Archive for the ‘Sports’ tag

Guest Q&A: American Sports Journalist Bonnie Bernstein

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Bonnie CI final 72dpiPhoto Credit: Jeff Parks

For this month’s Guest Column, we sat down with Bonnie Bernstein, American sports journalist and executive with a 20 year career. Currently Vice President, Content & Brand Development and On-Air Host for Campus Insiders, Bonnie was named one of the most accomplished female sportscasters in history by the American Sportscasters Association. Additionally, she freelances for The Dan Patrick ShowESPNespnW and DirecTV and serves as a guest commentator on several news networks, including MSNBCNBC and FOX News Channel. Bonnie shares her thoughts and expertise on the world of sports, broadcasting and public health.

BONNIE BERNSTEIN
@BonnieBernstein
www.bonniebernstein.com

How did you get your start as a sports broadcaster?
I decided when I was 12 or 13 that I wanted to be a sports writer, majored in broadcast journalism at the University of Maryland, then landed my first gig out of school at a start-up country radio station in Lewes, DE, called KIX 106. I was the News and Sports Director–a much more glamorous title than the job actually entailed! I’d wake up at 4:30 every morning for hourly studio updates from 6-9am, then head out in our white, clunky van adorned with a massive cowboy boot on the side and drive up and down the state of Delaware, covering everything from city council meetings to state politics to local high school basketball games. It was a blast and a tremendous learning experience… and I actually grew to love country music (Which, for a kid from NJ, was something you’d probably not expect!)

What’s your favorite part about broadcasting?
I love the adrenaline rush of “live.” It’s the closest thing I’ve ever felt to the actual rush of athletic competition (I did gymnastics for 14 years, all the way through college). You’re spewing information into a microphone and you have precisely one shot to get it right. I also love storytelling. There’s nothing better than gleaning a piece of information from someone or eliciting an anecdote from an interview subject he or she is sharing for the first time. Knowing even the most informed fan will walk away thinking, “Huh. Didn’t realize that” is a great feeling!

What is your favorite sporting event to attend each year, working and then as a fan?
Don’t really have a favorite in either category. I’d just say championship games, in general. Super Bowl, College Football Playoff Championship, Final Four. It’s the culmination of a season’s worth of hard work for both teams, but only one will be crowned when the clock expires. The biggest thrill, quite frankly, is being on the field/court for postgame. Confetti’s flying everywhere. Emotions are soaring (or sinking, in the case of the losing team). And I get to be at the center of it all as we round up interviews with players and coaches!

Do you have a favorite team and if so what is it?
New York Giants. Been a rough couple of years for Big Blue, but I’m hopeful for next season, especially with the prospect of having Victor Cruz and Odell Beckham, Jr, healthy and on the field together! If Eli can’t get it done with those two, I just don’t know…

IMG_7738Photo Credit: Bonnie Bernstein

You have forayed your experience as a broadcaster to the boardroom. Can you tell us a little bit about what you are doing now?
I am the Vice President of Content and Brand Development for a new college sports network called Campus Insiders. It was an extraordinary entrepreneurial opportunity I couldn’t pass up! Essentially, I’m wearing two hats: I do a lot of on-air work during the college football season and March Madness for college hoops, but I also have the chance to touch other verticals of our business. I do everything from attending sales pitches and helping develop branded content concepts to working on PR/social media strategy to devising brand extensions for the network. It’s kinda like going to business school, but getting paid and the learning curve is truly invigorating!

In our research, we learned that you suffer from Deep Vein Thrombosis, as does one of our colleagues. Can you tell us a bit more about DVT, your story and what we can do to help?
I was diagnosed with DVT in 2006. A massive blood clot that ran the length of my entire left leg broke off and infiltrated both of my lungs (known as Pulmonary Embolism). I was just 36 years old, so for the many folks out there who feel blood clots only inflict the elderly, I can tell you first hand, that’s not the case. More than two million Americans suffer a DVT each year and and complications take the lives of more people than breast cancer and AIDS combined. The good news is, the condition is largely preventable, if you’re aware of the symptoms and risk factors. Common risk-factors include age (over 40), family history, obesity, smoking, (for women) use of estrogen-based birth control (the Pill, Nuvaring, etc) or hormone replacement therapy and frequent travel where you’re immobile for extended periods, such as long-haul flights. Additionally, if you’re being treated for cancer or heart disease or are having major surgery, you’re at increased risk for blood clots. If you’re experiencing leg pain, redness and/or swelling, shortness of breath or acute chest pain, it’s always best to check with your doctor to see if you may have suffered a clot. The rule of thumb is, if you have three or more risk factors, you are high-risk, but again, the point to hit home is that by and large, DVT is preventable.

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NIKE RISK EVERYTHING – WINNER STAYS

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It’s that special time in the sports world that only arrives every 4 years, when Americans realize that the beautiful game is back and ready to fill their Summer sports malaise, where the only other news of note is the exciting stretch run of only 92 games to go in the baseball season.

To capitalize on the energy around the World Cup and the world’s most popular sport (deal with it, America), Nike launched the latest in a series of innovative soccer-based campaigns with RISK EVERYTHING: a challenge to all footballers to take chances and play with a creativity that takes the game to its highest and most entertaining level (deal with it, Spain).

To harness and amplify that creativity, NIKE developed a 4 v 4 tournament unlike any other: Winner Stays. With a unique set of rules and a winner stays on mentality that throws brackets to the curb, Nike and MKTG INC set out to the crown the best in NYC amidst concrete arenas in the heart of the city.

Nike Risk Everything              Pearl St. Plaza – Brooklyn Qualifier                                            Pier 26 – Manhattan Qualifier

Over 680 players and 120 teams battled it out at the Brooklyn and Manhattan Qualifiers for a chance to advance to the Finals. Set against iconic, unexpected locations in the two boroughs, the events drove home the city-based inspiration with locally relevant artists and food trucks. With 5 teams from each Qualifier moving on to the Finals, it was time to prepare for a championship setting unlike any other.

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With the flight deck of the USS Intrepid playing host to the Finals and conjuring up memories of one of the best NIKE Soccer campaigns of all time, the Risk Everything mantra reached a fever pitch (pun intended), as players battled it out in front of 1,100 fans. The NY Finals were held first, as the top 10 teams from the qualifiers fought to be crowned the NY Champion. After The Wild emerged victorious, it was time to take on the LA champion (who had been flown in for the evening) to be crowned the best in the USA. As a precursor to the Stanley Cup Finals, LA (got lucky and) took home the victory. Finally, a trophy celebration amidst a 3-minute firework show that would wow even the boldest of pyros brought the Winner Stays tournament to a close.

Nike’s campaign for creativity and boldness keeps rolling as the World Cup kicks into high gear, and with the Group Stage on pace to provide the highest scoring tournament of all time, it seems like the world has heard the message.*

*Unless you’re from Spain. 

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MKTG INC & Yahoo Take Over SXSW’s Brazos Hall

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FBHT

The annual SXSW festival presents a unique cross section of emerging technology, digital media and entertainment. Through a diverse set of events, Yahoo’s Brazos Hall was a representation of the many dimensions of SXSW and Yahoo. With 8 days of events that included tech talks, comedy shows and music concerts, Yahoo partnered with MKTG INC to become a daily habit for festival-goers.

To kick off interactive, Yahoo Sports hosted a day full of college basketball games, sports trivia and a beer pong tournament. On Sunday, Yahoo Tech editor David Pogue launched his Tech Mix series and included discussions with influencers such as Biz Stone and Brandon Stanton, among others. Other daytime events included recruiting sessions and panels from the Yahoo Finance and Yahoo Sports teams. At night, Yahoo’s Brazos Hall was transformed for comedy showcases, featuring notable comedians such as Tim Meadows, Jeffrey Tambor, T.J. Miller and Adam Pally.

Yahoo

Over the final 5 days of SXSW, Yahoo’s Brazos Hall played host to many top performers. Headlining Tuesday, March 11 was Hey Marseilles, followed by Big Sean and Pusha T in the G.O.O.D Music Showcase on Wednesday night. Blondie and the Foxboro Hot Tubs (aka Green Day) stole the show Thursday and Friday before 2Chainz and B.O.B. wrapped up an incredible week of performances with their Saturday show.

During the day guests were treated to an intimate environment where they could sit in on live acoustic recordings from up-and-coming and established artists such as Spandau Ballet and Mary Lambert as part of  Yahoo Music’s Up Close on Yahoo Screen. Outside of Brazos, Yahoo’s fun purple-branded Barcycle made its way around Austin, giving out purple popsicles and mustaches to SXSW attendees. This activation drew a considerable amount of buzz across social medial platforms, with #yodel as the rallying cry for Yahoo’s week at SXSW.

brazos

In what was a success for both Yahoo and MKTG INC, Brazos Hall became a must-see space within SXSW that represented Yahoo’s innovations. We look forward to partnering with Yahoo again to continue the innovation!

Check out photos from our time at SXSW on Flickr.

Written by: Eric Evenson & Jenny Appel

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More Words from the WISE

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Screen Shot 2014-02-03 at 12.08.56 PM

MKTG INC is a proud member of WISE (Women in Sports and Events), the leading voice and resource for professional women in the business of sports and events.

Through ongoing meetings, special events and mentoring programs, WISE offers its members the opportunity to gain valuable insights and connections that can provide them a competitive advantage in their current position and as they advance in their careers.

WISE offered our own VP of Human Resources, Marlena Edwards, a chance to contribute to the organization’s monthly HR Spotlight, where she shared her experience and tips for working in this exciting industry. Enjoy!

MarlenaEdwards_headshot_200x225wMarlena Edwards is vice president of human resources at MKTG INC, a global marketing services agency based in New York with additional offices in Chicago, Cincinnati, San Francisco, LA and London. During her seven years at MKTG, Edwards has held various HR-related roles including HR manager and director, all of which stem from her background as an HR generalist. Today, her department (which includes payroll) comprises five full-time and one temporary employees.

This month, Edwards provides applicants with tips on how to catch a hiring manager’s eye, and dishes on the best way to follow up with a recruiter.

What makes a candidate stand out from the applicant pool at MKTG INC?

First and foremost, being thorough is key. Regardless of the position or level an applicant is seeking, he or she should complete the entire application, and submit a resume AND cover letter. There is nothing more disappointing than receiving a viable candidate’s resume and finding there are formatting issues or typos, or no cover letter. I think that cover letters are a great way to catch someone’s eye. You can really get a sense of a candidate’s voice and writing style in a way that a resume alone doesn’t communicate.

How should candidates follow up (or not)?

I personally am not a big fan of the follow up phone call or email. It’s important for candidates to know that with limited resources, it is almost impossible to respond to every phone call and email, especially when the candidate only wants confirmation that their resume was received. Our careers page sends an automatic confirmation email when a candidate’s resume or application is uploaded successfully. Believe me, when we receive a rock star resume, you will hear from us! The rule I follow is, only follow up after you have been contacted about a position. Simply submitting your resume does not warrant follow up.

How long does the process (from application to hiring) take, on average?

To be honest, it completely depends on the talent of the candidate pool. Generally, when we post a job, we want to pull the trigger as soon as we find the right person. On average, I’d say the process takes three to four weeks. Depending on the level of the job, there could be multiple rounds of interviews required before we can make a final decision.

What are some of the best and worst follow-up tactics you’ve seen?

One of the worst follow-up tactics is to email everyone at the executive level listed on the website. You would not believe how often this happens! To all of the job seekers out there, the only appropriate people to contact are the hiring manager, the recruiter, or – and ONLY if you don’t have any pertinent contact information – the HR lead. When you email everyone, it gives the impression that you’re either not willing to do the work to find the appropriate contact, or you lack good decision-making skills. Either way, it’s a bad place to start.

If a candidate does choose to follow up, I’d suggest to that candidate to be concise and sell yourself in no more than five sentences, highlighting your relevant experience and illustrate why it makes you a viable candidate. The number one thing a recruiter is looking for is relevant experience, so if you have that, you already have one foot in the door.

What advice can you offer WISE members who might be interested in applying for positions at your company (or elsewhere in the business)?

Network, network, network! Join groups like WISE to start making connections with other people who share your interests. Mine through sites like LinkedIn to see if you have connections to companies or positions you’re pursuing. If you are a recent college graduate, spend time developing your writing and communication skills, and learn about the industry you’re pursuing. Don’t be afraid to start with an entry-level role, because if the company you get in the door with is a good one, talent will be recognized and rewarded.

Marlena Edwards began her career in 2006 as an HR specialist at US Concepts, MKTG INC’s predecessor. She attended the State University of New York at Albany, received a paralegal certification from Long Island University, and completed her first year of law school before deciding to pursue a career in human resources, where she could interact more directly with people while still working in a law-related field. Edwards is a proud Brooklyn resident who is passionate about the arts and is an active philanthropist.

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Feeling Blue

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(Photo Credit: zimbio.com)

(Photo Credit: zimbio.com)

Say it ain’t so, Ahmad!

The New York Football Giants have officially released their starting running back and fan favorite, Ahmad Bradshaw. From Manhattan to Hoboken, I can already hear Giants’ fans sobbing with grief.

Alas, the runner who brought two Superbowl trophies back to the Meadowlands has been asked to clean out his locker and find a new job. That’s just cold, man!

Thankfully, Giants fans can rest assured as the team has a more than capable replacement in the young gun, David Wilson, who showed flashes of his big play potential during last year’s rookie campaign.

I love David Wilson’s potential, but (oh boy…here come the waterworks…) Ahmad Bradshaw was a warrior. Undersized, but never overwhelmed, Ahmad ran with a stubbornness that embodied the never say die attitude of the New York Giants. A central ingredient to the mix that brought two Superbowl championships home to New York, and the heart and soul of an offense that wove together improbable victories, Bradshaw has built a legacy for himself with the likes of Strahan, Simms and Gifford. He will undoubtedly be missed by Giants fans everywhere, but especially this fan, who at the moment is feeling rather blue himself…(sniff).

(Written By: Andrew Canlon)

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Written by Andrew Canlon
Andrew Canlon

February 7th, 2013 at 4:01 pm

Happy New Year!

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NFL-nfl-4311909-1280-800Photo Credit: FanPop.com

The Olympics are great.  Every four years I get to become an expert in sports that are so far outside the mainstream I’m not sure they actually exist (looking at you, Trampoline).  Every moment of the Games, from the diver that fails to rip the entry on his inward reverse double pike somersault to the dressage rider that picks the perfect musical selection, I get the satisfaction of feeling like I am entering uncharted sports waters.  And that I know exactly what I am talking about.

But in a few days all of that will be over, and we will once again turn our attention on the great American wheelhouse of sports gluttony: football season.  What was once a weekend of relaxed Saturday and Sunday viewing has morphed into an uncontrollable beast of obsessive fantasy updates, game broadcasts every night of the week (yes, Montana vs. Idaho on Tuesday counts) and blatantly irrational screaming at television sets.

With all that action, here are 3 can’t miss opportunities this season:

1) NFL ’12 App: if you’re an out of town transplant like me there is nothing worse than being forced to watch the games Fox and CBS want you to watch every Sunday.  Enter the NFL ’12 app, a handy little program that will get you everything you could possibly need, from the radio broadcast of your choice to live Fantasy Football integration.

2) Nike.com/NFL: Don’t take this the wrong way, but it’s time to throw out the crew neck sweatshirt with the chili stain down the front.  Now that Nike has taken over as the official supplier of NFL uniforms and sideline gear, there’s no excuse for showing up to the bar/stadium/friend’s apartment in old threads.  With NFL themed jerseys, tees, polos, custom kicks, hats and more, there’s something for everyone.  Even you, Uncle Joe.

3) Friday Night Lights isn’t just a book, movie or (ugh) tv show-go watch your local high school team.  It’s the purest form of football there is and beats the heck out of another night wasted in that dingy bar you always go to.  Plus, you might be surprised by the local talent; check out rivals.com for the latest list of the top recruits in your area.  Who knows, it might be the scoop that wins your 2019 Fantasy league.

So there you have it.  Once the good ole USA is finished winning the Olympics put away your synchronized swimming scoring rubric and break out the face paint.  Football is back.

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Written by John Seiler
John Seiler

August 13th, 2012 at 3:07 pm

MKTG INC Serves Jose Cuervo Pro Beach Volleyball Series

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Jose Cuervo Pro Beach VolleyballPhoto Credit: Manny Pascual and Joshua Ragland

With the 2012 Sumer Olympics taking place there’s no better time to be right in-the-mix of some intense Beach Volleyball action (as if there was ever a BAD time for beautiful weather, shredded demigod built athletes and edge of your seat competition).

The Jose Cuervo Pro Beach Volleyball Series brought to you by MKTG INC is in the midst of hitting some of the country’s biggest beach volleyball towns bringing them an experience that reaches far beyond the average beach volleyball fan’s expectations.  Jose Cuervo has played a huge part in beach volleyball dating back to the 1970’s and they are now injecting a boost of energy into the sport with their events.  Not only do fans get a chance to watch some of the world’s best volleyball players get their bump, set and spike on but they get to do it in true Cuervo fashion. A fully loaded Cuervo Village is open to the crowd offering them some not so typical volleyball activities; Mechanical Lime Bull, 30 foot Rock Wall, Cuervo Shaved Ice Margaritas and a whole slew of activities that you’ll just need to check out for yourself.

The Cuervo Series only has 3 more stops this season so check out www.jcpbvs.com to find out where they are headed next or to watch the action on their live webcast.

Written by: Javier Cubria

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Gold Fronts: Team USA Gets Final Send-off at Nike World Basketball Festival 2012

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Photo Credit: SLAM

Photo Credit: SLAM

As their final home-cooked tune-up before heading overseas to prepare for the 2012 Olympic Summer Games, the USA Men’s and Women’s Basketball teams took part in a hoops-centric celebration known as the Nike World Basketball Festival in Washington, DC.  As a follow up the 2010 celebration in New York City, MKTG INC once again had a hand in celebrating the game’s finest ballers from around the world.

The events kicked off on July 13th in front of the U.S. Capitol, where Team USA posed for an official photo shoot prior to the weekend’s festivities.  MKTG INC was responsible for finding and selecting the venue as well as overall management of the shoot.

Nearby at the D.C. Armory, Nike, MKTG INC and others were busy converting a former Military training facility into a full-fledged basketball mecca.  In addition to the hardwood, a Nike+ area was created on-site to allow consumers to trial and showcase the revolutionary Nike Hyperdunk+, while the Jordan brand offered a chance to create and share your very own Jumpman photo.

Both the Men’s and Women’s USA teams got things rolling on-court with intrasquad scrimmages on Saturday morning, with Jay Bilas providing color commentary throughout. The City Challenge was up next, which featured teams from all of the major cities in a battle for territorial bragging rights.  To cap off the night, we celebrated local talent with an amazing performance by the Howard University drumline, into a 4 song set from Wale.  In case you’re wondering, yes, he still has his Nike boots.

On Sunday the Armory played host to the Global Challenge, which featured the top high-school players from around the world on the court, and a who’s who of college coaches in the stands.  Once the champ was crowned, it was time for the Nike+ Dunk Contest on Sunday night, where this happened.

The final event day on Monday saw things come full-circle on-court with a series of youth and community skills clinics.  From Team USA to youth clinics in three days, the 2012 Nike World Basketball Festival celebrated the game for all ages in a fitting send-off for Dream Team 2.0 to try and live up to their name in London.

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Written by Stephanie Rudnick
Stephanie Rudnick

July 23rd, 2012 at 5:22 pm

Miami Heats Up With Nike 7-on-7 Football Tournament

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Nike7on7Photo by: Jordan Zuniga

Every year major Division 1 football programs dip into the state of Florida to recruit the best athletes in the country. South Florida in particular is said to be a hotbed of the best high school talent where many players are college ready at young ages. For this reason, Nike has made a concerted effort to become the brand of choice for these players that will eventually be suiting up on Saturdays.

MKTG INC recently assisted Nike with this years installment of the 7-on-7 football tournament in Miami featuring 32 teams in the ultimate showcase of skill and athleticism. In line with Nike’s current marketing strategy, MKTG INC brought the new Nike+ trial zone to Miami where players could compete against each other in vertical jump, foot-fire races, and jump rope drills while trialling the newest Nike footwear technology.  The event was a huge success as the athletes competed at the highest level while being exposed to everything Nike has to offer.

With the positive endorsement of the event from everyone involved, it is possible that the Nike 7-on-7 tournament will become a benchmark for players to strive for in years to come.

Written by: Drew McAvoy

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Written by Admin
Admin

July 23rd, 2012 at 3:51 pm

2012 NIKE World Basketball Festival Takes Off

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USAB_Men_WBF2012

From July 13-16, as their last stop in the ‘Land of the Free’ before heading over to London to compete in the 2012 Olympic Summer Games, the 2012 USA Men’s and Women’s Basketball teams celebrated in Washington, DC.  Overseas, the teams will train, compete and participate in youth skills clinics and community events in Manchester, Barcelona, and London. As part of the 2012 World Basketball Festival, the teams joined with NIKE to celebrate the performance and culture of the sport.

Looks like they had a ball!

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Written by Stephanie Rudnick
Stephanie Rudnick

July 19th, 2012 at 7:16 pm