassador, Eoghain Clavin, was also on-site to engage with consumers. He was able to train bartenders (at all bars) how to pour the perfect pint, which will hopefully carry over into their home pubs & catering gigs. He was also able to have in-depth beer conversations with some true beer fans. He was a big proponent in helping draw consumers over to the Guinness footprint.

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Written by Paige McConney
Paige McConney

February 8th, 2016 at 3:51 pm

Coldplay and the SB 50 Host Committee Plan For the Epic Half-Time Show!

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FB SB Countdown 17

I think most of us would agree that the Super Bowl Halftime show is always one of the most talked about parts of the event, and this year should be no exception! Coldplay was recently announced to be one of the acts of this year’s Pepsi Halftime Show and documented some of the planning that goes into making this epic event a success! It’s taken six months of planning, endless hours of blood, sweat and tears and we are now 17 days away from seeing it all come together! Take a look at the behind the scenes video just released by Pepsi today to see a bit of what goes into getting ready for the big day!

Take a look here for the link to the video!

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Written by Paige McConney
Paige McConney

January 21st, 2016 at 1:36 pm