Archive for the ‘Soccer’ tag

MKTG Atlanta “Storytellers” Series

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Mallika Pereira and Alma Angeles from Major League Soccer/Soccer United Marketing AT MKTG Atlanta

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Last  Thursday, MKTG Atlanta hosted the latest iteration of their “Storytellers” series, this time featuring our clients Mallika Pereira and Alma Angeles from Major League Soccer/Soccer United Marketing.

“Storytellers” is an up-close-and-personal Q&A session hosted with clients, partners and other influencers in the Atlanta office and a huge success we hope to roll out at other offices.

Mallika and Alma began with a tour of the Atlanta office, including our highly impressive fully-stocked and organized 40,000 square foot warehouse followed by a cocktail hour, and, finally, the “Storytellers” hour-long Q&A covering their respective career paths, what they believe makes a great leader, and their person goals and aspirations. They were both so inspiring and impressive.

They also  shared the case study on the hugely successful Batalla Viewing Party concepted and produced by MKTG in collaboration with MLS/SUM to celebrate the highly-anticipated US vs Mexico National Team game in Los Angeles. You can also learn more about the program HERE as it was featured on the Dentsu Aegis UNBOXED series this month.

With over 70% of the Atlanta office attending, it was a wildly successful addition to the series. Stay tuned for the next one!

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

September 20th, 2017 at 9:56 am

MKTG Paris & French National Lottery Team Up for UEFA EURO 2016

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MKTGPARISEURO

MKTG Paris participated in the creation of the activation program “LA OLA FDJ®”, for the French National Lottery (Francaise des Jeux) during UEFA EURO 2016. MKTG piloted the design and the implementation from the launch event in December 2015 through to this summer’s UEFA EURO 2016 in Paris from June 10-July 10. For the activation program, MKTG imagined, created and animated the “LA OLA FDJ®” sponsored spaces in the official UEFA EURO 2016 fan-zones throughout France: Paris, Saint-Denis, Lyon, Marseille, Lille, Bordeaux, Saint-Etienne and Lens. Within these designated fan-zones, MKTG, with FDJ®, created a device of interactive football animations for spirited participants to enjoy, perfectly in-tune with the festive spirit and digital forward-thinking of UEFA EURO 2016.

provided by MKTG Paris

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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 11th, 2016 at 10:37 am

NIKE Surprises Soccer Fans with the Launch of Hypervenom II in NYC with US Women’s National Team

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Photo 2USWNT forward Megan Rapinoe and some very happy soccer stars

Last week on May 27th on the rooftop of Niketown in midtown Manhattan, Nike premiered the Hypervenom II cleats exclusively for dozens of girls from the Intense Soccer Academy’s U17 and U10 teams. In addition to trialing the brand new cleat, the soccer fanatics were taken through drills like the pros by members of the US Women’s National Team. In between tears of joy and excitement, the girls got to play alongside their idols who they will be cheering on come next week when the 2015 FIFA Women’s World Cup kicks off in Canada. GO USA!

Photo 1Some of the girls from the ISA’s U10 team eagerly awaiting their surprise…and they had no idea it would be the members of the US Women’s National Soccer Team

Photo 3The group before their workout on the roof of Niketown NYC with the USWNT

The Hypervenom II is available for trials in the Women’s World Cup Box at Niketown New York exclusively and will be available for sale on June 4th.

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NIKE: #BetterForIt 90 Day Challenge

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US Women’s National Soccer Team players (l to r) Carli Lloyd, Ali Krieger and Christen Press challenge you to get fit with them as they count down to the 2015 FIFA Women’s World Cup. Go Team USA!

It’s not enough for Nike to have arguably the best fitness app on the market, they are taking it to the next level this summer. As soccer’s most important tournament approaches, Nike is pushing beyond single session workouts from the N+TC app and has created a new platform to showcase three U.S. Women’s National Team members in a soccer inspired Fitness Diary workout challenge – Nike training Club #BetterForIt 90 Day Challenge.

Inspired by how top Nike athletes train in preparation for the world’s stage, the 90-Day Better For It Challenge is designed to increase endurance, build strength get athletes* of any level fitter, faster.

The 90-Day Challenge is broken up into three different months with a focus on the US Women’s Soccer National Team Players: Christen Press, Ali Krieger and Carli Lloyd and is told through the lens of the players. Each month, participants will have a US Women’s National Team athlete workout focusing on a specific program in the app along with running and training sessions to complement the full month training plan:

April: Christen Press | Get Toned

May: Ali Krieger | Get Strong

June: Carli Lloyd | Get Lean

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Mondays will include the featured athlete’s N+TC workout – a great weekly benchmark for tracking progress – and the rest of the week will mix in running, training and recovery days, utilizing both the N+TC App and Nike+ Running App. Every Thursday the program offers a “throw down” challenge aimed to inspire athletes to push their limits to new levels. To compliment the program, for the first time ever, Nike is pulling in customized nutrition into its programming. The nutrition component to the program is curated by The Today Show’s very own Joy Bauer,  and will aim to give the right eating advice based on where participants are in the program.

Join the Challenge because you will be #BetterForIt

Who’s in?

*”If you have a body you are an athlete.” –  Bill Bowerman

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Gatorade: The Unreal Final Journey Around the World

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Barca_CoverPhoto credit: Luiza Iacava

*Note: the use of the word “football is used throughout this post, in reference to what Americans call “soccer,” and we are sticking to the global term since well … you see the title, don’t you?

As you may remember, on May 26 and May 31 at Emirates Stadium in London and Sinatra Park in Hoboken, NJ, respectively, MKTG INC gave an unreal experience to 240 local athletes (http://blg.mktg.com/2014/05/the-real-work-of-gatorade/) to build excitement around the UAW online contest.

The winners were finally announced in June, and we took them on the football trip of a lifetime. Our fabulous winners represented the United States, Canada, England and Brazil. As we got to know them and their guests over our 17-day trip, we all became a second family.

And now … the details!

Bradenton, Florida – Gatorade Sports Science Institute (GSSI) at IMG Academy (July 28 – 30)

GSSI_01Photo credit: Mariusz Kaczmarek

The boys received full fitness testing, including physical and psychological, with the experts at GSSI. A full report was given to them on their last day, along with the recommended Gatorade formula for them to use moving forward while sweating on the pitch. Of course, all that hard work had to be rewarded, so we had a special guest come and work out with our winners on the last day – none other than USMNT player Graham Zusi!

GSSI_02Photo credit: Eric Nalpas

Graham competed with the boys in a “crossbar challenge” to finish off the session. Our Canadian representative won, and got to keep Graham’s boots!

Liverpool, England – Liverpool FC (July 30 – August 1)

Jetlag be damned! After about a day’s rest, the boys suited up and made it over to Anfield for a full tour of the stadium, taking in some facts about Liverpool FC’s history and hearing insider stories from LFC legend Jason McAteer.

After a quick lunch, we scooted over to Melwood, the official training ground of Liverpool. The Junior U16 coaches ran a highly individualized training session for our winners, with specific instruction on spatial awareness on the pitch. Let me say that again, we were at Liverpool! Training with the pros! You could almost hear the opening chords of “You’ll Never Walk Alone” ….

Liverpool_02Photo credit: Mark Waugh

London, England – Arsenal FC (August 2 – 4)

The express train from Liverpool was smooth and luxurious (well, compared to the LIRR), and two hours later we were in London, heading straight for Emirates Stadium. The Emirates Cup was going on during our visit and the boys had VIP treatment with a tour of the facility and then access to a luxury suite to watch the matches. But don’t be fooled … London was not all relaxation.

The next morning we woke up to beautiful sunny skies and about 75° F (24° C) temperatures – the perfect morning for a football workout at Battersea Park! The Community Coaches from Arsenal met us and ran the session, focusing on overall fitness and one-on-one drills. We even got our client to join in on the workout, although as a former NFL wide receiver, he gave our winners no shot at the final sprint challenge.

London_01Photo credit: Felippe Imperatriz

Barcelona, Spain – FC Barcelona (August 4 – 5)

Barcelona was the favorite club among most of our winners, and you can imagine the excitement they felt as we pulled up to Camp On. The boys had the opportunity to train at La Masia with the Barcelona Youth Coach. Fully kitted up in their training attire, the winners were instructed in drills that were team-based with passing and moving as the center of the activity.

Barcelona_02Photo credit: Luiza Iacava

Milan, Italy – AC Milan (August 5 – 7)

At AC Milan’s training facility, better known as Milanello, we were welcomed with open arms. As soon as we walked in, we were offered an array of Gatorade beverages, biscuits and, of course, espresso.

After a full tour of the grounds and workout facilities, we were served lunch and then bid the boys off to do another set of fitness testing. Different from GSSI, these tests focused on reaction time, plyometrics and balance.

What better way to prepare for a 17-hour flight…

Buenos Aires, Argentina – Boca Juniors (August 8 – 9)

Our last day in Buenos Aires had us training with the Boca Juniors B-Team coach. It was a fantastic session; the boys had the freedom to play some small-sided games against each other with some of the guests joining in.

BA_02Photo credit: Federico Peretti

Rio de Janeiro – Brasil (August 9 – 12)

The final send-off! We had to show these boys we know how to celebrate football!

The first day took us to Maracanã for a Flamengo match, which was high-intensity the whole way through. The crowd and the chants did not stop.Finally, the next day we were off to Granja Comary, the home of CBF.

Rio_03_MarPhoto Credit: Derek Mangabeira

Our friends in Brazil had a surprise in store for us; they brought in a local Nike academy to have a full-sided match! This is the first time we had the opportunity to play 11 v 11 on the pitch; a real treat, especially since we were again able to involve our guests.

Rio_05_MatchPhoto Credit: Derek Mangabeira

On our last day, we wanted to show the boys local beach culture. Gatorade provided their local experts in the sport of futevôlei, and they ran through a full workout and tutorial. The winners picked it up immediately, and practically owned Copacabana Beach…well, their attitudes said they did anyway ;-)

Overall, it was such an honor to work with Gatorade on such a special project, and communicate the message of putting in real work for an unreal performance. Thanks to everyone who made this program such a success, from the Gatorade clients to the contest champions to all the MKTGers around the globe! Just a reminder to #makeitunreal every day, no matter what you do.

RIo_Final_JumpPhoto credit: Derek Mangabeira

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Guinness ICC 2014: Soccer, Smirnoff Ice and Setting Records

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With the excitement of a thrilling World Cup still in the air, soccer fans across the US had little time to catch their breath as the largest soccer tournament in America was upon them. For the second year in a row, Guinness was the title sponsor of the International Champions Cup (ICC), a two-week tournament pitting some of the best soccer clubs from around the world against one another right here in the United States. This year, Cristiano Ronaldo and Real Madrid sought to defend their 2013 title against Liverpool, Manchester City, Manchester United, FC Inter, AC Milan, AS Roma and Olympiacos.

The tournament spanned 12 US cities, drawing in over 640,000 passionate fans to the stadiums and exponentially more through live broadcasting on NBC Sports, Fox Sports 1 and Fox Network Television. The ICC made its presence known, appearing several times on ESPN’s Top 10 plays (including Wayne Rooney’s awesome goal in the final match). Most impressive, perhaps, was the Manchester United vs Real Madrid match in Ann Arbor, Michigan where 109,318 fans filled “The Big House,” accounting for the largest crowd to ever watch a professional soccer game in the US. The irony of Guinness setting a record is not lost here.

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All ICC stadium events featured a Guinness Beer Garden providing avid fans with cold beer, giveaways and MKTG INC staff. MKTG INC also executed 161 events at designated local Fan Hubs across the ICC cities, where consumers competed in prop pick contests to win premium Guinness soccer swag and received complimentary beer samples. These events coincided with televised ICC matches and drew even more viewers for the tournament.

MKTG INC also managed the sampling of portfolio-partner Smirnoff Ice at the Dallas and Miami events. Over 2,400 consumers (21+) sampled Smirnoff Ice Original, Screwdriver and Watermelon Mimosa across these two events. Many had never tasted the brand before but eagerly welcomed the ice cold product on those blistering hot days. Both Guinness and Smirnoff Ice saw impressive sales at the stadiums, further establishing them as drinks of choice when watching soccer.

In the end, Manchester United faced off against its heated rival Liverpool in front of a roaring crowd of over 50,000 fans in Miami. After a slow start, Wayne Rooney and his Manchester United team rallied an exciting comeback to win 3-1, claiming the 2014 International Champions Cup as their own. Once again, Guinness treated fans to some of the best soccer the world has to offer right in their own backyards. While it may have only been considered a friendly, the passion, records and bragging rights are certainly real.

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NIKE RISK EVERYTHING – WINNER STAYS

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It’s that special time in the sports world that only arrives every 4 years, when Americans realize that the beautiful game is back and ready to fill their Summer sports malaise, where the only other news of note is the exciting stretch run of only 92 games to go in the baseball season.

To capitalize on the energy around the World Cup and the world’s most popular sport (deal with it, America), Nike launched the latest in a series of innovative soccer-based campaigns with RISK EVERYTHING: a challenge to all footballers to take chances and play with a creativity that takes the game to its highest and most entertaining level (deal with it, Spain).

To harness and amplify that creativity, NIKE developed a 4 v 4 tournament unlike any other: Winner Stays. With a unique set of rules and a winner stays on mentality that throws brackets to the curb, Nike and MKTG INC set out to the crown the best in NYC amidst concrete arenas in the heart of the city.

Nike Risk Everything              Pearl St. Plaza – Brooklyn Qualifier                                            Pier 26 – Manhattan Qualifier

Over 680 players and 120 teams battled it out at the Brooklyn and Manhattan Qualifiers for a chance to advance to the Finals. Set against iconic, unexpected locations in the two boroughs, the events drove home the city-based inspiration with locally relevant artists and food trucks. With 5 teams from each Qualifier moving on to the Finals, it was time to prepare for a championship setting unlike any other.

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With the flight deck of the USS Intrepid playing host to the Finals and conjuring up memories of one of the best NIKE Soccer campaigns of all time, the Risk Everything mantra reached a fever pitch (pun intended), as players battled it out in front of 1,100 fans. The NY Finals were held first, as the top 10 teams from the qualifiers fought to be crowned the NY Champion. After The Wild emerged victorious, it was time to take on the LA champion (who had been flown in for the evening) to be crowned the best in the USA. As a precursor to the Stanley Cup Finals, LA (got lucky and) took home the victory. Finally, a trophy celebration amidst a 3-minute firework show that would wow even the boldest of pyros brought the Winner Stays tournament to a close.

Nike’s campaign for creativity and boldness keeps rolling as the World Cup kicks into high gear, and with the Group Stage on pace to provide the highest scoring tournament of all time, it seems like the world has heard the message.*

*Unless you’re from Spain. 

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Nike’s Green Jerseys

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Screen Shot

Screen shot: http://www.youtube.com/user/nikebetterworld

For years, I’ve heard companies claim that their clothing is made out of recycled soda bottles. It’s not that I didn’t believe it, I just didn’t… understand it. Until now. Leave it up to Nike to explain the whole process in an awesome video that shows how their new football soccer jerseys are made of 7 plastic bottles each. Apparently each pair of shorts is made of 6. From Nike Better World:

Reclaimed, discarded plastic bottles are melted down to produce new yarn, which is converted into fabric. This recycling process saves raw materials and reduces energy consumption by an estimated 30% compared to manufacturing virgin polyester. Since 2010, Nike Football has used an estimated 115 million recycled plastic bottles to create its high performance kits. Lined up end to end, that’s enough bottles to stretch halfway around the world

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Written by Peter McCutcheon
Peter McCutcheon

June 7th, 2012 at 8:22 pm

why we won’t win the
world cup anytime soon

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red card

With the World Cup under way…interesting article in the NY Times about different national approaches to growing soccer talent. Seems we’re doing it wrong. It’s a long article, so if you can’t manage the reading, I broke it down.

3 million kids play soccer here—we play way too many games at the expense of training and teaching skills. We produce incredibly fit players with little imagination. The Dutch have an amazing system for churning out high level players. The Dutch are mirthless automatons. And college soccer is a complete waste of critical development time (I can attest to that).

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Written by Admin
Admin

June 10th, 2010 at 4:15 pm

Posted in Sport and Spectacle

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THE BEAUTIFUL INFOGRAPHIC

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Thierry Henrys 226 goals for Arsenal - a team record

Thierry Henry's 226 goals for Arsenal

Nothing catches my interest like a beautiful piece of informational graphic design, so when I came across Adrian Newall‘s Scoreline series of illustrated soccer goals I found my new obsession! They’ve rolled out with the entire catalog of World Cup Series Finals since 1934, followed up with almost 10 years of Champions League Finals and topped it off with a stunning display of Thierry Henry‘s career goals for Arsenal (226 in all – a team record). If you grab one now (£35 post included), they might just be here in time for kick-off!

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Written by Katie Harrigan
Katie Harrigan

June 4th, 2010 at 10:48 am