Archive for the ‘Smirnoff Ice’ tag

Smirnoff Ice Wraps Up “Ladies with Game” Series

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Football season may have started September 4th, but the real fun kicked off when Smirnoff Ice launched the Ladies with Game Tailgate tour in NYC. Hudson Mercantile played host to a packed tailgate bash, where attendees enjoyed cocktails made from the Smirnoff Ice portfolio, including the Screwdriver Sangria and the Preparada, a Southwestern favorite made from fresh fruits, chamoy (a popular condiment in Mexican cuisine), and Smirnoff Ice Green Apple. Of course, it wouldn’t be a tailgate without the right bites, and there was no shortage of sliders, mac and cheese, buffalo tater tots, and chicken and waffle bites.

DJ Stef Nava provided high energy tunes as guests challenged each other to corn hole, giant Jenga and a backyard tire football toss competition. For those not ready to get their heels dirty, DryBar provided blowouts and Ami V and Ria Lopez gave custom manicures to prepare them for their photo booth session. Everyone knows that a tailgate is nothing without a proper host to make everyone feel at home, so singer and reality TV personality Jessie James Decker was in attendance to lead the festivities and show off her impressive arm in the football toss challenge. It appears she’s been practicing in the backyard with her husband.

Smirnoff Ice also brought the tailgate party tour to fans across the country over the past two months with help from other celebrity hosts like Keshia Knight Pulliam, Charissa Thompson, Jennifer Hale, and Lindsay Gladden. Nail Taxi also helped to provide manicures throughout the tour while attendees danced to beats from DJ Eskada in DC, DJ Rasyrious in Atlanta and Nashville, DJ Lezlee in San Diego, DJ Beverly Skillz in New Orleans, and DJ K Stonez in Charlotte. Guests were able to come away from each event with a great new look, fun memories with friends, and some great food and drink ideas to host tailgate parties of their own throughout football season.

Be sure to catch up on all the #LadiesWithGame activity on Instagram and Twitter.

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Smirnoff Ice Toasts Ladies with Game

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SLWG

Football season started September 4, but the real fun kicked off the day before when Smirnoff Ice launched its Ladies with Game Tailgate tour in NYC. Hudson Mercantile played host to a packed tailgate bash, where attendees enjoyed a variety of cocktails made from the Smirnoff Ice portfolio, including the Screwdriver Sangria and the Preparada, a Southwestern favorite made from fresh fruits, chamoy (a popular condiment in Mexican cuisine) and Smirnoff Ice Green Apple. Of course, it wouldn’t be a tailgate without the right bites, so there was no shortage of sliders, mac and cheese, buffalo tater tots, and chicken and waffle snacks.

DJ Stef Nava provided high-energy tunes as guests challenged each other to cornhole, giant Jenga and backyard-tire football toss. For those not ready to get their heels dirty, DryBar provided blowouts and Ami V and Ria Lopez gave custom manicures to prepare them for the custom photo booth. Now everyone knows that a tailgate is nothing without a proper host to make everyone feel at home — so singer and reality TV personality Jessie James Decker led the festivities and showed off her impressive arm in the football toss challenge. Looks like she’s been practicing with her husband!

Over the course of the football season, Smirnoff Ice is hosting tailgate parties in nine cities, including Washington DC, Dallas, Atlanta, San Diego, New Orleans, Charlotte, Nashville and finally Phoenix. With the way things kicked off in New York, this looks to be a winning season for Smirnoff Ice!

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Guinness ICC 2014: Soccer, Smirnoff Ice and Setting Records

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With the excitement of a thrilling World Cup still in the air, soccer fans across the US had little time to catch their breath as the largest soccer tournament in America was upon them. For the second year in a row, Guinness was the title sponsor of the International Champions Cup (ICC), a two-week tournament pitting some of the best soccer clubs from around the world against one another right here in the United States. This year, Cristiano Ronaldo and Real Madrid sought to defend their 2013 title against Liverpool, Manchester City, Manchester United, FC Inter, AC Milan, AS Roma and Olympiacos.

The tournament spanned 12 US cities, drawing in over 640,000 passionate fans to the stadiums and exponentially more through live broadcasting on NBC Sports, Fox Sports 1 and Fox Network Television. The ICC made its presence known, appearing several times on ESPN’s Top 10 plays (including Wayne Rooney’s awesome goal in the final match). Most impressive, perhaps, was the Manchester United vs Real Madrid match in Ann Arbor, Michigan where 109,318 fans filled “The Big House,” accounting for the largest crowd to ever watch a professional soccer game in the US. The irony of Guinness setting a record is not lost here.

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All ICC stadium events featured a Guinness Beer Garden providing avid fans with cold beer, giveaways and MKTG INC staff. MKTG INC also executed 161 events at designated local Fan Hubs across the ICC cities, where consumers competed in prop pick contests to win premium Guinness soccer swag and received complimentary beer samples. These events coincided with televised ICC matches and drew even more viewers for the tournament.

MKTG INC also managed the sampling of portfolio-partner Smirnoff Ice at the Dallas and Miami events. Over 2,400 consumers (21+) sampled Smirnoff Ice Original, Screwdriver and Watermelon Mimosa across these two events. Many had never tasted the brand before but eagerly welcomed the ice cold product on those blistering hot days. Both Guinness and Smirnoff Ice saw impressive sales at the stadiums, further establishing them as drinks of choice when watching soccer.

In the end, Manchester United faced off against its heated rival Liverpool in front of a roaring crowd of over 50,000 fans in Miami. After a slow start, Wayne Rooney and his Manchester United team rallied an exciting comeback to win 3-1, claiming the 2014 International Champions Cup as their own. Once again, Guinness treated fans to some of the best soccer the world has to offer right in their own backyards. While it may have only been considered a friendly, the passion, records and bragging rights are certainly real.

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