Archive for the ‘Spirits’ tag

MKTG Named to IT LIST once again!

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We are thrilled to be included on Event Marketer Magazine’s Annual “IT LIST” of the top agencies in the US. Many thanks to the team at EM for your hard work on pulling this together and kudos to our MKTG family for all of your hard work and dedication to each other, our clients and partners and your commitment to being the best of the best! Check it out here.

 

Background from the editors of Event Marketer:

With hundreds of applications, it was no easy task to select the agencies featured in this year’s 15th annual It List.

As we pored over the applications, we were struck by a number of facts. First, our industry is growing, as evidenced by the increases in head count, office spaces and new business wins mentioned in so many applications. Then, there is the inordinate amount of time and resources devoted to staying on top of trends as agencies invest in new technologies and equipment, especially digital interactives. And of course, there are the people themselves, those tireless engines who know no bounds when it comes to creativity, strategy and know-how in order to deliver top-notch experiences for some of the most demanding clients ever. The work this year was outstanding.

It’s why our editorial team read, analyzed and scored each and every entry on a number of stringent criteria. Our top consideration: the percentage of agency work devoted exclusively to events. In an era of explosive growth, we recognized that there are a lot of shops out there with a sudden “expertise” in experiential, and so we were dead serious about checking their bonafides.

Then, we looked at the quality of the work, the creativity, the agency’s industry reputation and, of course, how well each agency had backed up its claims. It was as exciting to read updates on the veterans as it was to comb through the capabilities of the new kids on the block. And we weighed each in equal measure.

The one thing all of the agencies that made our list have in common? They are never satisfied with the status quo. They push toward goals they never thought achievable, burning the midnight oil to get every detail right. They’re the ones brands rely on to deliver unforgettable b-to-c and b-to-b experiences that forge lasting connections with consumers, colleagues and stakeholders. They’ve earned their place on our 15th annual It List and we take our hats off to each and every one of them.

Congratulations, and a job well done.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 6th, 2017 at 11:40 am

16th Annual Tales of the Cocktail: MKTG & Diageo Making A Splash Together

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Photos courtesy of Diageo.

Photos courtesy of Diageo.

MKTG and Diageo made a splash at the 16th annual Tales of the Cocktail in New Orleans (July 19-24, 2016). TOTC is the world’s premier cocktail festival for both industry and consumers, sponsoring a series of seminars, tasting rooms, spirited dinners and volunteer events with the Bon Vivants (San Francisco-based & nationally recognized cocktail, hospitality, marketing and design firm). Immersive experiences allowed attendees to experience innovative Canadian-themed cocktails by Crown Royal, rejuvenate in the morning at the Tanqueray Gin & Juice bar, taste rare malts from the scotch portfolio- brought together by some of the greatest bartenders in the world at the World Class Family Reunion dinner and let loose at the #DiageoGames portfolio party.

Some highlights included:

Ode to the Bowl: Tequila Don Julio, Zacapa Rum, Ketel One Vodka and Bulleit Bourbon sponsored the unofficial kick-off to Tales of the Cocktail at the world-famous Rock’n’Bowl lanes, in a partnership with the Spare Room in Los Angeles. Teams from around the globe competed for the Punch Bowl prize, with Team London bringing home the gold!

World Class Family Reunion: After five years of touring the country and looking for the best bartenders, Diageo’s World Class program hosted a dinner to reunite past competitors and reminisce about the challenges and triumphs of the past five years.

#DiageoGames Portfolio Party: Diageo showcased 14 of its brands at the Diageo Games, arguably one of the most talked-about events at Tales of the Cocktail this year. Each brand represented a country, and activities that consumers could participate in included volleyball, badminton, speed-walking and foosball.

A buzz was building throughout the week with the “Follow the Torch” campaign and hashtag.  Bartender Sean Kenyon and a group of 15 bartenders began the journey with the torch in Denver, CO, riding their motorcycles to New Orleans, and the journey was completed throughout the week of Tales of the Cocktail in the French Quarter by bartenders on a custom, branded pedicab with inflatable torches. Each leg of the run was shared on social media, and generated more than 53,000 likes and views.

Tasting Room- A Spirited Celebration of the Americas: Lauren Mote (2015 Canadian World Class Champion and co-founder of Bittered Sling Bitters) partnered with Diageo’s Reserve Brands to execute this tasting room to take guests on a tour from Western Canada to the Southern United States, mid-Mexico through to Central America, with a quick bounce to the Patagonian region of South America, all told through the story of cocktails.

Guests enjoyed the following cocktails, brought to life in posters and recipe postcards designed by New Orleans-based artist Phillip Collier:

Neerlandia: Ketel One Vodka, Caesar Mix & Bittered Sling Gastown Bitters

Freemasonry Fizz: A breakfast-inspired Ramos gin fizz featuring Tanqueray No. TEN with local organic eggs & Fruit Loop cereal garnish

Anacafé: Zacapa Rum 23 paired with fresh espresso, yellow Chartreuse & Giffard Banane

Century Plant: Tequila Don Julio Blanco, Mezcal, Aloe Vera Juice, Ginger, Lime & Gose beer

 

–Contributed by the MKTG Diageo team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 26th, 2016 at 1:50 pm

A Word from the WISE

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MKTG INC is a proud member of WISE (Women in Sports and Events), the leading voice and resource for professional women in the business of sports and events.

Through ongoing meetings, special events and mentoring programs, WISE offers its members the opportunity to gain valuable insights and connections that can provide them a competitive advantage in their current position and as they advance in their careers.

WISE offered our own VP of Human Resources, Marlena Edwards, a chance to contribute to the organization’s monthly HR Spotlight, where she shared her experience and tips for working in this exciting industry. Enjoy!

MarlenaEdwards_headshot_200x225w

Marlena Edwards is vice president of human resources at MKTG INC., a global marketing services agency based in New York with additional offices in Chicago, Cincinnati, San Francisco, LA and London. During her seven years at MKTG INC, Edwards has held various HR-related roles including HR manager and director, all of which stem from her background as an HR generalist. Today, her department (which includes payroll) is comprised of five full-time and one temporary employees.

This month, Edwards talks about her current role at MKTG INC, and MKTG INC’s online application process.

What are the best and worst aspects of your job? Since a big part of our business is experiential, and we have employees in all 50 states and abroad, I deal with a lot of questions related to employment law. Event-wise, we are always taking it to the next level, so someone needs to make sure that we stay on the right side of labor laws – and that “someone” is me. We also have great and very diverse clients, which means we’re exposed to different scenarios daily. Sometimes our focus is wine/spirits; at other times it’s sports/entertainment. When the company you work for executes 70,000 events per year, every day brings a new challenge!

How has the application process changed since you joined MKTG INC? Believe it or not, just seven years ago the application process was completely manual. There wasn’t a way for employees to complete an application online, or submit resumes through our website. Additionally, LinkedIn wasn’t anywhere near as viable as it is now. The emergence of these two resources alone has completely changed the way we recruit and source candidates. Internally, there’s nothing better than to have a database in which you can house, sort and rate candidates. When I started at MKTG INC, we did not have an HRIS system; today, now that we do, we can do so much more.

What’s the online application process like? Our online application process is pretty streamlined. If you log on to www.mktg.com, you can access our careers page. The page highlights all of our open positions and provides detailed job descriptions. If there is a job that piques your interest, you can click a button to start the application process. The application process also allows candidates to submit cover letters and upload resumes with the click of a button. Our careers page is powered by Ceridian, so if we hire someone who submitted their resume via our website, we can import all of the pertinent information into their new-hire record. We love that feature, as it definitely saves time on the back end.

How would you describe the competition for open MKTG INC positions? Some of our positions are very niche (e.g. “Master of Whisky”), so there’s not a ton of competition for those roles. On the other hand, account management roles are highly competitive. Once candidates visit our website and see the work that we do and our client roster, they tend to be very excited about the opportunity to get involved with our company.

Next month, Edwards provides applicants with tips on how to catch a hiring manager’s eye, and dishes on the best way to follow up with a recruiter.

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Showing Our Colors!

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DiageoPridePhoto Credit: Alredo Montes

On June 24, MKTG INC partnered with the DIAGEO Rainbow Network for the New York Pride Parade. The Rainbow Network, DIAGEO’s LGBT Employee Resource Group, was represented with over 150 marchers, a float (designed by MKTG INC) and a double decker Evita bus (Diageo is a proud supporter of Evita, the Musical).

Beautiful silver painted models danced in the streets and shook up rainbow confetti cocktails for the crowd. Diageo and MKTG INC staff took control of the confetti cannons, showering the thousands of people lining the streets and EVERYONE danced until it hurt.

For the Rainbow Network team there was a lot to celebrate. Diageo’s key brands like Ketel One, Tanqueray and BV Wines continue to invest in LGBT media and nightlife sending positive LGBT messages into mainstream culture.  Diageo also sponsors non-profit organizations like GLAAD, HRC, Out & Equal and the Stonewall Community Foundation.

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Written by clyon
clyon

July 2nd, 2012 at 3:40 pm

Sweet to Savory: A shift in American Cocktail Culture

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savory_cocktail_harticlePhoto Credit: Charles Masters

While America has a long cocktail culture to be proud of, they have also long battled with a reputation for overly sweet drinks. The British, The Aussie (mine included) and European palates have often commented on the cloying drinks in the US.

So it’s with great interest and anticipation that I’ve watched the groundswell behind Savory Cocktails. It started a few years ago with a move back to the classics. Manhattans, Old Fashioneds and other boozy concoctions became an everyday call.

Cocktails are rapidly becoming more nuanced as old recipes and techniques are uncovered; they are moving away from sugar and becoming more balanced.  Balance is not a science, but basic parameters apply – not too sweet, not too sour, and not too hot from the alcohol.

Recently I’ve noticed vinegar popping up on cocktail menus across the city. Saxon & Parole, Peels and Frankies 570 all offer vinegar spiked drinks. Non-alcoholic versions are also showing their head, notably at Pok Pok Wing on the Lower East Side who offer a range of delicious Thai fruit vinegars topped with Soda.

Vinegar is popular for a couple of reasons – the acid lengthens and enhances the flavors of the cocktail while balancing out the sweetness. It’s cost effective as you use so little and its stable; it’ll never really go off and doesn’t need to be freshly produced each day.

When you see vinegar drink pop up on a menu at your local bar, try it – your palate might just like it.

RECIPE: Honey Som Fizz

1.5 oz. Bulleit Bourbon

.5 oz. Som (Pok Pok Honey)

.75 oz. lemon juice

.25 oz. gum syrup

Shake all ingredients with ice. Pour into old-fashioned glass on rocks and top with soda water

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Written by clyon
clyon

May 30th, 2012 at 1:42 pm

The Kraken Rum: The Bottle

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A gorgeous spiced rum concept – gloriously executed. Quaint, if a little old ‘flashioned’ website where you can get a natty squid wall poster. Haven’t yet sampled the rum itself, but what a lovely example of a well executed product concept.
Link below!
KRAKEN RUM

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Written by Elizabeth Valleau
Elizabeth Valleau

November 4th, 2009 at 12:09 pm

Posted in Design

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