Archive for the ‘San Francisco’ tag

Super Bowl 50: Entertainment Lineup

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FB SB Countdown day 18

The Super Bowl 50 Host Committee announced the entertainment lineup for its free-to-the-public fan village, “Super Bowl City presented by Verizon.” With more than 35 free performances by Grammy-winning headliners, community performers and local Bay Area favorites, Super Bowl City will showcase two stages; The City Stage presented by the Levi’s® brand and the Fan Stage in the Fan Energy Zone powered by SAP.

“Over the course of nine days, visitors to Super Bowl City will be treated to free concerts by some of the world’s most notable artists and the Bay Area’s finest performers,” said Keith Bruce, CEO of the Super Bowl 50 Host Committee. “Whether it’s local groups like Loco Bloco or musicians like the Bay Area’s Chris Isaak, the culture and fabric of the region will be well-represented.”

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In a break from tradition, Super Bowl City will be open for an extra weekend this year, providing local residents the opportunity to experience the excitement of Super Bowl 50 before out-of-town guests arrive. Super Bowl City will open Saturday, January 30, with the day’s activities topped off with the Host Committee’s “Saturday Night Lights” celebration: the official re-lighting of the iconic Bay Lights on the Willie L. Brown, Jr. Bay Bridge, followed by the Macy’s Fireworks Show and a performance by the Bay Area’s own Chris Isaak.

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The City Stage presented by Levi’s® will next feature the CBS Radio Concert Series, with free headlining performances kicking off on February 3 with singer-songwriter Matt Nathansonfollowed by country group The Band Perry on February 4.

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Pop rock band OneRepublic on February 5. In addition to OneRepublic, Friday night will feature a second Macy’s Fireworks Show.

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Super Bowl Week will be capped with a special, free performances by Levi’s brand ambassador and fifteen-time Grammy Award winning superstar Alicia Keys and opening act Goapele, the singer-songwriter from Oakland on Saturday, February 6.

Located in the Sue Bierman Park area of Super Bowl City, The City Stage presented by Levi’s® is being produced in conjunction with LiveNation, and was designed to showcase a wide variety of free live musical, cultural and performing arts entertainers throughout Super Bowl Week.

Located in Justin Herman Plaza within Super Bowl City, the Fan Stage is being produced in conjunction with e2k events and will be the “live” area of the Fan Energy Zone, serving as a presentation space for community partners, celebrity appearances and photo opportunities, and the main space for the DJs and MCs.

Click here to check out the full list of performances.

 

© Photographer/Getty Images

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Written by Stephanie Rudnick
Stephanie Rudnick

January 20th, 2016 at 9:32 am

Super Bowl 50: We’ve got you covered

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FB SB Countdown Template

We are so thrillSB Host Committeeed and proud to have been representing the San Francisco Bay Area Super Bowl 50 Host Committee for the last 16 months, including developing and running THIS AWESOME TOUR. It has been such an exciting road and we can hardly contain ourselves that The Big Game less than 20 days away. And, the major fan activations kick off on January 30th across the Bay Area, just 12 days from now!

MKTG and Team Epic have got you covered, as we are helping some of SB50’s biggest partners activate fan experiences like you’ve never seen before. From events at the NFL Experience at the Moscone Center, to Super Bowl City along Market Street, and beyond, follow us on our social feeds (and our hashtag #MKTGEpic) listed below. We’ll not only help you prepare for your visit to The Bay Area, but keep you posted in real time thanks to our on-the-ground team who will be in the thick of it all. The countdown continues and WE ARE READY!

Twitter: @mktg_inc and @anepiccompany

Instagram: @mktg_inc and @anepiccompany

Hashtag: #MKTGEpic

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

January 19th, 2016 at 12:54 am

Trends of the Trade: CES 2016

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Another year, another CES, the infamous consumer electronics expo that beckons technocrati from around the globe to descend on the Las Vegas Strip each year—converting Sin City into a veritable shopping mall of the future for one fleeting week. Drawing in well over 3,800+ exhibitors and 170,000+ attendees each year, CES is an undisputed premier tech conference filled to the brim with the latest tech—from the mundane to the paradigm shifting. It’s here that innovators, brands, media, and marketers all collide and mingle to learn about what’s new, what’s next, and frankly just geek out at all the cool stuff.

While a good portion of the products on the show floor never quite make it to mass-market consumer adoption in the ways they are shown then. CES has never truly been about the short-term future; it’s been about pushing boundaries and expanding our definitions of what’s possible. A proof of concept, if you will, to show the world just how innovative the world can be. The present may be set, but the future is infinitely pliable. Naysayers and pessimists may call that outlook naïve, but you can’t get to the next big idea without a couple quirky first steps to help you along the way.

As our clients/brands become increasingly more comfortable exploring new technologies and emerging mediums of engagement, here’s what we’re seeing will be hot experiential trends for 2016:

INTIMACY

Wearables are here to stay. With the continued maturation of the industry and shift from fitness to health and wellness, expect to see them pop up more and more in brand activations as takeaways and experience enhancers. The form factor for sensors in general has become increasingly smaller and durable over the years, enabling one of the more intriguing items on the show floor this year to come to fruition: smart clothing. Companies such as Sensoria have utilized textile sensors to create more seamless / intuitive experiences, in this case a pair of sensor embedded socks that track your running (from run cadence to foot impact).

Sensors are getting even smarter. As all the tech companies race to bring the first fully autonomous car to market, the sensor industry (particularly, object detection and identification) has seen a huge boom in innovation. Netamo announced their outdoor security camera system “Presence to critical acclaim, the camera includes a robust identification software that can distinguish between people, cars, and animals with surprising speed and accuracy.

What does this all mean, you ask? Simple. Continued innovations in wearables and sensors represent a prime opportunity for marketers to create more engaging and dynamic personal experiences that are tailored to each consumer.

 

IMMERSION

At MKTG, we’ve been playing around with Virtual Reality for a couple of years now—carefully watching its development from a relatively unheard of niche gamer centric gizmo to a huge untapped new medium for filmmakers, artists, and brands.

2016 will be the year VR reaches critical mass. With the imminent release of high-end consumer facing VR (e.g. Oculus) later this year, and continued public interest for more mobile friendly VR (e.g. Gear VR and Google Cardboard), don’t expect to see the appetite for VR to drop any time soon.

The major VR players are pretty much set at this point: Oculus, HTC, Google, and Samsung. This year’s VR standouts at CES were mainly focused around hardware extensions for virtual reality environments. Products such as the Krush Moveo, Virtuix Omni, and Infinadeck all answer one problem that holds back full immersion in VR, movement.

While we’re still quite a ways off from a Star Trek like holodeck, with VR marketers have a unique opportunity to craft and deploy incredibly immersive experiences in virtually any location or condition.

INTEGRATION

IoT is the buzz word that inevitably gets thrown around each year at CES. While there is no shortage of smart products out in the marketplace, a clear winner for a universal/unified platform to manage all these smart devices has yet to emerge. As the public waits before taking the big plunge into smart homes, the industry has been busy creating micro-integrated ecosystems to whet consumers’ appetites. 

To that effect, as consumers expectations shift from what a specific product or service provides individually, to how does this product add value to a connected lifestyle, thinking big picture and integrated will continue to be more and more important to brands and marketers.

TL;DR: Ongoing developments in wearables, VR, and sensors will enable marketers to easily create more tailored, personal, and brand experiences/activations in 2016.

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Written by Chris Liao
Chris Liao

January 15th, 2016 at 12:00 pm

Super Bowl 50 Tour Kicks off in Bay Area

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host committee

The 50 Tour: Champions of the Bay Presented by Chevron is the Host Committee’s mobile exhibit designed to celebrate the history of the Bay Area’s championship teams, the Oakland Raiders and the San Francisco 49ers. Our MKTG SF team is thrilled to be a part of this and get people pumped up for “the biggest Super Bowl the NFL ever celebrated, and one that will be uniquely Bay Area!”

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What’s on tap at the 50 Tour

Champions Row:  Eight Bay Area Super Bowl Vince Lombardi Trophies will be on display – five from the San Francisco 49ers and three from the Oakland Raiders – with photo montages capturing the championship wins. The 50 Tour will be the first time that all eight championship trophies will be displayed together.

The Chevron STEM Zone: An initiative to promote higher education in science, technology, engineering, and math, the Chevron STEM Zone will invite Tour visitors to learn more about the science of football. Together, Chevron and the 49ers Foundation have donated $4 million dedicated to providing engaging STEM curriculum for Santa Clara area students.

Super Bowl High School Honor Roll:  This 50 Tour Super Bowl High School Honor Roll display will feature the greater Bay Area high schools and communities that have contributed to Super Bowl history, highlighting 99 players and coaches from the greater Bay Area region.

PLAY 60, Play On: Produced in partnership with the NFL Foundation, this interactive play zone will include an NFL PLAY 60 obstacle course, football-themed play extravaganza’s led by Playworks and an Imagination Playground – an innovative play system that inspires children’s creativity.  In partnership with KaBOOM!, Playworks, and U.S. Fund For UNICEF, Play 60, Play On will bring physically active, imaginative and interactive play to children where they are.

The Re(a)d Zone: This family-friendly space will encourage a love for reading with access to thousands of digital titles and learning games and NFL players and Legends and other local celebrities hosting reading hours as part of the Host Committee’s early literacy initiative focused on increasing third-grade proficiency throughout the Bay Area.

Autograph Sessions: Fans will have the opportunity to meet current and former NFL players, as well as other Bay Area champions.

50 Tour Dates

September 9-10: NFL Kickoff Celebration, San Francisco

September 12 – 13: Mountain View Art & Wine Festival, Mountain View

September 18:  Downtown Date Night at Fremont Street Eats, Fremont

September 19 – 20: Santa Clara Art and Wine Festival, Santa Clara

September 26-27: Pacific Coast Fog Fest, Pacifica

October 2 – 4: Sonoma Harvest Fair, Sonoma County Fairgrounds, Santa Rosa

October 11:  Viva Calle SJ, San Jose

October 22: San Francisco 49ers vs Seattle Seahawks, Levi’s Stadium

October 31 – November 1: Super Fright Night on the Waterfront, Vallejo

November 7 – 8: Santa Cruz Beach Boardwalk, Santa Cruz

November 15: Oakland Raiders vs Minnesota Vikings Game


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#OwnYourTomorrow

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In support of Charles Schwab’s launch of Schwab Intelligent Portfolios™, we constructed a two-story Schwab Intelligent Portfolios Pop-Up Lounge in two major cities – New York and San Francisco between March 16th and April 1st.

The consumer engagement launched in New York’s iconic Grand Central Station within Vanderbilt Hall and then on to San Francisco’s Justin Herman Plaza. With a focus on commuter locations, this effort merged sophisticated style, technologies and partnerships. In line with the technology-based product, we provided consumers with an interactive robot barista making and delivering coffee, multi-touch IR tables, second story LED screen and an automated ordering system for complimentary coffee provided by Nespresso.

CSOur lounge served as a conduit for Schwab financial professionals to speak with consumers about the product and a place to enjoy coffee with free WiFi. The activation was positioned to live beyond the physical space through social the extensions @SchwabBlue and #Ownyourtomorrow.

The overall results were very strong as it relates to eyes on the product, lounge visitors and meaningful one-on-one engagement.

Brook Soss contributed to this article.

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What’s In Your Wallet, Kerry?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Kerry Lange, VP, Strategy & Operations in MKTG INC’s San Francisco office.

Kerry knows how to connect people, ideas, strategies and the dots.
I am the epitome of a connector – Malcolm Gladwell could have written about me in The Tipping Point. If you need a job, have a job, or have any kind of need whatsoever, I can probably connect you to someone who can help.

I’m also one of those weird people who can instantly envision what an event or experience is going to look like, and can drill down to the nuts and bolts of how it’s all going to come to life. Guess that’s why I do Strategy and Operations.

From locally sourced bourbon brine to nationally recognized above-the-line, Kerry knows quite a bit about a lot of things. She can throw down on beacon technology while heating it up over bacon mixology. She can quote Blondie lyrics while spouting urban farm statistics.
Yes, this is dorky, but I actually read the dictionary and encyclopedia (as books!) in elementary school. I love to get into analytical discussions about whatever my current obsessions are – right now it’s cutting edge technology for events, the local and artisanal food movement, and always, music. Thankfully I live in San Francisco, which is a rich resource for all three. And I do a mean Blondie at karaoke!

Basically she IS ambient context identification, in human form. We definitely advise opting in.
I love the idea of getting the information I want, when I need it, in exactly the right context. iBeacons can be such a cool way to create a deeper connection and interactive experience, making you feel like you have the world right in your hand. Imagine attending Jazzfest, and while you’re walking around you get a notification that your favorite jambalaya stand is only 50 feet away, and that the blues musician you want to see starts in 15 minutes – makes it so much easier to plan the perfect day and not miss out on the things you love. I expect to see a lot more brands and events opting in to this awesome technology.

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MKTG Holiday-Party Hilarity

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NEW YORK
MKTGNYC Holiday

This year’s holiday party proved once again that the New York office really knows how to “shake things up.” As guests stepped into our snowglobe-themed party space they stepped inside the wintery world of an MKTG snowglobe. Glittering gobo snowflakes fell from the ceiling while polar bears posed for selfies, loving coworkers pelted each other with fake snowballs, and the snowmen of IT mosh-pit the red-hot dance floor. In a word: face-melting.

ATLANTA
Atlanta

psLIVE Atlanta hosted its Ugly Sweater Party on December 18th, utilizing our very own expansive warehouse space, and it was a huge success! Our annual traditions were intact—volunteering at the Salvation Army in the morning, a heated Bingo competition, Secret Santa gift exchanges, and our awards ceremony.  We were spoiled with a southern style BBQ dinner before the awards which gave us the energy to celebrate all night! We crowned our very deserving award recipients as well as our Ugliest Sweater victor and moved out on the dance floor.  With so many talented dancers, an impromptu dance-off went down and it epic!  Victors were crowned and moments were forever burned into our memories.  It was a great night of fun and camaraderie with friends and colleagues alike.  We can’t wait to do it again next year!

CHICAGO
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The MKTG Chicago holiday party took place on December 11th in the covered patio of Stella Barra Pizzeria. The team enjoyed countless snacks, fancy seats, the company of special guests such as Ron Burgundy and Storm Trooper, homemade ice cream, and a very exciting White Elephant gift exchange. The team finished off the night with some extreme karaoke and a second feast of leftover pizza.

View the Beautiful Memories Slidely Slideshow here.

CINCINNATI
Cin Holiday Party

The Cincinnati office gathered for an ugly sweater & cookie exchange day! Some folks made sweaters, others borrowed and sadly – a few even owned. Our VP of Creative has a special name for these “ugly sweaters” and refers to them as “Holiday Awareness Sweaters”. She claims to own none. A fun day was had by all and even those too lazy to bake (the men) were lucky enough to get a few leftover cookies of their own. Merry Christmas from Cincinnati!

LONDON

MKTG London celebrated the holidays with some new friends this year.  With Charlie Horsey and Matt Manning making appearances we were kindly invited to the psLIVE Christmas party.  The celebration started with a quiet team lunch at a French Brasserie in the new neighbourhood in North London.  We then headed down to the psLIVE office and got a tour of the new digs and had a cocktail hour to meet some of the new team.  The party then made its way to Shoreditch House in East London to carry on the festivities.  The memories came rushing back from 2012 and the Olympics activation as we made our way up to the rooftop.

Great views, great food and great company made this end to 2014 one to remember for MKTG London as we move into a new era in 2015.

SAN FRANCISCO
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The 12 Days of (an SF) Christmas
On the twelfth day of Christmas, my favorite clients gave to me:
12 blank event credentials,
11 custom workout kits,
10 photo booth templates,
9 menu tastings,
8 approved signage plans,
7 Hangout meeting requests,
6 custom playlists,
5 stage renderings,
4 program managers,
3 consumer journeys,
2 coffee options in the kitchen,
And an IT ticket filed electronically!
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Written by Stephanie Rudnick
Stephanie Rudnick

January 7th, 2015 at 1:15 pm

We’re For Holiday Parties

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NEW YORK

MKTG INC NY revived Warhol’s Factory party at its Warholiday last Thursday. Pop art images were hung around the wall and the iconic silver balloons drifted across the ceiling. It almost felt like Warhol was there as partygoers wore blonde and brightly colored wigs at the photo booth. Of course, the Factory won’t be complete without art– partygoers created personalized pop art holiday cards to send to family and friends.

The Warholiday truly lived up to the legendary Silver Factory!

NYC Holiday

SAN FRANCISCO | LA

MKTG INC SF & LA took their party to Neverland!

The SF office spent the evening with MKTG INC LA and members of the Diageo team aboard Forbes Island- a floating island located off of San Francisco’s Pier 39. The night was full of great food, plenty of drinks and exceptional company. It was the perfect way to send off 2013 as we head in to the New Year.

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CHICAGO

Chicago’s finest celebrated the end of another great year at the local speakeasy, Green Door Tavern. While some city folk don a suit or dress and go to a gala, we decided to get in touch with what makes this city so great: good people, a nice cocktail and a roaring fire. We drank, we ate, we laughed, and most importantly we didn’t walk more than a block in the cold. And of course there was the white elephant where we continued the annual tradition of swapping different types of booze. ‘Twas a classy christmas soiree.

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LONDON

MKTG INC x PLATTERFORM: LUMBERJACK CHRISTMAS

Date:  Monday, 9th December

Time:  5:00PM

Location:  Skylodge @ The Hothouse, 274 Richmond Road, London, E8 3QW

Blow-torched marshmallows and hot rum-cider toddies welcomed the MKTG INC London team upon arrival to the Skylodge – a pop-up experiential dining haven set up by the culinary creative collective, Platterform.

After a few rounds of nine-inch nail banging, (one of many lumberjack games in store for the night) a spread of “Lumbersnacks” began a 4-course feast. Mac’n’Cheese, Maple Hot Wings, and Baby Back Ribs were among the appetizers, so needless to say the team had some calories to work off. Luckily there was an intense game of “Moosical Logs” yet to be played.

However first, MKTG INC enjoyed a beautiful campfire acoustic set by London band, Fawn, while snuggled up in blankets during the final course: a maple and berry pancake dessert. Guest appearances were made by the Abominable Snowman and a strange lion before the end of the night when all the little lumberjacks went home to hang up their plaid shirts.

LUMBERJACK XMAS: A SUCCESS.

London Party

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Written by Stephanie Rudnick
Stephanie Rudnick

January 6th, 2014 at 4:26 pm

No Friendlies. Just Football (and Guinness Black Lager!).

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Guinness Black Lager Photo Credit: Marc Serota

If you felt there was more football on TV this summer than normal (the European kind, not the ‘Merica kind) and that some of your favorite sports stadiums were housing teams with names that didn’t sound like they were in the NFC or AFC, you certainly were onto something. This summer kicked off the first ever Guinness International Champions Cup; an 8-team tournament pitting some of the world’s best and most prestigious football clubs against each other in a series of elimination matches. The tournament began July 31st at AT&T Park in San Francisco and traversed the U.S. for over a week, ending with the finals at Sun Life Stadium in Miami on August 7th.

As the title sponsor, Guinness had the opportunity to sample Guinness Black Lager at all the tournament locations. MKTG INC set up stations in each stadium’s highest traffic areas, sampling Guinness Black Lager and giving away ICC commemorative cups to hordes of fans (21 and over). With sampling teams that topped 30 in some cities, Guinness Black Lager made quite the splash, leaving consumers pleasantly surprised by the rich and satisfying taste from the lager’s roasted barley. Fans were also surrounded by concession stands selling Guinness Black Lager, most of which reported record sales on game day.

The tournament concluded with Real Madrid topping Chelsea 3-1 in a thrilling final featuring two goals by none other than Cristiano Ronaldo, earning him Man of the Tournament honors. Over 20,000 consumers sampled Guinness Black Lager across seven days, marking an immense step for Guinness Black Lager and for football fans throughout the U.S. Some might even say it was a GOOOOOOAAALLL!

Written by: Charlie DeCrescenzo

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Battle: GDC 2013

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GDC13Photo Credit: Chris Liao

Every March, GDC–the Game Developers Conference, for the uninitiated–rolls around in San Francisco without fail. It is the harbinger of E3 and herald of the non-stop gauntlet of the summer convention/conference/tradeshow season. In contrast to its ritzy and manic infused cousin, GDC forgoes the smoke and bright lights and opts for intimate meeting rooms and extensive one-on-one showcasing of the magic that makes games tick. But make no mistake; a battle is taking place behind the seemingly calm landscape. The gaming world is undergoing a fundamental shift. Developers in droves are choosing to go indie, swearing allegiance not to a console or publisher but to their games themselves.

If the gaming world is a battlefield, developers are the warriors, and the consumers the proverbial spoils…GDC would be their armory. The only impetus guiding a developer’s weapon of choice: innovate or die. The newest, fastest, greatest and latest are shown on the expo floor. Ranging from graphics engines, processors, gadgets, and user interfaces.

There is no lack of cool, shiny new things to discover.  Case and point, Activision’s R&D team and the Unreal 4 Engine blew us away with their respective Real Time Demos–graphics in games are lunging headfirst toward the other side of the uncanny valley, where characters and animations are so realistic they are indistinguishable from reality. Nvidia with their Tegra 4 chips and Qualcomm’s Snapdragon chips are set to level the playing field between traditional consoles and mobile platforms.

And in the chaos of the rise of the indie developer and agnostic gaming, disruptive bleeding edge user interfaces, like the Neurosky Mindwave (a headset that can read your brainwaves) and Oculus VR’s Oculus Rift (a reactive 3D virtual reality) manage to stand out as a beacon of what’s to come.

2013 will no doubt prove that we live in interesting times, indeed. For a gaming industry in flux, we’re eagerly waiting to see how the cookies crumble.

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