Archive for the ‘San Francisco’ tag
For the past month, the San Francisco office has been working with Adopt a Family as part of our annual winter corporate social responsibility event. Adopt a Family is a non-profit organization that pairs families in need with donors (like us!) and the donors follow a wishlist and shop for holiday gifts for the families.
We received two families to support so we split the West Coast team (this included everyone in LA and our gals currently working in NY) up. We arranged as a little friendly competition and the teams signed up for items and shopped. Earlier this week, we gathered all of the gifts in San Fran and spent much of the day gift wrapping and getting everything ready to hand over to these amazing families. Take a look!
MKTG: What’s the first thing you do when you wake up? Do you have a routine?
AC: I love to sleep, but I also like to get my run out of the way in the morning. But don’t even try to talk to me until I have had some coffee or tea….
Your day cannot be properly started without ______…
AC: More caffeine, sunshine and avocado toast.
How do you commute to work and do you enjoy your commute?
AC: LA traffic is really as bad as they say it is and I am still getting used to it after living in NYC for over 15 years. I drive 45 minutes each way to work, so at least I get to catch up on the gossip listening to Carson Daly, Ryan Seacrest, Perez Hilton…and get my dose of what’s important in the world from NPR.
Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
AC: I worked in the music business for a long time and used to always keep up with what was new, but now I just put on Hype Machine or Spotify. We have a good Sonos system at work and take turns with the programming, so as long as it’s not country I am happy!
Do you listen to podcasts? If so, which ones?
AC: I’ll run to the Avicii Levels podcasts since my husband secretly loads it onto my playlist because we don’t always agree on music choices!
Name your top five apps and why.
AC: Waze – I live in LA – this is essential!
Instagram – easiest way to keep up with friends.
Candy Crush – I am on level 700. Yes, I am addicted.
American Airlines – I travel a lot!
Weather – I don’t know why I even check this app since LA is honestly 72 degrees and sunny almost everyday.
What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
AC: Uber Eats for the office is a lifesaver. We are close to “downtown” Culver City but it has become so popular that you can’t park anywhere. However, I do try to get out and walk to get my steps in whenever I can. It’s not uncommon for me to take a quick meeting or call while doing loops around our parking lot! Because walking is limited around the office, we are very excited to be moving to a new space in El Segundo at the end of this year!
What after-work activity makes your week complete?
AC: Yoga or a run. A nice walk to dinner in Manhattan Beach (where I live) with my husband. We are spoiled here with proximity to the ocean, good food and great weather.
–Contributed by MKTG LA & MKTG Global Communications team
MKTG San Francisco’s very own Creative Director, Nikhil Parsad, was appointed by the Dentsu Aegis Network Executive Board to represent MKTG at Cannes Lions 2016. Check out Nikhil’s recap of his experience at the festival here and check out his video digest on the Dentsu Aegis Vimeo Channel here.
Hailing from Petaluma in Northern California, Clover Stornetta Farms has led the nation in sustainable, high-quality dairy farming for the last 100 years. MKTG was engaged to produce and execute their sponsorship of Bay to Breakers and help place their premium chocolate milk and organic Greek yogurt samples to race finishers of all ages and engage them in the Choose Clo story.
Following this hugely successful launch that resulted in more than 30,000 units of chocolate milk and organic Greek yogurt being sampled, Clover is hitting the road to continue the momentum.
Over the next six months, Clo will traveling around the greater San Francisco Bay Area ensuring that Clover Stornetta products make their way into the hands of consumers at festivals, fairs, youth sporting and fitness events. Follow Clo on her journey via Instagram @Cloverpetaluma. #ChooseClo #CloverDairy
Check out more photos below!
Article by Alfredo Montes, MKTG
We were so thrilled when we opened our mailboxes to find the latest edition of industry trade bible Event Marketer Magazine and our client gracing the cover. OK, so maybe we knew this was going to happen, but to see the fruits of an incredible partnership with our awesome client come to life in print is just killer. Read on to learn more about how once again, PepsiCo took their Super Bowl sponsorship to the next level…
PepsiCo Showcases All New Experiences at Super Bowl 50
As we approached the lower level food court of the Moscone Center in San Francisco, home to Super Bowl 50’s NFL Experience, we suddenly saw the bubbles—lots and lots of bubbles.
They were all coming from the PepsiCo F!ZZ experience. Futuristic and sleek, the pop-up environment—designed by PepsiCo’s in-house Design & Innovation division and produced by MKTG —was used to promote the company’s new F!ZZ beverage concept. There was a winding walkway, a dj pumping fresh tunes, an animated emcee busting neon shades and yes, bubbles.
“If Willy Wonka had a soda shop, it would have been F!ZZ,” says PepsiCo senior director of marketing Todd Kaplan. Kaplan is energetic. Bubbly, himself. He looks up at the activation. “I mean, look at this!” he says.
That pep in his step goes beyond the colorful soda concoction topped with sprinkles he’s sipping from a plastic orb. The F!ZZ experience is just one part of the company’s new strategy to change how consumers view and consider its soda and snacks. And just one element of PepsiCo’s multifaceted and multi-brand presence at Super Bowl 50, from the NFL Experience to Pier 70’s Kola House to the high-profile sponsorship of the Halftime Show. In the modular footprint at Moscone (handled by MKTG, New York City), consumers selected a “base” flavor shot dispensed using PepsiCo’s new touchscreen platform Spire.
Check out the rest of the article here
Original article written by: Event Marketer
Guinness was the sole beer sponsor for the 2016 Maxim Party – the invite-only Super Bowl event for Maxim’s VIPs, which took place on Saturday, February 6th.
Karma produced the 50,000 ft private waterfront venue on Treasure Island, 4 miles from downtown SF, with amazing views of the city, bay and bridges. The space was transformed into a premium ultra lounge featuring concert sound, theatrical lighting & effects, with full LED video walls. A$AP Rocky headlined the event with special performances by Lil Wayne and DJ sets by William Lifestyle, Devin Lucien & Balthazar Getty.
Guinness had it’s own footprint within the venue, including our own bar (serving Draught, Nitro IPA & Blonde), two Guinness beer booths, large reproductions of the old John Gilroy ads, the new limited release John Gilroy cans and corresponding live animals! These included a baby alligator, baby kangaroo and a toucan! These animals drew long lines and lots and lots of photos. Guests were invited to hold each of the animals and have their photos taken. The line formed near the Guinness bar, which allowed consumers to grab a Guinness before their photo shoot with the animals. Many social media posts were captured and I believe it caused positive buzz & visibility for the brand.
Our Guinness Brewery Ambassador, Eoghain Clavin, was also on-site to engage with consumers. He was able to train bartenders (at all bars) how to pour the perfect pint, which will hopefully carry over into their home pubs & catering gigs. He was also able to have in-depth beer conversations with some true beer fans. He was a big proponent in helping draw consumers over to the Guinness footprint.
I think most of us would agree that the Super Bowl Halftime show is always one of the most talked about parts of the event, and this year should be no exception! Coldplay was recently announced to be one of the acts of this year’s Pepsi Halftime Show and documented some of the planning that goes into making this epic event a success! It’s taken six months of planning, endless hours of blood, sweat and tears and we are now 17 days away from seeing it all come together! Take a look at the behind the scenes video just released by Pepsi today to see a bit of what goes into getting ready for the big day!
The Super Bowl 50 Host Committee announced the entertainment lineup for its free-to-the-public fan village, “Super Bowl City presented by Verizon.” With more than 35 free performances by Grammy-winning headliners, community performers and local Bay Area favorites, Super Bowl City will showcase two stages; The City Stage presented by the Levi’s® brand and the Fan Stage in the Fan Energy Zone powered by SAP.
“Over the course of nine days, visitors to Super Bowl City will be treated to free concerts by some of the world’s most notable artists and the Bay Area’s finest performers,” said Keith Bruce, CEO of the Super Bowl 50 Host Committee. “Whether it’s local groups like Loco Bloco or musicians like the Bay Area’s Chris Isaak, the culture and fabric of the region will be well-represented.”
In a break from tradition, Super Bowl City will be open for an extra weekend this year, providing local residents the opportunity to experience the excitement of Super Bowl 50 before out-of-town guests arrive. Super Bowl City will open Saturday, January 30, with the day’s activities topped off with the Host Committee’s “Saturday Night Lights” celebration: the official re-lighting of the iconic Bay Lights on the Willie L. Brown, Jr. Bay Bridge, followed by the Macy’s Fireworks Show and a performance by the Bay Area’s own Chris Isaak.
The City Stage presented by Levi’s® will next feature the CBS Radio Concert Series, with free headlining performances kicking off on February 3 with singer-songwriter Matt Nathanson, followed by country group The Band Perry on February 4.
Pop rock band OneRepublic on February 5. In addition to OneRepublic, Friday night will feature a second Macy’s Fireworks Show.
Super Bowl Week will be capped with a special, free performances by Levi’s brand ambassador and fifteen-time Grammy Award winning superstar Alicia Keys and opening act Goapele, the singer-songwriter from Oakland on Saturday, February 6.
Located in the Sue Bierman Park area of Super Bowl City, The City Stage presented by Levi’s® is being produced in conjunction with LiveNation, and was designed to showcase a wide variety of free live musical, cultural and performing arts entertainers throughout Super Bowl Week.
Located in Justin Herman Plaza within Super Bowl City, the Fan Stage is being produced in conjunction with e2k events and will be the “live” area of the Fan Energy Zone, serving as a presentation space for community partners, celebrity appearances and photo opportunities, and the main space for the DJs and MCs.
Click here to check out the full list of performances.
© Photographer/Getty Images
We are so thrilled and proud to have been representing the San Francisco Bay Area Super Bowl 50 Host Committee for the last 16 months, including developing and running THIS AWESOME TOUR. It has been such an exciting road and we can hardly contain ourselves that The Big Game less than 20 days away. And, the major fan activations kick off on January 30th across the Bay Area, just 12 days from now!
MKTG and Team Epic have got you covered, as we are helping some of SB50’s biggest partners activate fan experiences like you’ve never seen before. From events at the NFL Experience at the Moscone Center, to Super Bowl City along Market Street, and beyond, follow us on our social feeds (and our hashtag #MKTGEpic) listed below. We’ll not only help you prepare for your visit to The Bay Area, but keep you posted in real time thanks to our on-the-ground team who will be in the thick of it all. The countdown continues and WE ARE READY!
Another year, another CES, the infamous consumer electronics expo that beckons technocrati from around the globe to descend on the Las Vegas Strip each year—converting Sin City into a veritable shopping mall of the future for one fleeting week. Drawing in well over 3,800+ exhibitors and 170,000+ attendees each year, CES is an undisputed premier tech conference filled to the brim with the latest tech—from the mundane to the paradigm shifting. It’s here that innovators, brands, media, and marketers all collide and mingle to learn about what’s new, what’s next, and frankly just geek out at all the cool stuff.
While a good portion of the products on the show floor never quite make it to mass-market consumer adoption in the ways they are shown then. CES has never truly been about the short-term future; it’s been about pushing boundaries and expanding our definitions of what’s possible. A proof of concept, if you will, to show the world just how innovative the world can be. The present may be set, but the future is infinitely pliable. Naysayers and pessimists may call that outlook naïve, but you can’t get to the next big idea without a couple quirky first steps to help you along the way.
As our clients/brands become increasingly more comfortable exploring new technologies and emerging mediums of engagement, here’s what we’re seeing will be hot experiential trends for 2016:
Wearables are here to stay. With the continued maturation of the industry and shift from fitness to health and wellness, expect to see them pop up more and more in brand activations as takeaways and experience enhancers. The form factor for sensors in general has become increasingly smaller and durable over the years, enabling one of the more intriguing items on the show floor this year to come to fruition: smart clothing. Companies such as Sensoria have utilized textile sensors to create more seamless / intuitive experiences, in this case a pair of sensor embedded socks that track your running (from run cadence to foot impact).
Sensors are getting even smarter. As all the tech companies race to bring the first fully autonomous car to market, the sensor industry (particularly, object detection and identification) has seen a huge boom in innovation. Netamo announced their outdoor security camera system “Presence” to critical acclaim, the camera includes a robust identification software that can distinguish between people, cars, and animals with surprising speed and accuracy.
What does this all mean, you ask? Simple. Continued innovations in wearables and sensors represent a prime opportunity for marketers to create more engaging and dynamic personal experiences that are tailored to each consumer.
At MKTG, we’ve been playing around with Virtual Reality for a couple of years now—carefully watching its development from a relatively unheard of niche gamer centric gizmo to a huge untapped new medium for filmmakers, artists, and brands.
2016 will be the year VR reaches critical mass. With the imminent release of high-end consumer facing VR (e.g. Oculus) later this year, and continued public interest for more mobile friendly VR (e.g. Gear VR and Google Cardboard), don’t expect to see the appetite for VR to drop any time soon.
The major VR players are pretty much set at this point: Oculus, HTC, Google, and Samsung. This year’s VR standouts at CES were mainly focused around hardware extensions for virtual reality environments. Products such as the Krush Moveo, Virtuix Omni, and Infinadeck all answer one problem that holds back full immersion in VR, movement.
While we’re still quite a ways off from a Star Trek like holodeck, with VR marketers have a unique opportunity to craft and deploy incredibly immersive experiences in virtually any location or condition.
IoT is the buzz word that inevitably gets thrown around each year at CES. While there is no shortage of smart products out in the marketplace, a clear winner for a universal/unified platform to manage all these smart devices has yet to emerge. As the public waits before taking the big plunge into smart homes, the industry has been busy creating micro-integrated ecosystems to whet consumers’ appetites.
To that effect, as consumers expectations shift from what a specific product or service provides individually, to how does this product add value to a connected lifestyle, thinking big picture and integrated will continue to be more and more important to brands and marketers.
TL;DR: Ongoing developments in wearables, VR, and sensors will enable marketers to easily create more tailored, personal, and brand experiences/activations in 2016.