Archive for the ‘Smirnoff Vodka’ tag


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Tired of seeing the same vodka commercial on repeat portraying an exclusive and lavish lifestyle that you can’t relate to? Sick of waiting in the cold for hours praying the bouncer will allow you inside a club you can’t afford? Smirnoff understands, and its new “Exclusively for Everybody” campaign proves it. So did their experiential Smirnoff Ultimate House Party tour, which partnered with Spotify to offer “everybody” to host their very own Ultimate House Party. Once the 4 lucky winners were selected, MKTG INC designed a house party specifically for the winner and threw it in their home town. Several entrants also won a three-month premium Spotify membership, furthering Smirnoff’s dedication to inclusivity – music for everyone. The winner invited attendees through a tactic called “Six Degrees of Smirnoff” – 19 of the winner’s closest friends were invited and then asked to invite 6 friends of their own. This, together with residential venues and decor, gave each event the feel of a real house party. While Smirnoff’s official DJ JayCeeOh spun the summer’s hottest hits, guests enjoyed snacks and Smirnoff cocktails served in mis-matched glassware. The winner’s bedroom was re-created and decorated with pictures and personal items along with posters reflecting their interests or hobbies. Each house was equipped with a game room, bottled cocktail and punch station, large graffiti wall for guests to sign and a movie theater.

The event series kicked off in New York for Colorado native Hannah Small and featured a surprise performance by Kelis. This event was followed by winner Justin Day’s Ultimate House Party in Dallas and and Meghan Reynold’s in Portland. The final event will take place in Warren, Michigan in October. Smirnoff partnered with Uber and Broadway Cab Company (in Portland) to ensure all guests arrived in style and got home safely.

Remember – for your next house party, grab a bottle of Smirnoff. Everybody’s invited!

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Smirnoff Mixes It Up @ the iHeart Radio Music Festival

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BrentonHo-3401Photo Credit: iheartradio

The triple digit heat did not stop music lovers converging on Las Vegas for the third-annual iHeartRadio Music Festival sponsored by Smirnoff Vodka. Elton John, Drake, Robin Thicke, Fun, Maroon 5, Katy Perry, Tim McGraw, Paul McCartney and Justin Timberlake were just a few names that rocked the MGM Grand on September 20th-21st. This year, the festival grew significantly with the addition of the 15,000-person Festival Village.

Consumers flooded onto a freshly paved parking lot near the Strip to hear their favorite bands belt out 20 minute sets on two different stages. The most notable performance, was from (SURPRISE, SURPRISE) Miley Cyrus. This was her first major performance since the VMAs. JayCeeOh, winner of this season of Smirnoff’s Master of the Mix series on VH1, played three separate sets throughout the day, giving shout-outs to Smirnoff throughout the day.

MKTG INC activated the Smirnoff tent within the village where festival-goers participated in a silent disco featuring sets from four different Master of the Mix DJs throughout the day. Guests received the ultimate  “silent” party experience as they broke it down on the dance floor and sampled one of the four complimentary signature Smirnoff cocktails, including the newest flavors to hit the market, Smirnoff Wild Honey and Smirnoff Cinna-Sugar Twist. Smirnoff also sponsored the backstage lounge at the MGM Grand and all VIP areas within the village.

After 2 days of rock ‘n’ roll in the desert, concert-goers headed back to their respective cities hoping to return next year and “mix” it up all over again.

Written by: Melissa Fitzgibbon

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