Archive for the ‘Scotia Bank’ tag

Scotiabank Hockey Day in Canada

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Canada’s premier hockey celebration, Scotiabank Hockey Day in Canada (SHDiC), returned for its 18th annual edition in Corner Brook, Newfoundland and MKTG was the proud partner bringing it to life.

Festivities for SHDiC began on Wednesday, January 17th and featured community events for all ages leading up to the main event, a 13-hour broadcast on Sportsnet featuring all seven Canadian NHL teams on Saturday, January 20th. The show brought in 9.1 million viewers, the best numbers for a SHDiC to date.

The week included a NHL Alumni & Celebrity Hockey Game, a Gala featuring Ron MacLean and Don Cherry, and a family-friendly festival including photos with the Stanley Cup, NHL Alumni autograph sessions, Hot Stove interviews, and outdoor hockey clinics. MKTG’s role was to deliver unique and impactful consumer experiences for the community, while highlighting key messages about Scotiabank’s involvement in community hockey.

Furthermore, to tie the celebration nationally, MKTG created and executed events across the country in Grand Falls NB, Sarnia ON and Cowichan Valley BC as part of the live broadcast.

The link below is a sizzle reel that incorporates the cast and theme song from Tony award-winning musical, “Come From Away”, (which recounts the actions of Newfoundlanders on 9-11) ENJOY!

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Written by Stephanie Rudnick
Stephanie Rudnick

March 23rd, 2018 at 4:48 pm

MLSE agrees to record arena rights deal with Scotiabank

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Maple Leaf Sports & Entertainment has agreed to a landmark 20-year sponsorship agreement with Scotiabank to rename the Air Canada Centre, TSN has learned.

The agreement is worth about $800 million (Canadian), according to three sources familiar with the matter. Under MLSE’s previous agreement with Air Canada, struck in 1999, the airline paid about $4 million per year.

The agreement with Scotiabank, which will see the downtown Toronto arena renamed the Scotiabank Arena next July 1, is believed to be the highest-priced annual building and team sponsorship in North American sports history.

David Hopkinson, MLSE’s chief commercial officer, said in an interview that he received serious offers for the arena naming rights from eight companies.

“To be honest, it wasn’t that difficult to find interested suitors,” Hopkinson said. “This is already firmly established as Canada’s premier entertainment venue… We felt we had a very good sense about what the market would bear and Scotia and ourselves have agreed on what that number should look like.”

Arena naming rights have become a major revenue source for pro sports teams. Financial services companies such as Scotiabank, in pursuit of new young consumers, have become prime buyers.

Click here to read the rest of the article

Article written by Rick Westhead, TSN Senior Correspondent

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Written by The Wolf
The Wolf

September 5th, 2017 at 10:22 am