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A Whisky House for the Holidays

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Photo credit: OzTech Media

If you were fortunate enough to make it to last year’s Johnnie Walker pop-up event space in SoHo, you might wonder “how could you possibly top that?” Luckily our team at MKTG INC still had a few tricks up our sleeves as we re-designed this year’s House of Walker. Last week we unveiled a new three-story space on West Broadway that will fulfill any Scotch fan’s wildest dreams. Guests can cozy up to the fireplace in our Black Label lounge, sip classic whisky cocktails at the Red Label bar, sample Johnnie’s limited release Double Black or peruse the world’s largest collection of blue books* in the Blue Label study. And of course, no House of Walker event would be complete without an opportunity to discuss Johnnie Walker’s history with our US Brand Ambassador, Stephen Wilson.

With 21 nights of events planned, the House of Walker will reside in SoHo until Christmas. Johnnie Walker’s Facebook has information on upcoming events & how you can become one of NYC’s luckiest house guests this year!

*Still awaiting certification from Guinness World Records

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Written by Peter McCutcheon
Peter McCutcheon

December 7th, 2012 at 9:12 pm