Archive for the ‘Social Media’ tag

Sharing is Caring

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At the company’s annual Worldwide Developers Conference, Apple announced integration of Facebook and Twitter into their mobile and desktop operating systems.
Whether it is an fascinating article, a photo of friends, or where you are on a Friday night, Apple is making it easier to share with a click of a button and the swipe of your finger. Did I mention that Siri can help you out?
In addition to full system integration of Facebook and Twitter, Apple also announced that the “Like” button will be making its debut on the App and iTunes Store. Users will also see which friends have liked a particular app, song, movie, or TV show – bringing social influence to one of the most popular digital retailers.
Just when you thought no one would find out that you purchased Justin Bieber’s new song, now your whole social graph knows…

Facebook and Twitter iOSPhoto Credit: Apple.com

At the company’s annual Worldwide Developers Conference, Apple announced integration of Facebook and Twitter into their mobile and desktop operating systems.

Whether it is an interesting website, a photo of friends, or where you are on a Friday night, Apple is making it easier to share with a click of a button and the swipe of your finger. Did I mention Siri is there to assist!

In addition to full system integration of Facebook and Twitter, Apple also announced that the “Like” button will be making its debut on the App and iTunes Store. Users will also see which friends have liked a particular app, song, movie, or TV show – bringing social influence to one of the most popular digital retailers.

Just when you thought no one would find out that you purchased Justin Bieber’s new song, now your whole social graph knows…

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Written by Admin
Admin

June 12th, 2012 at 7:00 pm

A new way to meet people (minus the awkwardness)

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GrouperPhoto Credit: joingrouper.com

It’s no wonder why people are so reluctant to find true love through online dating websites like match.com and eHarmony; they ask too many questions, take hours to complete, and only give you the chance to interact with one person at a time.

The online dating game is now changing thanks to sites like Grouper and Circl.es where hopeful romantics are matched based on their Facebook profiles and then set-up on a group date along with their pals (genius, right?).  A close friend of mine recently gave Grouper a whirl and while there are a lot of good things she had to say, some of the situations can be… uncomfortable.  Here’s her take:

The Good: Since you are with a group, there’s a lot less pressure for being locked in a conversation with one person the entire time. That being said, the date is much more relaxed and a lot less serious (hello moral support!), so even if the connection isn’t there, you can still have a fun night out with your friends.

The Bad: Since there are 3 guys and 3 girls, there’s a good chance that you and your friend(s) take a liking to the same person.  In this case, just hope no beer muscles or cat claws come out in a fit a jealousy.

Overall, the good outweighs the bad in this situation, so if you are “single and ready to mingle,” definitely give this new way of dating a shot–no pressure!  After all, there are always more fish in the sea…

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Written by Stephanie Rudnick
Stephanie Rudnick

June 8th, 2012 at 7:56 pm

Very Pinteresting…

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pinterest-logoPhoto Credit: jeffbullas.com

Every wonder why users are getting tired of reading Facebook and Twitter status’ and resort to pinning their lives away? So did MKTG INC’s Susan Liao, who really pin-points the amazing appeal of the ever-growing social media giant named Pinterest in MediaPost Communications. We highly recommend checking it out–after all, she is the VP of Digital Solutions.

(Duh…Pinning!)

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An IPO, a Billionaire, and a Surprise Wedding

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Zuckerwedding

Photo Credit: Facebook.com/Zuck

Last week was a big week for Facebook. After years of speculation and hype, the company went public, raising more than $16 billion with a value of $104 billion.

As Zuckerberg rang to NASDAQ bell on Friday morning, he and hundreds of employees and investors became extremely wealthy – millions and billions wealthy.  According to luxury car dealerships and real estate agents, purchases have increased in the past few months, many paying with cash.

Just when it seemed the week couldn’t get more exciting, Mark Zuckerberg changed his Facebook relationship to “Married” on Saturday. Guests were invited to their Palo Alto home on Saturday for his longtime girlfriend’s graduation party and were surprised with a wedding ceremony.

If VH1’s Best Week Ever was still on air, I think we’d have a winner…

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Written by Admin
Admin

May 22nd, 2012 at 7:24 pm

Social Media Still Struggling for Marketing Dollars

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facebooklike600-275x171

Photo Credit: Mashable

A few years ago, social media was facing an uphill battle defending its ROI. Today, the conversation has changed – marketers get it.

In fact, according to a Forrester study, 92 percent of CMOs and VPs surveyed, believed social media has profoundly changed how brands and consumers communicate. That’s a good thing, right?

While the hill might not be as steep, social media is still fighting for a seat at the marketing budget table.  According to the study, only 49 percent of brands are fully integrating social media into their marketing strategies. Marketers are excited about the possibilities, but unsure how to capitalize on the budget spend.

Only time will tell, but the brands that decide to pass on social – have a good chance of being left out of the conversation.

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Admin

May 8th, 2012 at 4:22 pm

Pinsanity – The NBA Joins Pinterest

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We love Pinterest. It’s fun. It’s engaging. It’s a great platform for companies to build relationships with consumers.  Since it’s launch in 2011, the site has gained a lot of traction – but primarily from women.

From trendy DIY projects to the latest in healthy recipes, pins are undeniably female focused. That is until today when the NBA decided to take its social media game to the next level.

The NBA has officially joined Pinterest. (www.mashable.com) Its profile devoted to two strategies: eCommerce and memorable NBA moments. Now fans have an opportunity to check out throwback apparel as well as relive the quirky storylines that make the NBA so interesting beyond what happens on the court.

Could the NBA’s new social media initiative create a novel demographic for the pinning world? Get your pointer fingers ready gentlemen; you’re about to enter a brand new ball game.

NBA Social Initiative

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Written by Admin
Admin

April 27th, 2012 at 7:04 pm

Posted in Social Media

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It’s Happy Hour on Twitter

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Tweet-a-Beer

Thanks to Tweet-a-Beer, you can do more than just send anyone a message over Twitter–now you can send a message…in a bottle!  By connecting your Twitter and PayPal accounts, this online networking app allows you to send beer money in $5 allotments.  Go ahead and send a nice cold one to friends, clients, and colleagues near and far.  Just add a reason, meeting place, or request for the jukebox.

Next round is on you!

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Written by Stephanie Rudnick
Stephanie Rudnick

April 26th, 2012 at 3:55 pm

That Can Be My Next Tweet: Nelson Cruz Is a Perfect Golden Bronze

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Screen shot 2012-04-18 at 5.17.55 PM

For when 140 characters is asking FAR too much…

…there’s That Can Be My Next Tweet. A new site that generates your next potential Tweet based on words or phrases you have used in the past. While the Tweets are usually gibberish, they can provide a bit of nonsensical humor, or they can make you look like you have a man crush on Texas Rangers OF Nelson Cruz (see above – they did seem to nail at least one point though #awesome).

I think it’s now safe to say that we’ve reached true rock bottom of interpersonal communication. It’s a sad day when Twitter provides TOO much freedom in the way of expression.

I will say, however, that it’d be nice to have a blog post generator that just combined random marketing terms to maximize hits.

Engagement. Consumer impressions. Social media. Flash mob.

FLASH MOB.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 19th, 2012 at 5:25 am

Skype Takes on Facebook, Twitter in New Ad Campaign

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skype_back_to_humanity_01 (1)While saying that technology has caused a dramatic shift in the way that we communicate isn’t exactly a groundbreaking social commentary, a tech-based company leading the charge ‘back to humanity’ certainly fits that bill. That’s exactly what Skype has set out to do in its latest ad campaign, which features less-than-subtle digs at social media outlets Facebook and Twitter via witty one-liners intended to position Skype as the truest form of online conversation.

While one could argue that only in-person conversation could truly bring us back to humanity, Skype bases its argument on the notion that it’s the only medium that allows for a full, face-to-face conversation.

“Apart from the outdoor ads, though, Skype will also be rolling out an online campaign over the next few months, with targeted banner ads and an application on Skype’s Facebook page for creating “Humoticons” — pictures of one’s actual smiley and/or frowny face to use in place of emoticons” (via Fast Company).

While I (like Larry David) am not a fan of the smiley face and certain other aspects of these abbreviated forms of communication, this campaign (and Skype’s product in general) ignores the essential question of whether or not people actually truly want to talk to each other anymore (don’t answer that, I just like to hear myself talk).

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Written by Stephanie Rudnick
Stephanie Rudnick

April 5th, 2012 at 12:17 am

A KD IV Christmas: Delivering Online Engagement (and Shoes)

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Oklahoma City Thunder's Kevin Durant poses for a group photo with fans and winners of the new Nike KD Coppers in Oklahoma City, Friday, Dec., 23, 2011.  (Photo by Alonzo J. Adams)

Oklahoma City Thunder's Kevin Durant signs pairs of the new Nike KD IV Coppers for select fans in Oklahoma City, Friday, Dec., 23, 2011. (Photo by Alonzo J. Adams)

This past December, NBA superstar Kevin Durant (KD), with the help of MKTG INC and Nike Basketball, set out in his conversion van to give away pairs of his Nike Zoom kicks, known as the “KD IV Copper.”  The shoe’s unique copper colorway was developed for his Christmas Day matchup with the Orlando Magic.

KD gave away the highly anticipated shoes to fans at three different locations. The twist? No one knew where those locations were ahead of time.

To match KD’s humble demeanor, MKTG INC avoided in-store chaos with a grassroots approach that built a groundswell online. KD posted teasers about the activation via Twitter, giving fans a heads up that they’d need to keep their eyes open to score a free pair.

By featuring destinations from KD’s ‘Basketball Never Stops’ commercial, MKTG INC tied the programming to the brand, while giving fans an intimate experience with their local star.  KD tweeted the destinations in real-time, as fans flocked from all over Oklahoma City for a chance to win a pair of the KD IV Copper and meet the NBA’s quiet superstar.

The response on Twitter was overwhelmingly positive. Over 6000 related tweets were posted over the course of three days, all with one recurring theme: Kevin Durant is awesome (and generous). In fact, a Santa hat-wearing KD made ESPN’s Top 10 Plays on the night before Christmas, spreading Christmas cheer and wishing all a good night.

Oklahoma City Thunder's Kevin Durant poses for a group photo with fans and winners of the new Nike KD Coppers in Oklahoma City, Friday, Dec., 23, 2011.  (Photo by Alonzo J. Adams)

Oklahoma City Thunder's Kevin Durant poses for a group photo with fans and winners of the new Nike KD IV Coppers in Oklahoma City, Friday, Dec., 23, 2011. (Photo by Alonzo J. Adams)

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Written by Stephanie Rudnick
Stephanie Rudnick

January 18th, 2012 at 6:55 pm