Archive for the ‘Social Media’ tag

Will Mobile Ads Compromise the User Experience?

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Mobile AdPhoto Credit: William Hook

Mobile phone use has become pervasive in our lives – there are now 5.3 billion mobile subscribers worldwide, with a recent study showing that 3 out of 5 U.S. smartphone users do not go longer than one hour without using their phones. So, it only makes sense that advertisers are taking note and looking to connect with consumers in the places they spend the most time.

With that in mind, all of the major players are taking steps to beef up their offerings in hopes of cracking the promising mobile market. Both Facebook and Twitter have seen their mobile ad revenue surpass their web offerings. Following suit, LinkedIn recently announced that it too will soon begin to offer more mobile advertising opportunities.

At the end of the day, advertisers and Web giants alike recognize the need to sell more targeted and effective ads, and mobile is a prime opportunity to do just that. But, since mobile displays offer such a limited amount of space, the challenge becomes integrating ads in a way that doesn’t compromise the user experience.

A great example of this is Twitter’s “Quick Bar,” launched last year, which hovered at the top of screens to prominently display sponsored placements. However, after strong user complaints, this feature was quickly removed. This March, Twitter announced it would again enable mobile Promoted Tweets, but these would remain in feed and only where relevant, an obvious move to compromise with users. In a similar stroke, Facebook is now offering Sponsored Stories for mobile, which enables advertisers to place content in users’ news feeds. The social network will have to walk a fine line between inundating users and creating ROI for advertisers.

As the pressure to monetize mobile apps increases, it will be interesting to see how platforms maintain a quality experience lest they begin to lose users by cluttering interfaces.

Written by: Kristen Winzent, MKTG INC

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Written by Admin
Admin

June 26th, 2012 at 12:56 pm

15 Seconds of Fame

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Screen Shot 2012-06-14 at 9.11.17 AMPhoto Credit: Viddy.com

Marketers continue to discover how consumer social media sites and services benefit brand communication and amplification. It is almost impossible to think about not “Liking” your favorite brand on Facebook or following a celebrity on Twitter.  While Facebook and Twitter are staples in the digital marketer’s toolkit, additional apps and networks are emerging as contenders. One of these is Instagram, which, in less than two years, has added more than 40 million users worldwide with 58 photos uploaded every second.

What makes apps like Instagram so popular is the ability to engage with the photos either through commenting or liking. In fact, every second users perform 575 likes and 81 comments. The increased engagement factor has made brands take notice and develop their own Instagram strategy. Photos and video are an easy way to share snapshots of a brands culture and livelihood. For example, Tiffany & Co. is giving fans a behind scenes look at how their jewelry is made including the tools, techniques, and people involved. Inside access is key for encouraging fans to come back, week after week.

While online photo sharing isn’t new, the elements of mobile and social are reintroducing photo and video services as hot new brand tactics. It is natural that video is the next to get a makeover…

Viddy, the Instagram of video is considered to be the next breakout star. With over 27 million unique users and Mark Zuckerberg as a registered user, the app is making video fun and social. Users capture video and add one-click filters and effects before sharing with friends through Facebook, Twitter, Foursquare and YouTube. The app lets users discover content by including a view of trending, popular and new videos.

Much like Instagram, Viddy currently has a library of effects, which it calls Production Packs, and includes music that is automatically added to the video during the upload process. Future enhancements include the opportunity for celebrities, movie studios and music artists to create premium production packs for consumers to purchase.

What makes the app creative is the 15-second limit. By forcing users to select only the best 15 seconds, you don’t have to worry about sitting through a five-minute video on your mobile device. Brands have an opportunity to create informal videos that can tease a new product or event and share among their loyal social media followers.

Whether it is a behind-the-scene video or a short customer testimonial, video is engaging and traditionally has a higher click-through rate. The sky is the limit in how brands can leverage their original mobile videos, in addition to encouraging their customers create their own.

One piece of advice for brands exploring photo and video strategies is – remember that consumers want an inside scoop. They feel a sense of brand pride when they receive a video walkthrough of a new office or the first glimpse of new product packaging.

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Written by Admin
Admin

June 14th, 2012 at 4:14 pm

Sharing is Caring

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At the company’s annual Worldwide Developers Conference, Apple announced integration of Facebook and Twitter into their mobile and desktop operating systems.
Whether it is an fascinating article, a photo of friends, or where you are on a Friday night, Apple is making it easier to share with a click of a button and the swipe of your finger. Did I mention that Siri can help you out?
In addition to full system integration of Facebook and Twitter, Apple also announced that the “Like” button will be making its debut on the App and iTunes Store. Users will also see which friends have liked a particular app, song, movie, or TV show – bringing social influence to one of the most popular digital retailers.
Just when you thought no one would find out that you purchased Justin Bieber’s new song, now your whole social graph knows…

Facebook and Twitter iOSPhoto Credit: Apple.com

At the company’s annual Worldwide Developers Conference, Apple announced integration of Facebook and Twitter into their mobile and desktop operating systems.

Whether it is an interesting website, a photo of friends, or where you are on a Friday night, Apple is making it easier to share with a click of a button and the swipe of your finger. Did I mention Siri is there to assist!

In addition to full system integration of Facebook and Twitter, Apple also announced that the “Like” button will be making its debut on the App and iTunes Store. Users will also see which friends have liked a particular app, song, movie, or TV show – bringing social influence to one of the most popular digital retailers.

Just when you thought no one would find out that you purchased Justin Bieber’s new song, now your whole social graph knows…

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Written by Admin
Admin

June 12th, 2012 at 7:00 pm

A new way to meet people (minus the awkwardness)

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GrouperPhoto Credit: joingrouper.com

It’s no wonder why people are so reluctant to find true love through online dating websites like match.com and eHarmony; they ask too many questions, take hours to complete, and only give you the chance to interact with one person at a time.

The online dating game is now changing thanks to sites like Grouper and Circl.es where hopeful romantics are matched based on their Facebook profiles and then set-up on a group date along with their pals (genius, right?).  A close friend of mine recently gave Grouper a whirl and while there are a lot of good things she had to say, some of the situations can be… uncomfortable.  Here’s her take:

The Good: Since you are with a group, there’s a lot less pressure for being locked in a conversation with one person the entire time. That being said, the date is much more relaxed and a lot less serious (hello moral support!), so even if the connection isn’t there, you can still have a fun night out with your friends.

The Bad: Since there are 3 guys and 3 girls, there’s a good chance that you and your friend(s) take a liking to the same person.  In this case, just hope no beer muscles or cat claws come out in a fit a jealousy.

Overall, the good outweighs the bad in this situation, so if you are “single and ready to mingle,” definitely give this new way of dating a shot–no pressure!  After all, there are always more fish in the sea…

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Written by Stephanie Rudnick
Stephanie Rudnick

June 8th, 2012 at 7:56 pm

Very Pinteresting…

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pinterest-logoPhoto Credit: jeffbullas.com

Every wonder why users are getting tired of reading Facebook and Twitter status’ and resort to pinning their lives away? So did MKTG INC’s Susan Liao, who really pin-points the amazing appeal of the ever-growing social media giant named Pinterest in MediaPost Communications. We highly recommend checking it out–after all, she is the VP of Digital Solutions.

(Duh…Pinning!)

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An IPO, a Billionaire, and a Surprise Wedding

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Zuckerwedding

Photo Credit: Facebook.com/Zuck

Last week was a big week for Facebook. After years of speculation and hype, the company went public, raising more than $16 billion with a value of $104 billion.

As Zuckerberg rang to NASDAQ bell on Friday morning, he and hundreds of employees and investors became extremely wealthy – millions and billions wealthy.  According to luxury car dealerships and real estate agents, purchases have increased in the past few months, many paying with cash.

Just when it seemed the week couldn’t get more exciting, Mark Zuckerberg changed his Facebook relationship to “Married” on Saturday. Guests were invited to their Palo Alto home on Saturday for his longtime girlfriend’s graduation party and were surprised with a wedding ceremony.

If VH1’s Best Week Ever was still on air, I think we’d have a winner…

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Written by Admin
Admin

May 22nd, 2012 at 7:24 pm

Social Media Still Struggling for Marketing Dollars

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facebooklike600-275x171

Photo Credit: Mashable

A few years ago, social media was facing an uphill battle defending its ROI. Today, the conversation has changed – marketers get it.

In fact, according to a Forrester study, 92 percent of CMOs and VPs surveyed, believed social media has profoundly changed how brands and consumers communicate. That’s a good thing, right?

While the hill might not be as steep, social media is still fighting for a seat at the marketing budget table.  According to the study, only 49 percent of brands are fully integrating social media into their marketing strategies. Marketers are excited about the possibilities, but unsure how to capitalize on the budget spend.

Only time will tell, but the brands that decide to pass on social – have a good chance of being left out of the conversation.

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Written by Admin
Admin

May 8th, 2012 at 4:22 pm

Morse Tweets

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tele-tweet

In case you haven’t noticed, MKTG’s homepage is in Morse code. Well now, our tweets can be too. Behold, the TeleTweet app, which translates all of your tweets into Morse code.

It may not be the most efficient way to tweet.  For starters, just look at that @ symbol.

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Written by Christopher Skinner
Christopher Skinner

May 2nd, 2012 at 8:18 pm

Pinsanity – The NBA Joins Pinterest

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We love Pinterest. It’s fun. It’s engaging. It’s a great platform for companies to build relationships with consumers.  Since it’s launch in 2011, the site has gained a lot of traction – but primarily from women.

From trendy DIY projects to the latest in healthy recipes, pins are undeniably female focused. That is until today when the NBA decided to take its social media game to the next level.

The NBA has officially joined Pinterest. (www.mashable.com) Its profile devoted to two strategies: eCommerce and memorable NBA moments. Now fans have an opportunity to check out throwback apparel as well as relive the quirky storylines that make the NBA so interesting beyond what happens on the court.

Could the NBA’s new social media initiative create a novel demographic for the pinning world? Get your pointer fingers ready gentlemen; you’re about to enter a brand new ball game.

NBA Social Initiative

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Written by Admin
Admin

April 27th, 2012 at 7:04 pm

Posted in Social Media

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It’s Happy Hour on Twitter

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Tweet-a-Beer

Thanks to Tweet-a-Beer, you can do more than just send anyone a message over Twitter–now you can send a message…in a bottle!  By connecting your Twitter and PayPal accounts, this online networking app allows you to send beer money in $5 allotments.  Go ahead and send a nice cold one to friends, clients, and colleagues near and far.  Just add a reason, meeting place, or request for the jukebox.

Next round is on you!

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Written by Stephanie Rudnick
Stephanie Rudnick

April 26th, 2012 at 3:55 pm