Archive for the ‘Social Media’ tag

IBM’s Tony Awards Watch Party

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They say the lights are bright on Broadway and last month, the third annual Official Tony Awards Watch Party presented by IBM was the brightest star.

80 guests joined IBM for this buzz-worthy event, of which 35 were unpaid social influencers from theater, sports, and technology. Influencers included renowned actors and actresses and contributors to Playbill, Teen Vogue, and Essence Magazine. Check out some of their coverage here.

In 2014, MKTG identified a lack of attribution and conversation surrounding IBM’s partnership with the Tony Awards, during a social conversation audit utilizing proprietary listening tools. To combat this, MKTG developed a hosted viewing event for relevant voices in the theater, tech, and sports community to come together on Broadways biggest night. Since debuting in 2015, the IBM Watch Party has seen tremendous growth and fulfilled its goal of creating a common Tony Awards viewing experience and digital space for theatre aficionados to share in the excitement of the Awards while connecting back to IBM.

The event was revamped this year to continue to raise the bar of VIP influencer events and to creatively drive social conversations and real-life interaction between influencers and IBM. MKTG choreographed a series of unique content opportunities that showcased IBM’s Watson technology in relatable ways, from Chef Watson inspired drinks and chocolates to the infamous Watson Beat platform. 2017’s #WATCHPARTYIBM saw a 38% increase in social conversations and over 34 million potential impressions – this is doubled from 2016. Bravo team!

Take a sneak peek at the crowd-sourced Cinebody sizzle reel here and the photo gallery below!

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Written by Paige McConney
Paige McConney

July 6th, 2017 at 3:00 pm

MKTG Beat: Album-Release Cycles Adapt to Streaming, Social Media

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Domino Records devises bespoke campaigns on social media for its roster of artists including Hot Chip

 

A combination of streaming and social is disrupting the album release cycle and dramatically altering the way music comes to market. In the second part of Marketing Week’s focus on music marketing we look at the pioneering ways artists and labels are meeting consumers’ always-on demands.

To state the obvious, social media and streaming platforms have permanently altered the way we listen to music – but it finally seems like artist marketing is catching up. 

Many musicians (OneRepublic, Frank Ocean, John Mayer, and Drake to name a few) have abandoned the typical album release and press cycle to take matters into their own hands, signing exclusive streaming deals, teasing new music on Snapchat, and even skipping the album format entirely. The industry has been slow to accept streaming’s impending dominance, but stands to profit the most from it. Why? Data. Streaming provides intricate details about how and who interacts with an artist’s music – which is the most powerful marketing tool of all. Brands also stand to reap huge rewards from the upheaval of the industry: Heineken and Victoria’s Secret have both seen success in teaming up with musicians for digital single releases, opening up a new way for brands to cash in on the new streaming era.

Learn more here on Marketing Week.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

June 15th, 2017 at 11:40 am

Why Golf Fans Love Wells Fargo’s Social Media Hub

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The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to be exact) the Wells Fargo Championship social media hub enabled social sharing and extended the reach of the tournament…

Head to the article here to explore the seven reasons why golf fans love Wells Fargo’s social media hub!

Article by: Sandra O’Loughlin, Event Marketer

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Written by Paige McConney
Paige McConney

June 17th, 2016 at 9:29 am

AT&T Final Four Fan Fest, March Madness & Tip Off Tailgate!!

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att logo

MKTG was thrilled to manage three separate AT&T activations during Final Four Fan Fest, March Madness & Tip Off Tailgate over the past few weeks! Our AT&T activation at Final Four Fan Fest was a 4-day hoops fan fest at the George R Brown Convention Center. It was an awesome space that featured: appearances by basketball legends and current college coaches, the AT&T Pressure Point, a fully-immersive experience leveraging AT&T technology that puts you on the foul line with a chance to win the NCAA Championship, a relaxing space to charge your devices while watching DIRECTV, a Vine Studio to beef up your social media game at the Final Four and a hoops legend photo op inside an AT&T Connected Car, powered by in-vehicle wi-fi. Take a look at the photo journey below:

 

The March Madness Music Festival was a 3-day music festival at Discovery Green in Downtown Houston, TX. Friday night was AT&T’s entitlement night, called AT&T Block Party #attblockparty where Lukas Graham, Panic! At the Disco and Fall Out Boy performed and absolutely brought the house down!

 

There was a brand experience and lounge activation all three nights featuring super cool dome structures with great lighting effects, customized screen print t-shirts, a Vine Studio to beef up your social media game at the festival, watch VR footage of other music performances in the Samsung VR area, a relaxing space to charge your devices while watching DIRECTV, a 360-degree photo op, Tip Off Tailgate, a 3-day tailgate activation outside nrg Stadium, AT&T Charging Zone featuring valet and while-you-wait charging, along with live DIRECTV to watch pre-game coverage!

 

 

 

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MKTG INC @ Cannes Lions 2015

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A team from MKTG INC recently traveled to the Cannes Lions International Festival of Creativity. The festival is the annual mecca for the global marketing communications industry, with the most powerful brands, media outlets, agencies of all kinds (advertising, PR, experiential, digital, technology, data, social, mobile, creative, and many many others) – approximately 15,000 people, flocking to Cannes to network, to visit brand experiences, to close major deals, to learn, to meet a lot of people, and in many cases take home some hardware.

Sure, the setting is seriously glorious, but it is honestly a beast of a week. Think Sundance or CES…at the beach…in the South of France, in the summer. You are running, watching a panel on a rooftop in 85 degree heat, then running into a freezing cold conference room and back again, and grabbing food along the way, usually until sundown when things slow up a bit.

Luckily, my friend Julie Thompson, a 16-year Cannes Lions veteran, wrote this hugely insightful article for Adweek, that I used as gospel to make sure I made the most of my four days in Cannes. Even with Julie’s help, I still overbooked myself, but not complaining.

Between the client and press meetings at our home base, the Dentsu Aegis Beach House, panels, Q&As, creative showcases, press sit-downs, more panels from Adweek, Medialink, digiday, LinkedIn and visits to Google Beach, Facebook’s Hacker Square, and my favorite stop, The Girls Lounge, I averaged 22,000 steps a day according to my trusty companion, my FitBit.

Anyway, rather than yarn on, I figured I’d share with you some photos I snapped along the way:

 

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NBA All-Star Weekend a Slam Dunk

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NBA House

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The spectacle of NBA All-Star, one of the most electrifying sporting events in the world, came to New York City in February 2015. MKTG INC worked with the NBA to develop and produce a concept that would bring all NBA Fans together in celebration of basketball and its unique connection to NYC.

Welcome to the NBA House, 2015 All-Star edition. 70,000 sq ft of basketball activities, sponsor activations, and legendary NBA player appearances. Player appearances included Anthony Davis, Carmelo Anthony, Kevin Durant, Robert Parrish, and the one and only Kareem Abdul-Jabbar.

This was an extraordinary first-class entertainment experience with the NBA’s brightest stars and their fans at the center of it all.

Over 21,000 fans stopped by NBA House during its 7-day tenure in Manhattan and left with a memory that will last a lifetime.

Written by: Michael Del Monaco

Gatorade “Be Like Mike”

On Friday, Feb. 13 during NBA All-Star week in New York, Gatorade allowed fans to step into the shoes of Michael Jordan by taking part in a series of athletic challenges to celebrate the return of “Be Like Mike,” one of sport’s most iconic commercials­. Students from area high schools, media members and even Nick Cannon recreated iconic moments that defined Jordan’s career—they shot, dunked, won and even dressed like Mike! The event was captured in an online video right before the All-Star game launched a social media campaign encouraging fans to show how they #BeLikeMike.

Guest speakers were NBA legends Horace Grant and Dominique Wilkins. They shared their experiences playing with and against Jordan in such epic moments as the 1988 Slam Dunk Contest and “The Shot on Ehlo” during the Bulls 1989 Eastern Conference Finals victory over the Cleveland Cavaliers. The event was another celebratory milestone for Gatorade during its 50th anniversary year.

Written by: Mary Kate Pleggenkuhle

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Yahoo! Fights Back With A Googler As CEO

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Marissa-MayerPhoto Credit: Fast Company

Many of us have forgotten about Yahoo! as the company has struggled to innovate. The fiasco with the last CEO Scott Thompson having fake credentials wasn’t a confidence boost for the public either.
Possible replacements were being thrown around and it was speculated that the interim CEO, Ross Levinsohn,  was expected to be announced any day. Hulu CEO publicly came out and said he was not interested in the position.
Monday came and out of nowhere, Marissa Mayer of Google was announced as new CEO. She was an early Googler (#20) and has been involved in many of Google’s hit products. Marissa was responsible for keeping the Google.com homepage simple and easy to use.
Big things are expected of her as she is seen as a product visionary. Some are hoping she can pull a “Steve Jobs” turnaround for the company.
Did I mention she is also expecting a baby. Congrats Marissa!

Many of us have forgotten about Yahoo! as the company has struggled to innovate. The fiasco with the last CEO Scott Thompson having fake credentials wasn’t a confidence boost for the public either.

Possible replacements were being thrown around and it was speculated that the interim CEO, Ross Levinsohn,  was expected to be announced any day. Hulu CEO publicly came out and said he was not interested in the position.

Monday came and out of nowhere, Marissa Mayer of Google was announced as new CEO. She was an early Googler (#20) and has been involved in many of Google’s hit products. Marissa was responsible for keeping the Google.com homepage simple and easy to use.

Big things are expected of her as she is seen as a product visionary. Some are hoping she can pull a “Steve Jobs” turnaround for the company.

Did I mention she is also expecting a baby. Congrats Marissa!

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Written by Admin
Admin

July 18th, 2012 at 4:06 am

Lower Energy Bills = Happy Homes

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1280-Nest-happy-homePhoto Credit: FastCompany.com

Apple advertising usually makes the top of most lists for great advertising. We wouldn’t expect anything less especially from companies that have Apple veterans running them.

Nest, a smart thermostat company, was founded by Tony Faddell, the father of the iPod. The company has partnered with Goodby Silverstein & Partners for a new Happy Home campaign that includes TV spots showing homes that are happy from the outside due to the energy savings going on inside.

The campaign is also promoting the campaign on Pinterest where the company is holding a contest for followers to post pictures of “Happy” homes. What a good use of Pinterest!

If you haven’t had a chance to check out what Nest is doing, check out their website and the TV spot.

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Written by Admin
Admin

July 11th, 2012 at 5:22 am

Will Mobile Ads Compromise the User Experience?

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Mobile AdPhoto Credit: William Hook

Mobile phone use has become pervasive in our lives – there are now 5.3 billion mobile subscribers worldwide, with a recent study showing that 3 out of 5 U.S. smartphone users do not go longer than one hour without using their phones. So, it only makes sense that advertisers are taking note and looking to connect with consumers in the places they spend the most time.

With that in mind, all of the major players are taking steps to beef up their offerings in hopes of cracking the promising mobile market. Both Facebook and Twitter have seen their mobile ad revenue surpass their web offerings. Following suit, LinkedIn recently announced that it too will soon begin to offer more mobile advertising opportunities.

At the end of the day, advertisers and Web giants alike recognize the need to sell more targeted and effective ads, and mobile is a prime opportunity to do just that. But, since mobile displays offer such a limited amount of space, the challenge becomes integrating ads in a way that doesn’t compromise the user experience.

A great example of this is Twitter’s “Quick Bar,” launched last year, which hovered at the top of screens to prominently display sponsored placements. However, after strong user complaints, this feature was quickly removed. This March, Twitter announced it would again enable mobile Promoted Tweets, but these would remain in feed and only where relevant, an obvious move to compromise with users. In a similar stroke, Facebook is now offering Sponsored Stories for mobile, which enables advertisers to place content in users’ news feeds. The social network will have to walk a fine line between inundating users and creating ROI for advertisers.

As the pressure to monetize mobile apps increases, it will be interesting to see how platforms maintain a quality experience lest they begin to lose users by cluttering interfaces.

Written by: Kristen Winzent, MKTG INC

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Written by Admin
Admin

June 26th, 2012 at 12:56 pm

15 Seconds of Fame

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Screen Shot 2012-06-14 at 9.11.17 AMPhoto Credit: Viddy.com

Marketers continue to discover how consumer social media sites and services benefit brand communication and amplification. It is almost impossible to think about not “Liking” your favorite brand on Facebook or following a celebrity on Twitter.  While Facebook and Twitter are staples in the digital marketer’s toolkit, additional apps and networks are emerging as contenders. One of these is Instagram, which, in less than two years, has added more than 40 million users worldwide with 58 photos uploaded every second.

What makes apps like Instagram so popular is the ability to engage with the photos either through commenting or liking. In fact, every second users perform 575 likes and 81 comments. The increased engagement factor has made brands take notice and develop their own Instagram strategy. Photos and video are an easy way to share snapshots of a brands culture and livelihood. For example, Tiffany & Co. is giving fans a behind scenes look at how their jewelry is made including the tools, techniques, and people involved. Inside access is key for encouraging fans to come back, week after week.

While online photo sharing isn’t new, the elements of mobile and social are reintroducing photo and video services as hot new brand tactics. It is natural that video is the next to get a makeover…

Viddy, the Instagram of video is considered to be the next breakout star. With over 27 million unique users and Mark Zuckerberg as a registered user, the app is making video fun and social. Users capture video and add one-click filters and effects before sharing with friends through Facebook, Twitter, Foursquare and YouTube. The app lets users discover content by including a view of trending, popular and new videos.

Much like Instagram, Viddy currently has a library of effects, which it calls Production Packs, and includes music that is automatically added to the video during the upload process. Future enhancements include the opportunity for celebrities, movie studios and music artists to create premium production packs for consumers to purchase.

What makes the app creative is the 15-second limit. By forcing users to select only the best 15 seconds, you don’t have to worry about sitting through a five-minute video on your mobile device. Brands have an opportunity to create informal videos that can tease a new product or event and share among their loyal social media followers.

Whether it is a behind-the-scene video or a short customer testimonial, video is engaging and traditionally has a higher click-through rate. The sky is the limit in how brands can leverage their original mobile videos, in addition to encouraging their customers create their own.

One piece of advice for brands exploring photo and video strategies is – remember that consumers want an inside scoop. They feel a sense of brand pride when they receive a video walkthrough of a new office or the first glimpse of new product packaging.

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Written by Admin
Admin

June 14th, 2012 at 4:14 pm