Archive for the ‘sport & entertainment’ tag
S&E Sponsorship has been officially integrated into the Dentsu Aegis Network, which acquired the sports marketing and lifestyle company in late 2016.
The official integration was marked by the agency changing its name to MKTG, which is Dentsu’s sport and entertainment lifestyle brand. MKTG Canada joins a Dentsu network with existing offices in Sydney, London, Paris and Dusseldorf.
In addition to a new owner and name change, the MKTG Canada team has also moved into a new office and picked up three new clients since the start of the year. The agency recently signed deals with Adidas, FedEx and Milk2Go.
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Written by Val Maloney
Experiential agency psLIVE and partnership and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE) have united and rebranded as MKTG UK.
This follows the 2014 Dentsu Aegis Network acquisition of US-based lifestyle marketing agency MKTG, which now makes up one of Dentsu Aegis Network’s nine global brands.
MKTG UK combines the expertise of psLIVE and DANSE under the leadership of MKTG UK and Posterscope CEO Stephen Whyte, supported by brand experience managing director Michael Brown and sports & entertainment managing director David Peters.
The rebrand is part of a strategic decision to leverage the capabilities of both agency teams with a global offering, providing creative, technology, data & media capabilities.
MKTG UK CEO Stephen Whyte said: “psLIVE and DANSE provide complementary expertise across activations, events, experiential and sponsorships. Joining both agencies together as MKTG UK will strengthen our ability to deliver best in class, innovative campaigns and projects and enable us to deliver both globally and locally for clients.”
Read more at https://www.sportindustry.biz/news/pslive-and-danse-rebrand-mktg-uk#SBfOSopIPRwkxEvV.99
credit: SportIndustry Group UK
Dentsu agencies merge to form local branch of MKTG
Dentsu Aegis’ global lifestyle marketing arm MKTG is to get an official foothold in the Australian market after local network agencies, ApolloNation and Team Epic, have come together to service the one MKTG umbrella brand.
Marking the launch of Dentsu’s ninth global network brand and lifestyle agency, MKTG will be headed up Matt Connell in the role of managing director of sport and entertainment and Kylie Green as managing director of activations. Both roles will report into Dentsu Aegis Network ANZ CEO, Simon Ryan.
The launch of the MKTG network brand in Australia adds another string to the bow of the agency’s further 30 offices across 17 countries globally, and more than 1,450 specialist activations staff with headquarters in New York.
MKTG will look to lead in lifestyle marketing across the key service pillars of retail and shopper, live and experiential, sports and entertainment, enterprise and creative and innovation.
MKTG is part of the Dentsu Aegis Network globally but this move now sees it technically launch an Australia arm
Ryan says: “The Team Epic and ApolloNation teams share great synergies, and as we combine to become MKTG in Australia, our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”
“This is an exciting chapter in the evolution of our Group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”
Charlie Horsey, MKTG Global CEO adds: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.”
Email Nicola at firstname.lastname@example.org.
Article by: Nicola Riches
Dentsu Aegis Network Sport & Entertainment win at the European Sponsorship Association Excellence Awards!!
Dentsu Aegis Network Sport & Entertainment won two prestigious European Sponsorship Association (ESA) Excellence Awards on Thursday 11 February, 2016 at the annual European Sponsorship Association awards ceremony, held at the Café de Paris in London. The Awards celebrate successful sponsorship campaigns in all sectors – sport, culture, entertainment, media, community and corporate responsibility.
Their long standing work with British Gas’ ‘Sponsorship of British Swimming’ was awarded the coveted title of ‘Sport Sponsorship of the Year’. British Gas’ ‘Sponsorship of British Swimming’ was duly recognised for a fantastic sponsorship that has spaned six years since 2009. Along the journey British Gas helped over 100,000 children to swim, provided 1.5 million free swims and supported elite athletes on the world stage.
Dentsu Aegis Network also added to this sporting success with a ground-breaking win in the music space which shows the true breadth of DAN’s offering in Sport & Entertainment.
Working in partnership with The Story Lab UK, their work for Microsoft Lumia was awarded the top prize in the ‘Multi National’ category following a comprehensive judging process that evaluated sponsorship campaign entries from across Europe.
Their work for Microsoft was focused on driving the perception of Lumia being seen as a creative brand to a cultural relevant audience across six key European markets.
Clean Bandit, a band on the rise and with global appeal, were looking for help on their next music video. They spotted a perfect opportunity to build the phone and all its capabilities into their creative process. The music video went on to be Clean Bandit’s most successful launch to date and it can be viewed here! Skip to end to see their three part ‘making of’ documentary showing how we made it all happen.
David Peters, Managing Director Dentsu Aegis Network Sport & Entertainment UK said of the wins: ‘An ESA Excellence Award represents the industry ‘gold standard’ and it is a fantastic recognition of the best-in-class sponsorship campaigns that we deliver for our clients across Sport & Entertainment’.
Again, congratulations to our sister agency DAN S&E in London!!