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Not Your Dad’s Fan Swag: NFL Back to Football Photo Day

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NFL Nike Back To Football Photo DayPhoto Credit: newstimes.com

What happens when MKTG INC takes 32 football-crazy fans, hooks them up with the sweetest new NIKE NFL products and brings in a professional team of stylists, make up artists and photographers to bring it all to life?  Fire flames, that’s what.

On Tuesday, September 4th, 32 lucky fans got just a taste of the celebrity life through the NFL’s first-ever Back to Football Photo Day.  America’s favorite League partnered with NIKE to select one super fan from each NFL team and whisked them away to NYC for an experience that blended all the glam of Fashion Week with the NFL’s manic following and unmistakable NIKE style.

The fans reported to the swanky Skylight West studio and right away were thrown into the whirlwind that was their day as an NFL VIP.  After full hair and makeup treatment, stylist to the stars Rachel Johnson engineered swag-tastic looks for each fan with a mix of hot new NIKE gear and their own personal style.  Once they were all gussied up a firing squad of professional photographers shot hundreds of images in search of the perfect look for each fan.  The images were then retouched on site in the same style as NIKE creative featuring Mark Sanchez, Victor Cruz, et. al.

Finally, after a short rest the fans were treated to a meet and greet with Commissioner Roger Goodell, followed by a VIP party complete with appearances by Kevin Frazier, Jason Sehorn and Hall of Famer Tony Dorsett.  As the party raged into the night the 32 lucky fans rocked their new looks and rubbed shoulders with NIKE & NFL executives, former players and celebrities.

Like I said.  Fire flames.

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Written by John Seiler
John Seiler

September 7th, 2012 at 6:16 pm