Archive for the ‘Sports’ tag
Our very own Mike Reisman, President of Sports & Entertainment at MKTG, offers his take on Super Bowl marketing for AdWeek:
By way of introduction, I’m a crusty old veteran of the sports marketing business—old enough to remember when my dad brought home our first color TV set to watch our beloved Jets win Super Bowl III (little did I know I’d be waiting 38 years and more for the next one). Along the way, I’ve been fortunate enough to attend a ton of football’s “world championships.”
You probably don’t care about my Super Bowl life story—I wouldn’t if I were you. But I wanted to provide context about the evolution of Super Bowl marketing in this digital/social/live video era—coming from someone who began watching Super Bowls when analog ruled. For what it’s worth, the most stirring Super Bowl emotion I’ve experienced were the pre-game ceremonies expertly staged by the NFL at the height of the Gulf War in 1991 in Tampa. Whitney Houston sang an absolutely exhilarating version of the National Anthem followed by a bone-rattling flyover by five Air Force fighter jets. The patriotic fervor during Desert Storm was palpable. The game was also pretty damn good—the Giants defeating the Bills when Scott Norwood’s 47-yard field goal attempt went wide right as time expired…
We are so thrilled to be celebrating a hugely successful launch of the Gatorade Fuel Lab with our awesome client, Gatorade, this past week at SXSW, unveiling an interactive showcase of Gatorade’s latest innovation. Gatorade’s brand promise is to serve today’s evolved athlete by combining new data about performance, nutrition and biomechanics – and Fuel Lab certainly brought that to life. Now that we have packed up SX, we are hitting the road to bring the Lab to locations across the US, starting with The Big Apple on March 30th!
And to top it off, yesterday, CNBC posted a story that the Fuel Lab was one of the best brand experiences at SX! And there were a LOT of great experiences to choose from so we are all very honored. Here is what they had to say:
Gatorade transported SXSW attendees inside its Gatorade Fuel Lab, a real facility in Barrington, Illinois, where athletes and Gatorade scientists work together to create the ideal sports drink formula. People were invited to custom make their own Gatorade using “sports fuel” pods that just need to be added to water.
“Gatorade is an innovation company and we wanted to make a huge statement,” Xavi Cortadellas, senior director of innovation and design at Gatorade. “The whole idea is delivering sports fuel personalization.”
Gatorade hopes that eventually consumers can go online and find which “sports fuel” fits them best. Then choose the formula based on the type of activity they do and the weather they are experiencing. The pods are also easier to ship than bottles of Gatorade, which fits today’s digital consumer-led lifestyle.
“Consumers want personalization and technology in everything they are doing,” said Cortadellas.
Numerous MKTG capabilities were utilized – we handled concept, design, development, digital platform registration, data capture, activation execution and launch. And we had a BLAST and love our client!
The Fuel Lab activation now goes on tour to visit high school elite athletes at the following stops:
March 30 – March 31: New York (Grand Hyatt)
May 27 – May 30: Philadelphia
June 16 – June 19: Chicago (Navy Pier)
July 19 – July 27: Las Vegas
August 5 – August 7: Los Angeles
Learn more at www.gatorade.com/fuellab
Some other awesome coverage. #TeamMKTG
We are so thrilled and proud to have been representing the San Francisco Bay Area Super Bowl 50 Host Committee for the last 16 months, including developing and running THIS AWESOME TOUR. It has been such an exciting road and we can hardly contain ourselves that The Big Game less than 20 days away. And, the major fan activations kick off on January 30th across the Bay Area, just 12 days from now!
MKTG and Team Epic have got you covered, as we are helping some of SB50’s biggest partners activate fan experiences like you’ve never seen before. From events at the NFL Experience at the Moscone Center, to Super Bowl City along Market Street, and beyond, follow us on our social feeds (and our hashtag #MKTGEpic) listed below. We’ll not only help you prepare for your visit to The Bay Area, but keep you posted in real time thanks to our on-the-ground team who will be in the thick of it all. The countdown continues and WE ARE READY!
MKTG INC is proud to be an official partner and supporter of the Beyond Sport United 2015 conference.
This morning on the floor of the Prudential Center, 500 sports and philanthropy executives gathered for Beyond Sport United 2015. Supported by MKTG INC and backed by US Major Leagues MLB, MLS, NBA, NFL, NHL and WNBA, the summit brings together the most powerful sport-led, social innovators and global leaders to discuss how sports teams and leagues can drive positive social change both locally and globally.
For this month’s Guest Column, we sat down with Bonnie Bernstein, American sports journalist and executive with a 20 year career. Currently Vice President, Content & Brand Development and On-Air Host for Campus Insiders, Bonnie was named one of the most accomplished female sportscasters in history by the American Sportscasters Association. Additionally, she freelances for The Dan Patrick Show, ESPN, espnW and DirecTV and serves as a guest commentator on several news networks, including MSNBC, NBC and FOX News Channel. Bonnie shares her thoughts and expertise on the world of sports, broadcasting and public health.
How did you get your start as a sports broadcaster?
I decided when I was 12 or 13 that I wanted to be a sports writer, majored in broadcast journalism at the University of Maryland, then landed my first gig out of school at a start-up country radio station in Lewes, DE, called KIX 106. I was the News and Sports Director–a much more glamorous title than the job actually entailed! I’d wake up at 4:30 every morning for hourly studio updates from 6-9am, then head out in our white, clunky van adorned with a massive cowboy boot on the side and drive up and down the state of Delaware, covering everything from city council meetings to state politics to local high school basketball games. It was a blast and a tremendous learning experience… and I actually grew to love country music (Which, for a kid from NJ, was something you’d probably not expect!)
What’s your favorite part about broadcasting?
I love the adrenaline rush of “live.” It’s the closest thing I’ve ever felt to the actual rush of athletic competition (I did gymnastics for 14 years, all the way through college). You’re spewing information into a microphone and you have precisely one shot to get it right. I also love storytelling. There’s nothing better than gleaning a piece of information from someone or eliciting an anecdote from an interview subject he or she is sharing for the first time. Knowing even the most informed fan will walk away thinking, “Huh. Didn’t realize that” is a great feeling!
What is your favorite sporting event to attend each year, working and then as a fan?
Don’t really have a favorite in either category. I’d just say championship games, in general. Super Bowl, College Football Playoff Championship, Final Four. It’s the culmination of a season’s worth of hard work for both teams, but only one will be crowned when the clock expires. The biggest thrill, quite frankly, is being on the field/court for postgame. Confetti’s flying everywhere. Emotions are soaring (or sinking, in the case of the losing team). And I get to be at the center of it all as we round up interviews with players and coaches!
Do you have a favorite team and if so what is it?
New York Giants. Been a rough couple of years for Big Blue, but I’m hopeful for next season, especially with the prospect of having Victor Cruz and Odell Beckham, Jr, healthy and on the field together! If Eli can’t get it done with those two, I just don’t know…
You have forayed your experience as a broadcaster to the boardroom. Can you tell us a little bit about what you are doing now?
I am the Vice President of Content and Brand Development for a new college sports network called Campus Insiders. It was an extraordinary entrepreneurial opportunity I couldn’t pass up! Essentially, I’m wearing two hats: I do a lot of on-air work during the college football season and March Madness for college hoops, but I also have the chance to touch other verticals of our business. I do everything from attending sales pitches and helping develop branded content concepts to working on PR/social media strategy to devising brand extensions for the network. It’s kinda like going to business school, but getting paid and the learning curve is truly invigorating!
In our research, we learned that you suffer from Deep Vein Thrombosis, as does one of our colleagues. Can you tell us a bit more about DVT, your story and what we can do to help?
I was diagnosed with DVT in 2006. A massive blood clot that ran the length of my entire left leg broke off and infiltrated both of my lungs (known as Pulmonary Embolism). I was just 36 years old, so for the many folks out there who feel blood clots only inflict the elderly, I can tell you first hand, that’s not the case. More than two million Americans suffer a DVT each year and and complications take the lives of more people than breast cancer and AIDS combined. The good news is, the condition is largely preventable, if you’re aware of the symptoms and risk factors. Common risk-factors include age (over 40), family history, obesity, smoking, (for women) use of estrogen-based birth control (the Pill, Nuvaring, etc) or hormone replacement therapy and frequent travel where you’re immobile for extended periods, such as long-haul flights. Additionally, if you’re being treated for cancer or heart disease or are having major surgery, you’re at increased risk for blood clots. If you’re experiencing leg pain, redness and/or swelling, shortness of breath or acute chest pain, it’s always best to check with your doctor to see if you may have suffered a clot. The rule of thumb is, if you have three or more risk factors, you are high-risk, but again, the point to hit home is that by and large, DVT is preventable.
It’s that special time in the sports world that only arrives every 4 years, when Americans realize that the beautiful game is back and ready to fill their Summer sports malaise, where the only other news of note is the exciting stretch run of only 92 games to go in the baseball season.
To capitalize on the energy around the World Cup and the world’s most popular sport (deal with it, America), Nike launched the latest in a series of innovative soccer-based campaigns with RISK EVERYTHING: a challenge to all footballers to take chances and play with a creativity that takes the game to its highest and most entertaining level (deal with it, Spain).
To harness and amplify that creativity, NIKE developed a 4 v 4 tournament unlike any other: Winner Stays. With a unique set of rules and a winner stays on mentality that throws brackets to the curb, Nike and MKTG INC set out to the crown the best in NYC amidst concrete arenas in the heart of the city.
Over 680 players and 120 teams battled it out at the Brooklyn and Manhattan Qualifiers for a chance to advance to the Finals. Set against iconic, unexpected locations in the two boroughs, the events drove home the city-based inspiration with locally relevant artists and food trucks. With 5 teams from each Qualifier moving on to the Finals, it was time to prepare for a championship setting unlike any other.
With the flight deck of the USS Intrepid playing host to the Finals and conjuring up memories of one of the best NIKE Soccer campaigns of all time, the Risk Everything mantra reached a fever pitch (pun intended), as players battled it out in front of 1,100 fans. The NY Finals were held first, as the top 10 teams from the qualifiers fought to be crowned the NY Champion. After The Wild emerged victorious, it was time to take on the LA champion (who had been flown in for the evening) to be crowned the best in the USA. As a precursor to the Stanley Cup Finals, LA (got lucky and) took home the victory. Finally, a trophy celebration amidst a 3-minute firework show that would wow even the boldest of pyros brought the Winner Stays tournament to a close.
Nike’s campaign for creativity and boldness keeps rolling as the World Cup kicks into high gear, and with the Group Stage on pace to provide the highest scoring tournament of all time, it seems like the world has heard the message.*
The annual SXSW festival presents a unique cross section of emerging technology, digital media and entertainment. Through a diverse set of events, Yahoo’s Brazos Hall was a representation of the many dimensions of SXSW and Yahoo. With 8 days of events that included tech talks, comedy shows and music concerts, Yahoo partnered with MKTG INC to become a daily habit for festival-goers.
To kick off interactive, Yahoo Sports hosted a day full of college basketball games, sports trivia and a beer pong tournament. On Sunday, Yahoo Tech editor David Pogue launched his Tech Mix series and included discussions with influencers such as Biz Stone and Brandon Stanton, among others. Other daytime events included recruiting sessions and panels from the Yahoo Finance and Yahoo Sports teams. At night, Yahoo’s Brazos Hall was transformed for comedy showcases, featuring notable comedians such as Tim Meadows, Jeffrey Tambor, T.J. Miller and Adam Pally.
Over the final 5 days of SXSW, Yahoo’s Brazos Hall played host to many top performers. Headlining Tuesday, March 11 was Hey Marseilles, followed by Big Sean and Pusha T in the G.O.O.D Music Showcase on Wednesday night. Blondie and the Foxboro Hot Tubs (aka Green Day) stole the show Thursday and Friday before 2Chainz and B.O.B. wrapped up an incredible week of performances with their Saturday show.
During the day guests were treated to an intimate environment where they could sit in on live acoustic recordings from up-and-coming and established artists such as Spandau Ballet and Mary Lambert as part of Yahoo Music’s Up Close on Yahoo Screen. Outside of Brazos, Yahoo’s fun purple-branded Barcycle made its way around Austin, giving out purple popsicles and mustaches to SXSW attendees. This activation drew a considerable amount of buzz across social medial platforms, with #yodel as the rallying cry for Yahoo’s week at SXSW.
In what was a success for both Yahoo and MKTG INC, Brazos Hall became a must-see space within SXSW that represented Yahoo’s innovations. We look forward to partnering with Yahoo again to continue the innovation!
Check out photos from our time at SXSW on Flickr.
Written by: Eric Evenson & Jenny Appel
MKTG INC is a proud member of WISE (Women in Sports and Events), the leading voice and resource for professional women in the business of sports and events.
Through ongoing meetings, special events and mentoring programs, WISE offers its members the opportunity to gain valuable insights and connections that can provide them a competitive advantage in their current position and as they advance in their careers.
WISE offered our own VP of Human Resources, Marlena Edwards, a chance to contribute to the organization’s monthly HR Spotlight, where she shared her experience and tips for working in this exciting industry. Enjoy!
Marlena Edwards is vice president of human resources at MKTG INC, a global marketing services agency based in New York with additional offices in Chicago, Cincinnati, San Francisco, LA and London. During her seven years at MKTG, Edwards has held various HR-related roles including HR manager and director, all of which stem from her background as an HR generalist. Today, her department (which includes payroll) comprises five full-time and one temporary employees.
This month, Edwards provides applicants with tips on how to catch a hiring manager’s eye, and dishes on the best way to follow up with a recruiter.
What makes a candidate stand out from the applicant pool at MKTG INC?
First and foremost, being thorough is key. Regardless of the position or level an applicant is seeking, he or she should complete the entire application, and submit a resume AND cover letter. There is nothing more disappointing than receiving a viable candidate’s resume and finding there are formatting issues or typos, or no cover letter. I think that cover letters are a great way to catch someone’s eye. You can really get a sense of a candidate’s voice and writing style in a way that a resume alone doesn’t communicate.
How should candidates follow up (or not)?
I personally am not a big fan of the follow up phone call or email. It’s important for candidates to know that with limited resources, it is almost impossible to respond to every phone call and email, especially when the candidate only wants confirmation that their resume was received. Our careers page sends an automatic confirmation email when a candidate’s resume or application is uploaded successfully. Believe me, when we receive a rock star resume, you will hear from us! The rule I follow is, only follow up after you have been contacted about a position. Simply submitting your resume does not warrant follow up.
How long does the process (from application to hiring) take, on average?
To be honest, it completely depends on the talent of the candidate pool. Generally, when we post a job, we want to pull the trigger as soon as we find the right person. On average, I’d say the process takes three to four weeks. Depending on the level of the job, there could be multiple rounds of interviews required before we can make a final decision.
What are some of the best and worst follow-up tactics you’ve seen?
One of the worst follow-up tactics is to email everyone at the executive level listed on the website. You would not believe how often this happens! To all of the job seekers out there, the only appropriate people to contact are the hiring manager, the recruiter, or – and ONLY if you don’t have any pertinent contact information – the HR lead. When you email everyone, it gives the impression that you’re either not willing to do the work to find the appropriate contact, or you lack good decision-making skills. Either way, it’s a bad place to start.
If a candidate does choose to follow up, I’d suggest to that candidate to be concise and sell yourself in no more than five sentences, highlighting your relevant experience and illustrate why it makes you a viable candidate. The number one thing a recruiter is looking for is relevant experience, so if you have that, you already have one foot in the door.
What advice can you offer WISE members who might be interested in applying for positions at your company (or elsewhere in the business)?
Network, network, network! Join groups like WISE to start making connections with other people who share your interests. Mine through sites like LinkedIn to see if you have connections to companies or positions you’re pursuing. If you are a recent college graduate, spend time developing your writing and communication skills, and learn about the industry you’re pursuing. Don’t be afraid to start with an entry-level role, because if the company you get in the door with is a good one, talent will be recognized and rewarded.
Marlena Edwards began her career in 2006 as an HR specialist at US Concepts, MKTG INC’s predecessor. She attended the State University of New York at Albany, received a paralegal certification from Long Island University, and completed her first year of law school before deciding to pursue a career in human resources, where she could interact more directly with people while still working in a law-related field. Edwards is a proud Brooklyn resident who is passionate about the arts and is an active philanthropist.
Say it ain’t so, Ahmad!
Alas, the runner who brought two Superbowl trophies back to the Meadowlands has been asked to clean out his locker and find a new job. That’s just cold, man!
Thankfully, Giants fans can rest assured as the team has a more than capable replacement in the young gun, David Wilson, who showed flashes of his big play potential during last year’s rookie campaign.
I love David Wilson’s potential, but (oh boy…here come the waterworks…) Ahmad Bradshaw was a warrior. Undersized, but never overwhelmed, Ahmad ran with a stubbornness that embodied the never say die attitude of the New York Giants. A central ingredient to the mix that brought two Superbowl championships home to New York, and the heart and soul of an offense that wove together improbable victories, Bradshaw has built a legacy for himself with the likes of Strahan, Simms and Gifford. He will undoubtedly be missed by Giants fans everywhere, but especially this fan, who at the moment is feeling rather blue himself…(sniff).
(Written By: Andrew Canlon)
Photo Credit: FanPop.com
The Olympics are great. Every four years I get to become an expert in sports that are so far outside the mainstream I’m not sure they actually exist (looking at you, Trampoline). Every moment of the Games, from the diver that fails to rip the entry on his inward reverse double pike somersault to the dressage rider that picks the perfect musical selection, I get the satisfaction of feeling like I am entering uncharted sports waters. And that I know exactly what I am talking about.
But in a few days all of that will be over, and we will once again turn our attention on the great American wheelhouse of sports gluttony: football season. What was once a weekend of relaxed Saturday and Sunday viewing has morphed into an uncontrollable beast of obsessive fantasy updates, game broadcasts every night of the week (yes, Montana vs. Idaho on Tuesday counts) and blatantly irrational screaming at television sets.
With all that action, here are 3 can’t miss opportunities this season:
1) NFL ’12 App: if you’re an out of town transplant like me there is nothing worse than being forced to watch the games Fox and CBS want you to watch every Sunday. Enter the NFL ’12 app, a handy little program that will get you everything you could possibly need, from the radio broadcast of your choice to live Fantasy Football integration.
2) Nike.com/NFL: Don’t take this the wrong way, but it’s time to throw out the crew neck sweatshirt with the chili stain down the front. Now that Nike has taken over as the official supplier of NFL uniforms and sideline gear, there’s no excuse for showing up to the bar/stadium/friend’s apartment in old threads. With NFL themed jerseys, tees, polos, custom kicks, hats and more, there’s something for everyone. Even you, Uncle Joe.
3) Friday Night Lights isn’t just a book, movie or (ugh) tv show-go watch your local high school team. It’s the purest form of football there is and beats the heck out of another night wasted in that dingy bar you always go to. Plus, you might be surprised by the local talent; check out rivals.com for the latest list of the top recruits in your area. Who knows, it might be the scoop that wins your 2019 Fantasy league.
So there you have it. Once the good ole USA is finished winning the Olympics put away your synchronized swimming scoring rubric and break out the face paint. Football is back.